Empirical Comparison of Measurement Methods for Educational Service Quality

  • Kang, Sung (School of Business Administration, Jeonju University) ;
  • Choi, Kyung-Ho (Department of Basic Medical Science, Jeonju University)
  • Published : 2008.08.31

Abstract

Nowadays almost all universities are endeavoring to improve the quality of education offered. The quality of education that is provided should be measured beforehand. This study examined three methods, SERVQUAL, SERVPERF and Lee and Yun(2004)'s method of measuring service quality: SERVQUAL, SERVPERF are well known and the most commonly used measurement of the quality of education offered and the Lee and Yun(2004)'s method measures service quality using fuzzy numbers. As a result of this research, SERVQUAL was proven to be the most efficient method to measure the quality of education offered. Even though, more actual analysis related to this study should be followed, the research is meaningful in a way that it provided clues and reasons for the study.

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