• 대한가정학회지
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• 제50권2호
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• pp.93-107
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• 2012

The purpose of this study was to investigate the effect of relationship benefit on consumer's purchase intention by focusing on the mediating role of interaction in internet shopping malls. The survey research was limited to respondents over 20 years old living in Seoul and other metropolitan areas who had purchased fashion products thru internet shopping malls. 562 data were analyzed by descriptive statistics, factor analysis, reliability analysis, and multiple regression using SPSS program. The results indicated that each relationship benefit dimension had a significantly positive effect on consumer's purchase intention. The interaction between internet shopping malls and the consumer was categorized by two factors such as content-people interaction and people-people interaction. In addition, each interactive factor showed mediating effects between relationship benefits and consumer's purchase intention.

• 한국식품영양학회지
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• 제20권4호
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• pp.525-534
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• 2007

The purpose of this study was to investigate the effects of a quality assesment of a university dormitory foodservice on the satisfaction degree, value awareness and relationship intention toward the foodservice. A total of 328 questionnaires were completed. Using SPSS package, Cronbach's alpha, analysis of variance and multiple regression analysis were applied. The results are as follows. First, the quality assessment of the foodservice varied depending on the period of service utilization. Customers of less than one year rated the nutrition supply of the university foodservice the highest, followed by those who were customers for more than 3 years and those who were customers for 2 to 3 years, respectively. Second, the quality assessment of the foodservice was substantially influenced by price as compared to service quality. Third, the quality assessment was significantly influenced by the price appropriateness of the foodservice. Fourth, foodservice assessment items such as customer-centeredness, pursuit of nutrition supply and food quality had a meaningful effect on the satisfaction degree toward the university foodservice. Fifth, customer-centeredness, pursuit of nutrition supply and food quality had a significant effect on relationship intention. Sixth, among the items of value awareness for the foodservice, value assessment as compared to service quality, and not price appropriateness, greatly affected the relationship intention. Seventh, the overall degree of satisfaction for the foodservice affected the relationship intention.

• 복식
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• 제66권3호
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• pp.147-161
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• 2016

This study analyzed the effects of job style on job satisfaction and turnover intention of fashion models, and the difference in the job style, job satisfaction and turnover intention by model activities period. Data was collected by surveying fashion models with more than 10 modeling experiences, and 230 responses were used in the data analysis. The results of were as follows: First, the job style of fashion models were classified into professional ability type, social relationship-focused type, future-oriented type and body-boasting type. Job satisfaction was classified into satisfaction with working conditions, satisfaction with model activities, and satisfaction with relationships. Turnover intention was classified into intention to change jobs, and intention to quit modeling. Second, being a professional ability type had a negative effect on satisfaction with working conditions, whereas being a future-oriented type had a positive effect on it. The professional ability type and social relationship-focused type had a positive effect on satisfaction with model activities, and the social relationship-focused type had a positive effect on satisfaction with relationships. Third, the future-oriented type and body-boasting type had a negative effect on the intention to change jobs. The social relationship-focused type, future-oriented type and body-boasting type had a negative effect on the intention to quit modeling. Fourth, there were significant differences in the professional ability type, human relationship-focused type, body-boasting type, intention to change jobs and intention to quit modeling by model activities period. Therefore, it is necessary for domestic fashion models to have the appropriate attitude to develop features and competency required for modeling projects and if improvements are made to enhance job satisfaction of fashion models, the fashion modeling industry is expected to make further developments.

• 한국응용과학기술학회지
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• 제40권2호
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• pp.189-198
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• 2023

본 연구는 간호사의 대인관계 능력이 재직 의도와 이직 의도에 미치는 영향을 경력집단별로 파악하기 위해 수행되었다. 연구대상은 편의표집에 의한 일개 종합병원의 일반 간호사 192명이었다(경력 36개월 이하 95명, 37개월 이상 97명). 자료수집 기간은 2022년 2월 15일-22이었다. 자료 분석은 t-test, ANOVA, Pearson correlation coefficient, regression analysis 등을 통해 이루어졌다. 연구결과를 보면, 이직 의도가 여자에서 더 높게 나타났다. 그리고 경력 37개월 이상 집단에서 대인관계 능력이 재직 의도와 정적 상관관계가 있었다. 대인관계 능력의 재직 의도에 대한 영향의 분석에서는 37개월 이상 집단에서 유의한 것으로 나타났다. 그러나 대인관계 능력의 이직 의도에 대한 영향은 유의하게 나타나지 않았다. 결론적으로 간호사들의 재직 의도 증진을 위해 대인관계 능력 강화를 위한 전략을 구축할 필요가 있으며, 이때 경력을 고려해야 할 것이다.

• 유통과학연구
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• 제18권2호
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• pp.17-28
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• 2020

Purpose: Human life is increasingly improved, so human needs are also growing more and more. One of the increasingly demanding industries is the fashion market. Fashion is an industry that produces essential items for human life, so manufacturers always need to know how to improve the relationship with customers, and make them repurchase. The study aims to discover the relationship between the factors that create a relationship with customers and the repurchase intention of designed fashion products. Research design, data, and methodology: The mix research method is applied to achieve research objectives. The qualitative research via the in-depth interview with 11 experts, and the quantitative research via the survey with 467 respondents was done in Ho Chi Minh city, the most developed city in Vietnam. Results: The research results point out that the fashion designer reputation, social media marketing, and the fashion store atmosphere have the positive impact on the relationship between the customer and fashion store, as well as the intention to repurchase of designed fashion products. In particular, customer relationship also affects the repurchase intention of designed fashion products positively. Conclusions: The study also proposed some managerial implications to develop a relationship with the customer and repurchase behavior of the customer in the fashion industry.

• 한국의류산업학회지
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• 제7권6호
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• pp.609-616
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• 2005

The purposes of this study were to investigate relationship marketing in fashion retail setting through literatures and were to set up a relationship marketing model which is suitable for fashion stores. In order to achieve the purposes of this study, concepts and properties of relationship marketing were studied through the previous studies. Relationship marketing research tendency in retail setting was examined and relationship marketing strategies of fashion stores were examined. As a results, relationship marketing process model for fashion stores was developed. The variables influenced on long-term relationship intention of fashion consumers may be relationship benefits, satisfaction, trust, and commitment. Relationship benefits might have an influence on satisfaction, trust, and commitment. Finally commitment might have an influence on long-term relationship intention. Also, Consumer buying characteristics and consumer relationship disposition might have an influence on relationship marketing process model for fashion stores.

• 간호행정학회지
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• 제20권3호
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• pp.332-341
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• 2014

Purpose: The purpose of this study was to investigate the relationship among turnover intention, emotional labor, and communication competence in nurses. Methods: The participants for this study were 297 nurses from three general hospitals in two local cites in Korea. Data were collected by self-administered questionnaires from August 26 to September 10, 2013 and analyzed using descriptive statistics, One-way ANOVA, t-test, Pearson Correlation, Stepwise Multiple Regression with the SPSS/WIN 18.0 program. Results: The average scores for turnover intention, emotional labor, and communication competence respectively, were 3.45, 3.08, and 3.44 out of 5. The novices recognized that their emotional labor and turnover intention were significantly higher, and their communication competence was lower than other nurses. Nurses' turnover intention had a positive relationship with their emotional labor, but no relationship with communication competence. Job satisfaction, frequency of emotional expression, and emotional dissonance had an effect on nurses' turnover intention. Conclusion: The results show that emotional labor and job satisfaction are very important factors affecting nurses' turnover intention. So, nurse managers should try to minimize nurses' emotional labor and maximize their job satisfaction by developing various human relationship educational and support programs and using them.

• 한국직업건강간호학회지
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• 제27권4호
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• pp.191-202
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• 2018

Purpose: This study analyzes the relationship between work-life conflict and turnover intention among hospital nurses. Furthermore, it seeks to determine whether the relationship between the two varies depending on the shift work condition of the nurses. Methods: A total of 435 nurses working at five tertiary hospitals were included in the study. The questionnaire included items on turnover intentions, work-life conflicts, sociodemographic factors, working conditions, and internal and external resources. Results: The level of work-life conflict among shift work nurses was higher than that of non-shift work nurses. The turnover intention was also higher for shift work nurses than for non-shift work nurses. Results from the multivariate logistic regression analysis revealed that the work-life conflict of nurses had a positive relationship with turnover intention. The effect of work-life conflict on turnover intention was greater for shift work nurses than for non-shift work nurses. Conclusion: Work-life conflict had a greater impact on the turnover intention of hospital nurses working under shift work conditions. Based on this study's findings, it can be suggested that, in order to reduce high turnover intention, it will be necessary to make specific efforts to balance work-life conflict and improve working conditions.

• 한국간호교육학회지
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• 제27권4호
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• pp.447-455
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• 2021

Purpose: The present study utilizes a descriptive research design to investigate the moderating effect of resilience on the relationship between the experience of traumatic events and turnover intention among intensive care unit (ICU) nurses. Methods: The participants were 161 hospital nurses who voluntarily agreed to participate in this study. Traumatic event experience, turnover intention, and resilience were assessed. The data were analyzed with hierarchical multiple regression using the SPSS 26.0 software program. Results: The experience of traumatic events had a statistically significant positive correlation with turnover intention (r=.17, p=.037), whereas it had a statistically significant negative correlation with turnover intention and resilience (r=-.37, p<.001). Resilience had a moderating effect on the relationship between the experience of traumatic events and turnover intention (𝛽=-.20, p=.007). Conclusion: The results of this study found that the experience of traumatic events among ICU nurses was a significant factor in turnover intention and that resilience moderated the strength of the relationship between such experiences and turnover intention. Therefore, to prevent ICU nurses' experience of a traumatic event from leading to their leaving nursing, it is necessary to formulate preventive measures and interventions for traumatic events, while enhancing resilience among ICU nurses.

• 한국유기농업학회지
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• 제26권2호
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• pp.203-216
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• 2018

Product familiarity is vital to assess the purchase intention of consumers. In this study, a conceptual model was proposed to investigate the relationship among organic products familiarity, perceived value (measured by quality, emotional, price and social dimensions), and the purchase intention of students. The model was empirically tested using questionnaire survey data collected from 235 university students. The results reveal that organic products familiarity is positively associated with quality, emotional value, price value and social value. On the other hand, emotional value, price value and social value is also positively associated with purchase intention whereas quality shows insignificant relationship with purchase intention. Overall, the result shows students have positive outlook about their intention to purchase organic products.