• 제목/요약/키워드: Relation Factors

검색결과 3,440건 처리시간 0.029초

Relation Between Employees and Customers Affects to the Positive Word of Mouth Through Customer Satisfaction

  • NGUYEN, Minh Ha;TRAN, Ba Thinh;HUYNH, Luong Tam
    • 유통과학연구
    • /
    • 제17권6호
    • /
    • pp.65-75
    • /
    • 2019
  • Purpose - Vietnamese customers have a crowd psychology when choosing and buying cars, they believe the advice and comments of those who have used the product. This paper aims to explore how factors in the relation between employees and customers affect to the customer's positive word of mouth (WOM) through customer satisfaction. Research design, data, and methodology - A survey was conducted with 250 customers. This research focus on six factors: (1) familiarity, (2) care, (3) personal connection, (4) employee competence, (5) customer satisfaction, (6) positive WOM. By using Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM), this research determined the impact of relation between eployees and customers to the customer satisfaction in order to have the positive WOM to another customers. Results - This result shows that 3 factors: care, personal connection and service quality, have positive effects to customer satisfaction. Moreover, the similar relationship is found between customer satisfaction and positive WOM. The familiarity is not significant in this research. Conclusions - The research results indicate that positive WOM has an important impact of market development for automobile business enterprises in Vietnam. Therefore, administrators should have appropriate strategies to encourage positive WOM to customers.

패션 브랜드의 SNS 마케팅에 관한 연구 - 기술 수용 모델을 중심으로 - (A study on fashion brand's SNS marketing - Based on Technology Acceptance Model (TAM) -)

  • 고아라;김선희
    • 복식문화연구
    • /
    • 제22권6호
    • /
    • pp.1011-1027
    • /
    • 2014
  • The purpose of this study is to analyze the factors that lead to continuous use intention of SNS marketing. The research model was designed to investigate the SNS factors that affect use intention based on TAM (Technology Acceptance Model) suggested by Davis (1986). The survey focused on age twenties to thirties male and female who had experience in receiving fashion brands message through Facebook. 329 questionnaires were used to analyze the results of study, and SPSS 12.0 was used to conduct factor analysis, reliability analysis, and multiple regression analysis. The results of this research are as follows. First, interaction/playfulness, information, reliability, and convenience of access were extracted as the characteristics of fashion brands SNS marketing. Second, all SNS factors had significant relation on perceived usefulness. But only interaction/playfulness and convenience of access showed significant relation on perceived ease of use. Third, perceived usefulness and perceived ease of use affected continuous use intention. Forth, continuous use intention had significant relation on brand attitude and showed direct and indirect significant relation to purchase intention.

열역학 기반 내부 변수를 이용한 균질화 탄소성 구성방정식 및 입자강화 복합재에서의 소성변형집중 (Homogenized Elastic-plastic Relation based on Thermodynamics and Strain Localization Analyses for Particulate Composite)

  • 윤수진;김기근
    • 소성∙가공
    • /
    • 제33권1호
    • /
    • pp.18-35
    • /
    • 2024
  • In the present work, the evolution rules for the internal variables including continuum damage factors are obtained using the thermodynamic framework, which are in turn facilitated to derive the elastic-plastic constitutive relation for the particulate composites. Using the Mori-Tanaka scheme, the homogenization on state and internal variables such as back-stress and damage factors is carried out to procure the rate independent plasticity relations. Moreover, the degradation of mechanical properties of constituents is depicted by the distinctive damages such that the phase and interfacial damages are treated individually accordingly, whereas the kinematic hardening is depicted by combining the Armstrong-Frederick and Phillips' back-stress evolutions. On the other hand, the present constitutive relation for each phase is expressed in terms of the respective damage-free effective quantities, then, followed by transformation into the damage affected overall nominal relations using the aforementioned homogenization concentration factors. An emphasis is placed on the qualitative analyses for strain localization by observing the perturbation growth instead of the conventional bifurcation analyses. It turns out that the proposed constitutive model offers a wide range of strain localization behavior depending on the evolution of various internal variable descriptions.

성인 여성의 자궁경부암 선별검사 수검에 관한 예측인자 (The Predictive Factors to Participation in Cervical Cancer Screening Program)

  • 김영복;김명;정치경;이원철
    • Journal of Preventive Medicine and Public Health
    • /
    • 제34권3호
    • /
    • pp.237-243
    • /
    • 2001
  • Objectives : To examine the screening rate of cervical cancer in women and to find out the predictive factors for participation in cervical cancer screening programs within their life-time and within the last two years. Methods : The data was based on self-reported questionnaires from 1,613 women whose ages ranged from 26 to 60 years; this survey was peformed between December 1999 and January 2000. This study analyzed the predictive factors for participation in cervical cancer screening programs within their life-time and within the last two years. A logistic regression analysis was performed in order to derive the significant variables from the predisposing factors(demographic factor, health promotion behavior, reproductive factor), intervention factors(information channel, relation with medical stan, and proximal factors(attitude, social influence, self-efficacy). All analyses were peformed by the PC-SAS 6.12. Results : Our analyses showed that the screening rate for the women who received a cervical cancer screening(Pap smear) more than once within their life-time was 56.1% while those who had received one within the last two years was 34.5%. The significant factors for participation in cervical cancer screening program within their life-time were their income, married age, health promotion score, relation with medical staffs, social influence, and self-efficacy. On the other hand, age, number of pregnancies, menarche age, relation with medical staffs, social influences, and self-efficacy were significant factors for those being screened within the last two years. The predictive power of the logit model within their life-time was 68.8% and that within the last two years was 66.6%. Conclusion : The predictive factors for participation in cervical cancer screening program within their life-time are different from those for within the last two years. and that women's relations with medical staffs and social influences were the critical factors impacting on cervical cancer screening rates.

  • PDF

수술실 간호사의 인간관계 만족도와 저해요인에 관한 연구 (A Study on the Job-Santisfacion and Its Depressive Facors in Human Relation Among Operation Room Nurses)

  • 조미자
    • 대한간호
    • /
    • 제32권4호
    • /
    • pp.48-62
    • /
    • 1993
  • This study was done for the purpose of analyzing the job-satisfaction and its depressive factors in human relation of operating room nurses of university hospital. Therfore, it makes an offer the basic data to help the resolution and prevention of the problems in operating room nurses. Furthermore, this study was conducted in order to find out some kinds of scientific data for the better control of depressive factors of job-satisfaction expressed by the operating room nurses. The structred questionaire reports of 246 operating room nurses who were employed in 5 different university hospitals which have over 1, 000 beds located in Seoul, Korea were used, which wer collected from August 24th to August 30th of 1992. The author visited supervisors of operating room in each university hospital and explained the aim of this study. The most of them(90.0%) answered to the questionaires. Analysis of the collected data were done by mean, standard deviation, percentage, t-test, F-test, Q-test, correlation analysis, one-way ANOVA.and stepwise multiple regression analysis. Major findings of this study were as follows: 1. The job of the operating room nurses were remarkably related with the satisfaction in human relation, which was defined as the behavioral job with thoughtful action rather than with mechanical action. However, the degree of satisfaction in human relation with personnel in other departments was found to be the lowest and its the main depressive factors were appeared due to the absence of interaction and uncooperative attitudes. Therefore, it was required that the members of other job need more cooperative attitude to the actual works in the operating room nurses. 2. The depressive factors in the satisfaction degree of human relation with offical seniors wer significantly related with their irresponsibility and partialness. Moreover, the job attitude of the operating room nurses is abundantly required to be improved, 3. The depressive factors in the satisfaction of human relation with medical doctors were significantly related with their insincerity and the class-consciousness. It is clearly suggested that the medical doctors do more cooperative behaviors for the jobs of the operating room without the suggested that the medical doctors do more cooperative behaviors for the jobs of the operating room without the superiority feeling of class-consciousness. 4. There was a significantly positive association between the satisfaction degree of human relation of the nurses with the following charateristics. (1) The registered nurses which had a tendency to be satisfied about the registered nurses' job. (2) The registered nurses which had a tendency to be a technique-aptitued in the motivation of the registered nurses'job. (3) The registered nurses which had a tendency to be satisfied about the total hospital working carrier and the aspects of old ages. Finally, these findings indicated that the operating room nurses should require the professional education courses associated with a high-development techniques and setisfaction in their jobs.

  • PDF

간호대학생의 대인관계능력 수준에 따른 대인관계능력에 대한 정서지능의 영향 (The Effect of Emotional Intelligence on Interpersonal Relation Competence according to Interpersonal Relation Competence in Nursing Students)

  • 곽윤경
    • 융합정보논문지
    • /
    • 제11권5호
    • /
    • pp.251-258
    • /
    • 2021
  • 본 연구는 간호대학생의 대인관계능력 수준에 따른 대인관계능력에 대한 정서지능의 영향을 파악하기 위하여 수행되었다. 연구 진행을 위해 2019년 11월 29일부터 12월 16일까지 B광역시 소재 일 대학교 간호학과 재학생 126명을 대상자로 자료수집 하였고 Anova, Regression 분석으로 자료분석을 하였다. 간호대학생들의 대인관계능력을 60점 미만과 60점 이상으로 분류하여 두 그룹별 정서지능의 영향요인을 살펴본 결과, 대인관계능력 평균 60점 미만 그룹에서는 간호대학생들의 자기감정표현, 타인조절요인이 유의한 정적 영향요인(설명력, 22.5%)으로 나타났고, 대인관계능력 평균 60이상 그룹에서는 자기감정표현, 동기화가 유의한 영향요인으로 나타났다(설명력 33.6%). 본 연구의 결과에 따라 간호대학생들의 대인관계능력 교육에 있어 그들의 대인관계능력 수준을 고려한 맞춤식 접근을 제안한다.

'도피이론(Escape Theory)' 모형에 기반한 학교위험요인과 청소년 자살생각의 구조적 관계 (Structural Relationship of School Risk Factors and Suicide Ideation in Adolescence, Based on 'Escape Theory' Model)

  • 박재숙
    • 한국사회복지학
    • /
    • 제63권3호
    • /
    • pp.5-27
    • /
    • 2011
  • 본 연구는 학교위험요인이 어떠한 경로 구조를 통하여 청소년의 자살생각에 영향을 미치는지를 Baumeister(1990)의 '도피이론(Escape Theory)' 모형에 기반하여 확인한 것이다. 이를 위해 '2008 경상북도청소년위기실태조사' 자료를 활용, 경북지역 중 고등학교 청소년 2,335명의 자료를 분석하였다. 분석결과, 학교위험요인 중 교사와의 관계위기는 청소년의 자살생각에 직접 영향을 미칠 뿐 아니라 부정적 자아존중감과 우울, 회피적 대처를 거쳐, 간접적으로도 영향을 미치는 것으로 나타났으며 특히 직접효과가 간접효과보다 더 큰 영향력을 발휘하여 교사와의 관계가 청소년의 자살생각에 중요한 변인임이 확인되었다. 반면 학교성적위기와 친구관계위기는 자살생각에 대한 직접 효과가 발견되지 않았으나 부정적 자아존중감과 우울, 회피적 대처 등의 변인을 거쳐 간접적으로 영향을 미치는 것으로 나타났다. 또한, 연령별로 중학생과 고등학생 집단 간에 이러한 경로에서의 차이는 보이지 않았다. 이상의 결과를 바탕으로 연구의 함의를 논의하였다.

  • PDF

Lack of Relation of Survivin Gene Expression with Survival and Surgical Prognostic Factors in Endometrial Carcinoma Patients

  • Aksoy, Rifat Taner;Thran, Ahmet Taner;Boran, Nurettin;Tokmak, Aytekin;Isikdogan, Betul Zuhal;Dogan, Mehmet;Thlunay, Hakki Gokhan
    • Asian Pacific Journal of Cancer Prevention
    • /
    • 제15권16호
    • /
    • pp.6905-6910
    • /
    • 2014
  • Background: The relation ofsurvivin gene expression to survival and surgical prognostic factors in the patients with endometrial carcinoma is unclear. Materials and Methods: In this study, 62 cases who were operated due to endometrial carcinoma were investigated between 2003 and 2011 in the the gynecological oncology clinic of Female Disease Training and Investigation Hospital of Etlik Zubeyde, Hanim, Turkey. Clinical and surgical prognostic factors were investigated by screening the records of these cases. With the standard streptavidin-biotin immune peroxidase method, cytoplasmic and nuclear expression of survivin was investigated in sections with specific antibodies (1:100, diagnostic Bio Systems, USA) primer. The aim was to elucidate any relation between survivin expression and defined prognostic factors and survival. Results: There was no statistically significant relationship between cytoplasmic and nuclear indexes identified for survivin and age, body mass index, the levels of preoperative hemoglobin, platelet and Ca 125, stage, grade, lymph node meastasis, the number of meta statical lymph nodes (total, paraaortic and pelvic), myometrial invasion, serosal invasion, adnexal involvement, the presence of acid in the first diagnosis, the involvement of omentum, the adjuvant treatment application of the cases, the presence of recurrence and rate of mortality (p>0.05). Statistical significance was noted for the presence of advanced stage lymph node metastasis (pelvic, paraaortic, pelvic and paraaortic), serosal involvement, positive cytology, lymph vascular space invasion, intra abdominal metastasis, and omentum involvement. When investigated the relation between cytoplasmic and nuclear survivin indexes and total survival, the result was not statistically significant (p>0.05). Conclusions: In our study, there was no statistically significant relationship between the rates of cytoplasmic and nuclear survivin expression with identified prognostic factors and total or non-disease survival.

뇌졸중의 위험요인에 대한 환자-대조군 연구 (The Case-Control study on the Risk Factors of Stroke)

  • 백인경;김윤식
    • 혜화의학회지
    • /
    • 제22권1호
    • /
    • pp.201-216
    • /
    • 2013
  • The purpose of this case-control study was to show the relationship between risk factor(Sex, Age, Martial Status, Educational Periods, Family history, Variables of Obesity, Smoking Status, Drinking Status, Past History, Blood Test) and the incidence of stroke. Methods: 788 stroke patients were enrolled as the case group and 450 non-stroke patients as control group from Sep.2006 to Dec.2010. Patients were hospitalized within 30 days after the onset of stroke. Risk factors and warning signs were obtained from personal interview by oriental medicine doctors who used CRF. Results: 1. Age was found to have significant relation with stroke(p<.0001). 2. Martial status(p<.0001, OR=0.44) and educational periods(p<.0001) were both significant risk factor for stroke. 3. As a result of reviewing the influence of family history, it was found to have no significant relation with stroke. Stroke was found to have significant relation with stroke(OR=1.50). 4. Female waist circumference(WC, p<.0001) and female waist-hip circumference ratio(WHR, p<.0001) were risk factors for stroke. On the other hand, male WC and male WHR showed no significant influence on stroke occurrence as an independent risk factor. 5. Both smoking status(p<.0001, current smoker OR=8.95) and drinking status(p<.0001, current drinker OR=2.50, former drinker OR=2.82) were significant risk factors for stroke. 6. As a result of reviewing the influence of past history, transient ischemic attack(p<.0001, OR=8.46), hypertension(p<.0001, OR=4.72), hyperlipidemia(0.0064), diabetes mellitus(p<.0001, OR=3.34), stroke(p<.0001, OR=50.26) were significant risk factors. On the other hand, ischemic heart disease(p=0.2332) was found to have no significant relation with stroke. 7. Increase of WBC, RBC, Platelet, TG, FBS and Cl- level were significant risk factor of stroke, On the other hand, decrease of Hgb, Hct, AST, HDL-chol, LDH, Na+ and K+ level were significant risk factor of stroke. T-chol and ALT level showed no significant influence on stroke occurrence.

부부간 커뮤니케이션 유형에 관한 연구 (Husbands and Wives Communication Styles in Marital Interaction)

  • 이정순
    • 대한가정학회지
    • /
    • 제29권3호
    • /
    • pp.175-190
    • /
    • 1991
  • The purpose of this study is to investigate communication styles in married couples. The subjects are a total of 301 couples living in Seoul. The main results are summarized as follows: 1. The styles of marital communication are consisted of 5 factors which are reproachful attitude, rational attitude, concessive attitude, unilateral attitude, and unconcerned attitude. 2. The styles of marital communication are classified into 5 styles in husbands which are arbitrary style, obeident style, authoritarian style, unconcerned style, and respectful style, and in wives, 4 styles which are arbitrary style, obeident style, unconcerned style, and respectful style. 3. The husband's arbitrary style and wives' unconcerned style are differently perceived by husbands and wives. 4. The relations of marital communication styles are classified into 3 relations which are supplementary relation, antagonistic relation, and equal relation. 5. In the case of equal relation and supplementary relation in comparison with antagonistic relation, husbands satisfy more with their wives' communication. And in the case of antagonistic relation in comparison with supplementary relation, husbands and wives want more to change of spouses' communication. 5. The relations of marital communication styles are affected in husbans by education, in wives by age, and family life cycle.

  • PDF