• The Research Journal of the Costume Culture
• /
• v.29 no.2
• /
• pp.240-251
• /
• 2021

The purpose of this study is to establish the relationship between wedding companies and wedding planners and understand the influence of relationship factors on the relationship performance and relationship continuation intention of wedding companies. We conducted an online survey from June to July 2017, and collected 201 responses which were used during analysis. Statistical analysis, including technical statistical analysis, factor analysis, reliability analysis, and regression analysis, was undertaken using SPSS 23. This study shows that among the relationship factors affecting the wedding planner and the wedding company, the computational tie-up has a significant impact on both the financial and non-financial performance of the wedding company, while emotional tie-ups have a significant impact on the non-financial performance of the wedding company, but not on financial performance. As for the effects of relationship commitment to wedding planners on wedding shops' relationship continuation intention, each factor for relationship commitment significantly affected wedding shops' relationship continuation intention. Regarding the effects of wedding shops' relational performance on relationship continuation intention, each factor of performance significantly affected relationship continuation intention. Therefore, wedding companies should make continuous efforts to maintain this relationship and recognize the need for robust relationships with wedding planners as a sure and important competitive tool for attracting customer and generating revenue.

• Journal of the Korea Society of Computer and Information
• /
• v.27 no.1
• /
• pp.107-113
• /
• 2022

In this paper, we propose the relationship between the expectation of home training, exercise commitment, and exercise continuation intention. The subject of this study is the police officers belonging to the Busan and Gyeongnam Provincial Police Agency as of March 2021. Among them, a survey was conducted targeting 337 people who had experience participating in home training. As a result of the study, first, it was found that the expectations of home training were significantly correlated with exercise immersion and exercise continuation intention factors. Second, it was found that the expectation of home training participants had a significant effect on exercise immersion and exercise continuation intention. Third, exercise immersion of home training participants was found to have a significant effect on exercise continuation intention. Home training will be usefully used to prepare physical conditions for various public safety situations. If you training with a long-term plan rather than short-term training, you will be able to achieve the effect that home training seeks.

• Journal of the Korean Applied Science and Technology
• /
• v.40 no.2
• /
• pp.233-243
• /
• 2023

The purpose of this study is to analyze the relationship between self-determination motivation of high school students on exercise satisfaction and exercise continuation intention. To this end, as of March 2022, an online questionnaire was distributed to 440 male students attending high schools in Seoul and Gyeonggi Province, and they were asked to fill out the questionnaire through self-assessment. 346 copies were selected as a valid sample, excluding 94 copies of insincere responses such as responses of the same pattern and incomplete responses. For data processing, frequency analysis, confirmatory factor analysis, and correlation analysis were conducted using SPSS 24.0 and IBM AMOS 18.0 statistical programs, and the following results were derived through structural equation model analysis to identify the structural relationship between factors. First, among self-determination motivation factors, competence and relatedness had a positive (+) effect on exercise satisfaction, but autonomy had a negative (-) effect on exercise satisfaction. Second, there was no relationship between self-determination motivation and exercise continuation intention in high school students. Third, it was found that the relationship between exercise satisfaction and exercise continuation intention had a positive (+) effect.

• The Journal of the Convergence on Culture Technology
• /
• v.10 no.3
• /
• pp.915-922
• /
• 2024

Currently, in Korea, there is a growing interest in improving the learning ability of the education target group due to the low birth rate and aging population. The dilemma of a shrinking population ultimately causes the burden of having to come up with a plan to efficiently maximize the use of available population resources. Accordingly, this study explores the impact of learning motivation (activity-oriented motivation, learning-oriented motivation) on learner characteristics (learning value, learning efficacy) and learning satisfaction, and as a result, intention to continue participating in lifelong learning (recommendation intention, relationship continuation intention). As a results of the analysis, it shows that learning motivation had a significant effect on learning satisfaction, and the emotions formed in this way had a positive effect on recommendation intention and relationship continuation intention. In addition, the results show that learning-oriented motivation had a significant effect on both learning satisfaction and learner characteristics, but that learning efficacy had no effect on recommendation intention. This study is significant in that it presents the basis for an educational system based on relationship maintenance and learner characteristics by considering the learner's orientation, individual achievement direction, recommendation intention, and relationship continuation intention.

• The Korean Journal of Food & Health Convergence
• /
• v.10 no.1
• /
• pp.7-15
• /
• 2024

The bakery cafe and dessert industry in Korea is expanding, but it requires continuous innovation to remain competitive and adaptable. Therefore, this study aims to examine the effect of five sense factors on customer satisfaction and relationship continuance intention in Korean dessert cafes. A survey was conducted among 200 consumers who had visited a Korean dessert cafe in Seoul and Gyeonggi Province. Regression analysis was conducted for hypothesis testing, and the research results are as follows. First, among the five sensory factors in Korean dessert cafes, gustatory, visual, and olfactory factors positively impacted customer satisfaction and relationship continuance intention. These results suggest that the taste and presentation of Korean desserts in cafes and the aroma of both the desserts and the café are essential. However, auditory and tactile factors did not impact customer satisfaction and intention to continue the relationship. Second, customer satisfaction improved the intention to continue the relationship. This finding suggests that improving customer satisfaction in Korean dessert cafes positively impacts maintaining customer loyalty. Therefore, operators of Korean dessert cafes should consider gustatory, visual, and olfactory aspects when developing dessert menus and planning the physical environment of their restaurants.

• Journal of the Korean Applied Science and Technology
• /
• v.38 no.3
• /
• pp.860-869
• /
• 2021

This study tried to provide basic data for predicting consumers by applying the structural analysis method (SEM) to the causal relationship model that applied the technology acceptance theory for mobile home training, exercise commitment, and continuous intention. Therefore, in order to identify the strategic tools due to the current COVID-19 pandemic, the survey was conducted using the mobile program "Survey Monkey" according to the sampling plan from February 1, 2021 to May 21, 2021, and a total of 287 valid samples. people were used in the final analysis of consumers. As a result of the study, it was found that the acceptance model had a significant effect(+) on exercise commitment, and the acceptance model had a significant effect(+) on the exercise continuation intention. Finally, it was found that exercise commitment had a significant(+) effect on exercise continuity intention.

• The Journal of the Convergence on Culture Technology
• /
• v.8 no.6
• /
• pp.199-205
• /
• 2022

This study is a descriptive correlation study to investigate the mediating effect of familiarity and social support in the relationship between grit and academic continuity for Mongolian students. A survey was conducted from May 1 to June 30, 2021 on 124 Mongolian students from universities across the country using Google questionnaires. As a result of the study, grit had a significant effect on the familiarity and social support of Korean culture. The intention to continue school was significantly influenced by grit, familiarity with Korean culture, and social support. Grit directly had a significant effect on academic continuity, and familiarity with Korean culture and social support had a partial mediating effect in the relationship between grit and academic continuity. Based on the results of this study, it is necessary to increase grit and seek counseling and education programs to help using Korean cultural familiarity and social support systems.

• International Journal of Internet, Broadcasting and Communication
• /
• v.15 no.1
• /
• pp.33-39
• /
• 2023

Social networking is gaining speed and has grown indispensable as technology develops. As a result, social media, particularly Facebook, Instagram, and influencer marketing, are replacing conventional marketing trends. The top 15 search terms for Mongolian women between the ages of 18 and 34 in 2019 on Facebook were cosmetics and shopping. Companies use social media, the main tool of social media, to promote their products while simultaneously increasing productivity at a minimal cost. In Mongolia, finding out about cosmetic brand products on social media is rather usual. The impact of social media influencers on the purchasing of cosmetic brands must thus be researched. We aimed to find out the relationship between attractiveness, authenticity, communication ability, and influence, which are characteristics of beauty influencers, on product purchase intention and identification between consumers and followers (information acceptance, purchase intention). Communication ability and influence appeared to have a statistically significant positive (+) effect on identification. On the other hand, attractiveness, communication ability, and influence all showed a statistically significant positive (+) effect on information acceptance. Identification and information acceptance has s significant positive effect on purchase intention.

• Journal of the Korean Applied Science and Technology
• /
• v.38 no.4
• /
• pp.963-973
• /
• 2021

Based on the TPB(Theory of Planned Behavior), this study explores the physical education perceived by college students by applying the causal relationship (SEM) to life sports, participation intention, and participation behavior perceived by college students in the Covid-19 environment, and to provide basic data for predicting life sports events. For this, a total of 267 people were analyzed using the mobile program "Survey Monkey" according to the sample plan from December 1, 2020 to May 1, 2020. As a result of the study, it was found that the planned behavior theory had a statistically significant positive(+) correlation with the intention to participate in physical education. The planned behavior theory showed that there was a statistically significant positive(+) correlation with the life sports participation behavior. Lastly, the intention to participate in physical sports was found to have a statistically significant positive(+) correlation with participation in physical sports.

• Journal of the Korean Applied Science and Technology
• /
• v.39 no.2
• /
• pp.233-245
• /
• 2022

The purpose of this study is to investigate the psychological well-being of Pilates class participants and their intention to continue exercising by examining the passion for leisure of Pilates participants who continue to exercise while taking risks during COVID-19 pandemic. The subjects were 285 Pilates participants. For data processing, SPSS 21.0 and AMOS 18.0 were used, and frequency analysis, reliability analysis, confirmatory factor analysis, and correlation analysis were conducted. In addition, path analysis was SEM and the bootstrapping method was used to examine the mediating effect of psychological well-being in the relationship between the passion for leisure and intention to continue exercising. First, passionate behavior had a positive effect on psychological well-being. Second, passionate behavior had a positive effect on exercise continuity. Third, psychological well-being had a positive effect on exercise continuity. Fourth, psychological well-being played a partial mediating role in the relationship between passionate behavior and exercise continuity.