• 산경연구논집
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• 제14권9호
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• pp.31-39
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• 2023

Purpose: Social media's increasing adoption and the development of digital technology have completely changed how businesses interact with their clients. The current study is to examine the impact of live broadcasts on consumers' perceptions and actions across a range of fresh food goods. Research design, data and methodology: The scrutiny relies on the existing peer-reviewed literature, which may prevent a comprehensive evaluation of some recent advancements in the subject. Despite these caveats, the outcomes of this scrutiny are anticipated to contribute significantly to our understanding of the effect of live broadcast marketing on consumers' propensity to make purchases. Results: Previous literature review clearly states that 'Live Broadcast of Fresh Food' to attract relevant customers should be followed: (1) Increased Product Transparency and Trust, (2) Enhanced Customer Engagement, (3) Impact on Customer's Perception of Product Quality, and (4) sense of urgency and scarcity. Conclusions: All in all, the study's advice for firms in the food industry to improve their marketing efforts through live broadcasts have important practical ramifications. Promoting openness and trust in the production process and with the audience boosts a brand's reliability. Customers are more likely to participate and feel more connected to a brand.

• 동아시아경상학회지
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• 제10권1호
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• pp.23-34
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• 2022

Purpose - Once individuals in an organization don't comprehend with each other's culture and their interaction context differ, there is a bigger danger of poor communication in the organizations. Therefore, people must have a sufficiently comparable interpretation of data, communicative acts and the office itself. For this reason, the purpose of this study is to investigate the relationship between organizational culture and employee communication. Research design, Data, and methodology - The present researcher used categorization matrix development to review data for content. Additionally, the present researcher coded the data to correspond with the identified categories. The role of the categorization matrix is to ensure that the categories hardly represent the concepts and thus validating the findings of the study. Result - The findings from prior resources shows that the role of organizational culture on employee communication satisfaction is a pertinent issue that must be addressed and analyzed to help organizations make the desired profits and productivity. This study provides five solutions between organizational culture and employee communication satisfaction. Conclusion - This study concludes that every employee performs well where they think they are being appreciated and their efforts are rewarded. On the other hand, different organizations have instilled different organizational cultures to ensure they promote the level of satisfaction of their employees in order to yield them an improved employee performance and overall organizational performance.

• 한국전자거래학회지
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• 제9권1호
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• pp.221-235
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• 2004

본 논문은 많은 기업들이 지식 공유를 위하여 성공적인 지식경영 시스템 도입을 추진하는 과정에서 조직문화 요소와 관계에 대한 연구를 목적으로 한다. 최근논문에서 언급된바와 같이 기업이 지식경영 시스템을 도입하는데 많은 문제점이 발견되고 있다는 것을 알 수 있다. 발견된 문제점 중 조직문화 요소에 대한 연구가 미흡하여 성공적인 지식경영 시스템 구현을 위한 장애가 되고 있다. 본 연구는 특정한 조직문화 요소가 지식경영 시스템 구현에 미치는 관계를 살펴보기 위해 OCP와 KMTP tool을 사용하여 26개의 미국 기업을 대상으로 설문조사를 한 결과를 기반으로 성공적인 지식경영 시스템 구현에 관계가 있는 기업 조직문화 요소를 연구 조사하였다.

• The Plant Pathology Journal
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• 제39권3호
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• pp.245-254
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• 2023

The plant microbiota plays a crucial role in promoting plant health by facilitating the nutrient acquisition, abiotic stress tolerance, biotic stress resilience, and host immune regulation. Despite decades of research efforts, the precise relationship and function between plants and microorganisms remain unclear. Kiwifruit (Actinidia spp.) is a widely cultivated horticultural crop known for its high vitamin C, potassium, and phytochemical content. In this study, we investigated the microbial communities of kiwifruit across different cultivars (cvs. Deliwoong and Sweetgold) and tissues at various developmental stages. Our results showed that the microbiota community similarity was confirmed between the cultivars using principal coordinates analysis. Network analysis using both degree and eigenvector centrality indicated similar network forms between the cultivars. Furthermore, Streptomycetaceae was identified in the endosphere of cv. Deliwoong by analyzing amplicon sequence variants corresponding to tissues with an eigenvector centrality value of 0.6 or higher. Our findings provide a foundation for maintaining kiwifruit health through the analysis of its microbial community.

• The Journal of Asian Finance, Economics and Business
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• 제9권3호
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• pp.171-180
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• 2022

Employee retention is becoming a crucial idea for businesses that aim to improve their performance, resulting in an increasing emphasis on the topic in today's society. Employee retention refers to an organization's ability to retain its employees. The retention of workers may be viewed as a technique used by companies to retain their personnel since it is linked to employer efforts to maintain their staff. Online surveys were initially done between April and July 2021. Furthermore, the study's primary focus was employees of small and medium enterprises. To collect data, the questionnaires were distributed through Google forms. The survey used a snowballing technique because the questionnaires were circulated among the participants. Based on the results, the research found that Perceived Organizational Support (POS) and Perceived Organizational Justice (POJ) mediate the relationship of Value Congruence (VC) and Job Characteristics (JS) and employee retention in the Lebanese Retail Sector. Employees appreciate POS because it satisfies their desires for acceptance, esteem, and connection and offers comfort during times of stress. Employers must give priority to equal effort to ensure equitable treatment for workers at work. By integrating justice and equality in all departments, the performance of workers may be enhanced.

• Journal of Korea Trade
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• 제27권1호
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• pp.119-138
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• 2023

Purpose - This research is to empirically explore the differences in apparel consumption among male and female teenagers and college students in Korea and China. By conducting a survey to understand customers' needs and behaviors, fashion businesses will be able to improve their customer satisfaction and avoid redundancy, inventory, and the waste of resources, effort and money. Design/methodology - The research design considers the consumption patterns of male and female high school and college students in Korea and China. To analyze the data, the study employs decision trees, a type of machine learning algorithm. A decision tree model was developed to examine the relationship between the explanatory and response variables, which can be either quantitative or qualitative in nature. Findings - The main findings of this study indicate that there are differences in shopping behavior among different customer segments. The results show that men have a simpler shopping behavior compared to women. Additionally, cultural factors and the difference in fashion needs between students and non-students have a significant impact on the shopping choices of Chinese and Korean individuals. Originality/value - Existing studies often assume that the shopping behavior of high school and university students is similar and that there are no significant differences in clothing purchases between men and women across countries. The results provide valuable insights into the unique shopping behavior of different customer segments, and can inform fashion businesses in their efforts to meet the needs of their customers.

• 무역학회지
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• 제46권3호
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• pp.45-63
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• 2021

This paper investigates the effects of China's participation in global value chains (GVC) on the productivities focusing on the manufacturing industries. In this study, several indicators of participation in global value chains were used. These include GVC participation, forward GVC participation, backward GVC participation and GVC position index. In particular, we used the data obtained from 18 manufacturing industries in China during 15 years from 2000 to 2014. The main results of the analysis are as follows. First, the higher the degree of total participation in GVC, the higher the productivity. This means that with the increase in exports and imports of intermediate goods, productivity has increased through technology spillover effects or competition effects, and so on. Second, the backward participation does not increase the productivities significantly while forward participation leads higher productivity. Third, the productivity improvement effects of GVC participation was larger in the high-tech industries than in the low-tech industries. These results show that GVC participation was helpful for the economic growth of China and the efforts for moving toward upstream production stage in GVC is necessary for the improvement of international competitiveness in Chinese manufacturing industry.

• 유통과학연구
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• 제22권3호
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• pp.59-70
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• 2024

Purpose: This study aimed to develop a strategic business conceptual model for large state plantations in West Java Province and Banten Province, Indonesia. The model was built through causal relationships and interrelationships between marketing strategies and business strategies that affect business performance on large state plantations. The plantation sector provides the largest contribution to gross domestic product and is an important part of national food distribution efforts. Research design, data, and methodology: This study used a literature review adapted from Pret and Logan (2019), which followed the guidelines of Tranfield et al. (2003), derived from the Scopus website with Q1/Q2 quartiles and inclusion/exclusion criteria published from 2012 to 2021. Results: Based on a systematic literature review approach, we constructed the strategic business conceptual model for large state plantations based on a combination of four causal and interrelationship variables that affect business performance, namely, industry attractiveness, unique capabilities, innovation management, and collaboration strategy. Conclusions: This research explains the relationship between industry attractiveness variables and unique capability as independent variables that can affect business performance through collaboration strategy and innovation management as intervening variables in the plantation sector, especially large state plantations, which have not been found in previous studies.

• 유통과학연구
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• 제22권5호
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• pp.27-37
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• 2024

Purpose: Evaluating hotel performance is crucial in the tourism industry, and expanding knowledge through value-centric innovation in distribution is approached from the service-dominant logic perspective. This study aims to explore and enhance understanding of efforts to improve hotel performance by introducing a new concept of significant value-centric innovation in distribution. A novel proposition is presented, synthesizing diverse marketing innovations through the lens of service-dominant logic to foster originality. Research Design, Data, and Methodology: Data from 166 respondents across various levels of hotel structural positions in Indonesia were analyzed using SEM-PLS. The relationship between market orientation and hotel performance was explored using the SEM-PLS technique. Results: The findings indicate that market orientation contributes to enhancing hotel performance. Additionally, value-centric innovation in distribution is crucial in addressing inconsistencies observed in previous studies and indicators related to variables significantly affecting hotel performance. Moreover, value-centric innovation in distribution directly improves performance indicators. Conclusions: The practical implication of this research is leveraging market orientation to enhance hotel performance. Hotel owners are encouraged to effectively implement value-centric innovation in distribution by fostering collaboratively generated shared value creation.

• 한국산업융합학회 논문집
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• 제27권1호
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• pp.115-129
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• 2024

Purpose: The purpose of this study was to investigate the relationship between nursing students' metacognition, professional self-concept, and self-leadership and to identify the factors affecting nursing students' self-leadership. Methods: Data were collected from 195 nursing students in the first, second, and third years of nursing college located in J province, and a survey was conducted from November 13, 2023 to November 24, 2023. The collected data were analyzed through descriptive statistics, t-test, one-way ANOVA, Scheffe test, Pearson's correlation coefficient, and stepwise multiple regression analysis using SPSS/WIN 29.0 program. Result: Metacognition of the subjects showed a significant positive correlation with professional self-concept (r=.68 p<.001) and self-leadership (r=.79, p<.001), and professional self-concept showed a significant positive correlation with self-leadership(r=.67, p<.001). The major factors influencing self-leadership of nursing students were metacognition, professional self-concept, self-satisfaction, and perceived leadership level in order, and their explanatory power was 67%(F=79.92, p<.001). Conclusion: Based on the results of this study, it is necessary to develop an education program that improves metacognition and professional self-concept in order to strengthen the self-leadership of nursing students, and efforts should be made to introduce and manage it in the nursing curriculum.