• 제목/요약/키워드: SERVQUAL

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EA 서비스 성과모형 개발 및 품질항목별 AHP 분석 (Development of Performance Model for EA Service and AHP Analysis of Quality Items)

  • 신다울;박일규
    • 정보화연구
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    • 제10권4호
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    • pp.467-478
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    • 2013
  • 범정부 EA 정보를 활용하여 국가 및 개별기관 차원의 주요 성과가 대내 외적으로 나타나고 있는 현 시점에서 EA 서비스 및 성과에 대한 연구 필요성이 제기되고 있다. 본 연구에서는 '서비스로서의 EA'의 특징적 요소를 유형화하여 EA 서비스 성과모형을 개발하고, 성과모형을 구성하는 품질항목별 가중치 차이를 AHP 분석기법을 활용하여 도출하고자 하였다. 이를 위해 EA 서비스 및 성과, 공공서비스 품질 관련 광범위한 이론적 연구와 논리적 추론과정을 통해 범용적인 서비스 측정 도구로 활용되고 있는 SERVQUAL을 적용한 EA 서비스 성과모형을 개발하였고, 모형을 구성하는 품질항목간 상대적 가중치를 산출하였다. 가중치 분석결과, EA담당자-EA정보-EA교육-EA정책/제도-EA운영시스템 순으로 중요도 차이를 보이는 것으로 분석되었다. 이는 EA 성과향상을 위해서는 EA정책/제도 운영시스템과 같은 품질항목 보다는 EA담당자 정보 교육과 같은 품질항목을 비중 있게 관리해야 함을 보여주고 있으며, 본 연구는 서비스 품질 측정 평가 모델로 국내 외에서 각광 받고 있는 서브퀄 모형(SERVQUAL Model)에 공공부문 EA 서비스를 접목한 국내 최초의 연구로서 실무적 및 이론적으로 시사하는 바가 크다.

모바일 뱅킹 서비스 품질 측정을 통한 전략 도출 (Strategy development through Quality Assessments of Mobile Banking Service)

  • 양지윤;여규헌
    • 한국산업정보학회논문지
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    • 제13권2호
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    • pp.35-46
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    • 2008
  • 본 연구는 사용자가 급속히 증가하는 모바일 뱅킹 서비스 품질 측정을 통해 도출된 주요 요인을 기반으로 모바일 뱅킹 서비스의 전략을 도출하였다. 이를 위해 SERVQUAL 모형과 중요도-성과 도구를 활용하였다. 우선, 선행연구를 통해 모바일 뱅킹 서비스의 주요 요인을 SERVQUAL 모형을 이용해 사용자 만족에 영향을 주는 보증성, 고객지향성, 유형성, 신뢰성의 4가지 차원으로 분류했다. 이 요인들을 바탕으로 전략을 도출하기 위해 중요도-성과 분석을 실시하였다. 분석결과 사용자 만족에 가장 영향력이 높은 보증성 차원은 기대치는 높은데 비해 실제 성과가 낮아 중점개선부분으로, 고객지향성 차원은 기대와 성과가 모두 낮아서 만족도를 제고할 필요가 있었으며, 유형성 차원은 사용자가 실제 얻는 성과 수준은 높으나 기대치 수준은 그에 미치지 않아서 현재 수준 유지전략을, 신뢰성 차원은 성과도 높고 기대도 높아서 지속적 관리가 요구되는 전략이 필요함을 확인하였다.

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주·야간보호서비스 이용자 인지에 의한 서비스품질 측정: SERVQUAL 모형을 중심으로 (Service Quality Measurement by Perception of A Day Care Service Users: Based on SERVQUAL Model)

  • 이진용
    • 한국노년학
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    • 제31권3호
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    • pp.691-709
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    • 2011
  • 본 연구는 주·야간보호서비스의 이용실태와 SERVQUAL 모형으로 서비스품질을 측정하고, 이를 바탕으로 시사점을 논의하는 데 목적이 있다. 대전광역시 및 충남북 군단위 농촌지역의 주·야간보호시설 이용자 208명을 대상으로 자료를 분석하였다. 분석결과는 다음과 같다. 첫째, 유형성, 신뢰성, 응답성, 확신성, 공감성 모든 범주에서 기대수준보다 지각수준이 더 높아서 양의 값을 나타내고 있다. 대부분의 이용노인이 서비스를 이용하기전 기대수준보다 서비스를 이용하고 느끼는 지각수준에서 높게 평가하고 있다. 둘째, 인구사회학적 특성에 따라 서비스품질을 살펴보았으나, 통계적으로 유의미한 차이는 나타나지 않았다. 셋째, 기관특성의 차원에서 서비스품질을 살펴보면, 지각수준에서는 지역과 시설의 운영형태에 따라, 기대수준에서는 설립주체, 주당 프로그램 제공횟수, 시설규모에 따라 통계적으로 유의하게 차이가 있는 것으로 나타났다. 넷째, 서비스이용자의 특성에 따라 서비스품질을 살펴보았으나, 통계적으로 유의미한 차이는 나타나지 않았다.

Empirical Comparison of Measurement Methods for Educational Service Quality

  • Kang, Sung;Choi, Kyung-Ho
    • Journal of the Korean Data and Information Science Society
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    • 제19권3호
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    • pp.801-809
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    • 2008
  • Nowadays almost all universities are endeavoring to improve the quality of education offered. The quality of education that is provided should be measured beforehand. This study examined three methods, SERVQUAL, SERVPERF and Lee and Yun(2004)'s method of measuring service quality: SERVQUAL, SERVPERF are well known and the most commonly used measurement of the quality of education offered and the Lee and Yun(2004)'s method measures service quality using fuzzy numbers. As a result of this research, SERVQUAL was proven to be the most efficient method to measure the quality of education offered. Even though, more actual analysis related to this study should be followed, the research is meaningful in a way that it provided clues and reasons for the study.

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SERVQUAL을 이용한 서울 특1급 호텔 서비스 평가 및 비교에 관한 연구 (A Comparative Study on Evaluating the Premier Executive Hotel Services of Seoul with SERVQUAL)

  • 장대성;신충섭
    • 품질경영학회지
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    • 제27권4호
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    • pp.191-215
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    • 1999
  • This research was conducted to indentify the differences In the quality of services between the Premier Executive hotels of Kangbuk area and those of Kangnam area in Seoul utilzing "SERVQUAL" a tool designed to evaluate service quality by Parasuraman, Zeithaml and Berry research team. Based on the review of the related literature, eight variables concerning hotel services were identified. The eight variables are hotel facilities, an employee′s neatness, parking facilities, facilities of guest rooms, trust, response, assurance, location and geographic environment of hotels. And then three hypotheses were developed using eight variabies and tested to find which Premier Executive hotels provide foreign customers better services, in Seoul. Conclusively, it is identified that the Premier Executive hotels in Kangnam area provide better service quality than those of Kangbuk area.

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해운서비스의 지각된 서비스품질에 관한 연구 - SERVQUAL, SERVPERF 및 EP 모형을 중심으로 - (An Empirical Study on the Perceived Service Quality in the Shipping Service : Primarily on SERVQUAL, SERVPERF, and EP Model)

  • 신한원;김성국;이정관
    • 한국항해학회지
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    • 제23권3호
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    • pp.75-89
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    • 1999
  • The importance of service quality in any service industry cannot be disputed. Shippers have increased expectations concerning the quality of shipping service they receive and carriers are struggling to meet these expectations. This struggle between shipper and carriers would suggest that there is room to improve much more understandings of how shipper define shipping service quality in the carriers' perspectives. This is an empirical investigation and study on the measurement of customer response and service quality as perceived by customer in the international transportation logistics system. The purpose of this study is to clarify factors of shipping service quality on the basis of service marketing concept. In order to fulfill the objectives, this paper combined research tools that include both empirical study and documentary research. Data was gathered from 132 freight forwarder by the use of questionnaire. In this study, the established hypotheses were generated on the basis of the service quality evaluation model(SERVQUAL, SERVPERF, and EP) and Gap model.

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The Continuous Service Usage Intention in the Web Analytics Services

  • 박재성;정경호;김재전;조건;고준
    • 한국산업정보학회:학술대회논문집
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    • 한국산업정보학회 2008년도 추계 공동 국제학술대회
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    • pp.301-306
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    • 2008
  • The World Wide Web (WWW) has continued to grow at very rapid speed in both the sheer volume of traffic and size and the complexity of Web sites. Web Analytics Industry also has been growing rapidly. Web Analytics is to analyze web log files to discover accessing patterns of web pages. In this paper, we identify factors which can affect the continuous usage intention of a firm using services in web analytics services and empirically validate the relationships between the identified factors. For this purpose, we analyze 174 Korea firms. The analysis results show that the satisfaction is significantly associated with service quality and switching cost and the service usage period is not significantly associated with continuous service usage intention. We measure the service quality using SERVQUAL. It turn out that two dimensions of SERVQUAL, reliability and empathy are significantly associated with satisfaction, but another dimension of SERVQUAL, responsibility, is not. Finally, satisfaction is significantly associated with continuous service usage intention.

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정보시스템 기반 서비스의 품질을 결정하는 요인에 관한 연구-두 모형의 비교 (A Study on Factors Determining the Quality of Service with Information Systems-Comparison of Two Research Models)

  • 김종수
    • 산업경영시스템학회지
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    • 제34권4호
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    • pp.145-151
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    • 2011
  • In the information system service sectors, it is crucial to measure the quality of service. Especially factors determining the quality of service should be identified. For that purpose, in this study, the factors of two research models-SERVQUAL and TAM-are compared, analyzed and tested with data of public procurement system service. The result shows that the factors identified include reliability and assurance of SERVQUAL and perceived usefulness and perceived ease-of-use of TAM. Also, it is observed that the two models sufficiently explain the variance of satisfaction. This study may help improve the quality of information system service.

SERVQUAL 모델을 이용한 간호 서비스 질 측정 (Measurement of Nursing Service Quality using SERVQUAL Model)

  • 임지영;김소인
    • 간호행정학회지
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    • 제6권2호
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    • pp.259-279
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    • 2000
  • This study is a descriptive analytic research measuring nursing service quality, using SERVQUAL model, to make fundamental data and strategies for nursing service improvement. Data were collected by self-reported questionnaire from 202 patients and 142 nurses, from June 7 to 14, 1999. The reliability of instrument were adequate(Cronbach ${\alpha}=.94$). SAS program was utilized for statistical analysis of collected data. The results were as follows; 1. There was a gab between patient's expectation and perception on nursing service(Gap B). Gap D was indicated an affecting factor to decide nursing service quality. Gap C was indicated an indirect affecting factor of nursing service quality. Because it was not statistically significant in total item analysis, but in individual item analysis, 7 items were appeared statistically significant. Gap A was not a gap occurrence factor of nursing service quality. 2. Focuses of nursing service quality improvement strategies were; (1) to direct qualitative improvement of nursing service in order to correspondence patient's nursing service expectation. (2) to make nurse's service activity modified because nurse's practice were not reached patient's expectation level. (3) to need internal, external factor analysis affecting nurse's service activity. 3. Nursing service quality was decided by rather environmental inappropriateness provided nursing service than itself. Therefore, to make nursing service quality improvement, it is required to improve nursing service environment. For this, followings are required; (1) to strengthen nurse's education on lower part of nursing service satisfaction and QI activities. (2) to balance demand and supply of nursing personnel. 3) to fix computerized system for reducing other duties weight except nursing care through analysis of nursing activity. (4) to construct rational cooperating system among related departments. 4. The important parts for nursing service quality improvement were indicated as follows: (1) Gap B: 'prompt reaction', 'examination symptom before patient's complaint', 'hearted nursing service reducing patient's dissatisfaction', 'explanation goals of nursing activities', 'having special Knowledge enough', 'maintenance position comfortably', 'management of patient's physical hygiene'. (2) Gap C: 'maintenance physical safety', 'explanation about hospital rules and facilities'. (3) Gap D: 'tender, safe injection and wound care'. Because above items are mostly improved through nurse's attitude change and quality improvement, it is required to establish nursing standardization and to strengthen nurse's clinical education. As the based on above results, followings are suggested; 1. SERVQUAL model is very useful to make strategies for nursing service quality improvement because it indicates multiple factors affecting hap occurrence. 2. At individual items analysis of Gap C, statistically significant 7 items appeared higher nurse's perception level than patient's perception level on nursing service were trouble perception level on nursing service quality improvement. So. it need further research to analysis about these difference occurring factors. 3. At analysis of Gap D, it is indicated that in nursing service performance process, multiple factors lowing nursing service quality were intruded. So it needs further research to analysis what these factors are and how each factors affect on nursing performance process. 4. nursing service quality measurement is changeable according to sample select time or sampled subject's characteristics. So to develope strategy for nursing service quality improvement is based on the results of periodical analysis.

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비선형성을 고려한 서비스품질 측정 모형에 관한 연구 (A Study on Nonlinear Measurement of Service Quality)

  • 서창적;최순재;윤영진
    • 품질경영학회지
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    • 제29권2호
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    • pp.1-16
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    • 2001
  • The existing studies on measuring service quality have focused on moderating expectation. But one of real problems of measuring service quality is the assumption that customer's perceived quality is increased linearly by gap(performance-expectation). In this study, we assumed non-linearity of customer's perceived quality. The results of empirical study show that NL-SERVQUAL(suggested model in this paper) is better than SERVQUAL and SERVPERF.

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