• Journal of Distribution Science
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• v.14 no.2
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• pp.33-39
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• 2016

Purpose The purpose of this study is to investigate the impact of gender differences in DNA on consumer buying behavior both online and offline and other buying channels to find out effective sales promotion strategies of enterprises. Research design, data, and methodology - This study investigated the relation between chromosome and DNA, DNA and gene, and gene and human behavior of gender. The study shows generic characteristics have influence upon consumers' buying behavior and inclination, and examined the effects of genetic characteristics depending upon the difference of gender DNA upon consumers' buying behavior. Results - Precedent studies on genetics and ethology showed close relations between chromosome and DNA, DNA and gene, and gene and buying behavior of the gene. 'Hunting and protection', one of the genetic characteristics in men's DNA, had great influence upon the consumers' different buying behavior. Conclusion - Gender DNA difference in genetics and ethology disclosed fundamental reasons for the difference in buying behavior and inclination of men and women. It gives implications that marketing strategies of advertising and sales promotion should be made in different ways depending upon men and women.

• Transactions of the Korean Society of Automotive Engineers
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• v.14 no.6
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• pp.120-126
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• 2006

Vehicle dynamic simulation has been carried out using the coherence of road roughness between left and right wheels. The generated twin tracks with the coherence of road roughness between left and right wheels are in good agreements with the measured coherence relation of left and right wheels. And these tracks reflect well on the roughness characteristics of real roads. Using the generated roads and multibody dynamic simulation program, vehicle dynamic simulation is performed. The vertical and roll motion analysis of a vehicle are carried out using the realistic road profiles with the coherence between left and right wheels and the results are in good agreements with the dynamic characteristics of a vehicle.

• The Korean Journal of Health Service Management
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• v.4 no.1
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• pp.1-10
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• 2010

The purpose of this study is to investigate the effects of provider and consumer characteristics, and patient trust on relational commitment among healthcare customers of an university hospital, and to suggest some implications for improving customer relation management of hospitals. Data were collected from 250 patients of an university hospital located in Ulsan using structured self-administered questionnaire. Major result of the analysis is as follows: First, study variables are significantly varied by age and income among socio-economic factors. Second, assurance, and empathy among provider characteristics and customer satisfaction and reputation among consumer characteristics are found to be significant affecting factors on patient trust. Third, trust affects significantly both on re-visit and recommendation among relationship commitment, while reputation affects on re-visit and customer satisfaction and reputation affect on recommendation. Above results imply that relationship management strategy for enhancing patient trust is crucial to improve competitiveness of hospitals in turbulent competition environment.

• Transactions of the Korean Society of Automotive Engineers
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• v.11 no.2
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• pp.196-202
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• 2003

The object of this article is to study the plausibility of applying human voice warning system to automobiles. Human voice is considered the best tool for warning system in automobiles. For the purpose of comprehending the specific characteristics of relation between noises and properties of the automobiles indoors and voice warning system researcher performed FRF test in order to examine the characteristics of voice output, and FEM simulation to learn the specific properties of the car indoors. And furthermore, surveyed the quality of voice output, using the written inquiry to examine members. The result of the study shows that it is much possible to apply voice warning system to automobiles.

• Journal of Power System Engineering
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• v.14 no.6
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• pp.29-34
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• 2010

As the steam temperature of fossil power plant boiler is increasing, the use of 9Cr-1Mo high alloy material is prevalent and it is needed to investigate the characteristics of low cycle fatigue for high alloy and austenite stainless steel that has used up to recently. As a result of test, in 9Cr-1Mo high alloy steel, the relation of strain and fatigue life is non-linear and the crack mode of low cycle fatigue is brittle but in the austenite stainless steel, that of strain and fatigue life is linear and the crack mode of low cycle fatigue is ductile. Comparing the fatigue life between high alloy and austenite stainless steel, there is no consistent characteristics as to strains. But the fatigue life of 9Cr-1Mo steel is longer by 25% than that of STS304 stainless steel in the relatively low, 0.3% strain. In the other strain, the fatigue life of two materials is similar.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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• 2013.10a
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• pp.87-91
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• 2013

Rubber Components have been playing important role for the isolation of noise and vibration of vehicle. This paper is presented the new method of dynamic modeling of rubber component for simulating the dynamic characteristics of it under the varing loading condition. Rubber dynamic model consists of the hyperelastic, viscoelastic and elasto-plastic characteristics of rubber. Dynamic proporties of rubber are calculated at each preload and frequency conditions, compared to test data, and evaluated the validity of rubber dynamic model. This technique is expected to understand and improve the characteristics of noise and vibration with relation to rubber components.

• Transactions of the Korean Society for Noise and Vibration Engineering
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• v.19 no.5
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• pp.499-508
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• 2009

This paper focuses on the modelling of common rail diesel injector using the AMESim code and shows the appropriateness of the developed model. For the developed injector model, simulations are carried out to analyze the behavior characteristics of the injector for the variations of injector model parameters such as orifice diameters, rail pressures, and energizing times. Simulation results show that the diameters of inlet and outlet orifices have close relation with injection quantity. Increment of rail pressure and energizing time provides increment of injection quantity, and simulated energizing time map shows injection characteristics of the common rail injector.

• Proceedings of the KIEE Conference
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• 2004.11b
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• pp.249-251
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• 2004

Harmonic resonant overvoltage during restoration of primary restorative transmission system originates in switching operations and nonlinear characteristics of equipments. Actually it is difficult to predict the occurrence of harmonic overvoltage, since they result from nonlinear characteristics of transformers and other equipments. This paper describes the analysis of domestic primary restorative transmission system using PSCAD/EMTDC. The harmonic resonance is verified and showed the relation with equipments which have nonlinear characteristics such as generator and transformer in this paper. And the solution to prevent harmonic resonance is proposed too. As a result, the PSCAD/EMTDC simulation showed slightly conflictive results that had been presented by IEEE Power System Restoration Working Group report.

• Proceedings of the Korean Geotechical Society Conference
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• 1999.03a
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• pp.339-346
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• 1999

The stability of rock slope is considered to have a deep relation with types of rocks because types of rocks have their own typical weathering profiles, geological structures and characteristics of failures. Therefore it is essential for the evaluation of rock slope stability to analyze geological and engineering characteristics in rock mass. The data which collected from investigated slopes in sedimentary rock of Kyengsang Basin along highways were analyzed. Primary factors affecting slope stability in rock mass are: dips and strikes of slopes and discontinuities, shear strength of discontinuities, slope geometry and geological structures etc.

• Journal of Navigation and Port Research
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• v.27 no.6
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• pp.611-618
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• 2003

It can be said that the relationship between the maneuvering ability of operators and the navigational environment affects the safe degree of navigation in the collision avoidance situation. In order to reduce the occurrence probability of accident and to maintain the safety, it is necessary to clarify the relationship between human behavior and navigational environment. In this study, therefore, we analyzed and discussed the relationship between the maneuvering characteristics and the safety focused on human behavior as a fundamental factor of marine accidents using ship handling simulator and questionnaire. As a result, we concluded that navigational environment changes variously and the maneuvering ability of operators also varies with the navigational environment, and the ship handling characteristics strongly affect the occurrence probability of accident.