• Asia Marketing Journal
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• v.22 no.3
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• pp.29-50
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• 2020

Although companies perform societal marketing activities across different cultural regions, previous research was predominantly centered on a specific cultural region-the West. To address this limitation in the literature, the current research examines societal marketing in the Chinese market considering cultural characteristics. China has become the largest market in the world with great potential growth for its vast consumer base. Since there is heterogeneity among regions in China, it is imperative to divide China into several markets for better understanding. Thus, this study investigates different responses of Chinese regional (coastal vs. inland) consumers toward Cause-related Marketing (CM). Our findings reveal that Chinese consumers, in general, prefer utilitarian CM products compared to hedonic CM products, which is the opposite result of findings of the previous research. Further, this was truer for consumers in inland regions, while coastal consumers did not display any preference by product type. The academic and practical implications, limitations, and directions for future research are discussed.

• Journal of the Korean Society of Food Culture
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• v.29 no.6
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• pp.528-538
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• 2014

The purpose of this study was to investigate the relationships among recognition, preference, and purchasing characteristics for Changnyeong onions and garlic as well as festival satisfaction among participants at agricultural product festivals in the Changnyeong region. Results showed that festival satisfaction of 'place of festival' was highest while 'convenience facility & event contents' earned the lowest scores. Most subjects (90.5%) had purchased Changnyeong agricultural and processed products. A major purchasing type was fresh agricultural products (66.7%). The pathways to recognize Changnyeong agricultural products were mostly 'promotion by related institutions' (22.0%), 'family relatives' (20.8%), 'mass media' (16.6%), and 'festivals and events' (16.1%). The most considered factors for purchasing regional products were 'geographical origin' and 'ingredients'. Changnyeong onion showed higher scores for recognition and preference and rate of purchase experience and intention than for garlic. The correlation coefficients of recognition and preference for onion and galic were 0.603 (p<0.001) and 0.598 (p<0.001), respectively. The explanation power ($R^2$) of related variables for purchase of Changnyeong onions was 0.258. The regression coefficients (${\beta}$) for 'recognition', 'preference' and 'convenient facility & event contents' were positive, whereas the regression coefficient for 'price' was negative. Recognition, preference, and convenient facility & event contents with garlic purchase showed a positive relationship ($R^2$=0.253). The most effective promotion method to increase sales of Changnyeong agricultural products was 'local festivals and events' (27.8%).

• Journal of The Korean Society of Agricultural Engineers
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• v.63 no.2
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• pp.33-40
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• 2021

The purpose of this study is to analysis the influence of personal backgrounds on the preference of fishing village experience recreation villages. As the analysis method, binary logistic regression analysis was used. Dependent variables are experience recreation villages (rural and fishing). The independent variables consist of 9 groups of people: gender, age, family type, marital status, presence of children, principal companion, fishing village image, visit experience villages, recognition of fishing village experience recreation village. As a result of the analysis, it was found that the tourist's gender, age, family type, marital status, presence of children, principal companion, fishing village image, visit experience villages, recognition of fishing village experience recreation village influence the preference of fishing village experience recreation village. By characteristics of each group, it was found that male prefer fishing village experience recreation villages 1.597 times as much as female, and those with a positive image about fishing villages prefer fishing village experience recreation villages as much as 2.644 times than those with negative images. In addition, it was found that those who visited the fishing village experience and recreation village prefer the fishing village experience village about six times more than those who have never visited.

• Journal of the Korean association of regional geographers
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• v.21 no.3
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• pp.515-528
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• 2015

The purpose of this paper is to analyze the residential location preference factors by households' characteristics in the case of Seoul metropolitan area households. The main results of this study are as follows. Firstly, residential location factors most preferred by Seoul metropolitan area households are accessibility of public transportation, followed by security and living environment. Therefore, we can see Seoul metropolitan area households prefer amenity and quality of life as residential location factors. Secondly, according to the results of AHP by age and household income, the residential location factors Seoul metropolitan area households prefer are different by age and household income. Thirdly, according to the results of comparative analysis between the case of Seoul metropolitan area and Daegu Gyeongbuk households, Seoul metropolitan area households more prefer safety and quality of life, on the other hand, Daegu Gyeongbuk households more prefer investment value of housing.

• Journal of the Korean association of regional geographers
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• v.12 no.6
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• pp.733-747
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• 2006

This paper aims to grasp the characteristics of the cognition and preference on the continents, their relationship, and then each nation's location and direction in case of Korean high school students. First, there exists difference of cognition by six continents as well as by gender and experience of foreign visit among the students. The students have somewhat different preference by each continent, which was affected by gender and experience of foreign visit as well. Second, the cognition of the students on each nation's location showed a positive relation with that on the continents, which was decided by adjacent distance with Korea. The empirical results showed that the higher the gaps of latitude over longitude are, the lower the cognition of the students on direction among nations are. Moreover there are significant gaps by gender and experience of foreign visit in orientation ability. As a result, the geography education may have to be develop the high school students' balanced cognition ability in relation to continents and nations.

• Journal of the Korean association of regional geographers
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• v.15 no.2
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• pp.250-260
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• 2009

The purpose of the research is to investigate the possibility of the tourism resources development preference of sport leisure event activity of participation as one use MDS and clustering market character. An empirical research has been undertaken the questionnaire had be distributed to the whole country inline marathon races participation and there were 330 responses. The research was conducted by using statistical packages of SPSS program. As research methods factor analysis and cluster analysis were also employed. Three distinct cluster groups were categorized by their characteristics: 'money acquirement participation', 'self realization moderators', 'self realization enthusiasts', and there was differences among segmented groups in terms of their affecting factors to the tourism resources development preference. These findings suggested that there were need to tourism resources development for different segmented groups of sports leisure event activity selection attributes and each group pursued different satisfaction.

• Journal of the Korean association of regional geographers
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• v.21 no.2
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• pp.304-318
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• 2015

As the number of foreigners who stay for a long time increases, their residential concentrations have emerged and developed. This research aims at investigating how and why immigrants' residential concentration sustains and develops. In order to understand the roles of the residential concentration for the immigrants' everyday, we used the framework of grunddaseins funktionen including residence, labor, shopping, education, leisure, commuting, and community activity. Accompanied is a case study of Daelim-dong which is the largest Chinese concentrations. The result shows that combined with co-ethnic preference in residence, various amenities at the concentrations attract new immigrants and hold existing immigrants, allowing the concentrations sustain and develop. It has been pointed out that there are the difference factors that foreign immigrants concentrate residentially: 'co-ethnic residential preference' for immigrants from more developed countries and 'discrimination' for immigrants from less developed countries. However this study shows that the residential concentrations for less-developed-country-immigrants could maintain and develop with grunddaseins funktionen based on co-ethnicity.

• Korean Institute of Interior Design Journal
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• no.25
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• pp.142-148
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• 2000

The purpose of this study is to provide a practical guide for the actual conditions and the preference of student housing in a regional university. The data are collected through questionnaire surveys from the students of a regional university. 265 samples are collected, and are analyzed by using SPSS-PC. The results are as follows: 1) The actual conditions of student housing Most residents of student housing(76.3%) come from the Capital region. Most of student housing are located at 30 minute distance from the school. Most of house style are Offistel as one room style. Most of housing size are within 10 minute distance from the school. Most of house style are Offistel as one room style. Most of housing size are within 10py, and two people reside in one unit. The average hours of staying at the student housing are over 10 hours. The most inconvenient factor is the lack of soundproofing in the current student housing. 2) The preference of student housing The most preferred location is in the walking distance from the school, and the apartment is the most preferred housing style. The most preferred installation of inside is internet connection. When choosing student housing, students prefer the distance from the school as the most important factor. Most female students reside with a roommate within 10 py of housing size, cook for themselves, and consider rent and maintenance fee as the decision factors in choosing housing. The most preferred style of house is apartment, and they prefer to install basic furniture and kitchen system inside of housing. As students go up to higher grade, they prefer the apartment, and prefer to cook for themselves. More fresh men reside with a roommate compared to other grades. They prefer Offistel with meals service at a walking distance from the school.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.39 no.2
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• pp.103-112
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• 2016

As supply chains are globalized, multinational companies are trying to optimize distribution networks using a hub and spoke structure. In this hub and spoke network structure, multinational companies locate regional distribution centers at hub airports, which serve demands in their corresponding regions. Especially when customers put higher priority on the service lead-time, hinterlands of international hub airports become ideal candidate locations for the regional hub distribution centers. By utilizing excellent airport and logistics services from hub airports, regional distribution centers in the hub airports can match supply with demand efficiently. In addition, regional hub distribution centers may increase air cargo volume of each airport, which is helpful in the current extremely competitive airport industry. In this paper, we classified locational preferences into three primary categories including demand, service and risk and applied the analytic hierarchy process methodology to prioritize factors of locational preferences. Primary preference factors include secondary factors. Demand factor contains access to current and prospect markets. Service factor comprises airport and logistics perspectives. Service factor in terms of airport operations includes secondary factors such as airport service and connectivity. Service factor in terms of logistics operations contains infrastructure and logistics operations efficiency. Risk factor consists of country and business risks. We also evaluated competitiveness of Asian hub airports in terms of candidate location for regional hub distribution centers. The candidate hub airports include Singapore, Hong Kong, Shanghai, Narita and Incheon. Based on the analytic hierarchy process analysis, we derived strategic implications for hub airports to attract multinational companies' regional hub distribution centers.

• Journal of architectural history
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• v.19 no.5
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• pp.7-23
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• 2010

The aim of this study is to analyze the planar composition of rectangular formation houses in 8 areas, both cities and counties, in the sphere of Andong and to reveal the characteristics of these houses in each region. This study of the rectangular formation of houses and their characteristics will facilitate an understanding of the general trends of housing in Andong cultural area.. In this study, the subject houses are composed of three parts: Bonchae, Anchae, and Sarangchae, and the author classified the planar types of the houses. The differences in the regional planar types were analyzed through visual and statistical methods. The analyzed results reveal the regional characteristics of the rectangular formation houses in terms of their planar aspects in the Andong region. The distribution showed the greatest preference toward one type out of two types of distribution of Bonchae, Anchae, and Sarangchae. The ratio for the higher distribution was approximately 70%, whereas the ratio for the lower distribution was around 20%. For convenience, the type with a higher distribution rate is referred to as the "major type," and the type with a lower distribution rate is termed the "minor type." The complete-type houses (73%) in Bonchae were a major type there, and the symmetric-type houses (73%) in Anchae were the major type in that location. In addition, the corner-type houses (72%) in Sarangchae were the major type. In the regional distribution of major types and minor types in the 8 regional cities and counties, regional differences were noted. The three regional groups can be divided into A, B, and C according to the distribution ratio. Andong, Bonghwa, and Yecheon belong to region A. that shows a variety of distribution types and a dispersive trend. Yeongyang and Yeongdeok belong to region C that shows a simplified trend.Yeongju and Cheongsong belong to region B.