• 제목/요약/키워드: Relationship-oriented

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의복추구혜택이 환경의식과 환경친화적 소비행동에 미치는 영향 (The Effect of the Clothing Benefits Sought on the Enviromental Awareness and Environment-Friendly Consuming Behavior)

  • 정유정;박옥련;하종경
    • 한국의류산업학회지
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    • 제8권6호
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    • pp.639-646
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    • 2006
  • The purpose of this study is to examine clothing benefits seeking and buying behavior depending on the level of environmental awareness. The results showed a significant relationship between the level of environmental awareness and the factors of demographic characteristics, such as age, marital status, educational status, and type of housing, occupation, and average household income. However, there was no significant difference between those by gender. In relationship between the level of environmental awareness and clothing benefits seeking behavior, there were significant differences between the following groups. such as social stability-oriented, brand-oriented, individuality-oriented, and comfort-oriented group. With regard to the relationship between environment-friendly consuming behavior and demographic characteristics, there were significant differences in all factors of the demographic characteristics. Buying behavior showed a significant relationship with all factors of demographic characteristics except type of housing. Using behavior matched a significant relationship with all factors of demographic characteristics. Disposition behavior demonstrated a significant relationship with all factors except marital status. In terms of the effect of clothing benefits sought on the environment-friendly consuming behavior, the results suggested a significant relationship of brand-oriented, individuality-oriented, comfort-oriented, and price-oriented factors. Buying behavior showed a significant relationship with brand-oriented, comfort-oriented, and price-oriented factors. Using behavior demonstrated a strongly significant relationship with comfort-oriented factor while disposition behavior suggested a strong relationship with price-oriented factor.

사회적 관계에 따른 소형주택 선호에 관한 연구 - 대학생을 중심으로- (A Study on the Preference of the Small House according to Social Relationship)

  • 신화경;조인숙
    • 한국주거학회논문집
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    • 제25권4호
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    • pp.47-57
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    • 2014
  • The purpose of the study was to find out the preference of small house as the social relations of university students. The data for the analysis were collected through questionnaire survey method from September 24 to October 12, 2012, and the sample consisted of 283 students of the university in Seoul. The social relationship has been surveyed using modified life-style indicators. The community spaces and equipment in the small house has been divided into 21 community spaces and 3 equipments. The characteristics of small house preference were consisted of the residential comments, residence time, resident partner, house size, considered factors of the residence and small house ownership. The finding of this study were as following: 1) The social relationship of respondents were typed as the type of relationship oriented (oriented family, oriented friends and neighbors) and type of non-relationship oriented. The social relationship of respondents were the type of relationship oriented. 2) The respondents are willing to live in small houses, to live with 1-2 people and after work. When living in small house, they consider public transport accessibility and ease of use amenities. But neighbor relationship is not considered. 3) They are preferred security office, administrative office, home storage, parks and green space.

제품별 지향성과 가격수준에 따른 전형성이 심미적 반응에 미치는 효과에 관한 연구 (Effects on Aesthetic Response of Typicality According to Product Orientation and Price Levels)

  • 이진렬;김진아;홍정표
    • 디자인학연구
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    • 제14권1호
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    • pp.103-110
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    • 2001
  • 본 연구는 제품지향성과 지각된 가격수준에 따라 심미적 반응에 대한 전형성효과가 어떻게 달라지는지를 검증하고자 하기 위한 것이다. 본 연구를 통하여 기존연구가 전형성과 선호도간의 관계에 대한 의견의 일치를 보이지 못하는 것과 관련하여 제품지향성과 지각된 가격수준으로 세분화하여 분석함으로써 그러한 한계점을 극복하고 결과적으로 심미적 반응에 대한 전형성의 효과를 검증하였다. 본 연구의 결과를 통하여 디자인지향적 제품의 경우에는 전형성과 선호도간의 역U자형 관계를 나타내고 있을 것으로 파악되었으나 상대적으로 기능지향적 제품의 경우에는 전형성과 선호도와의 관계는 나타나지 않았다.

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캐빈승무원이 지각한 조직문화 유형이 직무스트레스에 미치는 영향: 임파워먼트의 매개효과를 중심으로 (The Impact of the Organizational Culture Type Perceived by Cabin Crews on Job Stress: Focusing on the Mediating Effect of Empowerment)

  • 박혜선;김진아
    • 한국산학기술학회논문지
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    • 제21권11호
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    • pp.715-727
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    • 2020
  • 본 연구의 목적은 캐빈승무원이 지각한 조직문화 유형, 임파워먼트와 직무스트레스에 대하여 실증적으로 분석하여, 항공사 산업의 인적관리를 위한 서비스 매뉴얼을 제작하고 관리하는 실무자들에게 적절한 규정을 설계하기 위한 기초자료를 제공하고자 한다. 본 연구의 실증분석을 위해 대형항공사 및 저가항공사에 근무 중인 캐빈승무원 335명을 대상으로 자기보고식 설문조사를 실시하였고, 자료 분석은 SPSS 23.0과 AMOS 23.0을 사용하였다. 첫째, 조직문화 유형 중 관계지향문화, 위계지향문화, 과업지향문화 유형이 직무스트레스에 부-)적인 영향을 미치는 것으로 나타났다. 둘째, 혁신지향문화, 관계지향문화, 위계지향문화, 과업지향문화 유형 모두 임파워먼트에 정(+)적인 영향을 미치는 것으로 나타났다. 셋째, 임파워먼트는 직무스트레스에 부(-)적인 영향을 미치는 것으로 나타났다. 넷째, 임파워먼트의 매개효과를 살펴보면, 혁신지향문화, 관계지향문화, 위계지향문화, 과업지향문화 유형과 직무스트레스의 관계에서 임파워먼트는 모두 유의한 매개효과가 있음을 검증하였다. 결과적으로 항공사 캐빈승무원은 항공사 캐빈승무원들은 통제나 질서를 강조하는 위계적인 조직문화, 업무지향적 조직문화보다는 융통성이나 유연성을 지향하는 조직구조에서 더욱 일이 즐겁고 재미있으며 가치 있게 인식하고 있다는 것을 알 수 있었으며, 조직문화와 직무스트레스의 관계에서 임파워먼트는 매개적 변수인 것을 확인하였다. 이러한 임파워먼트를 높이기 위한 방안과 지속적인 관리와 지원에 따른 시사점을 논의하였다.

Task 수행성향에 따른 제품 인터렉션 디자인의 사용행태 비교 문화적 연구 - 피들러의 상황 리더쉽 이론을 중심으로 - (Comparative cultural research Interaction usage by following task based on Fiedler s contingency theory of leadership)

  • 서미영;김정하
    • 한국HCI학회논문지
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    • 제6권1호
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    • pp.17-20
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    • 2011
  • Fred.E Fiedler는 상황 리더쉽 이론에서 사회 문화적 특성에 따른 Work-style을 근거하여 문화집단을 과업지향적인(Task-oriented) 집단과 관계지향적인 (Relationship-oriented)집단으로 나눈다. 본 연구는 제품사용에 있어 Task를 수행하는 성향의 정도가 제품 인터렉션에 영향을 미칠 것이라는 가설을 세우고, 이를 검증하기 위하여 Fred.E Fiedler의 상황 리더쉽 이론을 근거로 하는 LPC 실험결과의 성향 정도에 따른 제품 사용 인터렉션을 연구한다. Task-oriented 성향과 가까운 문화권 집단은 제품사용에 있어 의도한 목적을 단 시간 빠르게 수행(usability)하는 퍼포먼스의 인터렉션을 중시하고, Relationship-oriented 성향과 가까운 문화권 집단은 제품사용에 있어 목적을 수행(usability)할 때 의미부여(refelctive)적인 측면을 더 중요하게 생각할 것이라는 가설을 증명하기 위한 실험으로 비교적 Task의 의미부여(refelctive)가 동등하고 빈번하게 잘 일어나는 기기인 모바일 단말기 사용에 있어 이 두 집단의 주소록의 주기능과 부기능 사용행태를 비교하고 데이터를 수집, 분석하여 가설을 검증한다. 이 연구결과, 주소록 사용에 있어서 피들러의 상황이론에 의한 Task 수행성향은 모바일 단말기 인터렉션 사용에 영향과의 연관성은 다소 낮게 나타났으며, 관련하여 본 실험 도중 몇 가지 흥미로운 패턴을 발견할 수 있었는데, 이를 기반으로 향후 모바일 단말기의 주소록의 사용자 지향적인 디자인 방향성에 대한 가이드라인을 제시하였다.

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Study of Factors of Relationship Marketing at DIY Woodworking Workshop

  • Chun, Tong Whan;Kim, Kwang-Roul
    • 한국가구학회지
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    • 제20권6호
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    • pp.552-559
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    • 2009
  • While the population conducting the production-oriented leisure activity is spread, the expertly franchised types of woodworking workshop based on good organization and economic power are also undergoing rapid growth with the related industries. Such tendency needs the systemized marketing strategy for woodworking workshop industry, but most of the woodworking workshops are regarding the deal with customers as simple exchange business in the market. The factors of the relationship marketing hereupon should be constituted as basic material for the study of the relationship marketing of DIY woodworking workshop. This study was intended to select the appropriate factors for relationship marketing and to apply the related theoretical backgrounds on the basis of the preceding studies regarding the factors of relationship marketing. As the factors it was selected that service and expertise of staff under the category of the characteristics of staff, reasonable price, diversity of products and convenience of facility in woodworking workshop under the category of the customer-oriented service, and communication and favorite program under that of the relation-oriented service.

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중환자실 간호사가 인식한 간호조직문화와 직장 내 괴롭힘 경험과의 관계 (Organizational Culture and Workplace Bullying of Intensive Care Unit Nurses)

  • 강지연;윤선영;원윤희;안유선
    • 중환자간호학회지
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    • 제7권2호
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    • pp.24-33
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    • 2014
  • Purpose: The purpose of this study was to identify the relationship between organizational culture and workplace bullying of intensive care unit (ICU) nurses. Methods: A secondary analysis was conducted using three different data sets on workplace bullying of hospital nurses. This analysis focused on the relationship between organizational culture and workplace bullying of 240 ICU nurses. The original data were collected using self-reporting questionnaires and were analyzed using hierarchical multiple regression. Results: ICU nurses were aware of their organizational culture as being rank-oriented, relationship-oriented, innovation-oriented, and task-oriented in that order. The results showed that 15.0% of the ICU nurses reported being victims of workplace bullying, mostly work-related bullying. The perception of a relationshiporiented culture explained a variance of 29% in the workplace bullying of ICU nurses. Conclusion: The findings suggest that ICU nurses who are strongly aware of a relationship-oriented culture would experience less workplace bullying. Further research is needed to develop interventions that can foster a relationship-oriented culture in ICUs.

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농촌관광의 내재적동기와 음식선호에 대한 융복합 연구 (A Convergence Study on the Relationship between Food Preferences and Intrinsic Motivation of Rural Tourism)

  • 강경심;이순례
    • 문화기술의 융합
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    • 제7권1호
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    • pp.272-283
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    • 2021
  • 연구의 목적은 농촌관광 내재적동기와 음식선호의 관련성을 살펴봄으로써 농촌관광 음식상품의 방향을 제안하는 것이다. 분석을 통해 농촌관광 내재적동기는 '여가지향', '가족지향', '관계지향', '건강지향', 음식선호는 '요리건강성', '재료기능성', '지역자원성', '소비체험성' 요인이 추출되었다. 상관관계 분석결과 '여가·건강지향'은 요리건강성, '건강·관계지향'은 재료기능성, '여가·가족·관계지향'은 지역자원성, 관계지향은 소비체험성과 유의미한 관계가 있는 것으로 조사되었다. 그러므로 휴식과 힐링, 건강을 원하는 관광객에게는 건강한 요리를 제공하고, 가족 등과 여가 시간을 희망하는 관광객은 향토요리나 특산물요리를 제공하며, 사람과의 관계를 원하는 관광객은 기능성식품이나 한방약초 요리가 권장된다. 관광객 요구에 맞는 농촌관광 음식상품은 관광객의 만족도를 높임으로써 재방문을 유도하여 농촌관광의 확대를 통해 농촌 지역 경제 활성화를 가져올 것이다.

군 의료기관의 조직문화 유형이 의료서비스 질과 고객만족에 미치는 영향 (The Effect of Organizational Culture Types on Service Quality and Customer Satisfaction in the Military Hospital Organizations)

  • 신동선;이재희
    • 한국병원경영학회지
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    • 제21권4호
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    • pp.23-44
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    • 2016
  • We conducted this research for the purpose of examining the effects of organizational culture on service quality and customer satisfaction in the military hospital organizations in Korea. The research samples were collected from employees in 12 military hospitals belonged to the Armed Forces Command. For the analysis we used SPSS 18.0 and AMOS 20.0 program for conducting reliability tests, confirmatory factor analysis, and structural equation model analysis in order to find the relationship between the variables analyzed. The result of this study shows that the military hospitals in Korea have strong relationship-oriented culture, but weak hierarchy-oriented culture. Among the three groups of military hospitals, innovation-oriented culture and relationship-oriented culture were the strongest in the executive agency hospital group, task-oriented culture was the strongest in the group of the he frontline hospitals and hierarchy-oriented culture was the strongest in the group of the rear area hospitals. It was found that the executive agency hospitals have the strongest service quality and customer satisfaction among the hospital groups analyzed. This research also found that relationship-oriented culture and innovation-oriented culture have a direct positive(+) effect on service quality; hierarchy oriented culture has a direct negative(-) effect on service quality; task oriented culture has a direct positive(+) effect on customer satisfaction, and service quality mediated between organizational culture and customer satisfaction. The findings from this study suggests that implementing the dynamic strategies for organizational culture with focus on service qualities is needed given that customer satisfaction in the military hospitals is highly affected by service quality.

PL 리더십 성향과 프로젝트 특성요인이 프로젝트 참여 만족 및 성과에 미치는 영향 (The Effect of PL Leadership and Characteristics of Project on Project Participants' Satisfaction and Performance)

  • 양희동;김명진;강소라
    • Asia pacific journal of information systems
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    • 제20권4호
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    • pp.53-79
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    • 2010
  • The study was originated from recognition that project participants' satisfaction should be Improved to raise project performance and to make progress of a successful project since the above dissatisfaction was operated as a danger factor of the project. The study selected one large-scale sample project and attempted measuring characteristics of the project, participants' satisfaction and project performance with the whole project participants. The study analyzed correlations between individual level (team members) and group level (development team), and examined what effect a sub project manager under complicated hierarchical organization of the large-scale project, namely PL (project leader)'s leadership style had on each individual project participant's satisfaction and what effect project uncertainty in organization/technology environment had on project participants' satisfaction and project performance. The study verified that development team (group) had an effect on team member (individual)-level project participants' satisfaction by disclosing that there was a significant dispersion among groups within project participants' satisfaction by each individual. It is analyzed that it is necessary to make improvement through approach by each pertinent team to raise individual-level project participants' satisfaction. The study also verified PL's ideal leadership under strict methodology and hierarchical control of the large-scale project. Based on the verification of the hypotheses, the results of the analysis were produced as follows. First, the development team affects the satisfaction level that an individual has when he/she participates in a project. This suggests that the satisfaction with project participation should be improved at the team level. In addition, the project management style and leadership orientation of the manager of a sub project who is mostly affected by the team proved to have a direct influence on the satisfaction with project participation and project performances. Second, both the performance-oriented leadership and the relationship-oriented leadership of the PL of the development team were verified to have a significant effect on the satisfaction of the team members associated with project participation. In other words, when the team members recognize that the PL of the development team shows both the performance-oriented leadership and the relationship-oriented leadership, their satisfaction with project participation increases accordingly. Third, it was verified that the uncertainty of the organizational environment significantly affects the satisfaction level when the PL of the development team exerts a relationship-oriented and performance-oriented leadership. The higher the uncertainty of the organizational environment is, the more the satisfaction with project participation decreases whereas the relationship-oriented leadership has a more positive effect on the satisfaction than the performance-oriented leadership style. Fourth, when the PL of the development team exerts the relationship-related and performance-related leadership, the uncertainty of the technological environment has a significant influence on the satisfaction level. The higher the uncertainty of the technological environment is, the more the satisfaction with project participation decreases whereas the performance-oriented leadership has a more positive effect on the satisfaction than the relationship-oriented leadership style. The result of the research on the uncertainty of the project environment suggests that when the development team leader exerts a relationship-oriented and performance-oriented leadership style, the uncertainty of the organizational environment has a significant effect on the satisfaction with project participation; the higher the uncertainty of the organizational environment, the more the satisfaction level decreases, and the relationship-oriented leadership style affects the satisfaction level more positively than the performance-oriented leadership style. In addition, when the development team leader displays a relationship-oriented and performance-oriented leadership style, the uncertainty of the technological environment has a significant effect on the satisfaction with project participation; the higher the uncertainty of the technological environment. the more the satisfaction level decreases. The performance-oriented leadership style as well affects the satisfaction level more positively than the relationship-oriented leadership style. Based on the above results, the research provides the following implications when handling multiple concurrent projects. First, the satisfaction with the participation in the multiple concurrent projects needs to be enhanced at the team (group) level. Second. the manager of the project team, particularly the middle managers should have both a performance-oriented and relationship (task and human)-oriented attitude and exert a consolidated leadership in order to improve the satisfaction of team members with project participation and their performances. Third, as the uncertainty factor of the technological and organizational environment among the characteristics factors of the project has room for methodological improvement depending on one's effort even though there are some complications, we need to continuously prevent and control the risks resulting from the uncertainties of the technological and organizational environment of the project in order to enhance the satisfaction of project participation and project performances. Fourth, the performance (task)-oriented leadership is required when there is uncertainty in a technological environment while the relationship (human)-oriented leadership is required when there is uncertainty in an organizational environment. This research has the following limitations. First, this research intended to select one large-sized sample project and measure the project characteristics, the satisfaction of all the participants associated with project participation, and their performances. Therefore, it is inappropriate to generalize and apply the result of this result onto other numerous projects. Second, as this case study entailed a survey to measure the characteristics factors and performance of the project, since the result value was based on the perception of project team members, the data may have insufficient objectivity. Third, though this research targeted on all the project participants, some development teams did not provide sufficient data and questionnaires were collected from some specific development teams among the 23 development teams, causing a significant deviation in the response rate among the development teams. Therefore, we need to continuously conduct the follow-up researches making comparisons among the multiple projects, and centering on the characteristics factors of the project and its satisfaction level.