• Journal of Distribution Science
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• v.21 no.5
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• pp.63-73
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• 2023

Purpose: This study proposes a model for future research agendas on knowledge management activities as a source of increasing sustainable competitive advantage. Based on the literature, the role of knowledge management in sustainable competitive advantage does not necessarily have a significant effect but involves other variables. For this reason, future research proposals on the role of knowledge management on sustainable competitive advantage and other relevant variables need to be carried out. Research design, data, and methodology: This research uses a literature study. The model development stage is (1) relevant research studies, (2) identification of relevant theories and related variables, (3) developing and making a hypothesis (4) proposed model. Results: From the literature study, it was found that knowledge management plays a role in increasing managerial competence, market orientation, and innovation. Furthermore, managerial competence, market orientation, and innovation significantly affect sustainable competitive advantage. However, other studies have found a different relationship. Conclusions: This study proposes a research model on the role of knowledge management, managerial competence, market orientation, and innovation to improve sustainable competitive advantage. The study results can be used for further research based on the proposed model and as a reference for company owners and management to increase competitive advantage.

• The Journal of Korean Academic Society of Nursing Education
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• v.6 no.1
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• pp.92-102
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• 2000

Social trends influence the need for inclusion of basic concepts of occupational health into generic nursing education. Several techniques have been used to incorporate occupational health into baccalaureate programme. These include clinical preceptorships in employee health services, lectures on occupational health issues into community health nursing courses and the integration of occupational health concepts throughout the nursing curriculum and organize an independent course of occupational health nursing for two semester hours. The purpose of this study was to examine the impact of this course to the role orientation of nursing students. In March 1998, pre-test was conducted with all 39 students. Post- test for the subjects and the survey for the other comparison group were conducted after the course in May. Structured questionnaires were distributed which were composed of 42 items related to the role of occupational health nurse and each item was measured on a scale of 1 to 5. Results are as follows: 1) The paired t-test supported the hypothesis that role orientation of students was improved through the occupational health nursing course (t=-3.93, p=.000), 2) As the result of t-test between the subject and the comparison group, the mean score of the role orientation in the case of subject was significantly higher than that of the comparison group(t=13.3449, p=.0005). The enlargement of occupational health nursing course must be a facilitating factor to the improvement of the role orientation of baccalaureate students. It is needed to measure occupational health nursing competence of them in the future.

• Journal of Distribution Science
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• v.22 no.6
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• pp.57-68
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• 2024

Purpose: Dynamic capabilities are acknowledged as pivotal factors facilitating the generation of competitive advantage and performance for enterprises across diverse sectors, notably within the food processing industry. This study endeavors to explore and examine the direct and indirect impact of dynamic capability factors, encompassing innovation capability, market orientation (customer orientation, supply chain orientation, competitor orientation), and digital orientation on the business performance of Vietnamese food processing enterprises. Research design, data and methodology: Research data was collected from 239 food processing enterprise managers and analyzed using partial least square - structural equation modeling. Results: With the exception of digital orientation, the study found evidence of the role of innovation capability and market orientation (customer orientation, supply chain orientation, competitor orientation) in the overall competitive advantage of Vietnamese food processing enterprises. Furthermore, the study underscores the contributions of innovation capability, market orientation and digital orientation in fostering performance of Vietnamese food processing enterprises. It also identifies the mediating role of competitive advantage in the relationship between dynamic capabilities and performance. Conclusions: Consequently, the study proposes a number of implications for food processing enterprise managers with the aim of establishing and enhancing competitive advantage and business performance in the future.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.419-429
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• 2021

The purpose of this study is to investigate the effects of service guarantees of tourist hotels on employees' perception of role clarity and customer orientation. Specifically, this study analyzed how the employees' perception of role clarity as a parameter, with the employees' reliability, guarantee-related communication, guarantee limitation, and organizational support as independent variables, affected the dependent variable, customer orientation. As a result of empirical analysis of employees in the first grade hotel in Seoul, it was analyzed that the higher the reliability of employees in service guarantee, the higher the communication and organizational support in the organization related to guarantee work, the higher the role clarity and perception level of employees. The higher the reliability, guarantee limitation and organizational support level of guarantee, the higher the customer orientation, but the guarantee-related communication did not show significant influence. The perception degree of role clarity of employees has a significant effect on customer orientation. According to those results of this analysis, this study examined the influence of each configuration of service guarantee of tourist hotel employees on customer orientation, and presented various academic and practical implications.

• Journal of the Korean Society of Clothing and Textiles
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• v.13 no.4
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• pp.339-346
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• 1989

The Purpose of this study were; (1) to investigate the relationship between Masculine Gender Role Stress and four aspects of Clothing behavior, (2) to ascertain whether differences exist among demographic variables on Masculine Gender Role Stress and Clothing behavior, (3) to investigate the relationship among the four aspects of Clothing behavior. Masculine Gender Role Stress was assessed by Eisler & Skidmore's Scale. Four aspects of Clothing (Conformity, Satisfaction, Exhibition, Brand Orientation) were assessed by Chung's, Lim's & Lee's, Shim's and Kim's questionnaires. The samples were consisted of 236 male students in Seoul. The statistical analyses of the obtained data included calculation of the Mean, S.D., Correlation, ANOVA and Regression. The Results were as follows; (1) Masculine Gender Role Stress was positively related to conformity, exhibition of Clothing and negatively related to satisfaction of Clothing. (2) There were significant differences among three groups of Major on Clothing behavior. (3) There were significant differences among three groups of locations of high school on Masculine Gender Role Stress. (4) There were significant relationships among each Clothing variables. Positive relationship were found between Exhibition and Brand Orientation of Clothing. Negative relationships existed between (i) Conformity and Satisfaction, Exhibition, Brand Orientation of Clothing, (ii) Satisfaction and Exhibition, Brand Orientation of Clothing.

• Asia Marketing Journal
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• v.14 no.4
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• pp.117-142
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• 2013

Brand orientation is a relatively new paradigm in marketing which was first introduced in the 1990s. Since then, an accumulating body of research has addressed the strategic importance of brand orientation. Although there is a growing body of literature on brand orientation, there have been no empirical studies examining the mediation effect of brand orientation on market orientation-performance relationship to date. Moreover, most studies on brand orientation have been carried out in the context of large enterprises. Hence, the aim of this research is to extend the literature and address market orientation, brand orientation, and firm performance against the backdrop of Korean SMEs. The authors empirically investigate the impact of market/brand orientation on organizational performance and the mediating role of brand orientation. They utilize 178 usable responses to test the four research hypotheses. The hypothesized model predicts that there is a positive association among market orientation, brand orientation, and firm performance. It is also expected that brand orientation mediates the relationship between market orientation and organizational performance. The statistical results based on PLS analysis confirm our prediction among the constructs in the research model. The empirical evidence provides significant theoretical and managerial implications for brand orientation among SMEs. The first theoretical implication is that we provide empirical evidence regarding the important role of brand orientation in explaining the multi-trait perspectives of strategic orientation. The second theoretical implication is that the concept of brand orientation can be empirically validated in the context of SMEs. In terms of managerial implications, managers of SMEs should attempt to build a brand-oriented corporate culture or mindset that places brand values and brand norms as the top priority among their company's tasks. In addition, managers should recognize that brand orientation is critical for SMEs as well as large enterprises. In the last section, the authors address limitations of the study and provide directions for further research.

• Journal of the Korean Home Economics Association
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• v.43 no.9 s.211
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• pp.27-40
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• 2005

The purpose of this study was to examine the relationship between male consumers' clothing shopping orientation and sex role identity. Since shopping, especially clothing shopping has been traditionally considered a female job, it was expected that male consumers' sex role identity would influence how they approach the task of clothing shopping. Data were collected through an Internet survey firm from men aged between 20 and 40 years(N=199). The major results are as follows: 1. Based on the six clothing shopping orientation factors identified tv factor analysis, the respondents were categorized into 5 distinct groups: Self-Directed Shoppers, Planners, Brand-Oriented Shoppers, Convenience Shoppers, and Impulsive High-Involvers. 2. Five sex role factors were identified by factor analysis: two masculinity factors (strong and reticent) and three femininity factors(gentle, meticulous, and affable). Among these factors, 'gentle' was considered the most ideal, followed in order by 'strong,' 'meticdous,' 'affable,' and 'reticent.' 3. The results of MANOVA showed that the clothing shopping orientation groups statistically differed in their perceived sex role identity as well as in their ideal sex role identity. Overall, Self-Directed Shoppers and Impulsive High-Involvers scored higher in both perceived masculinity and femininity than the other groups. Convenience Shoppers and Planners were high in femininity but low in masculinity. The Brand-Oriented Shoppers were low in both masculinity and femininity. The results indicate that Korean males who are in their 20s and 30s consider androgyny as a desirable state. In addition, those who are high in androgyny are more likely to be highly involved in clothing shopping.

• Journal of Distribution Science
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• v.18 no.12
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• pp.15-29
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• 2020

Purpose: Due to an ever more interconnected global commercial environment, the role of SMEs from emerging markets has attracted considerable attention in business literature of late. Reinforced by strategic management theory, this study builds on aspects such as entrepreneurial orientation and dynamic capabilities to construct and test a framework that focuses on exploring their associations with export performance. Research design, data and methodology: To contribute further towards a deeper understanding of these markets, the current study empirically tests a model using data collected from 225 exporting firms located throughout South Africa. Results: The results from the data analysis show that entrepreneurial orientation contributes significantly towards improving the performance of South African SMEs. Additionally, this study integrates three dynamic capabilities in the strategy-performance relationship to test their interacting effects on the correlation between entrepreneurial orientation and export performance. Further findings advocate support for relationship-based capabilities playing a moderating role between entrepreneurial orientation and the exporting performance of small and medium firms emanating from emerging markets. Conclusions: Findings provide substance to the argument that entrepreneurship, as a strategy-making process, leads to export performance in emerging nations. Especially, this study provides several suggestions as to how small and medium-sized organizations can develop their exporting performance based on the research findings.

• Journal of Digital Convergence
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• v.12 no.9
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• pp.101-109
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• 2014

The purpose of this study was to analyze the impact of mediator effect related to role-orientation of traditional newspaper editors in terms of role-cognition and role-orientation in aspects of real reportage attitude by classifying the newspaper editor's role-cognition with social stability, reform, check, on the other hand, role-orientation with reporter's intention, intention of actual fact, and reader's intention. The results were as follows: In terms of reporter's intention the research showed the fact that reporter's intentions was influenced by the role cognition of social stability and at the same time, it also made to reduce the attitude of real reportage. Compared with intention of actual fact and reader's intention, the intention of actual fact could be only influenced by the social stability, but it could not give any effectiveness to the attitude of real reportage, furthermore, the research showed the fact that reader's intention aroused some mediator effects which newspaper editor's role cognition gave rise to the attitude of real reportage much more strongly.

• Journal of Information Technology Applications and Management
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• v.23 no.4
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• pp.71-82
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• 2016

The purpose of this study is to prove empirically that technology investment propency factors (TIPFs) refect on the technological competitive advantage (TCA) and management performance. It includes the role of open technology innovation (OTI) approach is mediate to TCA from technology investment propensity. Especially the three TIPFs are market orientation, innovation orientation and strategy orientation. The analysis were performed based on the respondents' data from 181 firms focusing to technology innovation and information technology. The suggested research assumptions including structured equation model were proved. Therefore, this study emphasizes that CEO or CTO must concentrate on innovative, strategic and market oriented propensity when he makes a decision on technology investment. An open innovation approach is effective for getting high TCA and management performance in technology intensive firms such as technology innovation and information technology.