• 제목/요약/키워드: Resource-Based Theory

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인터넷 포탈에 대한 자원 의존성이 온라인 쇼핑몰기업의 성장에 미치는 영향 (How does Dependence on Portals Help Online Retailers' Growth? : The Moderating Effects of Firm Age and Niche Width Strategy)

  • 박경민;문희진;박선주;정승화;최정혜
    • 한국경영과학회지
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    • 제39권2호
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    • pp.141-154
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    • 2014
  • It is widely confirmed that online retailers can obtain crucial resources and greater growth potential by depending on the external web portal sites as it is explained in resource dependence theory. Nevertheless, recent studies show that the effect of dependence may not always be beneficial for firms and stress the importance of finding relevant contingent factors. In this study, we identify and suggest that firms' age and niche width strategy, whether generalist or specialist, are contributing factors on moderating the positive relationship between resource dependence and firm growth. To test our hypotheses based on the theory, we have collected monthly web traffic data of online retailers and portals from March 2000 and July 2008. The empirical results lend support to our theory of the firm age having a negative interaction effect on web traffic dependence. Moreover, results verified that positive effect of depending on the portals may become greater if the online retailer is a specialist in terms of niche width.

A Game Theoretic Cross-Layer Design for Resource Allocation in Heterogeneous OFDMA Networks

  • Zarakovitis, Charilaos C.;Nikolaros, Ilias G.;Ni, Qiang
    • IEIE Transactions on Smart Processing and Computing
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    • 제1권1호
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    • pp.50-64
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    • 2012
  • Quality of Service (QoS) and fairness considerations are undoubtedly essential parameters that need to be considered in the design of next generation scheduling algorithms. This work presents a novel game theoretic cross-layer design that offers optimal allocation of wireless resources to heterogeneous services in Orthogonal Frequency Division Multiple Access (OFDMA) networks. The method is based on the Axioms of the Symmetric Nash Bargaining Solution (S-NBS) concept used in cooperative game theory that provides Pareto optimality and symmetrically fair resource distribution. The proposed strategies are determined via convex optimization based on a new solution methodology and by the transformation of the subcarrier indexes by means of time-sharing. Simulation comparisons to relevant schemes in the literature show that the proposed design can be successfully employed to typify ideal resource allocation for next-generation broadband wireless systems by providing enhanced performance in terms of queuing delay, fairness provisions, QoS support, and power consumption, as well as a comparable total throughput.

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Research on the Factors Affecting the Willingness to Pay for Digital Music

  • Zhou, Yan
    • 한국컴퓨터정보학회논문지
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    • 제24권6호
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    • pp.81-88
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    • 2019
  • Based on the theory of planned behavior and the theory of legal deterrence, this study takes consumers' willingness to pay for digital music as the research object, investigates the consumers who have digital music consumption channels and behaviors, and discusses the willingness of consumers to pay for digital music and its influencing factors. The study attempts to achieve the following research purposes: First, explore the influencing factors of willingness to pay for digital music using domestic and foreign literature research and related content analysis. Second, we want to examine the effect of Attitude, Collective Specifications, Quality Sensitivity and Music affinity on willingness to pay. Third, Legal deterrence and resource availability tries to verify whether there is a moderating effect between Attitude, Collective Specifications, Quality Sensitivity and Music affinity and willingness to pay. The research data was collected in 2019 between April 6th to May 8th. Questionnaires were randomly distributed in fixed places, mainly in Hubei Province, China. A total of 393 questionnaires were selected for data analysis. Based on the previous theoretical review and empirical analysis, the study draws the following conclusions: Firstly, attitude, collective specifications, quality sensitivity and music affinity have an impact on the willingness to pay. Second, Legal deterrence has a regulatory effect on the relationship among quality sensitivity, musical affinity and the willingness to pay. Last the resource availability has a significant impact on the willingness to pay. It also has a regulatory effect on the relationship among quality sensitivity, music affinity and the willingness to pay.

An Empirical Study on the Vendor's Opportunism in the Collaboration between Buyer and Vendor

  • Hwang, Sunil;Suh, Eung-Kyo
    • 산경연구논집
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    • 제8권5호
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    • pp.53-63
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    • 2017
  • Purpose - The main feature of this study is understanding of the vendor's opportunism on the collaboration context between buyer and vendor from the buyer's viewpoint with resource dependence theory. A number of studies on opportunism have focused on opportunistic definitions and its theoretical studies. Other researches emphasize the importance of governance in ways that reduce opportunism. We think that this research could be filled with the lack of previous studies. Research design, data, and methodology - In order to accomplish research purpose, four hypotheses have been established based on the framework of resource dependence theory and previous studies. And we have used 599 survey data jointly collected by Korea Productivity Center and the Ministry of Trade, Industry and Energy. To verify these hypothesis, we have conducted multiple regression analysis with SPSS 23.0. Results - The vendor 's opportunism decreases as mutual trust with buyer becomes higher. However, as the degree of dependence of buyers on vendor resources increases, vendor's opportunism increases. And monitoring vendor's capacity has a moderating effect with buyer resource dependency to vendor's opportunism. Conclusions - This study suggest there are two options to decrease vendor's opportunism. Increasing mutual trust or decrease dependence on vendor's resources. Also, monitoring suppler's capacity could be effective when vendor's resource dependence is high.

다각화된 기업의 기술혁신과 조직화 방식 : 지식기반이론 관점을 중심으로 (Organizing Mechanisms and Technological Innovation in Diversified Corporations : A Perspective of Knowledge-based Theory of the Firm)

  • 김희천;배종석;허문구
    • 지식경영연구
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    • 제10권4호
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    • pp.93-114
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    • 2009
  • This paper presents a knowledge-based view of the multi-business firm. The multi-business firm has advantages in technological innovation and knowledge creation to the extent that it embodies various ideas and resources, and recombines them more effectively and efficiently than market contracts. The purpose of this paper is to identify how to organize the multidivisional form (M-form) structure to realize such advantages. We first differentiate within-division innovation and cross-division innovation, and explain why cross-division innovation, despite its higher performance potential, would be more difficult to achieve, compared to within-division innovation. Then, we offer the propositions about how to promote cross-division innovation with references to resource capability and coordination capability that is, in turn, composed of structural and control system, social capital, and human resource management system. We conclude by discussing theoretical and practical implications.

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국내 OTT 시장에서 '티빙' 경영자원의 경쟁력 분석: 자원준거이론(RBT) 및 VRIO 분석 모형을 기반으로 (A Competitiveness Analysis on Business Resources of 'TVING' in Korean OTT Market: Focusing on Resource-based Theory and VRIO Framework)

  • 유진희;홍일한;김치호
    • 지식경영연구
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    • 제24권1호
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    • pp.147-172
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    • 2023
  • 본 연구는 OTT 경쟁이 치열하게 펼쳐지는 국내시장에서 토종 사업자인 '티빙(TVING)'의 경쟁력을 살펴보는 것을 목적으로 한다. 이를 위해 본 연구는 자원준거이론에 따라 티빙의 핵심 경영자원들을 살펴보고, VRIO 분석 모형에 따라 이러한 자원들의 경쟁력을 검토하였다. 분석 결과, 티빙의 유형 자원은 기술(추천, 압축), 콘텐츠(오리지널, 독점, 차별적 비독점), 제작 스튜디오, 유료가입자수로 분류되었다. 무형자원은 기획력(IP 개발·활용), 콘텐츠 유통채널(국내, 글로벌), 마케팅(프로모션·홍보, 세일즈), 브랜드로 파악되었고, 인적 자원은 IP 전문성으로 확인되었다. 또한 VRIO 분석틀에 적용했을 때, 차별적 비독점 콘텐츠와 제작 스튜디오, 국내 유통채널은 '지속적 경쟁우위'를 발생시키는 티빙의 강력한 경영자원이었으며, 기술 자원과 오리지널 콘텐츠, 콘텐츠 기획력 및 IT 전문성은 '일시적으로 경쟁우위'를 갖는 자원으로 확인되었다. 독점 콘텐츠와 유료가입자수, 글로벌 유통 채널, 프로모션·홍보 부분은 '경쟁등위' 자원이었으며, 세일즈 분야는 통신사 제휴와 합병을 통해 잠재고객을 확보했음에도 불구하고 아직 조직적으로 활용하지 못하는 '비활용 경쟁우위' 자원으로 나타났다. 본 연구는 경영전략 관점에서 국내 OTT 사업자의 개별 자원을 살펴보고 이를 통해 경쟁력 강화 방안을 제안하는 초기 연구로서 의의를 지닌다.

대통령기록물을 활용한 다중지능이론 기반의 교육프로그램 개발 (A Study on the Development of Education Programs Using Presidential Archives Based on the Multiple Intelligence Theory)

  • 김건;김태영;배삼열;이은진;김용
    • 한국기록관리학회지
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    • 제13권3호
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    • pp.99-125
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    • 2013
  • 본 연구에서는 다중지능이론과 자원기반학습이론을 기반으로 대통령기록물을 활용하여, 아동 청소년의 다중지능 발달을 위한 대통령기록관 교육프로그램을 개발했다. 교육프로그램 개발을 위한 연구방법으로 국내외 대통령기록관의 교육프로그램에 대한 문헌조사 분석 및 담당자 면담을 시행하였다. 이를 통해 미국과 국내의 대통령기록관 교육프로그램을 다중지능영역측면에서 비교 분석을 통하여 다양한 다중지능영역을 만족시킬 수 있는 교육프로그램 구성을 제안하였다. 본 연구를 통한 기대효과는 크게 두 가지이다. 첫째는 학습자의 학업능력을 신장시킬 수 있으며 둘째로는 대통령기록물의 중요성을 인식하고 활용도를 증진시킬 수 있다.

A Cross-Layer Approach to Fair Resource Allocation for Multimedia Service in WiMAX

  • Hong, Seok-Hoon;Lee, Yong-Hun;Jung, Jae-Yoon;Suh, Doug-Young
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제4권6호
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    • pp.1006-1022
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    • 2010
  • In this paper, a cross-layer resource allocation mechanism is proposed for wireless multimedia service. In particular, a game theory based on quality of service (QoS) for multimedia users is introduced to deal with the fairness of network resource allocation in wireless networks. Moreover, the channel states of wireless users are additionally regarded under the cross-layer design in WiMAX environment. In details, the bargaining solution is adopted to discover the efficient and fair resource allocation strategy for multimedia service in considering QoS in the peak signal-to-noise ratio (PSNR) and the channel states in the carrier-to-interface ratio (CINR). The proposed mechanism is illustrated and evaluated by simulation results of transmitting video sequences in WiMAX environment.

Distributed Resource Allocation in Two-Hierarchy Networks

  • Liu, Shuhui;Chang, Yongyu;Wang, Guangde;Yang, Dacheng
    • ETRI Journal
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    • 제34권2호
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    • pp.159-167
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    • 2012
  • In this paper, a new distributed resource allocation algorithm is proposed to alleviate the cross-tier interference for orthogonal frequency division multiplexing access macrocell and femtocell overlay. Specifically, the resource allocation problem is modeled as a non-cooperative game. Based on game theory, we propose an iterative algorithm between subchannel and power allocation called distributed resource allocation which requires no coordination among the two-hierarchy networks. Finally, a macrocell link quality protection process is proposed to guarantee the macrocell UE's quality of service to avoid severe cross-tier interference from femtocells. Simulation results show that the proposed algorithm can achieve remarkable performance gains as compared to the pure waterfilling algorithm.