• 농촌계획
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• 제22권2호
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• pp.141-152
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• 2016

The role of rural towns as a leisure space has recently been increasing with changes in the consumption trends in domestic tourism. Based on the tourists visiting the town of Sunheul-ri, Jocheon-eup, a rural Village in Jeju Island, this study categorized the market according to the images formed by the tourists of rural towns, and analyzed the preferred mode of participation in rural field activities for each category. We analyzed the characteristic factors of the images of rural tourism formed by the tourists, extracted three factors for cluster analysis, and then formed three groups: "Group of Rural Experience Activity" "Group of Rural Environment and Service" and "Group of Rest in the Rural" After analyzing the preferred activity in each image-category group, we found no significant differences among the groups in ordinary activities such as viewing the scenery, experiencing and learning about the natural environment, and culinary experiences. However, there were significant differences among the groups regarding participation in experiential tour programs with the purpose of active tourism. The "Group of Rural Experience Activity" sought to actively participate in various activity programs, whereas the "Group of Rest in the Rural" comparatively had a weaker preference for such active programs. We thus learnt that tourists' preferred activities are different according to the types of images formed by the tourists visiting rural towns. Therefore, to strengthen the competitive advantage of the rural tourist destinations of Jeju Island, it is necessary to provide various activity programs that are appropriate for the rural regions of Jeju and to accord with the expectations associated with each market segment category by positioning the programs according to the characteristics of the images held by the tourists.

• 농촌지도와개발
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• 제20권3호
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• pp.755-775
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• 2013

본 연구는 6차산업 박람회에 참관한 참관객을 대상으로 농촌체험관광 방문시 중요고려 요인에 대하여 시장세분화를 시도하고 이러한 세분화된 시장에 대하여 향후농촌관광 행동의도에 대한 차이를 분석하였다. 농촌체험마을 선택시 중요속성 6개 요인을 도출하여 군집분석을 실시하였고, 군집분석결과 2개의 군집으로 세분화하여 만족도 및 선호체험프로그램, 체험관광행동의도, 및 체험관광개발 지지도의 차이를 분석하였다. 본 논문은 농촌체험관광에 대한 시장 특성별 상품개발과 마케팅 전략에 유용한 정보가 될 것이라고 사료된다.

• 농촌지도와개발
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• 제26권4호
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• pp.193-203
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• 2019

Tourism has been widely regarded as a mentally and physically healthy pursuit. Emotional experience can increase the restoration effect of tourism. Thus, recent studies in tourism have paid more attention to the benefits of emotional experiences. This study provides and tests a model that examines the relationship emotional experience as mediating variable between perceived service quality and two outcomes (behavioral intention, subjective well-being). The results of a study with rural healing tourists provide support for the proposed model. Specifically, the results indicate that emotional experience partially mediate the relationship between perceived service quality and satisfaction. The results of this study suggest that emotional experience should be considered as important in rural healing tourism services. The study provides empirical validation that customers do, indeed, identify with service providers, and this, in-turn, provides positive consequences for both the service provider (i.e., behavioral intention) and the customer (i.e., subjective well-being).

• 농촌계획
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• 제12권3호
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• pp.107-115
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• 2006

The purpose of this study was to document a phenomenon of rural tourism in Korea by Investigating characteristics of 50 villages that had participated in a competition of 'stimulation of rural village' The results are as follows: 1) The degrees of activation of rural tourism varied according to marketing efforts made by individual provincial(local) government. The results of contest indicated that provinces such as Gangwon-do, Chungnam-do, and Gyunggi-do showed highest performance among other competing local governments; 2) The results revealed that the total profit generated from direct sale of farm products outnumbered profits gained from sales of lodging and foods. This indicated that there is a room for improvement with respect to boosting more sales on lodging and food; 3) The regression analysis indicated a significant relationship between profits earned from sales of experiential tourism product and those from direct sale of farm products(multi-correlation coefficient: 0.38); 4) It was identified that Gyunggi and Ganwon provinces were ranked first in sales of foods and those of lodging, respectively; 5) Finally, it was showed that among the 50 participating villages, only 16 ones hold festivals by means of attracting tourists from outside.

• 농촌계획
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• 제14권4호
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• pp.87-95
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• 2008

The purpose of this study is to analyze city residents' preference to experiencing activities for Green Tourism. A Questionnaire survey was conducted in fall, 2006. The sum of 515 copies was analyzed. Residents of Daegu city preferred 'health/leports experience' and 'traditional food experience', among theme experiential activities. While present providing experience programs are rural-life experiences, which are convenient for provider aspect. By the result of cross-table analysis, there are many differences between groups by gender & age. Men preferred 'health/leports experience', while women preferred 'traditional food experience'. The mean values of preference by 14 experiencing activities showed high at 'health experience', 'traditional food experience', 'leports experience', which represents health & wellbeing trends. By the result of t-test & ANOVA, there also are many differences between groups by gender & age. Especially significant differences were shown by age group. Three factors were categorized. 'traditional/wellbeing/health experience', 'nature-play experience' and 'life-culture experience' were those.

• 한국지역사회생활과학회지
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• 제22권4호
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• pp.579-590
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• 2011

This study focused on developing various application services for smart phones in the rural amenity resources information service. By developing application services for smart phones, this study aims to stimulate rural tourism and increase the rural tourism economy. The main findings of this study revealed that 'information for reports/cultural/recreational facilities, etc', 'maps for rural villages(food, attractions, etc)', 'regional weather information', 'traffic reports for rural villages(public transportation, etc)' and 'introduction of rural experiences (festivals, exhibitions, events, etc)' are preferentially needed as the contents services of the rural amenity resources. Moreover, it has been found that the types of services firstly needed to offer information of rural amenity resources include 'searching the information around me(where I am)', 'wayfinding such as navigation', 'information sharing function with messenger and SNS, etc', 'taking and editing photography', 'searching information of rural villages about festivals, events, etc'. These are the items that can be utilized in developing application services needed by information services of rural amenity resources. It is expected that the future real-time smart phone services for rural amenity resources will be able to reinforce the competitiveness of rural tourism by giving urban dwellers the chance to utilize the customized information whenever they want.

• 농촌계획
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• 제13권3호
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• pp.73-82
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• 2007

Recently, plans to revitalize rural areas in addition to farming are actively having been groped since given agricultural conditions destituted. One of the plan is the 'Rural Tourism' which to sell to urbanites by merchandising rural and pleasant characteristics possessed by rural areas. As a part of the rural-urban exchange, analyzed the features of the experience programs operated by each village by selecting 152 rural-mountain villages where is supporting and presented results by synthesizing above conclusion. The results acquired through such research are as following. Currently, villages operate mainly with the experience program related to general agricultural life styles by synthesizing special features of experience programs with high frequency in operations as the present status of the rural-mountain villages and showed negative trends dependant to the existing natural resources and easy in operations. Moreover, the operation of the experience which are expected to publicize the village and create large incomes were insufficient, analyzed not to be stimulate purchasing activities by lack of connections among experience programs and only simple staged experiences are mainly operated due to low operation frequency of experience programs which can be operated with special interests or professional characteristics.

• 농촌지도와개발
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• 제22권1호
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• pp.31-41
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• 2015

Rural tourism village experience is proceeded quantitatively without distinct characteristic. This research aimed at analyzing the experience and utilizing in the establishment of differentiation and contents development. Type of experience activity was classified as 10 types in Level 1 and 0~4 types in Level 2. As the result of analyzing 3,007 experiences in 168 villages, types of experience activity implemented per 1 village was 17.9. Among them, ecological experience type appeared to be the most, and appeared in order of food, agriculture farming experience. In respect of agriculture farming experience, 'harvest and utilization' was analyzed to be the highest, and regarding rural farmhouse living experience displayed 'farmhouse living' experience the highest. Tradition courtesy experience displayed 'traditional culture' experience the highest, and rural food experience was analyzed to implement 'food making' experience the most. Ecological experience mainly consisted of 'hunting and collecting' and 'observation/learning', in case of play experience, 'traditional play' experience activity was analyzed to be performed the most. Considering utilization material, it appeared in order of 'rice', 'sweet potato', 'potato', 'corn', 'chili', 'agricultural implement', 'farmhouse', 'animal', 'culture', 'history', 'rice cake', 'alcoholic drink', 'tofu', 'kimchi', etc. The place of ecological experience was performed in the forest the most, and lots of experience was performed in stream, valley, and river. The researcher expects that characteristic experience activity will be developed based on this result, by avoiding doubleness of the experience activity among the regions and the villages.

• 농촌계획
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• 제23권1호
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• pp.157-164
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• 2017

Roadside native vegetation provides important habitat for plants and animals, and provides visual amenity and beauty for drivers and rural areas. In particular, native wildflowers create and maintain attractive landscaping and scenic vistas while help protect and restore the natural environment. However, it is lacking in government policies and guidelines about using native wildflowers for roadside vegetation and alien invasive plants are a major threat to our environment. The purpose of this study is to review the regulations and programs for roadside vegetation, especially native wildflowers in USA in order to learn lessons about developing wildflower policies in Korea. A summary of results follows: (1) the goals of roadside vegetation have been shifted from beautification for pleasant driving experience to sustainable and economical maintenance. (2) Various funds and laws by federal and local government are essential for native wildflower planting and roadside enhancement. (3) Ongoing projects on seed collection and seed banking of native plants are conducted by wildflower research centers to conserve and propagate endangered plants. (4) Recognizing that wildflower viewing holds tremendous potential, increasing local governments try to grow wildflower tourism for economic benefits. In conclusion, we should establish a long-range plan and regulations on roadside wildflowers planting in order to create safe and sustainable transportation corridors in Korea. In addition, more research on wildflower habitat and propagation should be warranted and landscape architects should play a definitive role in providing pleasant driving experiences and promoting wildflower tourism.

• 한국환경생태학회지
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• 제12권1호
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• pp.102-114
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• 1998

생태관광은 기존의 대량관광의 폐해와 환경문제의 갈등으로부터 탄생된 대안관광의 한 형태로서 환경, 경제, 교육, 문화 등의 요소들을 광범위하게 포함한다. 생태관광은 자연환경 지역에서 자원의 보호, 보존, 지역경제의 활성화, 수준 높은 관광서비스 제공을 통하여 지속 가능한 개발을 구현할 수 있는 환경친화적인 관광으로 정의할 수 있다. 친환경적인 관광산업으로서 생태관광은 지역환경 개선 및 소득증대 효과를 통한 농, 어촌지역의 활성화 수단으로서 또한 도시민들에게 양질의 관광, 휴양기회를 제공함으로써 국민의 여가욕구를 충족시켜줄 수 있는 공간으로서의 역할을 기대할 수 있다. 이에 본 연구는 생태관광 이론적 고찰을 통해 생태관광 개념을 정리하고 이를 바탕으로 우리 나라 농, 어촌지역의 생태관광지 개발에 적합한 계획모형을 제시하였다. 이와 함께 전라남도 완도군 정도리지역에 계획모형을 적용하는 사례연구를 수행하였다. 사례연구를 통해 본 생태관광 계획모형은 농, 어촌지역의 생태관광지 조성에 있어 실제적인 계획과정으로서 가능성을 보였다.