• The Journal of the Korea Contents Association
• /
• v.10 no.7
• /
• pp.344-354
• /
• 2010

The primary purpose of this study is to examine the effects of customer satisfaction and switching barrier on customer retention and intention of WOM in insurance services. Based on relevant literature reviews, this study posits three switching barrier characteristics, that is, switching costs, attractiveness of alternatives and interpersonal relationship as key determinants of customer retention and intention of WOM. And then we structured a research model and hypotheses about relationship between these variables. A total 230 usable survey responses of life insurance service users have been employed in the analysis. The major findings from the data analyses are as follows. Firstly, customer satisfaction had a positive influence upon customer retention and intention of WOM. Secondly, two switching barrier characteristics of switching costs and interpersonal relationship had a positive influence upon customer retention. Lastly, customer retention had very significantly related to intention of WOM in insurance services. From this study, we expect to suggest practical and managerial implications to insurance service providers.

• Journal of Advanced Navigation Technology
• /
• v.16 no.2
• /
• pp.340-350
• /
• 2012

The purpose this study is to find out how cabin service quality influences customer value and relationship retention intention focus on upper-class seats customer in airline. In the result of the hypothesis verification, this study hypotheses concerning the effect relations between cabin service quality, customer value and relationship retention intention. Therefore this study needs to be studied the quality of cabin service of upper-class and service value. Based on the research findings airline cabin service department have to examine various customer needs with the development of items and services.

• Journal of Korean Academy of Fundamentals of Nursing
• /
• v.19 no.2
• /
• pp.244-252
• /
• 2012

Purpose: The purpose of this study was to investigate the relationship between professional self-concept, nursing performance and retention intention of emergency department (ER) nurse. Methods: Data were collected from a convenience sample of 200 ER nurses who worked in one of 9 hospitals in 2cities. The instrument for this study was a structured questionnaire on professional self-concept, nursing performance and retention intention. Data were analyzed using descriptive statistics, t-test, ANOVA, Pearson correlation coefficient, and multiple regression. Results: The mean score for professional self-concept was 2.52 (0.27), for nursing performance was 2.70(0.31), and for retention intention, 4.87 (1.48). There were significant differences on three variables length of ER career, average income, and satisfaction with nursing. There was a significant positive correlation between professional self-concept and nursing performance, and retention intention. Professional self-concept was the most significant predictor variable. Conclusion: The results suggest that the improvement of ER nurses' professional self-concept will improve their nursing performance and retention intention. Therefore, it is necessary to develop strategies which strengthens professional self-concept in order to improve ER nurses' performance and retention intention.

• Journal of Korean Academy of Nursing Administration
• /
• v.23 no.2
• /
• pp.118-126
• /
• 2017

Purpose: This study was done to identify the relationships of perception of JCI (Joint Commission International) hospital accreditation, nursing performance, self-concept and retention intention in nurses. Methods: Self-administered questionnaires were used to collect data from 199 JCI-accredited nurses in general hospitals located in Gyeonggi Province. Data collection was done in May 2015 and analyzed using t-test, ANOVA, $Scheff{\acute{e}}^{\prime}s$ test, and Pearson correlation coefficients. Results: The scores for perception, and nursing performance were (on a five-point Likert scale) 3.34, 3.78 respectively, and self-concept and retention intention were (on a eight-point Likert scale) 5.40 and 5.21 respectively. Nurses' perception, nursing performance, self-concept, and retention intention showed significant differences depending on age, marital status, education, department, work experience, position, Korean accreditation, and JCI accreditation. A positive correlation was observed between perception, nursing performance, self-concept, and retention intention. Conclusion: The results of this study indicate that enhancing positive perception and good nursing performance can produce good self-concept and retention intention.

• Journal of the Korea Safety Management & Science
• /
• v.23 no.2
• /
• pp.1-8
• /
• 2021

The purpose of this study is to understand the impact of the nursing work environment, job embeddedness, and job esteem on the retention intention in the millennial generation nurses. The subjects of this study are nurses working in general hospitals with more than 300 beds. Among nurses born in the 1980s and early 2000s, 97 agreed to study. As a result of the study, there was a significant difference in academic background.(F=6.74, p=.002) In terms of final education, those with graduate or higher were higher than those with three-year graduation and four-year graduation Retention intention is the degree of job placement (r=.319, p=.001), job respect (r=.331, p=.001) had a positive relationship with the nursing working environment (r=-.252, p=.013) was negatively correlated. Factors affecting the retention intention is 12.9% explanatory skills as a result of the introduction of job embeddedness, nursing work environment, and job esteem. It is necessary to understand the characteristics of the generation in order to increase the retention intention as a millennial generation nurse.

• Journal of Korean Clinical Nursing Research
• /
• v.28 no.1
• /
• pp.54-65
• /
• 2022

Purpose: This study was conducted to explore the relationships among new nurses' meaning of work, organizational commitment, professional self-image, and retention intention through path analysis. Methods: The participants were 872 nurses with less than a year of clinical experience working at general or tertiary hospitals over 500 beds in Korea. The data were collected using structured questionnaires from May 15, 2021 to June 28, 2021, and analysis was conducted using SPSS/WIN 22.0 and AMOS 21.0 programs. Results: Retention intention was explained by meaning of work, organizational commitment, and professional self-image, its explanatory power was 46.5%. The mediating effect of professional self-image was found on the relationship between meaning of work and retention intention. Conclusion: To encourage the retention intention among new nurses, an environment where new nurses can set a high value on the meaning of work and sense of accomplishment should be created, and a strategy to improve organizational commitment and professional self-image should be established.

• Journal of Korean Academy of Nursing Administration
• /
• v.15 no.2
• /
• pp.182-192
• /
• 2009

Purpose: This study aimed to investigate the impact of nursing professionalism on the nursing performance, job satisfaction and retention intention among clinical nurses. Methods: A descriptive correlational research design was used for this study. All 329 clinical nurses were obtained by convenience sampling from 3 National or public hospitals, 3 university hospitals, and two private hospitals located in Seoul and Kyunggi province. The data were collected using a self-reporting questionnaire contained four instruments and questions for demographic characteristics of subjects from April 21st to September 1st, 2008. Collected data were analyzed on SPSS Win 16.0. Results: There was a significant relationship between nursing professionalism, nursing performance, job satisfaction and retention intention among clinical nurses. The nursing professionalism was identified as a predictor of nursing performance, job satisfaction, and retention intention. Conclusion: The strategies to promote and enhance the nursing professionalism of clinical nurses, in this era in which the nursing shortage become more and more problematic issue, are needed to design and be integrated into the management of human resource in nursing organizations.

• Journal of Digital Convergence
• /
• v.11 no.12
• /
• pp.835-843
• /
• 2013

Despite their social mission, social enterprises work in the changing global economic environment and therefore face to comply with performance objectives. This situation means that human resources management strategy has a crucial role to play. Especially, the challenge in maintaining competitive efficiency depends on achieving a lower level of employee turnover. This study aims to investigate the role of job insecurity, job satisfaction, relationship with customers regarding the intention of retention among social enterprise workers. Data were collected in South Korea from 271 women employees in 36 social enterprises and the binomial logistic regression was used to assess the model hypothesized. As the result, social enterprise employees showed a considerably positive attitude toward the intent to stay their workplace. However, job insecurity appeared to have the strongest negative effect on the intention of retention, whereas job satisfaction and relationship with customers had the positive effects, above and beyond demographic variables and organization variables. The result suggested the human resource management can play a significant role in retaining social enterprise employees by reducing job instability and improving job satisfaction and customers management.

• Journal of Convergence for Information Technology
• /
• v.12 no.1
• /
• pp.55-65
• /
• 2022

This study examines the relationship between customer experience, customer-influencer relationship quality, and customer behaviors. This study employed questionnaire survey and collected 413 data. The structural equation modeling (SEM) method is used to test the hypotheses of the study. As a result of the study, it was found that among customer experiences, emotional experience had a greater effect on hot IRQ than cold IRQ, and cognitive experience had a greater effect on cold IRQ than hot IRQ. And it was found that hot IRQ had a greater effect on relationship retention intention than recommendation intention, and cold IRQ had a greater effect on recommendation intention than relationship maintenance intention. This study provides various implications both theoretically and practically by examining the relationship quality between customers and influencers.

• Journal of Industrial Convergence
• /
• v.21 no.7
• /
• pp.105-114
• /
• 2023

This study is a descriptive research study for clinical nurses to understand the relationship between career anchor, job embeddedness, career motivation and retention intention, and to identify factors that can affect retention intention. A study was conducted between November 1, 2022 and December 30, 2022 with 155 nurses from C and G Regional General Hospitals. Nurses' intention to work was statically correlated with job embeddedness and career motivation. A factor influencing nurses' intention to work was job embeddedness, and the explanatory power of the variable was 25%. We propose repeated studies that diversified the study subjects to identify nurses' career anchor types, which are influencing factors of nurses' job embeddedness, and follow-up studies to develop training and personnel management programs according to career anchor types and verify their effectiveness.