• 제목/요약/키워드: Relationship Management

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패션브랜드 판매원의 판매 중심 업무가 판매서비스에 미치는 영향 -조직구성원 관계의 매개 효과를 중심으로- (The Influence of Core Sales Task on the Sales Service of Fashion Brand Salesperson -Focusing on the Mediating Effect of Organizational Member Relationship-)

  • 오현정
    • 한국의류학회지
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    • 제48권1호
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    • pp.37-49
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    • 2024
  • This study confirmed the relationship between variables developed by qualitative ground theory through quantitative research. The purpose of the study is to explain the effect of core sales tasks on sales services and the mediating effect of organizational member relationships on sales services. The data were collected through a survey of fashion brand salespeople in Gwangju from September to October 2020 with data from 235 responses analyzed using SPSS 27.0 and AMOS 26.0. The validity of the research model verified the confirmatory factor analysis and the research hypothesis was verified through path analysis and multi-mediated analysis of the structural model. The research results were as follows. First, sales management did not directly affect sales services, and customer management affected sales services. Second, a meaningful causal relationship was shown to exist between organizational member relationships and sales management, but organizational member relationships and customer management did not have a significant relationship. Third, the total and individual indirect effects of headquarters relations, colleague relations, and customer management were all statistically significant.

중년기 기혼남녀의 가정자원 수준 및 집단별 생활만족도 (Family Resources and Life Satisfaction among Middle-aged Married Men and Women)

  • 박미석;김미영
    • 가족자원경영과 정책
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    • 제16권3호
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    • pp.35-51
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    • 2012
  • The purpose of this study was to assess middle-aged married men and women's access to family resources (economic and relationship) and to examine how this affects their life satisfaction. Data were drawn from the second wave of the Korean Longitudinal Study of Ageing (KLoSA). The sample consisted of 3,265 middle-aged married men and women aged between 45 and 60, who had children. The collected data were analyzed using multiple regression, ANOVA and the Scheff$\acute{e}$ctest using SPSS 18.0 The results showed that there was significant difference between men and women in terms of their access to economic and human relationship resources. In addition, the life satisfaction of the middle-aged was found to be significantly predicted by their access to economic and human relationship resources. In particular, the life satisfaction of group (A), who had low economic resource access but high family relationship satisfaction, was found to be higher than that of group (B), who had access to high economic resources but had low family relationship satisfaction This result indicated that there was an interaction effect between family resources. A number of policy implications were made.

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Relationship between Ambidexterity Learning and Innovation Performance: The Moderating Effect of Redundant Resources

  • Wang, Dongling;Lam, Kelvin C.K.
    • The Journal of Asian Finance, Economics and Business
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    • 제6권1호
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    • pp.205-215
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    • 2019
  • Researchers have confirmed the relationship between ambidexterity learning and innovation performance, but according to the resource-based theory, the relationship between ambidexterity learning and innovation performance is also affected by the internal resources of the organization. Internal resources are an important factor affecting the transformation of learning outcomes into performance. In addition, few scholars have pointed out whether different types of learning have different effects on different types of innovation performance. This study collects data from 170 High-tech enterprises in Shandong, china, and discusses the effects of exploitative learning and explorative learning on management innovation performance and technological innovation performance. This study further examines the moderating role of slack resource on the relationship between ambidexterity learning and innovation performance. Results show that ambidexterity learning has positive effect on innovation performance. Compared with exploitative learning, explorative learning has a greater impact on management innovation performance; compared with explorative learning, exploitative learning has a greater impact on technological innovation performances. Slack resource has positive moderating role between the relationship of exploitative learning, explorative learning and technology innovation performance. But Slack resource has no moderating role between the relationship of exploitative learning, explorative learning and management innovation performance.

애자일 프로젝트 관리 개념 및 적용방안에 관한 연구 (A study on The Concept and Application of Agile Project Management)

  • 이재왕
    • 시스템엔지니어링학술지
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    • 제6권2호
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    • pp.47-57
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    • 2010
  • Taylor and Ford in the 1910s led to the "scientific management" for the entire industry from the manufacturing spread of TQM Total Quality Management has been structured as a management efficiency, such as 6-Sigma techniques were developed. SW development also introduces the idea, such as CMMI and SPICE-based process management, management practices have evolved. However, in recent years to increase the knowledge of workers in the manufacturing process oriented management approach is under serious challenge. Business performance or productivity will be varied depending all motivation, human relationship, job involvement rather than simply putting a lot of time. Especially in the SW industry which is depending on human resource, Creativity should be limited in traditional management methods. Recently, Google and Apple, Cisco and global advanced companies adopt a human relationship management. Their productivity and creativity in product development has been successful by giving autonomy and motivation, enthusiasm and vision to tile employees. Human relationship management since the mid-1990s, appears as a new paradigm so called Agile process in the field of SW development. Agile processes emphasis on light, flexible and responding to changes immediately in the business environment step away from traditional management approach which is the heavy and complicated process. In this paper, agile project management concepts and practices which is applied to industry will be examined.

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기술혁신활동이 경영효율성에 미치는 영향 : Inverted U Shaped 모형 (The Impact of Technology Innovation Activity on Managerial Efficiency: An Inverted U shaped Model)

  • 하귀룡;최석봉
    • 품질경영학회지
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    • 제46권3호
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    • pp.551-568
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    • 2018
  • Purpose: This study addressed the relationship between technological innovation activity and management efficiency of Korean automobile firms. We tested the hypothesis of non-liner relationship of innovation activity in relation to management efficiency. Methods: We discussed prior literature in the firm innovation strategy and management efficiency studies to provide better understanding of relationships between technological innovation activity and management efficiency. As a result, we developed develop and tested a model (Inverted-U shaped) capturing the non-linear impact of technological innovation activity. While we used R&D expenditure and patent registration data for measuring firms' innovation activity, management efficiency was evaluated by using DEA(Data Envelopment Analysis). Results: Main findings of our empirical analysis indicated that the relationships between technological innovation activity and management efficiency was inverted U shaped. This implied that the relationship between technological innovation and management efficiency is inverted U-shaped non-linear, with management efficiency increasing up to a point, beyond which higher levels of R&D and patent registration activities led to a decrease in management efficiency. Conclusion: This study empirically assessed the inconclusive findings of previous research in the area of effects of innovation activities in relation to firm performance. The paper also provided theoretical and practical implications for firms who explore efficient strategy to promote the management performance through technological innovation activities. Future research directions with the limitation of the study was discussed.

중소기업의 지식경영 관리시스템 활용 방안에 관한 연구 (Application of Knowledge Management System for Small and Medium Businesses)

  • 안관영;박노국;장경생
    • 벤처창업연구
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    • 제8권4호
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    • pp.111-118
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    • 2013
  • 21세기는 정보통신 및 디지털 기술의 발달로 지식기반 경제체제로의 경영환경이 빠르게 변화하고 있으며, 이러한 시대적 요구에 대한 국내 외 학계 및 산업계에서 관심을 갖는 주제가 지식경영(knowledge management)이다. 지식과 정보화시대를 맞아 지식경영은 기업규모를 불문하고 모든 기업들의 경쟁력을 결정하는 필수적 요소가 되고 있다. 대기업의 경우는 지식경영의 중요성을 인지하고 업무처리의 전산화, ERP시스템의 도입 및 구축 등으로 비교적 체계적으로 운용되고 있지만 중소규모의 기업들은 아직도 전문 인력의 부족이나 재정적 능력의 부족 등의 이유로 지식경영이 미진한 것이 현실이다. 지식경영 활동과 지식경영 성과의 관계에 대한 분석결과 개인업무 효과성을 제고하기 위해서는 지식획득과 지식이전이 효과적임을 알 수 있다. 따라서 새로운 지식의 효과적인 창출과 같은 지식획득 활동이 활성화되는 것이 요구된다.

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6시그마 성공요인이 변화관리활동과 경영성과에 미치는 영향 (The Effects of Success Factors of Six Sigma on Change Management Activity and Business Performance)

  • 장길상;안완준
    • 대한안전경영과학회지
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    • 제19권3호
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    • pp.151-164
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    • 2017
  • This study is an empirical study on the relationships among success factors of six sigma(support of top management, education and training, performance-based reward, customer and quality focused thought) on change management activity and business performance. In particular, mediating effect of change management activity on the relationship between success factors of six sigma and business performance is empirically analysed to find causes and impacts among these variables. The study results are as follows: First, there were positive relationships between critical success factors of six sigma(except support of top management) and change management activity. Second, there was also a positive relationship between change management activity and business performance. Third, there were also positive relationships between critical success factors of six sigma and business performance. Finally, change management activity was partial mediating effects on the relationship between critical success factors of six sigma(education and training, performance-based reward, customer and quality focused thought) and business performance. On the other hand, support of top management had no mediating effect on business performance.

전자상거래에서 인증 메커니즘을 이용한 e-CARM제안 및 설계 (A Proposal and Design of the e-CARM using Authentication Mechanism in Electronic Commerce)

  • 이상순;이지선;이선영;이병수
    • 한국정보과학회:학술대회논문집
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    • 한국정보과학회 2002년도 봄 학술발표논문집 Vol.29 No.1 (A)
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    • pp.784-786
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    • 2002
  • 정보통신 기술의 발달과 전자상거래의 도래로 기업가치의 중심이 점차 고객으로 이동함에 따라 고객 관련 정보의 체계적인 통합 관리를 위한 CRM(Customer Relationship Management)의 구축이 급속도로 진행되고 있다. 특히 고객과의 접점 채널을 중심으로 e-CRM(Electronic-Customer Relationship Management) m-CRM(Mobile-Customer Relationship Management)과 같은 다양한 방법론이 제기되고있지만 고객과의 접근 방식 자체를 세부적으로 분석하고 최소화할 수 있는 방법의 제안은 현실적으로 부족하다고 볼 수 있다. 따라서 본 논문에서는 고객 접점 방법을 간소화시킬 수 있는 방법으로e-CARM(Electronic-Customer Approach Relationship Management)을 제안하였다. 또한 인중 메커니즘을 통한 e-CARM의 모델을 제시함으로써 제안된 방법론이 가질 수 있는 유용성을 보여 주었다.

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Customer Relationship Management for the E-Grocery Sector

  • Rha Jong-Youn;Hooker Neal H.;Widdows Richard
    • International Journal of Human Ecology
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    • 제6권1호
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    • pp.41-59
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    • 2005
  • In this paper, the e-grocery sector of the U.S. is used as an illustrative example of how to assess consumers' demands for customer relationship management and to investigate whether these demands coincide with effective Customer Relationship Management (CRM) strategies suggested by academic researchers and provided by practitioners. Surveys evaluating the perceived importance of CRM items were administered accordingly. The findings show that, overall, consumers' did not differ considerably to the experts. The results of descriptive analyses showed that academicians had a more closely in-lined view with consumers than did practitioners. Although not statistically significant, practitioners perceived loyalty programs to be more important than did consumers or academicians. This might suggest that loyalty programs are primarily serving as a way of data mining, and are thus failing to provide benefits to consumers. Overall, items related to technology deployment were perceived to be more important by practitioners than consumers or academicians.

관리특성과 조직특성이 EDI 구현에 미치는 상호작용 효과 분석 (The Relationship between Managerial Characteristics and Organizational Characteristics in EDI Systems Implementation)

  • 김병곤;정영수
    • Asia pacific journal of information systems
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    • 제13권2호
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    • pp.171-197
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    • 2003
  • There have been quite many studies to identify factors affecting successful implementation of EDI systems. However, previous studies have investigated influencing factors independently. Given the complexity involved in the implementation of EDI systems, it might be quite necessary to investigate the interaction effects between influencing factors. The primary purpose of this study is to investigate the interaction effects of organizational characteristics as contextual variables on the relationship between managerial characteristics and EDI implementation. Analysis of 202 responses of survey questionnaire indicates the following: 1) Education/training and top management support has positive effect on the successful EDI implementation. 2) The degree of decentralization has strong, and management risk position has mild moderating effect on the relationship between managerial characteristics and EDI implementation. 3) The degree of formalization and organizational size have no moderating effect. 4) The subgroup analysis, conducted to determine the exact nature of interaction effect, reveals that the relationship between managerial characteristics and EDI implementation is significantly stronger with a high level of decentralization or management risk position than with a low level.