• Title/Summary/Keyword: Research review

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Consumer Research in Omnichannel Retailing: A Systematic Analysis

  • Lu LUO;Yi Peng SHENG
    • Journal of Distribution Science
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    • v.21 no.7
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    • pp.91-104
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    • 2023
  • Purpose: In the past decade, Scholars, think tanks, and policymakers have had rich discussions about omnichannel distribution science. However, despite the growing body of research in this area, there is currently no universally accepted definition of what exactly an "omnichannel consumer" consists of and what the most relevant drivers are. This study aims to synthesize the empirical evidence surrounding omni-channel consumer research and its management. Additionally, we demonstrate how omnichannel consumer research has emerged from different theoretical perspectives and disciplines. Research design, data and methodology: Using the Systematic Literature Review method and searching the CNKI, Web of Science, and Scopus databases for 130 articles, the study analyzed the current state of omnichannel consumer research and categorized and summarized the findings in the literature. Results: This study analyzes the current state of omnichannel consumer research and categorizes the findings in the literature and identifies four research areas: consumer behavior, consumer experience, consumer sentiment dimensions, and consumer segmentation. Conclusions: This literature review offers the first comprehensive and systematic overview of "Chinese omnichannel consumers." It not only highlights the most critical research trends discussed in existing studies, but also outlines the expected direction of future research, which provides the basis for understanding omnichannel consumer research.

Naphthaquinones from some Boraginaceous Taxa-A Chemical Review

  • Khatoon, Sayyada;Mehrotra, Shanta
    • Natural Product Sciences
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    • v.2 no.2
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    • pp.75-85
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    • 1996
  • The naphthaquinones-isohexenylnaphthazarins-are mostly found in the ceratenchymatous cells of the roots of some boraginaceous taxa. A total of 34 naphthazarins and their derivatives have been isolated from these taxa till date.

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Historical Controls, Data Banks, and Randomized Trials in Clinical Research: A Review

  • Fleming Thomas R.
    • 대한예방의학회:학술대회논문집
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    • 1994.02b
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    • pp.265-269
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    • 1994
  • A brief review is presented of the strengths and weaknesses of historical controls, data banks, and randomized trials in the evaluation of clinical treatment. Use of pre randomized versus postrandomized informed consent is discussed. Recommendations are made for the development of an appropriate clinical research strategy.

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Bridging the Gap between Research in Linguistics and English Teaching Pedagogy: Focusing on English Pronunciation Education

  • Kwon, Bo-Young
    • Phonetics and Speech Sciences
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    • v.1 no.4
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    • pp.73-84
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    • 2009
  • Despite the growing interest among researchers in the field of second language (L2) phonological acquisition and its apparent contribution to linguistic and acquisition theories, there have been concerns about the lack of pedagogical application of the research findings in L2 classrooms (Levis, 1999, Derwing & Munro, 2005). Based on the belief that meeting an existing pedagogic need is something that should receive primary attention in SLA, this study attempts to bridge the gap between L2 pronunciation research and pronunciation pedagogy. In so doing, this study provides a narrative literature review of papers on L2 pronunciation published from 1994 to 2008 in Korea. The articles for review were retrieved from five database search engines. In addition, six journals where relevant articles most frequently appeared were selected and electronic searches of these six journals were conducted. A total of 117 articles which met the selection criteria were collected, and were reviewed to answer the following three research questions: a) What are the current research trends in L2 pronunciation in Korea? b) Do the research trends reflect a shift of focus on L2 pronunciation teaching? and c) What is the range of research practices in L2 pronunciation? The review of the papers indicates that the number of studies on L2 pronunciation increased sharply from 1999 to 2003. Some changes in research topics were also noticed. Research on segmental features of English was dominant from 1994 to 1998, but became more balanced with research on suprasegmentals from 2004 to 2008. This review also discusses the range of research practices in L2 pronunciation and makes suggestions for future directions in L2 pronunciation research.

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An Exploratory Study on Mobile App Review through Comparative Analysis between South Korea and U.S. (한국과 미국 간 모바일 앱 리뷰의 감성과 토픽 차이에 관한 탐색적 비교 분석)

  • Cho, Hyukjun;Kang, Juyoung;Jeong, Dae Yong
    • Journal of Information Technology Services
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    • v.15 no.2
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    • pp.169-184
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    • 2016
  • Smartphone use is rapidly spreading due to the advantage of being able to connect to the Internet anytime, anywhere--and mobile app development is developing accordingly. The characteristic of the mobile app market is the ability to launch one's app into foreign markets with ease as long as the platform is the same. However, a large amount of prior research asserts that consumers behave differently depending on their culture and, from this perspective, various studies comparing the differences between consumer behaviors in different countries exist. Accordingly, this research, which uses online product reviews (OPRs) in order to analyze the cultural differences in consumer behavior comparatively by nationality, proposes to compare the U.S. and South Korea by selecting ten apps which were released in both countries in order to perform a sentimental analysis on the basis of star ratings and, based on those ratings, to interpret the sentiments in reviews. This research was carried out to determine whether, on the basis of ratings analysis, analysis of review contents for sentiment differences, analysis of LDA topic modeling, and co-occurrence analysis, actual differences in online reviews in South Korea and the U.S. exist due to cultural differences. The results confirm that the sentiments of reviews for both countries appear to be more negative than those of star ratings. Furthermore, while no great differences in high-raking review topics between the U.S. and South Korea were revealed through topic modeling and co-occurrence analyses, numerous differences in sentiment appeared-confirming that Koreans evaluated the mobile apps' specialized functions, while Americans evaluated the mobile apps in their entirety. This research reveals that differences in sentiments regarding mobile app reviews due to cultural differences between Koreans and Americans can be seen through sentiment analysis and topic modeling, and, through co-occurrence analysis, that they were able to examine trends in review-writing for each country.

A Research Review on Effective Use of IS drawn on Multi-level Dynamic Capability (정보시스템 분석수준 별 역동적 역량에 기반한 효율적 사용에 관한 연구 리뷰)

  • Kang, Hyunjeong
    • The Journal of Information Systems
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    • v.29 no.2
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    • pp.27-50
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    • 2020
  • Purpose The research on the effective use of IS needs to embrace the alignment to organization learning process, which expands the limited focus on dynamic capability of IS use. In addition, it should be done in multi-level analysis with system, user, task, and organization. The current study suggests the inclusion of multi-level analysis of effective use of IS in the perspective of exploration and exploitation. Design/methodology/approach This review selected the representative studies in IS discipline which have investigated the effective use of IS, dynamic capability, operational capability, exploration, exploitation, or organizational learning. In the search of academic archives with those keywords, seventeen papers which have been most cited were chosen and validated whether the focus constructs are directly theorized or validated the suggested keywords. In addition, the level of analysis was verified whether it includes one or more levels of system, individual, task, or organization. Based on the initial analysis of dynamic capability, the further review of research on explorational and exploitational capabilities was implemented. Findings The present review study on previous literature on effective use of IS presented that it is largely implemented in the level of individual but few of them has included organization level. Similarly, the direct investigation of explorational and exploitational use of IS has not been done so much. The needs of study on effective use of IS in depth have been inquired for a decade. However, the review presented that it still lacks profound theories and empirical validations compared to those of adoption stage of IS. Based on the review, future research on the transition between explorational and exploitational use of IS is suggested.