• Journal of Sport and Applied Science
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• v.2 no.2
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• pp.11-19
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• 2018

With the rapid increase of tourists for sport participation, sporting resort is becoming popular and a related industry is improving. However, sporting resorts have been faced managerial challenges to survive in the competitive sport tourism markets. One of the key issues is to develop an effective marketing mix for resorts to be suitable for sporting tourists. Hence, the current study analyzed a marketing mix of sporting resort, identified its strategies for segmentation, targeting, and positioning, and finally suggested the effective methods for STP. For the study, PyeongChang Alpensia Resort is selected as a case. The study reviewed the documents and online journals that have covered Alpensia Resort. Via literature review, current marketing mix of Alpensia Resort was identified and its current strategies of STP further were analyzed. For the validity of the results, three experts reviewed the results. Given the decent procedures, firstly, the study suggested that Alpensia Resort needs to seek to develop products that can appeal to MICE industry. Second, Alpensia needs to build all-in-one image by providing products and accommodations including lodging, shopping, ski and related sport programs. Third, Alpensia can seek to enhance marketing mix for inbound sport tourists. Conclusions and implications are further discussed.

• Journal of Korea Entertainment Industry Association
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• v.14 no.4
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• pp.91-104
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• 2020

In this study, the value of the medical resort was divided into hedonic value, hospitality value, safety and personal information protection value, and profitability value by exploring and typifying the successful cases and related services of the medical resort in order to provide the direction of development and policy implications of the medical resort for the medical tourism industry. For those who have used the medical resort, I wanted to verify the impact of the value of medical resort on perception of medical resort and its intention to use it. As a result of this study, it was found that hedonic value and hospitality value of medical resort have a strong influence on usefulness perception and well-being perception of medical resort, that safety and personal information protection value of medical resort was only affected by usefulness perception, and profit value of medical resort was only affected by well-being perception. In addition, the usefulness perception and well-being perception of medical resorts were shown to have an impact on the intention of using medical resorts, especially in the case of well-being perception of medical resorts. The above findings are meaningful in that they expanded the medical resort-related research area for the medical tourism industry and provided useful implications for the development of medical resorts that meet the convenience and needs of medical tourists.

• 한국전산유체공학회:학술대회논문집
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• 2010.05a
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• pp.493-495
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• 2010

A three-dimensional flow simulation is performed to investigate the flow field in the ski resort on complex terrain. The present paper aims to study the wind effects of mountainous terrain on the gondola safety. Strong wind happens in the ski resort on the mountain by complex terrain and it causes the dangerous accident of gondola. A digital map around the ski resort area is used to model the actual complex terrain for a 3-D analysis domain. Wind direction and speed to be used as a boundary condition are taken from local meteorological reports. The numerical results show details of the velocity distribution around a ski resort. From the results, we can suggest the modification of the installation of gondola for the safety due to strong wind.

• Korean Institute of Interior Design Journal
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• v.19 no.2
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• pp.186-196
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• 2010

According to the rapid changes in our society and lifestyles, the methods of spending leisure time are being diversified and the facilities for leisure activities are growing as multi-purposed complexes. Purpose of this study was to figure out the design changes of lodging facility interiors in resort complexes which had been influenced by socio-economic conditions after the year 2000, and to provide fundamental references for planning pleasant and differentiated resort accommodations. To accomplish this purpose, the recent tendency of making complex resort facilities was examined and the changes in the properties of lodging facility design since the year 2000 was analyzed. The result shows that the surface areas of guestroom units have been enlarged, and the composition of floor plans has been diversified into various types. Also the number of bathrooms and built-in furniture units has been increased. For the design properties, concepts and themes for guestroom design has been diversified by applying unique color schemes and design elements. The characteristics of lodging facility design in domestic resort complex have been developed to reflect social trends and customer needs. Nevertheless, to deal with changing culture of leisure life, continuous study on resort facilities and various types of lodging facility is required.

• The Journal of the Korea Contents Association
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• v.9 no.2
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• pp.423-431
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• 2009

This study which sees analyzes the tourist resort image affects in tourist attitude and this leads and there is the goal the fundamental data of tourist resort marketing strategic establishment provides. According to research result demographics quality the tourist resort image there was a difference to recognition, the tourist resort image was analyzed with the fact that affects in tourist attitude. The research which sees the tourist resort image affects with the scholastic questionable matter which analyzes the thing provided fundamental information a together the tourist resort marketing people in charge for new marketing strategic establishment to tourist attitude a practical questionable matter has.

• The Journal of the Korea Contents Association
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• v.9 no.2
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• pp.359-364
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• 2009

This study is which sees analyzes the distance perception of the tourist affects in tourist resort selection conduct and this leads and there is the goal provides a fundamental data to the marketing strategic establishment an area tourist resort activation. According to the research result residence of choice there was a difference to psychological distance perception, according to sex and occupation appeared with the fact that is difference to tourist resort selection conduct. The psychological distance perception while tourist resort selection acting was analyzed with the fact that affects in travel ability. The research which sees psychological distance perception affects with the scholastic questionable matter which analyzes the thing a practical questionable matter respects an area tourist resort marketing strategic establishment together in tourist resort selection conduct and provided new fundamental information.

• Korean Architects
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• no.5 s.55
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• pp.61-76
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• 1973

첫째 부지 선택, 둘째 규모 결정, 셋째 특징, 이러한 순서로 resort hotel을 계획하는 것이 건축가의 가장 중요한 결정의 하나이다. 이상3가지를 어떻게 이용을 하고 또 보존을 하나 하는 것이 건축주들의 토지이용과 더불어 커다란 책임이다. 창조적이고 가장 적절한 부지의 선택이나 이용은 resort hotel건축에 빼놓을 수 없는 성공적이 열쇠가 된다. 이러한 중요한 사항들을 가장 이상적으로 활용을 하여 계획된 resort hotel을 근저 Architectural Record지에서 발췌 소개한다

• Asian Pacific Journal of Cancer Prevention
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• v.13 no.12
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• pp.6005-6010
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• 2012

Background: Nasopharyngeal carcinoma (NPC) is endemic in Southern Chinese and Southeast Asian populations. Geographical and ethnic clustering of the cancer is due to genetic, environmental, and lifestyle risk factors. This case-control study aimed to identify or confirm both genetic and non-genetic risk factors for NPC in one of the endemic countries, Malaysia. Materials and Methods: A panel of 768 single-nucleotide polymorphisms (SNPs) previously associated with various cancers and known non-genetic risk factors for NPC were selected and analyzed for their associations with NPC in a case-control study. Results: Statistical analysis identified 40 SNPs associated with NPC risk in our population, including 5 documented previously by genome-wide association studies (GWAS) and other case-control studies; the associations of the remaining 35 SNPs with NPC were novel. In addition, consistent with previous studies, exposure to occupational hazards, overconsumption of salt-cured foods, red meat, as well as low intake of fruits and vegetables were also associated with NPC risk. Conclusions: In short, this study confirmed and/or identified genetic, environmental and dietary risk factors associated with NPC susceptibility in a Southeast Asian population.

• The Journal of Natural Sciences
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• v.13 no.1
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• pp.97-111
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• 2003

This study aims at presenting the planning parameter of ski course by designing Gapyung ski course. This site is located at Hacheon-ri, Gapyung-gun, Kyunggi-do and has an area $1,594,001m^2$. Design objectives of Gapyung Ski Resort were to build the most suitable ski course on the site area and make a comparative ski resort. This design process covers the following : site inventory and analysis; integration of design program and terrain analysis; slope planning and trail balance; comparison with other ski resort. This ski resort was composed of 5 lifts and 10 ski trails which are divided into 2 intermediate course, 3 high intermediate course, 4 advanced course, and I expert course. Total length of slope distance is 8,738m. This ski resort will be developed for advanced skiers and snow boarders who enjoy a mogul and a half pipe course. Therefore, the strategy of this ski resort is marked for target market of high intermediate.

• Journal of the Korean Institute of Rural Architecture
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• v.5 no.3
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• pp.8-21
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• 2003

The purpose of this study was to work out the strategies for developing the east coastal community-base resort activating the community economy. The results of this study were as follows; presented village unit resort development that secure unique community activity to seashore village inhabitants and offer natural rest space and recreation space to user for the idealest development direction. And presented space composition direction so that can develop nature rest ball such as nature walk road that introduce concept of "The street" in this resort development. Also, through belt style development, proposed resources between the seashore village that must share reciprocity.