• 한국병원경영학회지
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• 제23권2호
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• pp.95-105
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• 2018

Objective: This study conducted an empirical research on foreign patients who had visited the medical institutions of Daegu region in order to identify the effects of the factor satisfaction and experience satisfaction with medical services on their revisit intentions. Methods: This study reviewed the existing studies on medical services to foreign patients with a main focus on medical tourism, and conducted the empirical research through a survey on foreign patients from the Russian, Chinese and English-speaking regions based on the Daegu Medical Tourism Promotion Institute's DB of foreign patients. The empirical research conducted a multiple regression analysis on factor satisfaction and experience satisfaction regarding return visit intentions. Results: The multiple regression analysis results showed that both the factor satisfaction and the experience satisfaction with medical services of foreign patients had positive effects on their return visit intentions, especially, with a relatively greater effect from the factor satisfaction. Specifically, it was found that factor satisfaction elements of 'friendliness of employees', 'good communication', and 'expertise of medical workers'; and experience satisfaction elements of 'reliability of medical information', 'efforts to minimize incompatibility towards foreigners', 'convenient access to medical information' and the like enhanced the return visit intentions. Conclusion: We discovered that, in the context of medical tourism activities, it is important to enhance factor satisfaction and experience satisfaction with medical services in order to promote return visits of the foreign patients who we once attracted. Especially, there are implications that reliability of medical information and efforts to minimize incompatibility towards foreigners enhance return visits of foreign patients.

• 한국정보시스템학회지:정보시스템연구
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• 제27권2호
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• pp.29-52
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• 2018

Purpose As the number of SNS users increases, the importance of SNS advertisement is also increasing. Thus, the purpose of this study is to analyze the effect of factors on effectiveness of SNS advertising, and expand research on users' attitude and behavior intention toward SNS advertising. Design/methodology/approach This study was designed to examine the structural relationships among SNS service attribute, users' cognitive characters, psychological factors, users' attitude and behavior intention toward SNS advertising. Concretely, SNS service attribute was presented as online interactivity, and users' cognitive characters were presented as perceived relevance and perceived intrusiveness. In addition, psychological factors were presented as presence experience and message credibility, users' attitude toward SNS advertising was presented as advertisement attitude and users' behavior intention was presented as WOM. Findings The results showed that online interactivity has a positive effect on presence experience and message credibility, but perceived intrusiveness has a negative effect on presence experience and message credibility. Perceived relevance has a positive effect on presence experience, but does not have significant effect on message credibility. Presence experience and message credibility have positive effects on advertisement attitude and WOM, and advertisement attitude also has a positive effect on WOM. Based on the results from this study, academic and practical implications can be drawn. First, the study extended the scope of research about SNS advertising through focusing on SNS service attribute and SNS users' cognitive characters and identified the relationship between presence experience, message credibility, advertisement attitude and WOM. Second, the results of this research can provide practical guidelines to develop effective advertising strategies for companies which promoting SNS as a marketing tool.

• 한국실내디자인학회논문집
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• 제19권1호
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• pp.100-111
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• 2010

All of us have no time to predict and prepare for a rapidly-approaching future change in the 21st century, thereby being reality that we feel uneasy about future society. Accordingly, there is necessity for re-consolidating environment and daily culture in preparation for future society, namely, aging society. Given well preparing for super-aging society that will approach in the future, by which this effort becomes what bad luck often brings good luck, our country's role is thought to get probably bigger even in the globally silver industrial market in near future. We need to synthetically recognize a human being's aging psychological and physical conditions through the aging experience exhibition available for publicizing properly this historical phenomenon, and to pay more attention to importance of interaction between a human being and product environment. The experience exhibition is a concept for the exhibition form and the spatial composition, which emphasized interaction, with having escaped from the simply exhibition space. Given trying to communicate information more scientifically with escaping from the conventional exhibition of seeing and listening, it is also important to research Into the basis for exhibition as the experience space based on interaction. After all, a human being's aging is the unavoidably future phenomenon. And, importance of environment, which influences a human being, is very mutual as well. Our country is desired to develop a research on interaction of the exhibition experience space available for broadening recognition of senior-friendly and for properly experiencing this, thereby being an opportunity that the business entity, which plans silver industry, and the academic circles, which research and develop this, do mutually cooperate and can make silver industry grow further.

• 한국노년학
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• 제38권1호
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• pp.103-123
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• 2018

본 연구의 목적은 남성 노인이 사별 후 어떻게 살아가는지를 탐구하고, 그에 따른 경험의 본질을 파악하는 것이다. 연구자는 연구의 목적을 달성하기 위해 사별 후 혼자 살고 있는 남성 노인 3명을 연구 참여자로 선정했으며, 심층 면담을 통해 자료를 수집했다. 자료 분석은 Clandinin과 Connely(2000)가 제시한 내러티브의 삼차원적 공간을 바탕으로 이루어졌으며 공통적 경험의 의미를 다섯 가지로 재구성하였다. 연구결과 '죄인의 삶이지만 남에게는 홀아비처럼 보이고 싶지 않음', '죽음에 대한 두려움 그리고 죽음 이후를 위한 준비', '자녀가 있어 생을 놓지 못하고 버팀', '침울한 삶에 활기를 찾기 위해 세상으로 들어감', '사회적 온정을 찾아 헤매는 짝 잃은 외기러기'라는 공통의 주제가 도출되었다. 공통 주제를 바탕으로 탐구한 경험의 본질은 '한쪽 날개가 꺾였지만, 다시 비상하기 위해 살아내려는 몸부림'임을 알 수 있었다. 본 연구는 남성 노인의 사별 경험을 시간의 연속성 차원에서 탐구하고, 사별 후 자신의 생을 살아내기 위해 이루어지는 개인 내적 사회적 상호작용을 살펴본 점에서 중요한 의의가 있다.

• 한국의류산업학회지
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• 제25권5호
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• pp.578-592
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• 2023

This study identified and evaluated by deriving and categorizing concepts related to the user experience of metaverse fashion shows using grounded theory, which is a qualitative research method. Based on experiential marketing theory, in-depth interviews were conducted for 14 days with 14 males and females in their 20s and 30s. The research results and contents are as follows: The causal condition was the purpose of using metaverse fashion shows, and the action/interaction strategy caused by such a case was found to be establishing a system for metaverse fashion shows and promoting a positive brand image. The results included content evaluation of satisfaction, normal, or dissatisfaction. The contextual condition was a change in the form of consumption that emphasized experience, while the interventional condition was psychological distance. Based on this, the core category was defined as "consumption patterns that emphasized the purpose of use and experience affects the metaverse fashion shows and psychological distance appeared as a user experience evaluation through the establishment of a system of metaverse fashion shows and the promotion of a positive brand image". User types were classified as active or passive. Active users have the autonomy to select content according to their individual preferences, and accordingly, their experience preference tends to change. In contrast, passive users' preference for the technical quality of content is relatively low, but they have a high concentration of content diversity and audio-visual interest elements.

• 유통과학연구
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• 제14권11호
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• pp.129-138
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• 2016

Purpose - The ICT(information and communications technologies) development is affecting consumer behaviors on selecting channel or distribution system. This study aims to advance our knowledge about the factors influencing omni-channel behaviors. This study considers the positive brand experience as the moderating variable into the relationship between omini-channel use intention and consumer brand relation. Also, the effect of positive brand experience on consumer-brand relation is researched. Research design, data, and methodology - This study conducted an empirical test with the subject as customers who purchase goods or service through on-off cross channel simultaneously. The research model is developed from prior literatures about influencing variables on channel selection. The structure of this study is designed to identify causal relationships between the variables. 268 survey data from the questionnaire survey which is conducted to target customers who use online and offline channels, is used for empirical analysis. This study validates generality with descriptive statistics and data reliability with Cronbach's alpha value. The exploratory factor analysis is used for value purification. Then, the confirmatory factor analysis is conducted for structural equation modeling. Finally, the execute structural equation modeling is analyzed to confirm the hypotheses Results - First, the two causal influences between perceived performance risk and the propensity of omni-channel and between price consciousness and the propensity of omni-channel are verified through the empirical test. Second, the result identifies that the propensity of omni-channel is influenced on consumer-brand relationship. Third, the AMOS analysis proves that the moderating variable, positive brand experience, has significant positive impact on consumer-brand relationship. This significant relationship is highly supported by the regression analysis between brand experience and propensity of omni-channel because it results that positive brand experience has positive impact on the propensity of omni-channel. All hypotheses are verified to be true. Conclusions - Based on the empirical result, this study confirms that perceived performance risk and price consciousness are the important factors influencing propensity of omni-channel. According to the additional analysis, the moderating variable and positive brand experience plays important role between the propensity of omni-channel and consumer-brand relationship. Furthermore, positive brand experience influences more on consumer-brand relationship than non-positive brand experience.

• 한국융합학회논문지
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• 제10권12호
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• pp.101-108
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• 2019

가족여행은 관광시장에서 수요가 점차로 커지고 있고, 가족 간의 행복을 얻는 효과적인 방법이기도 하다. 본 논문은 가족여행객을 연구대상으로 가족 간의 애정교류행태와 체험 가치의 관계를 연결하여, 가족여행에서 "상호작용-사회적지지-체험가치"의 개념모형에 관련한 가설을 실증·분석하였다. 연구결과로는 가족애에 대한 상호작용은 가족관광객의 기능적, 인지적, 감정적 체험가치에 대해서 모두 긍정적이고 중요한 역할을 하는 것으로 나타났다. 사회적 지지는 기능적, 인지적, 감정적 등의 전반적인 체험가치에 대해서 모두 긍정적인 영향이 있는 것으로 나타났다. 본 연구는 상호작용 행동과 체험 가치의 관계에 대한 실증적 연구를 확대하였고, 여행의 본질적인 측면에서 가족 간의 상호작용 행동과 체험가치를 이해할 수 있는 근거를 제공하였다.

• 디지털융복합연구
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• 제15권9호
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• pp.427-434
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• 2017

본 연구는 국내 4개의 브랜드체험관을 분석하여, 브랜드체험관에서의 BI 표현 요소를 분석하고 브랜드체험관에서의 BI 표현 개선 방향을 제안하는데 목적이 있다. 1차적으로 문헌연구를 통해 현재 브랜드마케팅과 시각적 경험적 BI 요소의 이론적 배경을 고찰하고 이를 분석할 공간 표현 특성에 대해서 조사하였다. 2차로 이를 토대로 추출된 분석 기준을 가지고 국내의 4개 브랜드체험관을 분석하였다. 그 결과, 브랜드체험관은 BI 표현 개선을 위해 자사의 브랜드 이미지를 체험관에 명확하게 표현해야 하고 다양한 콘텐츠와 상황을 통해 이미지를 효과적으로 전달할 체험 전략이 필요하다. 또한, 단기적인 체험이 아닌 지속적인 관계를 이어 갈 장기적인 체험 콘텐츠도 필요하다. 본 연구를 바탕으로 앞으로 브랜드체험관의 BI 표현 연구를 위한 참고자료로 사용될 것을 기대하며, 이후 진행될 다른 분야의 BI 연구에도 도움이 되기를 바란다.

• 한국직업건강간호학회지
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• 제27권4호
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• pp.224-234
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• 2018

Purpose: In this study, we attempted to analyze the occupational accident experience rate by working life cycle of Korean workers considering entrance and turnover in their jobs. The specific goal of this study was to calculate the accident experience rate according to workers' turnover history and previous accident experience. Methods: We constructed a cumulative data set of 90,338 cases of workers' accident experiences in their jobs from the Fourth Korean Working Conditions Survey. The accident experience rates according to workers' turnover and previous accident experiences were analyzed using descriptive statistics and analysis of variance. Results: In this study, the cumulative accident experience rate of Korean workers was found to be 5.2%. It was confirmed that the accident experience rate of workers increased as the turnover frequencies increased. In addition, we analyzed only the data of the workers who had experienced turnover and found that the accident experience rate after turnover increased about 7.5 times when workers had experienced accidents in the past. Conclusion: To prevent occupational accidents in workers, safety strategies should consider a worker's previous job history and injury experiences. It will also be necessary to focus preventive efforts on new and young workers through ongoing monitoring and on-the-job training.

• 한국도서관정보학회지
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• 제53권3호
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• pp.1-24
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• 2022

본 연구는 체험경제이론을 반영한 북큐레이션 교육 프로그램을 개발, 실행한 후에 프로그램에 대한 인식이 지각된 가치와 지속적 참여 의도에 미치는 영향력을 분석하려는데 목적이 있다. 본 연구에서 개발한 북큐레이션 교육 프로그램은 체험경제이론에 따른 4가지 요소 즉, 오락적 경험, 교육적 경험, 현실 도피적 경험, 심미적 경험을 교수·학습 활동에 반영하였다. 이 연구는 프로그램의 효과를 측정하기 위해 프로그램에 참여한 195명을 대상으로 설문조사를 실시하였다. 이를 분석한 결과, 연구가설 1(북큐레이션 교육 프로그램의 경험에 대한 인식이 프로그램의 지각된 가치에 영향을 미친다)은 심미적 경험과 오락적 경험이 유의한 것으로 나타났으며, 연구가설 2(북큐레이션 교육 프로그램의 경험에 대한 인식이 지속적 참여 의도에 영향을 미친다)는 교육적 경험을 제외한 다른 모든 요인이 유의미한 것으로 나타났다.