• Journal of Industrial Convergence
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• v.4 no.2
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• pp.3-18
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• 2006

The purpose of this study was to investigate the correlation of aesthetics factors and purchasing contribution for cellular phone(CP). and to forecast the developing possibility of the CP market. In order to conduct this study, SKIM-8100, Anycall SCH-V500, and Cyon SV-520 were selected. Then, 20 aesthetics adjectives of the CP were extracted and analyzed by Semantic Defferential(SD) Method. Also, SPSS was used for the statistic methods.

• Science of Emotion and Sensibility
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• v.13 no.2
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• pp.301-308
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• 2010

The sensibility effects of color combinations was studied utilizing tone on tone combination and tone in tone combination. A total of 24 color combinations were rated by 10 college students using Semantic Differential Method. The data was analyzed by using Excel statistics program 2004. Analysis method was factor analysis. Theresults of this study were as follow. Color combinations utilizing tone on tone and color combinations utilizing tone in tone was evaluated a very different impression. Thus these were found to have an influence on sensibility effects of color combinations. In comparison with appearance of color combination using colored paper and that of product to apply to color combination using colored paper, it was showed to be evaluated mostly similar impression. However By characteristic with product, shape, size and texture, appearance of color combination is likely to be evaluated very difference impression. The results of these studies will serve as a basis of color combination image or color design.

• Archives of design research
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• v.14 no.1
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• pp.27-34
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• 2001

In order to design the products that impression or emotional taste influence the purchase, feedback is necessary as useful data for better idea sketches through users emotional evaluation in early stage of design process. On the other hand, it was required to make judgments individually in previous image evaluations for emotional evaluations such as semantic differential method (SD method) that objects have been considered as classified tendency. However those SD methods are not enough to reflect flexible human capability with similarity judgment in object perceptual process. Therefore, this study proposes a classification of stimulus based on intuitive judgment and a hierarchical image evaluation method based on analysis of hierarchical process and fuzzy integration. The evaluation will be conducted through the order of process, intuitive classification of objective stimulus and items, definition of representatives in each class. Evaluation for each image of the stimulus, calculation of prior raking based on fuzzy integration. The evaluation supportive software is developed to conduct this evaluation process under interactive environments.

• Science of Emotion and Sensibility
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• v.12 no.1
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• pp.45-54
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• 2009

Categorization in a vital means for dealing with the multitudes of entities in the world surrounding people. Among others, the perceptual and the evaluative similarities factors strongly affect categorization. The conventional SD-type procedure are insufficient in this regard, since it requires an individual subject to make isolated judgments about each stimulus to identify categorization in terms of a group tendency. It disregards the individual categorization in which the similarities are of great importance. Thus in this study the phased emotional evaluation method is suggested based on the intuitive categorization of stimuli and on the similarity judgement of representative/ non-representative case in each category. To verify the effectiveness of the suggested evaluation method the scanned jewelry images are selected as test stimuli for emotional evaluation experiment. As a result of the evaluation experiment, the conventional SD-type procedure is complemented by the emotional evaluation method in phases of the task of intuitive categorization, the selection of the representative images and the setup of the evaluation score of the representative images to internally supplied anchors of evaluating non-representative images.

• Korean Institute of Interior Design Journal
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• v.13 no.2
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• pp.184-191
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• 2004

The purpose of this study is to suggest designing goals and directions in the lobby area of obstetric hospitals by constructing a space evaluation structure model, which is made by image evaluation structure model used by SD method and Advanced Repertory Grid Technique. As a result of the image evaluation used by SD method, it turned out 4 factors which are related to recognizing and evaluating the space formativeness, openness, decorativeness, sensitiveness. I found out the relationship between space evaluation structure and the element of interior space. I also suggested detailed designing method based on this relationship. Space evaluation structure model can be applied to designing lobby areas of obstetric hospitals to reconstruct more specific and objective designing goals and standards rather simply designer's sensitive and abstract designing approach.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2002.05a
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• pp.131-134
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• 2002

원래 오감은 말 그대로 각 감각이 개별적으로 존재하는 것이 아니라 다섯 개의 감각이 때로는 겹치고 보완하고 서로 상승하기도 하면서 우리의 감성구조를 보다 입체적으로 구성한다. 따라서 사람들은 뭔가를 판단할 때 오감을 총동원하게 된다. 그러나 일반적으로 디자인이나 제품개발을 하기 위해 사용하는 의미분별척도는 사물의 성질이나 모양을 묘사하는 이미지 형용사를 사용하기 때문에 이런 감성구조를 파악하기에는 많은 한계를 가질 수 밖에 없다. 본 연구에서는 형용사 이미지어에 의존하는 의미분별척도법(SD법)의 한계를 밝히고, 형태, 색채, 음감, 미감, 후각, 촉감과 같은 오감 정보의 관련기호분석을 바탕으로 보다 입체적으로 감성구조를 파악할 수 있는 감성척도를 개발하였다.

• Journal of Korea Society of Industrial Information Systems
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• v.9 no.4
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• pp.32-40
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• 2004

This study tried to analyze the characteristic data, gathered by the semantic differential method, of respondents, user manuals and agricultural machines with the traditional statistical approach, i.e., cluster analysis and factor analysis semantic differential methods. Though the existing papers of the traditional sensory engineering only suggested the fragmentary result of analysis, this study tries to analyze the data with step-by-step approach, in which this study is analyzing the data with cluster analysis to get the characteristics of respondents, and then using the factor analysis to condensing the adjectives of describing the manual characteristics into several components. Concludingly, this study suggested a prototype of analyzing the semantic differential data with using cluster analysis and factor analysis.

• Journal of the Korean housing association
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• v.20 no.5
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• pp.9-21
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• 2009

This study classified visual perception types of access space at 17 five-star hotels in Jejudo and examined their cognitive characteristics and image formation structures in an effort to provide basic information important for designing the elevation and the access spaces of a hotel. The results of this study are as follows. Access space image of experimental hotels showed more negative evaluations at both city hotels and resort hotels, viewing angle (upward angle) was also positively evaluated between $10^{\circ}{\sim}12^{\circ}$ and $18^{\circ}$ and central type in arrangement type and detour access and straight access types in access circulation type were positively evaluated. When viewed from an upward angle of $10^{\circ}$ to $12^{\circ}$, the most important factors were as plasticity, decorativeness, and creativity; from $18^{\circ}$ it was such factors as harmony and peculiarity; and at $45^{\circ}$ it was factors like decorativeness and stability. In considering the various access types, the most important factors in a straight access type were peculiarity and harmony; for one-time curved access type it was by decorativeness, creativity, Peculiarity, and stability; and for detour access types it was decorativeness, stability, and peculiarity. Influential of factors affecting image formation and plasticity and harmony factors and the form had more influences on image formation.

• Journal of Korean Society of Transportation
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• v.24 no.3 s.89
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• pp.125-131
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• 2006

Recently, flowerbed median strips are being installed in urban highways for safety and scenery. In addition, efforts to enhance urban image through roadside flowerbeds and trees are being exerted for afforestation to enhance the urban environment. The sensibility of humans, such as the feeling of agreeableness of drivers must be considered when planning roads. However, not many researches on users on road environment are being conducted. Accordingly, KANSEI Engineering that is attracting attention nowadays was applied to form the image or sensibility of humans as definite object, in order to grasp the relation between the personal attributes of users and road formation with sensible factors considered when the road users evaluates the road scenery. As the result of research, streetscape was not evaluated based on individual factors such as roads, trees and buildings that form roads, but was based on sensibility image based on harmony of the overall road formation according to the changes of each factors.

• Journal of the Korean housing association
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• v.19 no.3
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• pp.105-115
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• 2008

This study examines and analyzes a variety of apartment roof style for 147 apartment complexes built in the Gwangju metropolitan city in order to determine the style that is most preferred. The results of this study are as follows. Most of apartment houses built in the Gwangju metropolitan city are 11 to 15 stories followed by apartments that have less than 5 stories, with fewer apartments that have 16 to 20 stories. According to roof styles, the eyebrow roof A type is the most common, followed by the plane roof A type, the sloped roof B type and the sloped roof C type, while 2/3 of all roof types have either an eyebrow roof A type or a plane roof A type. Using images of these roof types to determine those that are preferred, the decorative roof C type is most preferred, followed by the sloped roof B and C types. According to recognition of adjective pairs, decorative roof C type showed a higher recognition for the categories of unique, decorative, three dimensional and novel, the sloped roof B type showed a higher recognition for the categories of three dimensional, decorative and structured while the sloped roof C type showed a higher recognition in the decorative, novel, varied and three dimensional categories. In the correlations between image preference and recognition scale of roof styles of apartment houses, decorative roof C type showed a significant correlation between adjective pairs with the calm image, the sloped roof B type with the intimate image, while the sloped roof C type showed a correlation between static and ordered with the easy image. Therefore, for the design of future apartment roofs, decorative roof C type requires more consideration of visual aspects that are related to a sense of unity, while further morphological factors needs to be adopted with sloped roof B and C types.