• 농촌계획
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• 제25권2호
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• pp.119-130
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• 2019

In a situation in which rural areas are declining, local governments are seeking to revitalize areas by place marketing. Place marketing, defined by various efforts to promote the image of a place, has been used as an economic tool. As a result, the image has been over-promoted and marketing has been driven in a perfunctory manner, so individual residents' lives and experiences have been ignored. Thus, in addition to the traditional types of cultural place marketing and economic place marketing, this study established a 'project for rural revitalization of Hwayang-eup' so that it could be applied to political place marketing aimed at inducing internal investment and improving the welfare of local residents. To implement this project, the concept was set up as building network organization, sustainable development and symbiotic relationship, and various H/W and S/W plans were developed. First of all, in terms of political place marketing, the Hwaeyang Oulim Center was constructed to strengthen the capacity of local autonomous organizations. In terms of cultural place marketing, we explored cultural resources at the village level and created a small community space. In terms of economic place marketing, the landscape around the main street and the township was reorganized to create a cultural business space for urban and rural exchanges. The reinterpretation of place marketing seen through this project was first, it was more process-oriented than results, second, it was important to induce the community-participating village-making project, and finally, the role of experts was important to expand the community movement.

• 한국유기농업학회지
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• 제12권4호
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• pp.359-375
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• 2004

Recently, many researches on the biomass of the agricultural and livestock wastes are being conducted in several respects. The use of biomass is of benefit to the curtailment of oil import, environmental pollution decrease, global warming mitigation and so on. And, in the agricultural sphere, making use of agricultural byproducts can contribute to the revitalization of the agricultural industry and rural community. In other words, making new products or energy by using biomass have a possibility to be developed as a new industry. The industry can create new businesses and job opportunities for rural dwellers. Also, major 3 positive effects of market formation for the agricultural wastes, increase of the idle land use and creation of the new business are expected. However, the use of biomass may be difficult to secure a proper right as a market good in the autonomic market economy. It is necessary to establish or amend related laws or systematic tools for the revitalization of the biomass use. Also, it is required for the government to bear partial costs of the facilities and others in the beginning stage.

• International Journal of Advanced Culture Technology
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• 제11권4호
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• pp.273-278
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• 2023

Aesthetic education in a variety of forms in the sublimation of the people's feelings, sublimation of the soul. It is of great significance to inherit and develop rural culture and to maintain cultural diversity. At present, rural characteristic industry is an important form of development to promote rural economic development, protect rural cultural diversity and continue rural culture. It is of great practical significance to guide the development direction of rural characteristic industry, strengthen the value connotation of rural characteristic industry and stimulate the endogenous power of rural characteristic industry. At the same time, it is of great significance to promote the development of aesthetic education and broaden the path of aesthetic education.

• 농촌계획
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• 제24권2호
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• pp.91-100
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• 2018

This study aims to identify more reasonable and efficient development plans to engage local university students in landscape improvement projects in rural areas. To survey university students, residents, administrators and experts involved in such projects on important considerations in this regard, SWOT analysis was employed to identify important factors, followed by analytic hierarchy process (AHP) to evaluate their relative importance, identify problems and suggest implications for improvement. The results are summarized as follows: the relative importance of the SWOT group was in the order of opportunity, strength, threat, and weakness. For each SWOT factor, the relative importance of strengths was in the order of students' aspiration and passion, availability of creative ideas and designs, and improved attachment to their community. The relative importance of weaknesses was in the order of the lack of spontaneous participation of residents, short preparation periods and insufficient budgets, and the lack of experience in similar projects. The relative importance of opportunities was in the order of young students' activity itself being a boost factor to the community, students' endeavors arising a consensus among residents, and students feeling a sense of duty as representatives of their school. The relative importance of threats was in the order of projects being one-shot, temporary events, immaturity, and differences in preferences between older and younger generations. To draw an overall ranking of the sub-factors evaluated, the overall relative importance of the decision-making factors was evaluated. Among the sub-factors for each SWOT group, young students' activity itself being a boost factor to the community as an opportunity factor was shown to be the most important, while the lack of experience in similar projects was shown to be the least important as administrators and experts made appropriate interventions in each stage.

• 농촌계획
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• 제15권3호
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• pp.89-97
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• 2009

In less favored areas, it is getting more difficult to manage Satoyama according to aging of rural residents and depopulation. Some support of urban residents are necessary for management of Satoyama. In this paper, the role of Satoyama management activities was clarified through the analysis of the feature of activities for managing Satoyama. The questionnaire and interview surveys were done in order to clarify the actual conditions for management of Satoyama and activities of urban residents who are participating in NPO in Hyogo Prefecture. The results of analysis are as follows. (1)The form of rural-urban exchange in Satoyama is different in each Satoyama. (2)The urban residents are contributing to the region very much on both sides of the manager and the visitor in Satoyama. (3)Many urban residents visit Satoyama for the purpose of enjoying the variety of nature and culture programs in rural area. (4)There are some urban residents who participate in activities for managing Satoyama even if Satoyama is far from their residence. So it is important for rural residents to arrange the condition that they can visit rural area without difficulty.

• 농촌지도와개발
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• 제20권4호
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• pp.937-952
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• 2013

농촌지역개발정책은 기존 하향식 개발방식에서 상향식 개발방식으로 변화가 이루어지고 있다. 이에 따라 주민의 적극적인 개발에 대한 참여가 농촌지역개발정책 추진에 있어서 매우 중요한 요소로 작용하고 있다. 농촌활성화지원센터는 지역인적원의 육성, 정보교류, 네트워크 구축 등과 같은 주민역량강화 측면의 업무와 함께 정책지원, 조사연구, 현장포럼 지원과 같은 농촌지역개발정책의 중간지원 기능을 수행한다. 이 연구는 AHP분석방법을 활용하여 농촌활성화지원센터가 수행하는 업무의 중요도를 판단하여, 효율적 운영을 도모하는데 있다. 분석결과, 현장포럼 지원과 인적자원 개발 및 운영이 센터의 중요 업무로 분석되었다. 따라서 농촌지역개발정책의 효과적인 추진을 위해서는 센터의 기능의 효율적 집중과 더불어 지역내의 유관기관과의 거버넌스체제 구축이 필요하며, 또한 각 지역의 센터들이 서로 보유 인력이나 처한 상황이 다르기 때문에, 이를 통합관리 할 수 있는 상위조직이 필요하다.

• 한국농공학회논문집
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• 제60권3호
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• pp.83-94
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• 2018

This study aims to apply the logic model in order to evaluate outcomes of revitalization projects of rural centers as a part of the regional capacity strengthening in Yeongwol-gun. According to the study results, first of all, it was unclear to answer for questions what, how and why to lead the project, when examining logical associations among program inputs, activities, outputs and outcomes. As an alternative method, the logic model has been applied, and this in turn led to clarify the goals, inputs, contents, outputs, outcomes as well as overall outcome goals and purpose of the current projects. Second of all, the initial, intermediate and long term outcome goals of the current project were indistinctly specified, and moreover, their evaluation methods were also unclear. By applying the logic model to the current regional capacity strengthening project, it was able to figure the distinction between program outputs and outcomes, and specify initial, intermediate and long term target goals as well as their evaluation tools. It is therefore to conclude that the logic model has a possibility to apply to a project evaluation, especially in the sense that this method considers efficiency, effectiveness and accountability of each project.

• 지역과문화
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• 제7권1호
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• pp.27-57
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• 2020

본 연구는 창조농촌에서의 문화기반 활성화 전략에 초점을 맞춰 접근한다. 이를 위해 먼저 일본 및 서구권을 중심으로 논의가 진행되어 온 창조농촌의 개념을 정리하고, 창조농촌을 구성하는 요소들을 도출, 그들 간의 영향관계를 토대로 문화예술을 매개로 하는 창조농촌의 활성화 모델을 제안했다. 밀양시의 밀양연극촌 사례를 통해 보다 구체적으로 그 개념과 관계들을 살펴보고자 밀양연극촌이 가지고 있는 문제점들을 분석하고, 이를 창조농촌의 개념에 적용, 그 대안을 제시하고자 했다. 이 과정을 통해 창조농촌에서 문화예술이 갖는 의미와 가능성을 재고했다. 결과적으로 문화를 통한 창조농촌 활성화 모델 구상을 위해서는 지역의 물리적 환경, 정체성, 커뮤니티, 창의인재와 거버넌스, 지속가능한 창조환경과 같은 창조농촌의 요소들 간의 균형과 유기적 연계를 통해 실현이 가능함을 확인했다.

• 산업클러스터
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• 제3권1호
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• pp.1-10
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• 2009

본 연구는 경북농공단지를 중심으로 운영실태 및 현황 등을 살펴보고 이를 통해 활성화 방안을 제시하고자 한다. 경북농공단지의 가장 큰 문제점은 업체 간 연계가능성이 매우 희박한 여러 유형의 업체들이 단순 집적한 형태가 대부분인 것으로 나타났다. 또한 젊고 우수한 인력이 도시로 지속적으로 유출되고 있고, 대부분의 농공단지가 오래전에 조성되어 기반시설이 매우 열악한 상황이다. 따라서 이러한 문제점을 해결하기 위해서는 우선 농공단지를 특성화하도록 유도해야 한다. 예를 들어 구미국가 산업단지의 인근의 농공단지는 전기전자로 특화된 농공단지를 조성하도록 지원해야 할 것이다. 또한 경북농공단지의 산업구조 고도화를 추진하여야 한다. 농공단지 관리업무의 효율화를 위한 전략 또한 마련되어야 한다. 전문 운영기관에 관리운영을 위탁 하거나 혹은 농공단지별 정보화사업을 실시하여 자체적으로 운영을 하도록 지원하는 방안 또한 마련되어야 할 것이다. 마지막으로 산업단지 클러스터와의 연계를 통한 활성화 방안을 고려해봐야 할 것이다.

• 한국농촌건축학회논문집
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• 제24권4호
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• pp.67-75
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• 2022

The purpose of this paper is to provide basic data to Si and Gun preparing for rural agreements in the future through consideration and case analysis for rural conventions, such things as living standards, hierarchical analysis methods, and general rural development projects. In the 1970s, sporadic and one-off projects focused on individual projects were repeatedly carried out in rural areas, which were undergoing dramatic changes in population movement, land use, landscape, economic growth and living. The keyword of the government's policy has changed to a way that existing rural development projects are planned and promoted by local governments themselves in conjunction with the issue of autonomy and decentralization. In addition, with the introduction of Rural Convention, the central and local governments are striving to achieve common policy goals. However, due to the lack of understanding of the Rural Convention introduced as a pilot project in 2020, the lack of living areas setting-standards, unclear classification of hierarchical structure, and excessive goal consciousness for general agricultural and fishing village development projects remain, fading the original purpose of the Rural Convention. Therefore, this study analyzed the seven reports of the Gyeongsang region selected in the 2021 Rural Convention to identify the characteristics of living area, hierarchical structure analysis, and detailed projects (rural center revitalization project, basic living base development project) and provided them as basic data. As a result of the study, first, according to the results of the hierarchical structure analysis, the first class was derived from 6 out of 7 Si and Gun. This is judged to be the result of the current rural population, social, and economic problems. Second, according to the results of the division of living areas, it was confirmed that except for one local government in seven cities and counties, the remaining six local governments were divided into three single living areas and three two living areas. This is the result obtained through a comprehensive review by overlapping the results of various analyses such as hierarchical analysis and resident surveys and OD data, and shows a different form from the existing upper or related plans. It is judged that this is the result of including qualitative contents such as residents' opinions along with various analyses when determining the living area. Third, the proportion of the budget for rural center revitalization and basic living base development projects to the total project cost subject to the Rural Convention was 59.6%, which was relatively higher than that of other general agricultural and fishing village development projects. It is judged that it is preferred because the unit project cost is relatively high in Si and Gun, and that quantitative results can be visually shown after the project is terminated.