• International Journal of Contents
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• 제10권2호
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• pp.28-36
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• 2014

This study attempted to suggest a strategy for providing rural community tourism information services using smartphones. Study subjects were men and women among 300 who currently use smartphones. Empirical analysis was done on 249 of the 300 subjects. Upon verification of the effect factors of adults' smartphone usage and rural community tourism information services usage, they were both statistically significant based on Ajzen's(1991) Theory of planned behavior. Hence, behavior, subjective norms, perceived behavioral control should be augmented in order to increase smartphone usage behavior to access rural community tourism information services. Especially, behavioral intent and usage behavior was increased proportionately to behavioral control. We suggested that plans to provide applications free of charge and building a social consensus on utilizing rural community tourism information are important in achieving such status.

• 한국농공학회논문집
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• 제61권5호
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• pp.57-68
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• 2019

Rural tourism has been identified as providing opportunities to revitalize the rural economies since early 2000s. During last decade in South Korea, government has enacted many policies aiming to establish tourism support programs as well as instigating activities between rural and nearby urban districts. In particular, the promotion of the rural tourism has been actively sought in various forms of products and services, such as green tourism village, village festival, one-company one-village campaign and etc. However, in order to prepare effective policies, it is very crucial to identify measureable evaluation criteria that can be used to assess socio-economic situations of the rural districts. Such criteria should be objective, timely and provide insights about living conditions of local residents and relevant properties. They can also be used to evaluate if progress is being made after the policies are implemented. While considerable efforts and resources have been invested to aid the tourism programs in South Korea, we still lack such systematic means to quantify and evaluate its impact on rural districts. In this work, we have applied regional deprivation analysis on well-established community experiential and recreational business in rural villages throughout the country based on three criteria (i.e., population, local commerce, and buildings). Surprisingly, the result shows that the implementation of the community experiential and recreational businesses did not bring any noticeable changes to at least one of the evaluation criteria. We concluded that the current government policies on revitalization of rural tourism at the village scale is insufficient for bringing meaningful socio-economic impacts to rural districts, with rare exceptions.

• 농촌지도와개발
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• 제16권4호
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• pp.795-835
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• 2009

Rural tourism is a multi-faceted activities rather than farm-based tourism only. The study aims to investigate the profile of a consumer for each type of preferences of tourism activities. Data were collected from 308 people by field survey in rural areas. The study indicates that consumer satisfied with farmer's kindness and farmer's knowledge above all difference factors on tourism activities. The most preferences of activity's factor is program's quality which is include variety, characteristics, interest without regard to sex, age, companion. Both 'walking on the road' and 'climbing the Orum' is more likely than difference activities. It is important to have information on the characteristics and preferences of the consumers of the different types of tourism activities to develop program in rural tourism.

• 한국지역사회생활과학회지
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• 제22권4호
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• pp.579-590
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• 2011

This study focused on developing various application services for smart phones in the rural amenity resources information service. By developing application services for smart phones, this study aims to stimulate rural tourism and increase the rural tourism economy. The main findings of this study revealed that 'information for reports/cultural/recreational facilities, etc', 'maps for rural villages(food, attractions, etc)', 'regional weather information', 'traffic reports for rural villages(public transportation, etc)' and 'introduction of rural experiences (festivals, exhibitions, events, etc)' are preferentially needed as the contents services of the rural amenity resources. Moreover, it has been found that the types of services firstly needed to offer information of rural amenity resources include 'searching the information around me(where I am)', 'wayfinding such as navigation', 'information sharing function with messenger and SNS, etc', 'taking and editing photography', 'searching information of rural villages about festivals, events, etc'. These are the items that can be utilized in developing application services needed by information services of rural amenity resources. It is expected that the future real-time smart phone services for rural amenity resources will be able to reinforce the competitiveness of rural tourism by giving urban dwellers the chance to utilize the customized information whenever they want.

• 농촌지도와개발
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• 제15권4호
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• pp.577-597
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• 2008

The purpose of this study is to examine the effects of residents' perceptions of tourism impact and conflicts on residents' participation in rural tourism village. Method of analysis involves factor analysis and regression analysis in this study. In order to measure the level of perception, three factors(economic benefits, social benefits, social and environmental cost) are derived from the factor analysis. And also in order to measure the level of conflict, two factor(openness of information, leading of operation) are derive from the factor analysis. The result of regression analysis indicate that perceived economic benefits and social benefits are rather greater impacts on residents' participation than social and environmental cost, and also openness of information is rather greater impacts on residents' participation than leading of operation.

• 농촌지도와개발
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• 제31권1호
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• pp.1-11
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• 2024

This study segmented the market of senior rural tourists and analyzed their characteristics. A two-stage cluster analysis was used to analyze the types of senior rural tourists, and the difference in general characteristics and behavioral intention by segmented market was identified. In this study, data from the fact-finding survey on rural tourism 2022 were used, and 487 cases of senior with rural tourism experience in the past year were used for analysis. A total of three types of senior rural tourists were derived based on the motivation for rural tourism, annual expenditure for rural tourism, experience living in rural areas, and relationship with rural area. The segmentation market of senior rural tourists was found to be 'rural attachment type', 'rural curiosity type', and 'rural indifference type'. The results of this study suggest that the general characteristics and behavioral intentions of senior rural tourists differ according to the segment. The results of this study will be useful information in establishing effective marketing strategies targeting senior rural tourists.

• 농촌지도와개발
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• 제18권3호
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• pp.531-550
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• 2011

This study aims to examine the Visitor's selection attributes and types of preference regarding Rural Theme Village, and gather useful information for establishing differentiated marketing strategies suitable for market segments by the Visitor's selection attributes. In addition, it will contribute to securing competitiveness in providing Visitors with better service by extracting differentiating factors of Rural Theme Villages, and exploring the right direction of Rural Tourism. For the empirical analysis, the attributes were extracted based on the preliminary studies, and a survey was conducted among Visitors and users of Rural Theme Village to examine such factors as importance of selection attributes status, motives of using such Rural Theme Villages, demographic characteristics, and general features of the Rural Theme Villages.

• 한국농촌건축학회논문집
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• 제11권4호
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• pp.59-66
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• 2009

This paper presents the change and contents of rural community development project by literature review. And this paper analyzes the results and problems of rural village in rural community development project. The aim of this study is to suggest the improvement method of rural community development project. Based on this study, mainly three results can be drawn as follows ; first, rural community development project must establish sustainability and locality to main direction of project. Second, this project demand new system and role of local government. And the third, this project are performed by residents, and an educational program and public information to inspire participation consciousness are necessary.

• 한국지역사회생활과학회지
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• 제21권2호
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• pp.163-177
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• 2010

The purpose of this study is to examine the difference between service quality satisfactions according to tourists' preference and segmentation by various motivations. Data were collected from 442 farm stay visitors by field surveys in rural areas. A factor-clustering method identified three distinct segments; want-it-all, overall low motivation, relaxation. MANOVA was used to examine the differences of service quality satisfaction for farm stay visitors' preference and segmentation by motivation. Results show that the type of guest room more significantly influenced farm stay visitors' satisfaction according to those three clusters. It should be noted that we have information on the characteristics and type of satisfaction of the consumers in order to improve the quality of farmstay's service in rural tourism.

• 농촌지도와개발
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• 제28권1호
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• pp.13-23
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• 2021

This study aims to examine the market segmentation of rural healing tourists. A two-stage cluster method was used to segment the market of rural healing tourists, and the difference in satisfaction by segmented market was identified. In this study, a total of 433 cases were used for analysis. A total of four clusters of rural healing tourists were derived based on the purpose of visit and involvement with rural healing tourism. The names of each cluster were determined as 'high involvement, daily escape purpose type', 'high involvement, stress relief purpose type', 'low involvement, daily escape purpose type', and 'high involvement, exotic experience purpose type.' Each groups were found to have significant differences according to educational level, purpose of visit, companion, and expenditure. The satisfaction and the behavioral intention of rural healing tourists was highest in the group of 'high involvement, stress relief purpose type.' The results of this study suggest that the characteristics and satisfaction of rural healing tourists were differ according to the segmented group. This study suggests useful information for target marketing strategies for each segmented market according to the characteristics of rural healing tourists.