• Title/Summary/Keyword: SERVQUAL Model. Analytic Hierarchy Process

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A Fuzzy Analytic Hierarchy Process (FAHP) Based on SERVQUAL for Hotel Service Quality Management: Evidence from Vietnam

  • NGUYEN, Phi-Hung
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.2
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    • pp.1101-1109
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    • 2021
  • Nowadays, quality affects product or service performance and customer loyalty in the competitive business' environment. This is truly important when it comes to how the customer interprets the service's satisfaction and the judgment of the purchase process as a whole, in view of the fact that service quality is an abstract and elusive construction due to the three characteristics of services: intangibility, heterogeneity, and inseparability of output and consumption. The main purpose of this paper is to determine the hotel service quality using the Fuzzy Analytic Hierarchy Process (FAHP) and SERVQUAL method. In this study, a five-star hotel's real case is considered in evaluating the service quality criteria. The results revealed that Tangibles and Assurance are the most critical service quality criteria in the hotel industry. Accurate records, service consistency, Necessary arrangements for disabled people, Service flexibility to guests' demands, and Providing the services at the time it promises are the most influencing sub-criteria of service quality. These findings indicate that hotels should concentrate on sequentially and organized priority factors to enhance service quality. This method of service quality assessment may also aid in distinguishing between hotels. Finally, as a future direction, more additional parameters can be used as a potential guide in our proposed model for the dynamic decision-making approach.

Comparison of Importance Weights for Regression Model and AHP: A Case of Students' Satisfaction with University (회귀모형과 AHP의 가중치에 대한 비교 연구: 대학생의 학교 만족도를 대상으로)

  • Jong Hun Park
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.45 no.4
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    • pp.118-126
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    • 2022
  • This study attempts a comparison between AHP(Analytic Hierarchy Process) in which the importance weight is structured by individual subjective values and regression model with importance weight based on statistical theory in determining the importance weight of casual model. The casual model is designed by for students' satisfaction with university, and SERVQUAL modeling methodology is applied to derive factors affecting students' satisfaction with university. By comparison of importance weights for regression model and AHP, the following characteristics are observed. 1) the lower the degree of satisfaction of the factor, the higher the importance weight of AHP, 2) the importance weight of AHP has tendency to decrease as the standard deviation(or p-value) increases. degree of decreases. the second sampling is conducted to double-check the above observations. This study empirically checks that the importance weight of AHP has a relationship with the mean and standard deviation(or p-value) of independence variables, but can not reveal how exactly the relationship is. Further research is needed to clarify the relationship with long-term perspective.

Development of Performance Model for EA Service and AHP Analysis of Quality Items (EA 서비스 성과모형 개발 및 품질항목별 AHP 분석)

  • Shin, Daul;Park, Il-Kyu
    • Journal of Information Technology and Architecture
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    • v.10 no.4
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    • pp.467-478
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    • 2013
  • The necessity of research for EA service and performance is surfacing while nation-level and individual agency level performances utilizing Government-wide EA information. In this study, performance model for EA service has been developed categorizing characteristic elements of EA as service. And weight differences between quality items that constitute performance model have been calculated using AHP analysis method. To achieve the stated, SERVQUAL applied performance model for EA service has been developed working through logical reasoning and a broad range of theoretical studies concerning EA service. Moreover, relative weight differences between quality items that constitute the model have been calculated. The results of weight analysis find that importance differences between quality items in order of significance are as follows: EA administrator > EA information > EA education > EA policy > EA operating system. This study, as the nation's first research to graft the public-sector EA service onto SERVQUAL Model that is capturing remarkable attention, has considerable practical and theoretical implications.

A Study on the Evaluation of the Logistics Service Quality of Container Terminal Operators (컨테이너터미널 운영사의 물류서비스 품질 평가에 관한 연구)

  • Park, Eun-Kyoung;Kim, Hyun-Duk;Lee, Kwang-Bae
    • Journal of Korea Port Economic Association
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    • v.25 no.1
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    • pp.47-62
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    • 2009
  • The paper attempts to identify the Logistics Service Duality of Container Terminals and to test the model by using of the Analytic Hierarchy Process(AHP). Also, the research assess the practical competitiveness of Container Terminals in Kwangyang by Fuzzy technique. To conclude, we can make the following observations: (1) we classifies the Logistic Service Quality into five attributes such as Tangibility, Reliability, Responsiveness, Assurance, Empathy, (2) Assurance is drawn to the most important attribute, (3) There is a significant disparity between the operators and the users in the relative importance of the Logistics Service Quality Attributes of Container Terminal, (4) In the result of analysis of the terminals' competitiveness, C Terminal is extracted as the most superior operator. In Addition, we hope to provide useful contribution to increase Gwangyang container terminal's competitiveness and offer some insight in further research.

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