• 제목/요약/키워드: Reliable Online Community

검색결과 8건 처리시간 0.019초

신뢰할 수 있는 온라인 커뮤니티 기반의 효율적인 웹 검색 시스템 설계 (Design of Efficient Web Search System Based on Reliable Online Community)

  • 김영안;박상관;이상훈
    • 한국통신학회논문지
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    • 제37권1B호
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    • pp.67-74
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    • 2012
  • 웹상에 존재하는 정보의 량이 방대해 질수록 사용자가 원하는 정보를 찾는데 더 많은 노력이 필요하게 되었다. 따라서, 원하는 정보를 보다 정확하고 효율적으로 검색하기 위한 많은 검색 방법들이 연구되고 있다. 하지만 기존 검색방법들은 사용자의 검색 의도를 충분히 반영하지 못하기 때문에 검색 의도에 부합되는 적합한 정보를 찾기 어려운 단점을 가지고 있다. 따라서 사용자들의 검색 의도에 맞는 정보를 효율적으로 검색하기에 부족하다. 본 논문에서는 웹 사용자들의 관심사와 검색 의도를 파악하여 이를 검색에 반영함으로써 정보를 효율적으로 검색하기위한 방안을 제안한다. 이를 위해 형성된 커뮤니티들 중 신뢰할 수 있는 온라인 커뮤니티를 식별하고, 식별된 커뮤니티를 기반으로 검색을 수행한다. 실험결과 제안하는 방법이 기존 방법보다 검색의 정확성 측면에서 향상된 것을 확인할 수 있다.

The Impact of Social Network Service, Trust and Cognition on Customer Loyalty in Internet Shopping

  • Sun, Han-Gil
    • 정보관리연구
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    • 제42권2호
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    • pp.211-234
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    • 2011
  • The development of information technology improves the globalization of the world economy. This change was able to expand the cyber space, and the online community known as the cyber community is made within the existing offline community. From the cyber community's activity, the concept of social network services created, and recently developed social computing. Social computing is the current situation and the next step in the online community. Currently, most CIOs are using social computing for workplace empowerment. As online transactions become more active, the strategy to increase customer loyalty in Internet shopping is an effective tool to increase profit for the company, and as a method to maintain competitive. With the growth of electronic commerce, through insurance of customer loyalty on the Internet, a company can establish a long-term relationship with customers, so for this, it is important to have reliable relationship with customers. Also, through advertisement and commercial information, the cognition of Internet shopping looks can be effective in retaining customers. In this study, it explores how social computing and trust and cognition of Internet shopping are effective in maintaining customer loyalty. As the result of study, the trust and cognition of Internet shopping are significantly effective on customer loyalty, but the sense of social computing. Still, social computing has not matured enough to be as effective in retaining customer loyalty. However, it does indicate that social computing has significantly increased the trust and cognition in Internet shopping. In this study, as the concepts of the social network service and social computing are applied in Internet shopping, which are actively discussed by scholars, it is expected that the basis of the study could improve and present the idea of social shopping.

Consumer awareness about mask repurchase intention during coronavirus: The case of Chinese sample

  • Cui, Yu Hua
    • 한국의상디자인학회지
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    • 제23권2호
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    • pp.93-104
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    • 2021
  • The worldwide coronavirus pandemic has brought to light the importance of having a reliable supply of masks for each person. This study aims to understand the effect of personal awareness (including community, others', and safety awareness) on consumption conformity and the repurchase intention of masks. The research method used the SPSS 22.0 and AMOS 22.0 statistical systems to analyze descriptive statistics in terms of reliability, validity, structural equation modeling, and moderated regression analysis. A total of 272 Chinese participants were recruited via an online survey website (www.sojump.com) from May 1 to May 14, 2020. Findings indicated that mask users' awareness can be categorized into three distinct types: community, others', and safety awareness. The more community and safety awareness is perceived, the higher the level of consumption conformity. In contrast, others' has no statistical effect on consumption conformity or repurchase intention. The positive influence of consumption conformity on the repurchase intention of masks is also weaker than price perception. However, another moderating variable, mask quality, has no moderating effect. The results of this study can help mask manufacturers and distributors retain their customers, resulting in reasonable protective measures while maintaining market order. Theoretical and managerial implications for mask suppliers are also provided.

SNS 기반 e커머스 시스템 개발 (Development of e-Commerce System Based on Social Network Service)

  • 이동규
    • 디지털융복합연구
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    • 제16권1호
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    • pp.153-158
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    • 2018
  • 본 논문은 인터넷 쇼핑 상품의 허위 사용 후기, 과장 광고, 상품이나 공급업체에 대한 신뢰도 부족 등 커머스 서비스가 가지는 기본적인 문제점을 개선하기 위해 SNS 서비스에 내재된 신뢰형 서비스 개념을 커머스 도메인과 융합하여 "신뢰성 높은 SNS 기반 커머스 서비스"라는 새로운 형태의 시스템을 개발하였다. 본 논문에서 개발된 내용은 첫째, 서비스 제공을 위한 사용자용 커뮤니티 기능과 둘째, 커머스 기능 그리고 셋째, SNS와 커머스 연계 기능 개발이다. 본 논문에서 제시한 신뢰성 있는 상품 정보를 통해 판매자는 상품에 대해 객관적인 안심구매 정보를 구매자에게 제공할 수 있게 되어 실제 구매로 이어지는 가능성을 높여 매출 증대를 기대할 수 있다. 구매자는 안심구매 정보를 이용하여 양질의 제품을 안심하고 구매할 수 있어 만족도가 커지고, 서비스 제공자는 신뢰성 있는 사이트로 구매 회원들에게 알려지게 되어 전자상거래 활성화 및 새로운 커머스 시장 개척에 기여할 것으로 판단된다.

효과적 커뮤니케이션 전략에 기반한 임신부 대상의 영양교육 컨텐츠 개발 (Development of Nutrition Education Contents for Pregnant Women Based on Effective Communication Strategies)

  • 유택상;한영희;김정현;이민준;현태선
    • 대한지역사회영양학회지
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    • 제22권2호
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    • pp.115-126
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    • 2017
  • Objectives: The purpose of the study was to develop communication strategies for effective nutrition education targeting pregnant women and to create nutrition education contents. Methods: The format and the contents of online resources on nutrition information for pregnant women provided by reliable institutions were analyzed. Possible solutions to overcome barriers of nutrition education as well as communication strategies for effective nutrition education were identified by a brainstorming process. Based on the communication strategies, contents for nutrition education were created. Understandability, level of interest, applicability to daily life, harmony of text and illustration, and overall satisfaction of the contents were evaluated by dietitians and pregnant women. Results: The four communication strategies were developed; (1) to focus on a few important messages, (2) to provide evidence-based information, (3) to create illustrations or infographics with a minimum amount of text, and (4) to provide tips on how to improve the current diet options. Based on these strategies, the contents were focused on three important nutrients for pregnant women, folate, iron, and calcium. The percentages of the recommended nutrient intakes of the three nutrients on selected menu and its improved version by adding a dish or changing a dish into another dish were calculated and provided. Finally, the contents were delivered as illustrations with a minimum amount of text. Overall, dietitians and pregnant women were satisfied with the contents. Conclusions: The contents developed in this study can be used in a pamphlet or a pregnancy diary, or can be shared in social networking services. Further contents on other nutrients and various menu are expected to be developed using these communication strategies.

온라인 주식게시판 정보와 주식시장 활동에 관한 상관관계 연구 (A Study about the Correlation between Information on Stock Message Boards and Stock Market Activity)

  • 김현모;윤호영;소리;박재홍
    • Asia pacific journal of information systems
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    • 제24권4호
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    • pp.559-575
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    • 2014
  • Individual investors are increasingly flocking to message boards to seek, clarify, and exchange information. Businesses like Seekingalpha.com and business magazines like Fortune are evaluating, synthesizing, and reporting the comments made on message boards or blogs. In March of 2012, Yahoo! Finance Message Boards recorded 45 million unique visitors per month followed by AOL Money and Finance (19.8 million), and Google Finance (1.6 million) [McIntyre, 2012]. Previous studies in the finance literature suggest that online communities often provide more accurate information than analyst forecasts [Bagnoli et al., 1999; Clarkson et al., 2006]. Some studies empirically show that the volume of posts in online communities have a positive relationship with market activities (e.g., trading volumes) [Antweiler and Frank, 2004; Bagnoli et al., 1999; Das and Chen, 2007; Tumarkin and Whitelaw, 2001]. The findings indicate that information in online communities does impact investors' investment decisions and trading behaviors. However, research explicating the correlation between information on online communities and stock market activities (e.g., trading volume) is still evolving. Thus, it is important to ask whether a volume of posts on online communities influences trading volumes and whether trading volumes also influence these communities. Online stock message boards offer two different types of information, which can be explained using an economic and a psychological perspective. From a purely economic perspective, one would expect that stock message boards would have a beneficial effect, since they provide timely information at a much lower cost [Bagnoli et al., 1999; Clarkson et al., 2006; Birchler and Butler, 2007]. This indicates that information in stock message boards may provide valuable information investors can use to predict stock market activities and thus may use to make better investment decisions. On the other hand, psychological studies have shown that stock message boards may not necessarily make investors more informed. The related literature argues that confirmation bias causes investors to seek other investors with the same opinions on these stock message boards [Chen and Gu, 2009; Park et al., 2013]. For example, investors may want to share their painful investment experiences with others on stock message boards and are relieved to find they are not alone. In this case, the information on these stock message boards mainly reflects past experience or past information and not valuable and predictable information for market activities. This study thus investigates the two roles of stock message boards-providing valuable information to make future investment decisions or sharing past experiences that reflect mainly investors' painful or boastful stories. If stock message boards do provide valuable information for stock investment decisions, then investors will use this information and thereby influence stock market activities (e.g., trading volume). On the contrary, if investors made investment decisions and visit stock message boards later, they will mainly share their past experiences with others. In this case, past activities in the stock market will influence the stock message boards. These arguments indicate that there is a correlation between information posted on stock message boards and stock market activities. The previous literature has examined the impact of stock sentiments or the number of posts on stock market activities (e.g., trading volume, volatility, stock prices). However, the studies related to stock sentiments found it difficult to obtain significant results. It is not easy to identify useful information among the millions of posts, many of which can be just noise. As a result, the overall sentiments of stock message boards often carry little information for future stock movements [Das and Chen, 2001; Antweiler and Frank, 2004]. This study notes that as a dependent variable, trading volume is more reliable for capturing the effect of stock message board activities. The finance literature argues that trading volume is an indicator of stock price movements [Das et al., 2005; Das and Chen, 2007]. In this regard, this study investigates the correlation between a number of posts (information on stock message boards) and trading volume (stock market activity). We collected about 100,000 messages of 40 companies at KOSPI (Korea Composite Stock Price Index) from Paxnet, the most popular Korean online stock message board. The messages we collected were divided into in-trading and after-trading hours to examine the correlation between the numbers of posts and trading volumes in detail. Also we collected the volume of the stock of the 40 companies. The vector regression analysis and the granger causality test, 3SLS analysis were performed on our panel data sets. We found that the number of posts on online stock message boards is positively related to prior stock trade volume. Also, we found that the impact of the number of posts on stock trading volumes is not statistically significant. Also, we empirically showed the correlation between stock trading volumes and the number of posts on stock message boards. The results of this study contribute to the IS and finance literature in that we identified online stock message board's two roles. Also, this study suggests that stock trading managers should carefully monitor information on stock message boards to understand stock market activities in advance.

한국어판 대학생용 코로나19 스트레스 척도의 타당화 연구 (Validation of A Korean Version of the COVID-19 Student Stress Questionnaire)

  • 김용석;박명신;강수향;이윤호;권도국;문계숙
    • 한국콘텐츠학회논문지
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    • 제22권8호
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    • pp.517-526
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    • 2022
  • 대학생용 코로나19 스트레스 척도는 코로나19 상황 속에서 대학생만이 경험할 수 있는 스트레스 유발상황과 그에 대한 반응을 측정한다. 본 연구는 이 척도의 유용성을 인식하고 척도의 한국어판 개발을 목적으로 하였다. 대학생이 자주 이용하는 온라인 커뮤니티에 설문지를 탑재하여 대학생들이 자발적으로 설문조사에 참여하도록 하였다. 총 293명의 학부생이 본 연구에 참여하였다. 한국어판 대학생용 코로나19 스트레스 척도는 원척도의 7개 문항을 그대로 유지하였으며 척도의 신뢰도와 타당도는 모두 양호하였다. 다만 원척도는 3개 요인으로 구성되었으나 한국어판은 단일 요인 척도로 나타났다. 한국어판 코로나19 스트레스 척도를 토대로 팬데믹 상황에서 대학생의 스트레스를 측정할 수 있는 대학생용 팬데믹 스트레스 척도가 개발되길 바란다.

일부 고등학생들의 학교와 학원 코로나19 대응방역 신뢰도에 따른 코로나19 예방행동 실천의 차이 (Difference in the practice of COVID-19 prevention according to the reliability of COVID-19 response among high school students in Korea)

  • 이호철;윤혜진;김지언;남은우
    • 농촌의학ㆍ지역보건
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    • 제46권3호
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    • pp.131-143
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    • 2021
  • 본 연구는 고등학생의 학교와 학원의 코로나19 대응방역에 대한 신뢰도와 이에 따른 코로나19 예방실천의 차이를 비교함에 목적이 있다. 연구 자료는 고등학생을 대상으로 2020년 7월 2일부터 7월 17일까지 온라인 설문조사를 통해 자료를 수집하였으며, 수집된 232명의 고등학생 중 32명을 제외한 200명을 분석하였다. 카이제곱 검정과 이분형로지스틱회귀분석 등을 이용하여 분석하였다. 그 결과, 고등학생은 학교의 코로나19 대응에 대하여 학원보다 더 신뢰하고 있었으며, 학교만 다니는 학생의 코로나19 예방 실천율이 학교와 학원을 다니는 학생보다 높았다. 특히, 오염된 물건 접촉 후의 손씻기(p=.038), 엘리베이터 이용 자제(p=.038)이 유의미하게 차이가 있었다. 학교의 코로나19 대응 신뢰정도에 따라서 대중교통기피(p=.028), 일렬착석 식사(p=.011)가 유의미한 차이가 있었으며, 학원의 대응 신뢰정도에 따라 재채기 시 입가림(p=.041)이 유의미한 차이가 있었다. 학교의 대응방역 신뢰도에 영향을 주는 코로나19 예방실천은 3개로 나타났으며, 재채기 시 입가림(p=.002), 대중교통 기피(p=.043), 일렬착석 식사(p=.025)이었다. 반면에 학원의 대응방역 신뢰도에 영향을 주는 코로나19 예방실천은 1개로 물건 접촉 후 손씻기(p=.039) 였다. 학교의 코로나19 대응방역 신뢰도가 학원보다 높은 이유는 보건교사이다. 보건교사는 교육부의 지침을 받아 코로나19 방역과 학생들에게 코로나19 예방실천 교육을 실시하고 있기 때문이다. 또한, 학원은 코로나19 방역에 대한 지침은 받지만, 이를 책임지고 이행하며 관리할 기관이 명확하지 않다. 따라서, 교육부와 지자체에서는 학원을 대상으로 코로나19 방역을 관리감독하고 코로나19 예방교육을 실시할 임시 순환 보건교사 배치 및 관리 체계를 강화할 필요가 있다.