• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.2
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• pp.1064-1072
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• 2015

This study attempted to identify the motivational factors for using athletes' SNS among Chinese sports fans. The researchers posted a hyperlink of an online survey on a total of 8 Chinese Olympians' SNS(Weibo) accounts after obtaining the athlete's approval. A total of 274 surveys were gathered from the visitors of SNS. Of the 274 surveys, 33 were discarded because of missing values. Confirmatory factor analysis and structural equation modeling revealed the following. Diversion, pass-time, athlete support, and technical knowledge were significantly and positively related to social media consumption while information, socialization, and fanship had no significant predictive effect on social media consumption.

• The Journal of the Korea Contents Association
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• v.21 no.5
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• pp.11-21
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• 2021

The purpose of this study is to explore and analyze how the Covid-19 pandemic has affected the reporting practices and news production of the reporters working with Korean media over the past one year. To this end, this study has conducted in-depth interviews with reporters working with daily newspapers, news agencies, and broadcasting companies. The analysis of the interviews resulted in the following generalizations. The reporters are working at home, which was never experienced before the Covid-19 pandemic, and they have difficulties in covering their reporting beats because they have little or no access to contact points. The reporters rely heavily on indirect coverage and online briefings via phones or SNS because they have difficulties in meeting news sources in person. As a result, the diversity of news contents and the media's on-site monitoring functions has been severely weakened. In addition, the reporters have no chances to both exchange ideas with fellow reporters and to transfer the know-how of collecting news items to their juniors. This paper has also discussed the disruption of practices that the ongoing Covid-19 has brought to the media ecosystem from a variety of perspectives.

• Journal of Digital Convergence
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• v.13 no.4
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• pp.329-340
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• 2015

In the age of media convergence, this study intended to empirically examine the influences of entertainment programs on the formation of public opinion in Twitter using the case of the Healing Camp, an entertainment program of SBS, featured Cheol Soo Ahn, who was a presidential candidate. Through a content analysis this study was able to directly test how public opinion was developed in Twitter and also examine the dynamics in which the messages of traditional media influence the formation of public opinion in twitter by combining Twitter and actual contents of the TV program. The study is expected to contribute to expanding a scope of scholarly attention of social media.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.339-348
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• 2016

This research attempted to identify factors associated with SNS peer bullying and analyzed the moderating effect of moral disengagement in the relationship between peer conformity and SNS peer bullying. We used multiple regression analysis to test our hypotheses. Results indicated that antisocial peer conformity is positively related with SNS peer-bullying. The effect of antisocial conformity on SNS peer-bullying was higher for those who have higher moral disengagement. Based on these results, this study suggests providing educational programs that target moral disengagement as a strategy to decrease the negative role of antisocial conformity on SNS peer-bullying.

• Journal of the Korea Society of Computer and Information
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• v.19 no.12
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• pp.275-285
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• 2014

The development of ICT has promoted the infusion of 'social,' which is not only 'personal,' but also strengthens social connection and communication; and SNS lies in the center of the infusion. Although SNS has been positioning itself as a significant domain in our lives based on the developed technologies, such as openness, extendibility and real-time, it has caused social concerns due to unexpected side effects. Therefore, this study aims to identify the stressors causing SNS stress and the factors influencing discontinuance of SNS. As a result, 5 factors including 'techno-overload,' 'techno-invasion,' 'techno-insecurity,' 'techno-complexity' and 'pace of change' were found to be SNS stressors. It is thought that this study would provide an academic implication for the future studies of stress and discontinuance related to SNS and a guideline for establishing practical strategies.

• Journal of Digital Convergence
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• v.18 no.5
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• pp.205-220
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• 2020

This study investigated whether there was a difference in off-line consumption behavior on and off-line. Online surveys were conducted on 218 people aged 20 to 59 who live in the country actively using Instagram, and the results of analysis through technical statistical analysis, logistic regression analysis, and linear regression analysis are as follows. There are some differences in the consumption items and expenditures of showing consumption behavior on Instagram and showing consumption in real space. In addition, there were different factors influencing the behavior of showing off in Instagram and the factors affecting the showing of consumption in real space. Age, education, and narcissism have an effect on show off behavior in Instagram, whereas age, materialism, and narcissism have been identified as factors influencing in real space. Whether on Instagram or in the real space, the positive emotions felt by consumers after showing off consumption had a statistically significant effect on consumer happiness. This study has significance in that it has empirically verified the difference between Instagram and actual consumption behaviors, and sought the direction of healthy consumption behaviors for consumer happiness.

• Journal of the Korea Society of Computer and Information
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• v.26 no.1
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• pp.259-264
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• 2021

SNS has recently reached the level of providing financial services to customers through a mobile payment system that goes beyond the existing payment system using Fintech, which is a fusion of financial industry and information technology. These mobile payment systems are increasing in scale as time goes by, and their functions are reaching the same level as general financial services. This study is an empirical study to examine what is the most important factor in Internet banking by targeting users who use WeChat Pay among Chinese Internet bank users with the highest Fintech Adoption rate. SNS has recently reached the level of providing financial services to customers through a mobile payment system that goes beyond the existing payment system using Fintech, which is a fusion of financial industry and information technology. As a results, 2 factors positive influence on Acceptance intention and Customer satisfaction. These mobile payment systems are increasing in scale as time goes by, and their functions are reaching the same level as general financial services.

• Journal of the Korean Society for information Management
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• v.39 no.3
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• pp.133-163
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• 2022

This study aims to analyze the effect of marketing using Chinese public library WeChat official accounts on the perception of the library and loyalty. For this purpose, research possibilities were explored, and a questionnaire was developed through in-depth interviews with users who subscribed to the Chinese public library WeChat official accounts and those who did not. A survey was conducted with the questionnaire for public library users in six regions of China. As a result, it was confirmed that the characteristics of the official account operation had a positive effect on the perception of the libraries and users' loyalty. This study is meaningful in that it verified how Chinese public library marketing using SNS affected users' purpose on the use of libraries, perception of libraries, and users' loyalty, and suggested how to deal with WeChat official accounts among SNS types.

• 한국노년학
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• v.39 no.1
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• pp.61-72
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• 2019

The purpose of this study was to find ways to reduce old age anxiety by identifying the differences between old age anxiety, grandparents' connection, filial piety, and characteristics, and by identifying factors that affect old age anxiety. The study participants conveniently labeled college students residing in Seoul, Gyeonggi and Chungcheong provinces, and collected data from 2 April to 15 June 2018 and distributed a total of 250 structured questionnaires and retrieved 235 copies to use part 213 for the final analysis. The analysis used SPSS 20.0 Version to obtain frequency, percentage, average, and standard deviation, and age anxiety according to the characteristics of the subject, grandparents and sense of filial piety were analyzed with t-test and ANOVA, and the correlation between aging anxiety, grandparents' bond and filial consciousness was confirmed as Pearson correlation co-efficient. To check the effects of aging anxiety, polylinearity was diagnosed and analyzed with Stepwise multiple regression. Research found that there were statistically significant differences in age insecurity according to majors, grandparents and ties by gender and filial piety by religion and grandparents. And the lower the bond with grandparents, the higher the filial piety, the higher the anxiety was.

• The Journal of the Korea institute of electronic communication sciences
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• v.13 no.2
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• pp.487-496
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• 2018

The person who knows inaccurately about AIDS is less favorable to AIDS infectee, and the low level of knowledge as to AIDS and negative attitude cause bias and stigma of AIDS infectee to act as a social exclusion mechanism to impede early discovery or early treatment of the disease. As the level of knowledge as to AIDS affect the attitude of AIDS, so this study was tried to make use of basic data to develop education program that may help AIDS infectee and prevention of infection who visit dental clinics in the future by grasping the level of knowledge of the students of the dept. of dental hygiene as to AIDS and the attitude for the infectee. The collected the data subject to 360 students. The investigated data used statistic program SPSS 22.0 (SPSS Inc, Chicago, IL, USA) to calculate general characteristics by frequency and percentage, and for the attitude towards AIDS using Social Networking Services surveysinfectees and testing hypothesis of Duncan, Scheffe to see which groups show the difference in the practice level of infection management.