• Title/Summary/Keyword: Revisit & Recommendation Intention

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A Study on the Determinants of Visiting Art-museum and Behavioral Intention of Art-museum Visitors (미술관 관람객의 방문결정요인과 행동의도에 관한 연구)

  • Na, Sun-hoo;Yeo, Young-suk
    • The Journal of the Convergence on Culture Technology
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    • v.5 no.3
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    • pp.131-137
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    • 2019
  • The purpose of this study is to draw the factors that makes the visitors decide to visit the art-museum and verifying the influence of visit determinants on recommendation intention and revisit intention. Visitors to Gwangju Museum of Art and Gwangju Biennale in Gwang-ju city were chosen for this study. Data were collected for 30 days from September 15 to October 14, 2018. A total of 350 visitors were attended in this research and finally 315 samples were used for the empirical analysis. The result of this study showed that 4 determinant factors(Escape from the ordinary, self-development, novelty, culture experience) of visiting art-museum were identified which all influences on behavioral intention(recommendation intention, revisit intention). Particularly, 'novelity' is the major factor influences on recommendation intention followed by 'escape from the ordinary' factor. Moreover, 'escape from the ordinary' factor influences the most on revisit intention among all determinants of visiting art-museum.

Selection attributes importance and satisfaction for research on the development of the Baekdudaegan (백두대간권 개발을 위한 여행지 선택속성 중요도와 만족도에 관한 연구)

  • Kim, Tae-Dong;Koo, Jee-Hyun;Lee, Seok-Jun;Choi, A-Reum
    • Journal of Digital Convergence
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    • v.14 no.2
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    • pp.19-30
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    • 2016
  • Domestic and foreign tourists to visit the Baekdudaegan are increasing every year. The purpose of this study is to promote regional development in the Baekdudaegan and to improve the satisfaction of the people who visit the Baekdudaegan area recognized in underdeveloped area. It surveyed the age of 19 years old. Analysis of the factors of selection attributes importance and satisfaction, and the group was separated through cluster analysis. It analyzed a significant difference in the degree of revisit intention and intention of recommendation by cluster groups. They were divided into four groups, according to the selection attributes importance and satisfaction. Groups showed significant differences in the degree of revisit intention and intention of recommendation. The environment elements importance and satisfaction have affected revisit intention and intention of recommendation. It has found out that environment elements have an important factor in selecting the destination and these selection attributes satisfactions have a positive influence on future behavior intention.

A Study on Satisfaction, Revisit Intention, and Recommendation Intention Regarding Local Food Restaurants Based on Visitors' Motivation for a Local Festival (지역축제의 방문동기에 따른 향토음식점 만족도와 재방문 의도, 추천 의도에 관한 연구)

  • Min, Kye-Hong
    • Culinary science and hospitality research
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    • v.20 no.4
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    • pp.210-223
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    • 2014
  • This study aims at analyzing influential relations among satisfaction, revisit intention, and recommendation intention regarding local food restaurants, based on the motivation to visit the Gimje local festival, a representative festival in Korea. It also offers useful basic materials for related organizations. From October 2 to October 6, 2013, a survey was conducted and a statistic processing was performed with 283 copies of questionnaire for credibility analysis, factor analysis, and regression analysis. The results are as follows. First, three motives for visit were drawn as cultural experience factor, deviation factor, and friendliness factor. Second, for hypothesis 1, the motivation for visiting the festival had a positive (+) significant influence on satisfaction with the local food restaurants. Third, for hypothesis 2, satisfaction with the local food restaurants had a positive (+) significant influence on revisit intention to the local food restaurants. Fourth, for hypothesis 3, satisfaction with the local food restaurants had a positive (+) significant influence on recommendation intention to the local food restaurants. Consequently, for the purpose of activating festivals, it is necessary to offer a variety of food, to manage the programs satisfying visitors' needs, and to give services continuously.

The Effects of Nurses' Satisfaction on Hospital Performance -Focused on the Patient Satisfaction and Revisit Intention, Recommendation Intention- (간호사만족이 병원성과에 미치는 영향 -환자만족과 재방문의향, 타인추천의향 중심으로-)

  • Han, Ju-Rang;Ahn, Sung-Hee
    • Journal of Digital Convergence
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    • v.13 no.9
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    • pp.419-430
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    • 2015
  • This study is to conceptualize nurses' satisfaction, patient satisfaction about nurses and hospital, and patients' revisit and recommendation intention as linear structural equation model, and then, identify the significance of the path coefficient and goodness of the research model. Data were collected from 2,079 nurses and 6,776 patients in 5 university hospitals. The results were as follows: The research model was generally found to be good in terms of goodness of fit. The significance of the path coefficients are as follows. 1)A nurse's satisfaction has great influence on a patient's satisfaction about nurses, 2)A patient's satisfaction about nurses has influence on patient's satisfaction about the hospital, 3)A patient's satisfaction about the hospital has great influence on patient's revisit intention, 4)A patient's satisfaction about the hospital has great influence on patient's recommendation intention. These results will provide basic data for the hospital managers practicing customer satisfaction strategies in their health care marketing.

A study on the influence of the beauty salons customers select on behavior after using (미용실(美容室) 고객(顧客)의 선택속성(選擇屬性)이 미용실(美容室) 이용(利用) 후(後) 행동(行動)에 미치는 영향(影響)에 관(關)한 연구(硏究))

  • Lee, Soon-Nyeo;Kim, Sung-Nam
    • Journal of Fashion Business
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    • v.11 no.2
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    • pp.32-41
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    • 2007
  • This study is aimed at analyzing on purchasing behavioral characteristics of customer in beauty salon and providing the revitalization strategies for korean beauty business. For the goal of this study, on purchasing behavioral characteristics of customer in beauty salon were reviewed in terms of the purchasing decision-making process on the basis of literature. The survey of beauty salon customers mainly from Seoul was used for positive analysis. In analyzing the research data, Frequency Analysis, Descriptive Analysis, Factor Analysis and Multiple Regression Analysis were conducted using $SPSS/PC^+$. The results showed the followings: The choice factors, the overall satisfaction, the revisit intention and the recommendation intention of the beauty salon customers were all affected in order as service, customer relationship with the result of analysis for the relationship between the choice factors of beauty salon customers and behavior after purchasing(overall satisfaction, revisit intention, recommendation intention).

Factors upon revisit and intention of recommendation for dental care service (치과의료 재이용 및 권유의사 관련 요인)

  • Lee, Hyang-Nim;Shim, Hyung-Sun
    • Journal of Korean society of Dental Hygiene
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    • v.12 no.2
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    • pp.317-326
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    • 2012
  • Objectives : This study aims to examine satisfaction of dental treatment and revisit and intention of recommendation to dental patients and to supply as a basic resource for dental management improvement. Methods : 645 dental patients to dental hospitals in G City were subjects of this study. 27 dental hospitals were randomly chosen per 5 or 6 in 5 Districts. The intention of the survey was explained to 645 patients and it was agreed to have questionnaire survey. Questionnaire survey was carried out for 2 weeks in April 2011. Total 593 were used for the analysis except for insufficient answer sheets. The analysis was executed by using SPSS 18.0 and the results are as follows. Results : 1. The highest figures are as follows: female was 53.29% in sex, 20-29 age group was 44.52%, graduates of university were 38.62%, students were 28.50%, monthly family income with 300-399 million won was 31.70%. As to the treatment, dental caries were highest with 46.21% followed by scaling with 40.81%. As to the number of visit, 39.80% were over 5 times, and as to the opportunity to use, 29.34% answered it because it is close to home. 2. As to satisfaction, male was 4.15, over 60years old was 4.58, self-employed was 4.33, friendship with dentist as opportunity to use was 4.37. And as to revisit intention, over 60 years old was 4.60, over postgraduate in education level was 4.38, self-employed was 4.43, over 5 times visit was 4.32, and fame as opportunity to use was 4.39 which were the highest. As to the intention of recommendation to others, female was 4.24, over 60 years old was 4.65, self-employed was 4.36, friendship with dentist as opportunity was 4.43 which were the highest and showed significant differences (p<0.05). 3. As to patient satisfaction, there were strong relevance between revisit intention and intention of recommendation with 0.769 and 0.744 respectively. And, as to revisit intention, it had significant relation with revisit intention with 0.791. 4. The explanatory power of the regression analysis on the factors affecting revisit intention was 61.20%. The revisit intention was high when the satisfaction of dental hospital was high (${\beta}$=0.767, p<0.001), the number of visit (${\beta}$=0.026, p<0.01), reason for a visit (${\beta}$=0.070, p<0.01), education level (${\beta}$=-0.063, p<0.05) and occupation (${\beta}$=0.078, p<0.05). 5. The explanatory power of the regression analysis on the factors affecting intention of recommendation was 59.9%. The intention was taken patients satisfaction(${\beta}$=0.601, p<0.001), dental hygienist's kindness (${\beta}$=0.218, p<0.001), female (${\beta}$=0.079, p<0.05), reason for a visit(${\beta}$=-0.059, p<0.05), dissatisfaction treat(${\beta}$=0.084, p<0.05), dentist's kindness (${\beta}$=-0.080, p<0.05), age (${\beta}$=0.054, p<0.05). Conclusions : To improve revisit rate of patients, the refurbishing hospital facility, treatment and kindness of dental hygienists and satisfaction of treatment must be improved. And it also needs to accept complaint from female patients in a positive manner, and understand and correct complaints actively from the perspective of patients.

Effects of the Perceived Value of Convention & Exhibition Visitors on their Satisfaction, Revisit and Recommendation Intention (전시컨벤션 방문객의 지각된 가치가 만족도와 재방문의도 및 추천의도에 미치는 영향)

  • Jung, Yong-Hae
    • The Journal of the Korea Contents Association
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    • v.11 no.11
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    • pp.145-155
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    • 2011
  • This study aims to examine how convention & exhibition visitors perceived value on their satisfaction, revisit and recommendation intention. To accomplish the goals, a field survey was conducted on the visitors of the COEX in Seoul area. The results of this study, based on a positive analysis, could be summarized as follows. First, perceived value is factorized as acquisition value, emotional value, monetary value, social value. Second, all factor of perceived value turned out to have affirmative effects on hotel employee's visitors satisfaction. Third, visitors satisfaction turned out to have affirmative effects on revisit intention. Forth, visitors satisfaction turned out to have affirmative effects on recommendation intention.

6th Industrial Experience Satisfaction of Visitors Study on Motivation for Revisit - Focusing on Hwaseong Songsan Grape Festival -

  • Park, Moon-Kee;Kim, Jin-Su
    • Asia Pacific Journal of Business Review
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    • v.4 no.2
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    • pp.35-46
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    • 2020
  • In Hwaseong, South Korea, it is necessary to vitalize local festival by attracting local residents and tourists since 'Hwaseong Songsan Grape Festival' should be in the direction to help the influx of tourists and cultural development for the local residents. It has been known that the quality and readiness of festival affects visitor satisfaction and actual visit. However, there have been only a few studies to examine the effect of local festival on post-behavior. Hence, this study, focusing on 'Hwaseong Songsan Grape Festival'which is a representative cultural tourism festival in the region of Hwaseong, South Korea, aims to understand the visitor's post-behavior intention in terms of revisit intention and recommendation intention. The results suggest that the impact of experiential, purchase visit motivation on post-behavior were smaller than deviant, social, interest, and cultural visit motivation. It also showed that visitor satisfaction leads to revisit intention and at the same time recommendation intention. Based on the result, we suggest practical implication for the success of local festival including 'Hwaseong Songsan Grape Festival'.

The Effect of Marine Sport Event Visitors' Satisfactions and City Image on Revisit and Recommendation: Focusing on 2015 Busan Cup Women's International Match Race (해양스포츠 이벤트 관람자의 이미지, 만족도가 재방문 및 추천의도에 미치는 영향: 2015부산컵 세계여자매치레이스 요트대회를 중심으로)

  • Kim, Chan-Ryong;Lee, Jae Bin;Jang, Seung-Hyun
    • 한국체육학회지인문사회과학편
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    • v.56 no.1
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    • pp.53-65
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    • 2017
  • This study was conducted to examine how marine sport event visitors' satisfactions and city image effect on revisit and recommendation. To do this, we analyzed the socio-statistical characteristics of spectators, and examined the influence relationship among city image, satisfaction, revisit and recommendation intention. The results were as follows: First, 'family and relatives' as the companions of spectators of yacht competition were the most, and the route of acquiring the competition information was 'the other', in other words, that most of the respondents learned directly in the field, and 'car' as transportation means was the most. In addition, "local tourism" as watching purposes was the most and 'the day' as the period of stay was the most. Second, the image and satisfaction of spectators of yacht competition showed significant influence on revisit and recommendation intention. Specifically, program satisfaction and program agent satisfaction, which are a sub-factors of satisfaction, have a significant positive effect on revisit and recommendation intention. Through these research results, we were able to confirm inadequacy(lack of attractiveness, connections and public relations) of this event, and see what parts should be improved in order to be born again a sustainable event.

A Study on the Quality Factors Influencing University Library Re-visitation and Recommendation Intention Analyzed using Structural Equation Model (구조방정식 모형을 적용한 대학도서관 재이용과 추천의향에 영향을 미치는 품질요소에 관한 연구)

  • Kim, Mi Ryung;Yu, Jong Pil
    • Journal of the Korean Society for Library and Information Science
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    • v.54 no.4
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    • pp.147-167
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    • 2020
  • The purpose of this study is to analyze the factors influencing the intention of revisiting and recommending by applying a structural equation model, targeting the service quality factors of university libraries derived from previous studies. For 11 days from April 30th, 2020 to May 10th, 2020, a total of 127 user groups (undergraduate students, graduate students, professors/instructors) were surveyed on their intention to revisit and recommend. The analysis results are as follows. 'Materials' and 'service customization' were shown as quality dimensions that influence revisit. In addition, revisiting was found to have an effect on recommendation intention, and it was analyzed that 'materials' and 'service customization' affect not only revisit but also recommendation intention. In addition, 'service customization' was found to be a factor that directly affects the intention to recommend. Based on this, a method of applying the concept of customization to library services and marketing was proposed in an environment where users' needs are diversifying and becoming personalized.