• 한국의류산업학회지
• /
• 제13권4호
• /
• pp.635-643
• /
• 2011

This study was investigated to evaluate the physiological responses on T-shirts manufactured with selected functional materials by body parts which were selectioned on the distribution of sweating and temperature change. Seven healthy men in twenties were participated in a climate chamber of $27{\pm}0.5^{\circ}C$ and $50{\pm}1%RHC$. Three kinds of T-shirts named 'D1', 'D2' and 'Poly' were used as experimental clothings. Four kinds of functional materials of quick absorbing/drying were used in all section in 'D1', but two kinds of functional materials used partially in 'D2'. 'Poly' T-shirts used only polyester. In an experimental schedule of 90 minutes, which were consisted of 'Rest', twice of 'Exercise' and twice of 'Recovery' periods, the subjects walked on a treadmill with 60% of $VO_2max$. As a physiological responses, the microclimate temperature, surface temperature(skin, clothing) and sweat rate were measured. Temperature regulation was kept well in 'D1' rather than other T-shirts. The quick absorbing/drying T-shirts showed its performance well as the exercise goes on the second half. With these results in mind, 'D1' will be more effective for long hours exercise such as climbing rather than short hours exercise.

• 복식문화연구
• /
• 제19권5호
• /
• pp.917-928
• /
• 2011

The hot-wave of campaign for fashion brands has itself become a fashion trend now. In order to participate in this popular trend, every brand has launched a new campaign of developing T-shirts each season with a social issue as the design concept. Such a campaign plan is related to the brand's image-making. Each brand has its own slogan based on various themes related to social issues. Since the environment is the hottest social issue these days, most campaigns' T-shirts also focus on the image of environmental-friendliness. The purpose of this study is to elucidate environmentally-friendly fashion culture in daily life so that "environmental-friendliness" would be positively cognized by people in everyday life. For that, the design of these T-shirts following the environmental campaign will be developed and their utilization potential will be clarified. The detail contents of the study are as follow. First, the meaning of the environmental campaign and trends of environmental campaigns in Korea and overseas will be explored in order to identify their theoretical contents. Second, the environmental campaigns will be classified by case. Analysis of the expression and characteristic of each case will determine the utilization plan. Third, design directions will be suggested based on the characteristics produced from the case study. As the study conclusion, five environmental campaign T-shirts will be produced.

• 한국의류산업학회지
• /
• 제13권1호
• /
• pp.66-72
• /
• 2011

The purpose of this study was to identify the analysis of children's wearing need towards hues and tones of T-shirts based on gender. The experimental materials developed for this study were a set of stimulus and response scales. The 15 color pictures and 5-point scales were used for evaluation of wearing need. Data were obtained from 150 boys and 150 girls living in Seoul, Busan, Jinju, and Changwon on May and June 2010. For data analysis, ANOVA and Duncan-test were used by using SPSS program. Results of this study were as follows.; Hues and tones showed an independent effect on children's wearing need. Interaction effects of children's gender and tones on children's wearing need were found. Interaction effects of hues and tones on children's wearing need were found. Also, interaction effects of gender, hues, and tones on children's wearing need were found. These results suggested that children's wearing need can be affected by their gender, hues, and tones.

• 복식
• /
• 제61권1호
• /
• pp.20-33
• /
• 2011

This study aims to analyze the expressive aspect of men's shirts through examining the characteristics of men's shirts with the trend of men's clothing well represented and considering the image based on high fashion. As a method of study, I have conducted the theoretical study through the literature data, and the content analysis through photographs from S/S collection in 2005 to F/W collection in 2010. Especially, in the recent men's shirts, the materials of glossy silk, wavering chiffon and jersey tend to appear and various images are represented with the tasteful decoration such as ruffle, pin tuck and embroidery together with pastel color. Thus, the result of this study is as follows: Firstly, the masculine and romantic images are researched as the image emphasizing the beautiful and soft masculine beauty which doesn't lose the masculinity even though they are seasonedwith the feminine elements. Soft masculine beauty is emphasized by using romantic image decoration of frills, beads and pin tuck or silk, jersey and openwork materials etc. Secondly, practical fusion images have been studied as the images emphasizing the freshness with practicality through grafting more than two items onto one shirt. Many designs have appeared representing new shapes by grafting more than two items onto one shirt or obscuring the border line between the items. Thirdly, the avant-garde chic images have been researched as the image emphasizing the chick image through representing unique and odd designs by excessively expressing the silhouette in general shapes of shirts. I come. to find that the mainly the designs, emphasizing the uniqueness and the distinction with transformed shapes of sleeves, cuffs and the length of shirts in exaggerated manners, are appearing. Thus, I intend to provide a reference material which will be useful for the newly created design and researches of figurative characteristics in the future fashion.

• 패션비즈니스
• /
• 제23권2호
• /
• pp.156-169
• /
• 2019

The objective of this study was to develop lightweight, stretchable, tight-fit smart sportswear using the conductive yarns into the garment and demonstrating its usefulness. Sportswears with the ability to control LEDs with respect to lighting of the surrounding were developed by applying embroidery with conductive yarns to 2 types of men's T-shirts and 2 types of women's leggings pants for outdoor activities and exercise purposes. LEDs were applied to the front and back of men's T-shirts and to the rear of the waist of women's leggings. Men's T-shirts were printed where the LEDs were to be applied, and inside, they were embroidered with conductive threads on the hot-melt fabric to be attached, and then connected with LED. Women's pants were embroidered on the elastic band, in the form of a sine wave that gives it ability to stretch, and finally the elastic band was hidden inside the waistband. The operation of the light sensor in the dark provided the ability to protect joggers from night drivers or cyclists. LEDs were activated when the wearer turns on the fashionable device on his/her shoulder by pressing it. It was able to reduce the risk of accidents by giving recognizability to vehicles, bicycles, and athletes approaching or passing by at night, and securing safe distance from vehicles, etc. Internal embroidery technology had the same flexible and lightweight functions as ordinary clothing products, making it possible to apply to tight-fit smart T-shirts or leggings pants designs.

• 한국의류학회지
• /
• 제30권5호
• /
• pp.674-683
• /
• 2006

The purpose of this study was to examine the effects of T-shirts product type and apparel benefit on consumer preference and purchasing intention. Data for the study were obtained by $3\times2$ mixed factorial design. The subjects were two hundred and thirty college male and female students. The data were analysed by factor analysis, cluster analysis, and ANOVA by using the SPSS program. The results of this study indicated that benefit did not have effects on consumers purchasing intention but significant influences on consumer preference for brand-parody products. For brand-copy products, benefit influenced the purchasing intention, and did not influence the consumer preference. This study suggested that new fashion trends, in association with consumer's benefit, have effects on consumer's purchasing behavior. The result of this study is likely to be useful in planning marketing strategy related to product type and new fashion trends.

• 복식문화연구
• /
• 제14권2호
• /
• pp.299-309
• /
• 2006

This study was intended to analyze the wearing practices and the subjective fabrics preferences for men's dress shirts. It was performed by means of convenience sampling survey of male office workers wearing dress shirts who were living in Seoul, Geonggi, and Chungcheong area. Collected data were analyzed by frequency analysis, cross-tabulation analysis, t-test, and ANOVA using SPSS. The results were as follows: Most of the male office workers owned 5 dress shirts, and blue color dress shirts were preferred to white one. It was shown that most of the respondents wore dress shirts at the office almost every day with necktie. The preferred sensations of the dress shirt fabrics were the soft, wrinkle-free, smooth and dry ones. There were partially significant differences according to gender and age of male office workers in the wearing practices and subjective fabrics preferences of dress shirts.

• 대한가정학회지
• /
• 제41권10호
• /
• pp.45-55
• /
• 2003

This study was performed to find ways to improve the wearing comfort of high school boys' summer uniforms. The subjects were 640 boy students of high schools in Cheongju and Ansung city. The data was collected self-administered questionnaires to measure the actual wearing condition and the wearing satisfaction. Factor analysis, t-test, and F-test were used for data analysis. The results were as fellows: 1) Most students were wearing shirts made of polyester/rayon blended fabrics and pants made of wool/polyester blended fabrics. 2) Most students were wearing round neckline T-shirts or running shirts as underwears of the shirts, and trunks as pants. 3) About a half of respondents had altered their summer uniforms, and main alteration of their uniforms was focused on making their pants narrow. 4) The wearing satisfaction of uniforms were classifies into three factors: aesthetic, moving function, thermal comfort wearing sensation. 5) They evaluated the wearing sensation of school uniforms of shirts and pants with low satisfaction. 6) There were partially significant differences in three factors of the wearing satisfaction according to the uniform's fabrics, the wearing of underwear and the alteration of uniform.

• 복식
• /
• 제65권7호
• /
• pp.75-85
• /
• 2015

The purpose of this study is to examine ways to vitalize cause related marketing (CRM) by proposing character T-shirts The campaign will employ Neo-Pop art, a genre popular with both companies and consumers. Study results are as follows: First, campaign T-shirts on the issue of human alienation resulting from digitalization can be utilized to generate financial profit that can be returned to society. This can lead to the acts of exchange for profit generation, public image improvemen of companies, and enhancement of their external status. As for the non-financial aspect, the campaign could lead to increased awareness of social issues and present opportunities to take actions of improvement. Second, the financial objective of character T-shirts dealing with environmental issue of sustainability involves brand distribution network support and revitalization of promotion such as shopping basket of love and eco-friendly store matching program for eco-friendly campaign. As for the non-financial aspect, it can help raise consumers' awareness of cause related activities such as crowd funding and fundraising and prepare opportunities of direct participation. Third, the financial objective of character T-shirts dealing with natural disaster relief activities on the global level involves brand recognition level increase and enhancement of positive association of companies through emergency relief and articles support as a result of drastic increases in casualties from nature disasters. As for the non-financial aspect, it can induce people's participation in relief activities and lead to the establishment of crisis response procedures. The information on the development of pop-art character T-shirts proposed in this study is expected to be used as basic information on cause marketing of fashion companies in the future, while providing inspiration to related fashion design.

• 복식
• /
• 제61권10호
• /
• pp.42-54
• /
• 2011

The study was focused on surveying the cultural identity and the origin of T-shirts, and examining their functions. Six cities were selected to categorize the design motifs of cultural identity appearing in the design of contemporary T-shirts. These cities include a city in France, United Kingdom, Italy, United States and Japan where collections are currently presented at, and also a city in China that has shown a high economic growth as one of the most popular sightseeing cities. Cultural identity was presented in the T-shirts that were examined in this study through diversified design motifs. Motifs used in T-shirt designs to reflect cultural identity included national flags, notable places, letters, names of geographic places, and individuals. A national flag is a motif that signifies national identity and it was used in the front of T-shirts as it is or was just partially used. Also, many world-renowned structures or architectural buildings were applied to T-shirt design. Noted places such as the White House, the Statue of Liberty in the U.S., Tienanmen Square in China and the Eiffel Tower in France were used. The unique characters of language, such as Hangeul in Korea were used as design elements to reflect the structural characteristics of letters. Names of geographic places were used as design elements through the disclosure of the name of a symbolic city or a tourist site in each country. In terms of figures, not only the historical figures or celebrities from each country were used, but the image of bodies and faces that represent each culture were used as well. In addition, this study was used to develop T-shirt designs that reveal the cultural identity of Korea.