• 복식
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• 제53권7호
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• pp.29-36
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• 2003

The purposes of this syudy were to identify the factors of perceived risk, satisfaction, and intention on rental clothing. The subjects were 767 adults residing in Jeonbuk province. The research was made from February 20 to March 19, 2003. Fof data analysis. frequencies, percentages, mean, and standard deviations were calculated. Also, factor analysis and stepwise multiple-regression analysis were done. The results were as follows: 1. Approximately half of the respondents had experiences of rental clothing, and the most frequent items were wedding dress, degree gown, performance dress, and sports wear in descending order. 2. The factors of perceived risk of rental clothing were divided into lost, appropriateness, and damage, and total variance was 62.51%. The perceived risk about damage of rental clothing was the highest, and lost was the lowest. 3. The factors of rental clothing satisfaction were divided into appearances, store status, function, and fitness, and total variance was 59.96%. The satisfaction of function of rental clothing was the highest, and the store status was the lowest. 4. The intention on rental clothing was high in case of higher interest in rental clothing, higher educational level. more experiences in rental clothing, lower perceived risk of damage on the rental clothing, and younger person, and these variables explained 54.00% of the intention on rental clothing.

• 복식
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• 제55권2호
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• pp.105-115
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• 2005

The purposes of this study were to identify the service quality, quality of relationship, and relationship continuity intention of rental clothing store. Questionnaires developed by researcher were collected from 212 consumers who experienced rental clothing. Data was analysed by use of factor analysis, path analysis, and covariance structure analysis. The results were; 1. Factors of service quality of clothing rental store were tangibility & promotion, shop assistant & store atmosphere, customer empathy, customer reliability strategy, customer management, and customer convenience. And factors of relationship quality were satisfaction, trust, emotional involvement, and calculational involvement, and factors of relationship continuity intention were longitudinal relationship propensity & word-of-mouth and rerental intention. 2. Service quality of rental store affected significantly on relationship quality, and relationship quality affected significantly on relationship continuity intention. And service qualify of rental store affected significantly on relationship continuity intention through relationship qualify.

• 한국IT서비스학회지
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• 제20권6호
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• pp.17-43
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• 2021

Currently, various discussions are underway to establish a more advanced management system for public rental housing. Also, it calls for improvement methods for problems arising in management of the current rental housing system. In this regard, this study aims to evaluate determinants that affect user acceptance intention of blockchain technology to implement a new system that complements drawbacks of the current public rental housing system. The study uses the Unified Theory of Acceptance and Use of Technology (UTAUT) as a theoretical model; the study model utilizes three UTAUT variables -performance expectancy, social influence, and Facilitating conditions-, applies security, availability, and reliability that are perceived from blockchain technology as external parameters to facilitate understanding of user acceptance intention of blockchain technology, and evaluates whether innovativeness can regulate the influence of performance expectancy, social influence, and Facilitating conditions on user acceptance intention of blockchain technology. Based on the significant survey result where 274 IT technicians participated, the study applies structural equation modeling to explore structure of user acceptance intention in the blockchain-based management system for public rental housing. As a result, security-reliability and availability are found to factors as determinants for user acceptance intention, affecting implementation of the public rental housing management system, while innovativeness shows no significant statistical results related to regulation effect. This study has implications in that it understands characteristics of blockchain and empirically analyzes the relationship between the characteristics and acceptance intention to enable blockchain's contribution to activate the public rental housing management system in the future.

• 국제지역연구
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• 제21권4호
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• pp.173-194
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• 2017

본 연구는 공공임대주택 입주의사에 영향을 미치는 수요자 특성요소를 규명하기 위해 위계선형모형(HLM: Hierarchical Linear Modeling)을 통한 로지스틱 회귀분석을 통해 결과 값을 도출하였다. (1)가구특성 및 주택특성요소 회귀분석결과는 주택점유형태 중 월세에 거주하는 거주자, 직업, 전세, 가구원수, 주변 공공임대주택 입지여부, 월평균소득, 자녀학력, 자녀수, 주택유형, 자가 순으로 공동임대주택 입주희망의사에 유의한 영향을 미치는 것으로 분석되었다. (2)입지여건특성요소 회귀분석결과는 공공임대비율 상위 5개구(강서 노원 중구 강북 마포), 입지여건 중 주변 공공임대주택 입지여부, 소득, 가구원수, 자녀수, 자녀학력, 직업유무, 주택유형, 자가, 전세, 월세 순으로 공동임대주택 입주희망의사에 유의한 영향을 미치는 것으로 분석되었다. (3)서울의 경우 민간주택 매매가격이 높고, 임대료도 높아 소득이 낮은 서민들의 주거안정을 위해 공공임대주택 확대가 필요한 상황임에도 공공임대주택의 입주희망에 대한 정확한 분석이 이루어지지 않아 선호도가 낮은 점을 바탕으로 연구가 이루어졌다. 이상의 결과는 정부관계기관에게 수요자특성 요소를 연구하여 소득이 낮은 서민들의 주거안정에 도움이 되도록 현실에 맞는 대안을 제시한다.

• 한국농촌건축학회논문집
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• 제19권3호
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• pp.33-41
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• 2017

Recently, it is recognized that the increase of return farmers is an important task to revitalize rural areas. There is a growing need to improve the housing environment in rural areas by expanding rental housing supply in order to increase return farmers. The purpose of the study is to forecast the rural rental housing demand based on the questionnaire survey and to suggest the rural rental housing supply in the public sector. The rural rental housing demand consists of demand for rural residents and demand for return farmers. The survey was conducted for rural residents and potential return farmers. The rural rental housing demand was analyzed by using prospect of rural residents and return farmers in the future and the rate of intention to move into rural rental house derived from the survey. In this study, rural rental housing demand which does not take into consideration the rent level and rural rental house demand considering it are presented respectively.

• 패션비즈니스
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• 제23권1호
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• pp.74-88
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• 2019

The purpose of this study is to explore university students' Hanbok rental behavior and to examine factors that influence their intention to rent Hanbok. Questionnaires were distributed in Universities in the Seoul metropolitan area, and the final 202 responses were used for data analysis. For data analysis, descriptive statistics, factor analysis, cluster analysis, t-tests, and multiple regressions analysis were used. Sixty-one percent of those who have experienced Hanbok rental said they rented Hanboks to experience tourism and 22 percent said they rented Hanboks to take pictures, and the main rental places are tourist attractions such as Jeonju Hanok Village. Respondents indicated that the design and color of Hanbok were important product attributes when they consider renting a Hanbok. They also indicated that the opinions of other users posted on the Internet/Social Network were their main source of information for Hanbok rental. The result of cluster analysis showed that there were two groups of Hanbok rental consumers based on clothing consumption values: novelty-seeking group and practicality-seeking group. The two groups were different in terms of few factors of the benefit sought of Hanbok rental, product attributes, and information sources. Regression analysis revealed that traditional culture perception, purpose-built Hanbok pursuit benefit, pragmatic pursuit benefit, attitude toward Hanbok, and the previous Hanbok rental experience significantly affected respondents' intention to rent Hanbok. Based on the results, this study summarizes the key features of each group and provides suggestion for developing strategic marketing activities.

• 대한토목학회논문집
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• 제34권3호
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• pp.1023-1031
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• 2014

본 연구는 2012년 3월부터 서울시가 시행하고 있는 장기안심주택 제도에 대한 거주의사 평가를 분석하여 장기안심주택 공급의 실효성과 운영에 대한 시사점을 제시하고자 한다. 이를 위해 실제 장기안심주택 거주자의 거주특성에 대한 거주의사 모형과 거주영향요소 선택요인과 관련된 장기안심주택 거주의사 모형을 정립하였으며 이를 통해 향후 장기안심주택의 공급을 공급하는데 있어 고려해야 될 요소를 찾아내는 것을 연구의 목적으로 설정하였다. 이 연구를 통해 지원자의 재정 상태, 소득수준, 공공지원 측면이 지원자가 장기안심주택을 선택할 때 가장 큰 영향을 준다는 사실을 확인할 수 있었으며 또한 현재 차가인 가구와 주변 주택가격시세보다 비싼 가격에 입주하는 가구들의 잠재적 거주의사가 높았음을 알 수 있었다. 이를 통해 기존의 임대주택에서 가장 큰 문제점으로 지적되어 왔던 외부에서 보는 임대주택의 가시적 식별성과 한정된 지역에 집중되는 임대주택 분포밀도에 의해 파생되는 각종 문제점들을 장기안심주택이 어느 정도 해결하는데 도움을 줄 수 있을 것이라는 예측이 가능했다. 또한 기존의 연구결과들과는 다르게 실제 임대주택이나 장기안심주택에 거주하고자 하는 사람들의 경우 주택규모가 기존 보다 큰 중대형 임대주택을 특별히 선호하지는 않는 것으로 나타났다.

• 지역연구
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• 제39권1호
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• pp.37-52
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• 2023

주택가격의 가파른 상승과 전·월세 가격 및 대출금리의 상승은 주거비 부담을 높이고 주거안정성을 위협하는 요인으로 작용한다. 주거비 문제는 지속적으로 제기되고 있으며 이를 해결하는 방안으로 공공임대주택 입주대상의 소득기준 확대 등에 대한 논의가 제기되기도 한다. 이와 관련 본 연구는 공공임대주택 입주대상을 확대하는 것이 이러한 문제를 해결할 수 있는 적합한 방안이지 살펴보고자 하였다. 이를 위해 주택점유형태(자가, 임차)와 소득수준(저소득, 중소득 이상)에 따라 집단을 구분하고 2019년 주거실태조사자료를 활용하여 이항 로짓분석을 수행하였다. 분석결과 i)주거비 부담은 임차가구 뿐 아니라 자가가구에도 공공임대주택의 입주의향을 높이며, ii)저소득가구 뿐 아니라 중소득 이상의 가구에도 공공임대주택 입주의향을 높이는 것으로 나타났다.

• 한국생활과학회지
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• 제13권4호
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• pp.599-607
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• 2004

The purpose of this study is to identify the factors of benefits sought and rental intension based on the rental experience of clothing. To collect the data, 520 sheets of questionnaires, mostly self-administered, were used. And they were analyzed by SPSS(Ver. 10.0): frequencies, percentage, mean, factor analysis, ANOVA, and stepwise multiple regression. The results are as follows: 1. The most frequently-rented clothing items include a wedding dress and a graduation gown. The respondents were divided into 3 groups based on the rental experience: the light-experienced, the medium-experienced, and the heavy-experienced; 2. Factors of benefits sought in rental clothing include wearer compatibility, reasonability, condition compatibility, space saving, and conformity, and the total variance is 64.61%; 3. The heavy-experienced group tends to pursue wearer compatibility, reasonability, space saving, and conformity. The elder housewives with higher education who spend much on clothing belong to that group. The light-experienced includes male university students who do not spend much on clothing, and the medium-experienced includes elder employees; 4. Reasonability and clothing rental experience significantly affect rental intention, and their influence is 14.20%.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.997-1007
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• 2021

The last decade has seen the emergence of the idea of "sharing economy" as people are more aware of environmental issues. Although clothing businesses applying the model of sharing consumption have emerged recently, less research effort has been invested in this topic, especially in investigating young consumers' intention. The purpose of this study is to investigate factors driving Generation Z consumers' behavioral intention toward online fashion rental. In this research, a conceptual framework is proposed based on the Theory of Planned Behavior and Technology Acceptance Model. To test the research model and hypotheses, a survey of 375 students and pupils was conducted in Vietnam. All the scales' reliability and validity were assessed through Cronbach's Alpha and confirmatory factor analysis. Structural equation modeling was used to assess the relationship among constructs. The study results showed that attitude toward behavior, subjective norm and perceived behavioral control were positive contributors to Gen Z's intention to use online fashion rental. Besides, the positive relationships between attitude and two other factors - perceived usefulness and perceived ease of use - were also highlighted. Moreover, the findings provided empirical evidence for supporting the positive impact of interpersonal influence, e-WOM, and influencer e-marketing on subjective norm.