• Title/Summary/Keyword: Resource-based Theory

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How does Dependence on Portals Help Online Retailers' Growth? : The Moderating Effects of Firm Age and Niche Width Strategy (인터넷 포탈에 대한 자원 의존성이 온라인 쇼핑몰기업의 성장에 미치는 영향)

  • Park, Kyung Min;Mun, Hee Jin;Park, Sunju;Chung, Seungwha;Choi, Jeonghye
    • Journal of the Korean Operations Research and Management Science Society
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    • v.39 no.2
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    • pp.141-154
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    • 2014
  • It is widely confirmed that online retailers can obtain crucial resources and greater growth potential by depending on the external web portal sites as it is explained in resource dependence theory. Nevertheless, recent studies show that the effect of dependence may not always be beneficial for firms and stress the importance of finding relevant contingent factors. In this study, we identify and suggest that firms' age and niche width strategy, whether generalist or specialist, are contributing factors on moderating the positive relationship between resource dependence and firm growth. To test our hypotheses based on the theory, we have collected monthly web traffic data of online retailers and portals from March 2000 and July 2008. The empirical results lend support to our theory of the firm age having a negative interaction effect on web traffic dependence. Moreover, results verified that positive effect of depending on the portals may become greater if the online retailer is a specialist in terms of niche width.

A Game Theoretic Cross-Layer Design for Resource Allocation in Heterogeneous OFDMA Networks

  • Zarakovitis, Charilaos C.;Nikolaros, Ilias G.;Ni, Qiang
    • IEIE Transactions on Smart Processing and Computing
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    • v.1 no.1
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    • pp.50-64
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    • 2012
  • Quality of Service (QoS) and fairness considerations are undoubtedly essential parameters that need to be considered in the design of next generation scheduling algorithms. This work presents a novel game theoretic cross-layer design that offers optimal allocation of wireless resources to heterogeneous services in Orthogonal Frequency Division Multiple Access (OFDMA) networks. The method is based on the Axioms of the Symmetric Nash Bargaining Solution (S-NBS) concept used in cooperative game theory that provides Pareto optimality and symmetrically fair resource distribution. The proposed strategies are determined via convex optimization based on a new solution methodology and by the transformation of the subcarrier indexes by means of time-sharing. Simulation comparisons to relevant schemes in the literature show that the proposed design can be successfully employed to typify ideal resource allocation for next-generation broadband wireless systems by providing enhanced performance in terms of queuing delay, fairness provisions, QoS support, and power consumption, as well as a comparable total throughput.

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Research on the Factors Affecting the Willingness to Pay for Digital Music

  • Zhou, Yan
    • Journal of the Korea Society of Computer and Information
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    • v.24 no.6
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    • pp.81-88
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    • 2019
  • Based on the theory of planned behavior and the theory of legal deterrence, this study takes consumers' willingness to pay for digital music as the research object, investigates the consumers who have digital music consumption channels and behaviors, and discusses the willingness of consumers to pay for digital music and its influencing factors. The study attempts to achieve the following research purposes: First, explore the influencing factors of willingness to pay for digital music using domestic and foreign literature research and related content analysis. Second, we want to examine the effect of Attitude, Collective Specifications, Quality Sensitivity and Music affinity on willingness to pay. Third, Legal deterrence and resource availability tries to verify whether there is a moderating effect between Attitude, Collective Specifications, Quality Sensitivity and Music affinity and willingness to pay. The research data was collected in 2019 between April 6th to May 8th. Questionnaires were randomly distributed in fixed places, mainly in Hubei Province, China. A total of 393 questionnaires were selected for data analysis. Based on the previous theoretical review and empirical analysis, the study draws the following conclusions: Firstly, attitude, collective specifications, quality sensitivity and music affinity have an impact on the willingness to pay. Second, Legal deterrence has a regulatory effect on the relationship among quality sensitivity, musical affinity and the willingness to pay. Last the resource availability has a significant impact on the willingness to pay. It also has a regulatory effect on the relationship among quality sensitivity, music affinity and the willingness to pay.

An Empirical Study on the Vendor's Opportunism in the Collaboration between Buyer and Vendor

  • Hwang, Sunil;Suh, Eung-Kyo
    • The Journal of Industrial Distribution & Business
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    • v.8 no.5
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    • pp.53-63
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    • 2017
  • Purpose - The main feature of this study is understanding of the vendor's opportunism on the collaboration context between buyer and vendor from the buyer's viewpoint with resource dependence theory. A number of studies on opportunism have focused on opportunistic definitions and its theoretical studies. Other researches emphasize the importance of governance in ways that reduce opportunism. We think that this research could be filled with the lack of previous studies. Research design, data, and methodology - In order to accomplish research purpose, four hypotheses have been established based on the framework of resource dependence theory and previous studies. And we have used 599 survey data jointly collected by Korea Productivity Center and the Ministry of Trade, Industry and Energy. To verify these hypothesis, we have conducted multiple regression analysis with SPSS 23.0. Results - The vendor 's opportunism decreases as mutual trust with buyer becomes higher. However, as the degree of dependence of buyers on vendor resources increases, vendor's opportunism increases. And monitoring vendor's capacity has a moderating effect with buyer resource dependency to vendor's opportunism. Conclusions - This study suggest there are two options to decrease vendor's opportunism. Increasing mutual trust or decrease dependence on vendor's resources. Also, monitoring suppler's capacity could be effective when vendor's resource dependence is high.

Organizing Mechanisms and Technological Innovation in Diversified Corporations : A Perspective of Knowledge-based Theory of the Firm (다각화된 기업의 기술혁신과 조직화 방식 : 지식기반이론 관점을 중심으로)

  • Kim, Hicheon;Bae, Jongseok;Huh, Moon Goo
    • Knowledge Management Research
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    • v.10 no.4
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    • pp.93-114
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    • 2009
  • This paper presents a knowledge-based view of the multi-business firm. The multi-business firm has advantages in technological innovation and knowledge creation to the extent that it embodies various ideas and resources, and recombines them more effectively and efficiently than market contracts. The purpose of this paper is to identify how to organize the multidivisional form (M-form) structure to realize such advantages. We first differentiate within-division innovation and cross-division innovation, and explain why cross-division innovation, despite its higher performance potential, would be more difficult to achieve, compared to within-division innovation. Then, we offer the propositions about how to promote cross-division innovation with references to resource capability and coordination capability that is, in turn, composed of structural and control system, social capital, and human resource management system. We conclude by discussing theoretical and practical implications.

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A Competitiveness Analysis on Business Resources of 'TVING' in Korean OTT Market: Focusing on Resource-based Theory and VRIO Framework (국내 OTT 시장에서 '티빙' 경영자원의 경쟁력 분석: 자원준거이론(RBT) 및 VRIO 분석 모형을 기반으로)

  • Vickie Jinhee Yu;Ilhan Hong;Kenneth Chi Ho Kim
    • Knowledge Management Research
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    • v.24 no.1
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    • pp.147-172
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    • 2023
  • This study aims to review the competitiveness of 'TVING', a Korean OTT player in Korean market. For this, this study extracts core business resources of TVING focusing on resource-based theory, and analyzes their competitiveness under VRIO framework. TVING has 4 tangible and intangible resources respectively and 1 human resource. Tangible resources of TVING are technology(recommendation, compression), content(original, exclusive, discriminative non-exclusive), production studio, and paid-subscribers. Intangible resources are content planing capability, distribution network(local, global), marketing promotion·PR, sales), brand preference. And human resource of TVING creates IP professionalism of the company. As a result of VRIO analysis, discriminative non-exclusive content, production studios, and domestic service channels are the most powerful resources of TVING to 'sustain competitive advantage'. Technology, original content, planning capability and IT professionalism bring 'temporary competitive advantage', while exclusive content, the number of paid-subscribers, global service network, and promotion capabilities are not core resources with staying in competitive rank stages. By the way, TVING has potential users for sales of KT and LGU+ thanks to partnership and M&A, but this is not effectively used at the organization level yet. The meaning of this study can be found in that this evaluated competitiveness by each resource of TVING and arranged its implications.

A Study on the Development of Education Programs Using Presidential Archives Based on the Multiple Intelligence Theory (대통령기록물을 활용한 다중지능이론 기반의 교육프로그램 개발)

  • Kim, Geon;Kim, Tae-Young;Bae, Sam-Yeol;Lee, Eun-Jin;Kim, Yong
    • Journal of Korean Society of Archives and Records Management
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    • v.13 no.3
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    • pp.99-125
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    • 2013
  • This study proposes an education program using presidential archives to develop the multiple intelligence of children and the youth based on the multiple intelligence theory and the resource-based learning theory. To accomplish this, we performed a literature review and interviews with an archivist working in the Presidential Archive in Korea. This study compared and analyzed the Presidential Archives' education programs between the U.S. and Korea. This study can be useful and valuable in developing education programs in two areas, with the first area being the fact that the proposed program could help learners improve academic abilities by developing multiple intelligence and the second area being the fact that the program could increase the awareness of the importance of presidential archives. With the proposed program, the utilization of presidential archives can be facilitated.

A Cross-Layer Approach to Fair Resource Allocation for Multimedia Service in WiMAX

  • Hong, Seok-Hoon;Lee, Yong-Hun;Jung, Jae-Yoon;Suh, Doug-Young
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.4 no.6
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    • pp.1006-1022
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    • 2010
  • In this paper, a cross-layer resource allocation mechanism is proposed for wireless multimedia service. In particular, a game theory based on quality of service (QoS) for multimedia users is introduced to deal with the fairness of network resource allocation in wireless networks. Moreover, the channel states of wireless users are additionally regarded under the cross-layer design in WiMAX environment. In details, the bargaining solution is adopted to discover the efficient and fair resource allocation strategy for multimedia service in considering QoS in the peak signal-to-noise ratio (PSNR) and the channel states in the carrier-to-interface ratio (CINR). The proposed mechanism is illustrated and evaluated by simulation results of transmitting video sequences in WiMAX environment.

Distributed Resource Allocation in Two-Hierarchy Networks

  • Liu, Shuhui;Chang, Yongyu;Wang, Guangde;Yang, Dacheng
    • ETRI Journal
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    • v.34 no.2
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    • pp.159-167
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    • 2012
  • In this paper, a new distributed resource allocation algorithm is proposed to alleviate the cross-tier interference for orthogonal frequency division multiplexing access macrocell and femtocell overlay. Specifically, the resource allocation problem is modeled as a non-cooperative game. Based on game theory, we propose an iterative algorithm between subchannel and power allocation called distributed resource allocation which requires no coordination among the two-hierarchy networks. Finally, a macrocell link quality protection process is proposed to guarantee the macrocell UE's quality of service to avoid severe cross-tier interference from femtocells. Simulation results show that the proposed algorithm can achieve remarkable performance gains as compared to the pure waterfilling algorithm.