• Title/Summary/Keyword: S-O-R Model

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How User-Generated Content Characteristics Influence the Impulsive Consumption: Moderating Effect of Tie Strength (사용자 제작 콘텐츠 특성이 충동구매에 미치는 영향: 유대강도의 조절효과를 중심으로)

  • Weiyi Luo;Young-Chan Lee
    • Knowledge Management Research
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    • v.23 no.4
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    • pp.275-294
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    • 2022
  • In recent years, with the continuous integrative development of e-commerce and social media, social commerce, as a trust-centered social transaction mode, has become an important performance form of e-commerce. The good experience of online community and abundant user-generated content (UGC) attract more and more users and businesses to participate in the community contribution. In this context, the cost of accessing information is continuously decreasing, which not only makes the purchase process more concise and efficient, but also greatly increases the possibility of consumers' impulsive consumption. However, there are very few empirical studies on the internal influencing mechanism of consumers' impulsive consumption based on the characteristics of UGC for social commerce. In view of this, based on S-O-R model, this study constructs a model of consumers' impulsive consumption in the context of social commerce from the characteristics of UGC, with perceived risk as the mediating variable and tie strength as the moderating variable. The results show that content authenticity, content usefulness, and content valence of UGC have significant negative impacts on consumers' risk perception in the process of purchase decision-making, and consumers' perceived risk has a significant negative impact on consumers' impulsive consumption. Meanwhile, the tie strength between UGC producer and UGC receiver plays a moderating role between content usefulness and perceived risk, as well as between perceived risk and impulsive consumption. Finally, combined with the above findings, this study provides effective suggestions for relevant participants in social commerce in terms of business management.

Characterization of Thermal Properties of Concrte and Temperature Prediction Model (콘크리트재료의 열특성 및 수화열 해석)

  • 양성철
    • Magazine of the Korea Concrete Institute
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    • v.9 no.2
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    • pp.121-132
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    • 1997
  • The thermal behavior of' concrete can be ch;lracterized from a knowledge of concrete ternperatu1.e at early ages, environmental conditions, and cement hydration in the mixture. 'l'o account for thost. interactions, a computer model was developed for prwlicting the temperature pr.ol'ile in hnrdcning c o n c r c t ~ st.r~icture in terms of material and tmvironmcntal factors. The cerncnt hydration cha~.acteristics such as the activating energy, total heat 1ihei.atr.d. anti th\ulcorner degree of' hydration. can represent the internal heat gc,neration. In this study. th(> activating c1ncrgy and the tlcgree of' hydration curve were determined well fmm the rnortn~. compressive strength tests while total amount of heat liberated was determined by tht> isothermal calorimctcr method. The main purpose of' this study is to correlate measured tt>mperaturr distributions in a concrete st1,ucture during thc hardening process with the ~ c s u l t s computed f'ro~n theoretical considrl.ations. Using twodimensional heat transfer model, first. the importance of several parameters will be identified by a parametric analysis. Then, the tcmpcmture distribution of thc cylindrical concrete specimen in the laboratory was mensuwti and compared with that yielded by thc theoretical considel.ations.

Large Signal Unified Model for GaAs pHEMT using Modified Curtice Model (새롭게 수정된 Curtice 모델을 이용한 GaAs pHEMT 대신호 통합모델 구축)

  • 박덕종;염경환;장동필;이재현
    • The Journal of Korean Institute of Electromagnetic Engineering and Science
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    • v.12 no.4
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    • pp.551-561
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    • 2001
  • In this paper, the large signal unified model is established for H4O GaAs pHEMT of GEC-Marconi using modified Curtice model. This unified model includes DC characteristic, small signal, and noise characteristic as various bias. Particularly, the model can simply and physically explain trans-conductance $(g_m)$ of pHEMT using modified Curtice model, and can tell the difference $g_m$, $R_ds$ at DC and these at AC through inclusion of internal RF-choke. The results of the established model built up using SDD in HP-Eessof show good agreement to the S/W measured data in DC, small signal, and noise characteristic. This model can also be applied to various computer aided analysis, such as linear simulation, 1-tone harmonic balance simulation, and multi-tone harmonic balance simulation, so the LNA(Low Noise Amplifier), oscillator, and mixer design has been shown using this model library.

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Degradation of toxic azo dye (AO7) using Fenton's process

  • Sharma, Ashish;Verma, Manisha;Haritash, A.K.
    • Advances in environmental research
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    • v.5 no.3
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    • pp.189-200
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    • 2016
  • This study aimed at advanced oxidation of hetero tri-functional reactive dye Acid orange 7 using photo-Fenton conditions in a lab-scale experiment. Decolourisation of Acid Orange 7 dye by Fenton's process was dependent on concentration of Hydrogen peroxide, Ferrous sulphate, pH, and contact time. A $2^3$ factorial design was used to evaluate the effects of these key factors: pH, Fe(II), and $H_2O_2$ concentration, for a dye concentration of 50 mg/L with COD of 340 mg/L at pH 3.0. The response function was removal of colour under optimised conditions; pH 3.0, [Fe(II)] 40.83 mg/L, [$H_2O_2$] 4.97 mmol/L; 13.6 min. of treatment resulting in 100% colour removal. The final COD of treated wastewater was nil suggesting that AOP is a potentially useful process of color removal and dye degradation/mineralisation of effluent having AO7. Minimum contact time for complete decolourisation was at 5 mmol/l $H_2O_2$ concentration. Increase in $FeSO_4$ (mg/l) concentration resulted in decrease of time for complete decolourisation. Box-Behnken Design was used to optimize the process variables. Maximum and minimum levels of pH (3-5), $H_2O_2$ (4-6 mmol/l), $FeSO_4$ (30-46 mg/l) and contact time (5-15 minutes) were used. The statistical analysis revealed a value of 0.88 for coefficient of regression ($R^2$) indicating a good fit of model. Calculated F-value was found higher than the tabulated value confirming to significance of the model. Based on student's t-test, Ferrous sulphate, pH, and contact time have a positive effect on the percent decolourisation of Acid Orange 7.

Evaluation of Efficacy and Development of Predictive Reduction Models for Escherichia coli and Staphylococcus aureus on Food Contact Surfaces as a Function of Concentration and Contact Time of Chlorine Dioxide (대장균과 황색포도상구균에 대한 이산화염소의 살균소독력 평가 및 살균예측모델 개발)

  • Yoon, So-Jeong;Park, Shin Young;Kim, Yong-Soo;Ha, Sang-Do
    • Journal of Food Hygiene and Safety
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    • v.32 no.6
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    • pp.507-512
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    • 2017
  • There has been increasing concern regarding misuse of disinfectants and sanitizers such as ethanol, sodium hypochlorite, and hydrogen peroxide for food contact surfaces in the food industry. Examining the efficacy of the concentration of currently used disinfectants and sanitizers is urgently required in the Korean society. This study aimed to develop predictive reduction models for Escherichia coli and Staphylococcus aureus in suspension, as a function of $ClO_2$ (chlorine dioxide) and contact time using response surface methodology. E. coli ATCC 10536 and S. aureus ATCC 6538 (initial inoculum, 8-9 log CFU/mL) in tryptic soy broth were treated with different concentrations of $ClO_2$ (5, 20, and 35 ppm) for different contact times (1, 3, and 5 min) following a central composite design. The polynomial reduction models for $ClO_2$ on E. coli and S. aureus were developed under the clean condition. E. coli reduction by 35 ppm $ClO_2$ for 1, 3, and 5 min was 2.49, 2.70, and 3.65 log CFU/mL, respectively. Also, S. aureus reduction by 35 ppm $ClO_2$ for 1, 3, and 5 min was 4.59, 5.25, and 5.81 log CFU/mL, respectively. The predictive response polynomial models developed were $R=0.43231-0.056492^*X_1-0.097771^*X_2+9.24167E-003^*X_1^*X_2+3.06333E-003^*X_1{^2}$ ($R^2=0.98$) on E. coli and $R=1.10542-0.20896^*X_1-0.046062^*X_2+8.30000E-003^*X_1^*X_2+8.73300E-003^*X_1{^2}$ ($R^2=0.99$) on S. aureus, where R was the bacterial reduction (log CFU/mL), $X_1$ was the concentration and $X_2$ was the contact time. Our predictive reduction models should be validated in developing the optimal concentration and contact time of $ClO_2$ for inhibiting E. coli and S. aureus on food contact surfaces.

A Model Study of Action Potential in Acute Myocardial Ischemia (심근허혈시 세포에서의 활동 전위 모델)

  • Song, J.H.;Jang, S.Y.;Jeong, M.K.;Lee, K.J.
    • Proceedings of the KOSOMBE Conference
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    • v.1997 no.11
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    • pp.218-221
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    • 1997
  • In this paper, we designed a myocaldial ischemia model based on L-R dynamic model including hyperkalemia and anoxia. Using the model, we simulated the effects of ionic concentration $[K^+]_o$ and intracellular $[ATP]_i$ on action potential in single cardiac cell. Also we evaluated this model by comparing the simulated results with that of other researches. In luther research, we are going to consider the effect of acidosis quantitatively.

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The Magnetoresistance in Iron-based Superconductors

  • Lv, B.;Xie, R.B.;Liu, S.L.;Wu, G.J.;Shao, H.M.;Wu, X.S.
    • Journal of Magnetics
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    • v.16 no.2
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    • pp.192-195
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    • 2011
  • The phase transition of vortex matter from solid to liquid was studied in iron-based superconductors. Based on the traditional vortex glass theory, we have examined the magnetoresistivity data of iron-based superconductors using our extended thermal activation model: $\rho(B,T)=\rho((T-T_g(B))/(T_c(0)-T_g(B)))^{v(z-1)}$. We predict that the magnetic field-dependent area S + $S_0$ which integrates $\rho$ with T is proportional to $B^{\beta}$, where ${\beta}$ is the vortex glass transition exponent. From our calculation, the vortex glass transition exponent is 0.33, close to the exponent of area $S_0$ + S is 0.31 in $SmO_{0.9}F_{0.1}FeAs$; the exponent of area S is 0.63, which is close to the irreversibility line exponent 2/3. Both of the results show the validity of our model. In addition, our model is shown to be effective in describing irreversibility behavior in layered superconductors.

On the error rate of multicode-CDMA system in frequency selective fading channel (주파수 선택적 페이딩 채널에서 멀티코드 CDMA 시스템의 성능 분석)

  • 김연진;김남수;김민택
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.23 no.4
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    • pp.932-939
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    • 1998
  • In this paper, we analyze the performance of a multicode-CDMA system which have been proposed for the multimedia communications. The performance of a multicode-CDMA system, providing good spectrum efficiency as well as serving various bit rates, is analyzed with multipath, frequency selective, slowly fading Rayleigh channel. Also the proposed scheme adopting RAKE receiver with MRC(Maximal Ratio Combine) is advantageous to multipath channel. For a practical channel modeling, the JTC(Joint Technical Committee) recommended channel model(JTC(AIR) 23-065R6) is applied to simulation. The proposed schemehas serial-to-parallel convertor which splits input data stream of 2 Mits/s into 20 branches o 100 kbits/s. From the result of simulation, the case of RAKE receiver with 3 fingers to reduce the system complexity required the relatively large $E_{b}/N_O$ of 0 dB~1.5 dB, compared to the case of RAKE receiver with the number of path finger to keep the average error rate to be $1{\times}10^{-3}$ in channel A.

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A Compact Model of Gate-Voltage-Dependent Quantum Effects in Short-Channel Surrounding-Gate Metal-Oxide-Semiconductor Field-Effect Transistors

  • Kim, Ji-Hyun;Sun, Woo-Kyung;Park, Seung-Hye;Lim, Hye-In;Shin, Hyung-Soon
    • JSTS:Journal of Semiconductor Technology and Science
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    • v.11 no.4
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    • pp.278-286
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    • 2011
  • In this paper, we present a compact model of gate-voltage-dependent quantum effects in short-channel surrounding-gate (SG) metal-oxide-semiconductor field-effect transistors (MOSFETs). We based the model on a two-dimensional (2-D) analytical solution of Poisson's equation using cylindrical coordinates. We used the model to investigate the electrostatic potential and current sensitivities of various gate lengths ($L_g$) and radii (R). Schr$\ddot{o}$dinger's equation was solved analytically for a one-dimensional (1-D) quantum well to include quantum effects in the model. The model takes into account quantum effects in the inversion region of the SG MOSFET using a triangular well. We show that the new model is in excellent agreement with the device simulation results in all regions of operation.

Optimization of O/W Emulsion with Natural Surfactant Extracted from Medicago sativa L. using CCD-RSM (CCD-RSM을 이용한 알팔파 추출물인 천연계면활성제가 포함된 O/W 유화액의 최적화)

  • Seheum Hong;Jiachen Hou;Seung Bum Lee
    • Applied Chemistry for Engineering
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    • v.34 no.2
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    • pp.137-143
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    • 2023
  • In this study, natural surfactants were extracted from Medicago sativa L. The O/W emulsification processes with the extracted natural surfactants were optimized using central composite design model-response surface methodology (CCD-RSM) and a 95% confidence interval was used to confirm the reasonableness of the optimization. Herein, independent parameters were the ratio of saponins to total surfactant (P), amount of surfactant (W), and emulsification speed (R), whereas the reaction parameters were the emulsion stability index (ESI), mean droplet size (MDS), and viscosity (V). Using the multiple reaction, the optimal conditions for the ratio of saponins to total surfactant, amount of surfactant, and emulsification speed for O/W emulsification were 49.5%, 9.1 wt%, and 6559.5 rpm, respectively. Under these optimal conditions, the expected values of ESI, MDS, and V as the reaction parameters were 89.9%, 1058.4 nm, and 1522.5 cP, respectively. The values of ESI, MDS, and V from these expected values were 88.7%, 1026.4 nm, and 1486.5 cP, respectively, and the average experimental error for validating the accuracy was about 2.3 (± 0.4)%. Therefore, it was possible to design an optimization process for evaluating the O/W emulsion process with Medicago sativa L. using CCD-RSM.