• Title/Summary/Keyword: Research experience

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Seamless Omnichannel Experience in Fashion Retail and Customer Loyalty - Influence of Retail Types - (패션리테일에서 원활한 옴니채널 경험과 충성도 - 리테일유형별 비교 -)

  • Lee, Wan-Gee;Lee, Kyu-Hye
    • Fashion & Textile Research Journal
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    • v.24 no.5
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    • pp.605-617
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    • 2022
  • The purpose of this study was to investigate the influence of retailing types on consumers' omnichannel experience while purchasing fashion products. The omnichannel experience occurs when retailers provide seamless customer experience across the various touchpoints of retail channels. In this empirical study, retail types were categorized into single-brand stores and multi-brand stores, and the relationship among store loyalty, brand loyalty, and customer retention was observed by the research model. A survey was conducted on the global consumers who had experience in purchasing fashion products via the omnichannel using Amazon Mechanical Turk; as a result, 351 responses were analyzed. The mediating and moderating effects of loyalty constructs and retail types were analyzed using Process Macro 4.0. The results indicated that a seamless omnichannel experience affects customer retention by mediating store loyalty and brand loyalty; additionally, the dual mediating effect of store loyalty and brand loyalty was significant. The moderating effect according to retail type was identified, and the moderated mediation effect of store loyalty was validated. The results showed that multi-branded retailers' store loyalty had a stronger influence on customer retention than that of single-brand retailers and exhibited the relationship between store loyalty and brand loyalty as well as retail types (single vs multi) in a seamless omnichannel customer experience.

Male Nurse's Taeoom Experience (남자 간호사의 태움 경험)

  • Kyong-Suk Hong
    • Journal of Industrial Convergence
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    • v.22 no.4
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    • pp.83-91
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    • 2024
  • The purpose of this study was to explore the Taeoom experience of male nurses to understand the essence of the experience. Accordingly, in-depth interviews were conducted with 10 male nurses with more than 1 year of clinical experience who had experience in Taeoom experience, and the data were analyzed using the phenomenological research method (Colaizzi). As a result of this study, the Taeoom experience of male nurses was divided into 37 meaning units, 19 themes, 4 theme cluster collections and the 4 theme cluster collections of this study were 'The experience of completely changing a person's life', 'Surviving in a female organization', 'A nursing organization that is difficult to change', and 'I am a nurse'. The results of this study suggest that multifaceted efforts are required to understand the characteristics of male nurses at the level of nursing organizations and to integrate them within the organization.

A study on online survey user experience -Focused on Google and Naver form- (온라인 설문조사 사용자 경험 연구 -구글과 네이버 폼을 중심으로-)

  • Hwangbo, Yeon;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.17 no.8
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    • pp.379-384
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    • 2019
  • This study is an online survey user experience study. The purpose of this research is user experience research to make use and development of online surveys. In-depth interviews were conducted with 8 native Koreans who were not experienced with Naver and Google, and were surveyed using Peter Morville's Honeycomb model. In addition, we performed evaluation through tasks and think-aloud. Naver is highly useful, usable, desirable and findable, and Google can confirm its superior accessible and flexible. Research has shown that improvements in usability and ease of functioning are needed by reclassifying and moving menu categories. Online survey user experience that has not been studied previously can predict the direction of usability improvement and can help the user side. We hope that this research will improve the usability of online surveys, and will lead to various related research.

Factors Affecting Intention to Experience of 6th Industry (6차 산업 체험 의향에 영향을 미치는 요인에 관한 연구)

  • Choi, Yang-ae
    • Journal of Venture Innovation
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    • v.3 no.1
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    • pp.117-142
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    • 2020
  • The purpose of this study is to explore the factors affecting the 6th industry experience by Schmitt experience model. The newly introduced variables are the cognitive experience, emotional experience, and social experience that are reconstructed based on Schmitt's experience theory and gender, family as a moderrating variable and trust as a mediation variable. In addition to experience intention. The hypothesis was set as follows. the experience factors that are the cognitive factor, the emotional factor, and the social factor will have a positive(+) influence on the intention to experience. Mooring factors will have a negative(-) effect on intention to experience. For statistical analysis, SPSS 24 and AMOS 23 statistical packages were used to test the research hypothesis. The research was based on 320 questionnaire data and tested by 314 valid responses were analyzed. As a result of the research, First, cognitive, emotional, and social factors had positive(+) effects on experience intention. Among the factors that directly affect the experience intention, the magnitude of influence appeared in the order of cognitive factors > social factors > emotional factors > mooring factors. Second, mooring factors have negative(-) effects on experience intention. Third, Trust has been partially influenced by factors of attraction, cognitive, emotional, and social. Fourth, there are significant statistical differences between men and women in cognitive and mooring factors in the path differences. Fifth, Social factors and mooring factors differed significantly in the composition of the household. Social factors with significant differences in path analysis have also been statistically demonstrated. The results of this study are academically verified that the cognitive, emotional, and social factors have an important influence on the experience intention in the 6th industry experience and the Schmitt's experience model proposed in this study is useful framework of analysis. In practical terms, it could provide implications for what factors should be strategically and marketingly focused to activate the 6th industry experience.

Apparel design evaluation process from users' perceived values

  • Kim, Jungsook
    • The Research Journal of the Costume Culture
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    • v.22 no.1
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    • pp.158-166
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    • 2014
  • Apparel design is an economic activity to create values for users over the value chain of a product. In this paper, the contribution of apparel design is defined as the enhancement of users' perceived values by improving users' experience of products. In this context, the value of a product corresponds to compensation for experience or a promise for experience of a product. Experience can be sensory or psychological benefits to users. To evaluate the value of apparel design, the researcher identified and analyzed the apparel design parameters affecting users' experience and benefits of products such as macro-, micro-environmental factors, value chain factors, apparel designer factors, and user factors. For an analytical modeling of the values of apparel design, this paper introduces the concept of a utility function from economics. In economics, utility is a measure of desirability or satisfaction that can be correlative to need or desire. The measure of value can be found in the price which a user is willing to pay for the fulfillment or satisfaction of need or desire via the experience of a product.

A Study on Relationship between Recovery Experience and the Burnout among Hospital Nurses (병원간호사의 직무 스트레스 회복경험과 소진과의 관계)

  • Ko, Chung Mee
    • Korean Journal of Occupational Health Nursing
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    • v.21 no.2
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    • pp.87-97
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    • 2012
  • Purpose: This study was to examine the relationship between recovery experience and the burnout among hospital nurses. Methods: A cross-sectional survey design was used. The participants were 281 nurses working at three general hospitals located in Seoul and Gyeonggi Province. The data were collected by convenience sampling using self-reported questionnaires that consisted of general characteristics, burnout, recovery experiences, self-efficacy, social support, job demand and organizational system. The data were analyzed with descriptive statistics, t-test, ANOVA, correlation, and stepwise multiple regression. Results: Stepwise multiple regression showed that organizational system had the greatest impact on hospital nurses' burnout, followed by job demand, self efficacy, position and recovery experience. Conclusion: Recovery experience is found to be a new factor that influences the burnout among hospital nurses. Therefore, further research is needed for confirming that recovery experience influences the burnout of hospital nurses. Also there is a need to develop a program to increase recovery experience from job stress at the organizational level to reduce hospital nurses' burnout.

A Qualitative Study of Nursing Students' first Clinical Experience (전문대 간호학생들의 첫 임상실습 체험 연구)

  • Park, Mi-Young;Kim, Soon-Yi
    • The Journal of Korean Academic Society of Nursing Education
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    • v.6 no.1
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    • pp.23-35
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    • 2000
  • This qualitative nursing research used a hermeneutic phenomenological approach to discovery of meaning of the nursing students' clinical experience in junior colleges. Data collecting was utilized by in- depth face-to-face interviews of 10 sophomores who were participating in their first clinical experience. The following themes of the experience emerged. 1) The first step of fear (fear, being embarrassed) 2) Rhythmical patterning of theory and practice(disappointment of nurses, recognition of the gap between the theory and practice, the conflict between medical doctors and nurses, trouble with the students from other colleges, confusion from nurses' educational and noneducational attitudes, burden of responsibility for nurses' jobs, and the tiresome nature of repeated practice) 3) Discovery of changing self, awareness of self-expansion (awareness of professional nurses' roles, formation of self-confidence, changing of one's state of mind) From this study essential theme of clinical experience of nursing student's was identified, and continuous efforts to establish better adaptation of nursing students to clinical practice are required.

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Antecedents and Consequences of Flow Experience in Online Movie Information Sharing Behavior: An Empirical Study of Young Chinese Moviegoers Living in Korea

  • Zhu, Zong-yi;Kim, Hyeon-Cheol
    • International journal of advanced smart convergence
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    • v.9 no.1
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    • pp.141-153
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    • 2020
  • This study aims to understand the antecedents and consequences of flow experience in online movie information sharing behavior of young Chinese moviegoers residing in Korea to explore a potential market. We followed the Stimulus-Organism-Response (S-O-R) theory and flow theory approaches for developing measures of constructs and investigated previous related studies. This study collected 186 data from Chinses students who attend Korean university. Statistical analysis revealed that information seeking behavior and telepresence are related to online flow experience. In addition, the online flow experience affected consumer satisfaction and information sharing behavior. Flow experience also has been predicted the mediation effect between stimulus information seeking behavior, telepresence and satisfaction and information sharing behavior. Our research findings offer insights for marketers in the movie distribution business who are interested in a better understanding of the behaviors of Chinese moviegoers residing in Korea

Effect of Early Menarche on Sexual Experience among Korean High School Girls (한국 여자 청소년의 조기초경이 성경험에 미치는 영향)

  • Lee, Jaeyoung
    • Child Health Nursing Research
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    • v.23 no.2
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    • pp.137-146
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    • 2017
  • Purpose: The purpose of this study was to identify the influence of early menarche on sexual experience among high school girls in South Korea. Methods: The study sample was comprised of 16,286 high school girls. Using statistics from the 11th (2015) Korea Youth Risk Behavior Web-based Survey, hierarchical logistic regression analysis was conducted. Results: Among the girls, 5.8% reported early menarche. Early menarche was associated with sexual experience (Odds Ratio (OR), 5.27; 95% Confidence Interval (CI), 4.11-6.77). Controlled for sociodemographic, emotional and health behavior characteristics, early menarche was associated with sexual experience (OR, 3.98; 95% CI, 3.04-5.21). Conclusion: The results indicate that early menarche predicts an increase in sexual experience among female adolescents. Therefore, health education programs and health policy for interventions to improve sexual health are required for girls who are expected to experience early menarche.

Developing and Applying a New Methodology for Value-Centered HCI: Focusing on User Experience Structure of Mobile Data Service (가치 중심적 HCI를 위한 새로운 방법론의 개발 및 적용: 모바일 데이터 서비스의 사용자 경험 구조를 중심으로)

  • Lee, In-Seong;Choi, Bo-Reum;Kim, Jin-Woo;Lee, Ki-Ho;Jung, Seung-Ki
    • Journal of the HCI Society of Korea
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    • v.2 no.1
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    • pp.13-24
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    • 2007
  • For many years, human-computer interaction (HCI) practitioners have focused on usability in order to enhance the user experience, and companies have seen it as an area where they can gain advantages over their competitors. However, a focus on usability limits the potential of HCI research because it restricts the concept of user experience to just an implemented functionality of the information technology (IT). Therefore, it is necessary to expand the boundary of user experience research into a holistic dimension. We suggest that one of the most powerful ways to broadly understand user experience with an IT is to investigate the attributes of an IT and users' perceived values and to construct a user experience structure, a hierarchical structure between the attributes of an IT and users' perceived values. This study thus undertakes two research tasks: to develop a specific methodology, which is the visual probing, for constructing a user experience structure with the attributes of an IT and users' perceived values, and then to build a user experience structure practically by conducting a case study to a specific IT: mobile data service.

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