• Title/Summary/Keyword: Regional Broadcasting Companies

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Content Distribution Strategy Analysis of Regional Broadcasting Companies: Based on MBCNET (지역방송의 뉴미디어 유통전략 분석 :MBCNET 사례를 중심으로)

  • Kim, Jongha Bell
    • The Journal of the Korea Contents Association
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    • v.13 no.11
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    • pp.636-643
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    • 2013
  • The current media and content situation is increasingly more competitive and under the radical environment changes, the social & financial position of regional broadcasting companies has been threatened. The internet & mobile based platforms and smart media, however, bring a new opportunity of content distribution. This study analyzes the current status of MBCNET which is the superstation of regional MBC stations and specialists interviews to develop the content distribution strategies of regional broadcasting companies. According to the following: finance, ratings, and new media distribution analysis, the MBCNET outcome is deemed successful based on the content library and regional power. MBCNET utilized opportunity to develop strong content resources and distribution power. In order to maintain its competitive edge, MBCNET needs to adopt the following strategies: content and platform marketing power, research & development of competitive content based on user behavior analysis, and reorganization that is able to counteract N-screen circumstances.

Strategies of Local Terrestrial Broadcasting Companies since the Introduction of Comprehensive Programming Channels (종합편성채널 도입에 따른 지역 지상파방송 대응 전략)

  • Jeong, Jong-Geon
    • The Journal of the Korea Contents Association
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    • v.11 no.7
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    • pp.192-209
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    • 2011
  • This study looked into coping strategies of local terrestrial broadcasting companies in the media market, since the introduction of comprehensive programming channels was confirmed. Local terrestrial broadcasting companies vulnerable to market competitiveness are driven more out to the difficulty of survival in a limited advertising market with the advent of comprehensive programming channel. and Local terrestrial broadcasting receive discriminative application than comprehensive programming channel. They have reverse discrimination in must-carry, broadcasting area, programming regulation, advertisement regulation, broadcasting development fund. Hence, Local terrestrial broadcasting needs diverse countermeasures at difficult media circumstances. Above all, Competitive content reinforcement is desperately needed. That's why content distribution structure needs diversification. And, It is necessary for local terrestrial broadcasting companies to diversify the content distribution system. As a way to expand distribution structure of local broadcasting, the introduction of local programming regulations for total amount will be highlighted in the nationwide network program. The mandatory policy that programs produced by local terrestrial broadcasting companies will be broadcast regularly in prime time through a nationwide network is an example. In addition to developing high content independently, 2nd Multiple channels of distribution is needed. It has to be supplied to various platforms including local broadcasting, SO and etc. In addition, it is necessary to activate regional co-production program between local terrestrial broadcasting companies and regions. Time rate between central stations and local terrestrial broadcasting companies must be distributed practically. And also, local terrestrial broadcasting companies in addition to ad revenue model to themselves and their own businesses by expanding the sponsorship to strengthen the competitiveness will have to nurture self-sustaining. Moreover they must have enlarge economy of scale through widen of broadcasting area.

Living Labs based on IT utilization and development of local community

  • Cha, Hyunhee
    • International Journal of Internet, Broadcasting and Communication
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    • v.10 no.4
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    • pp.31-36
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    • 2018
  • Living Lab is one of open movements regarding social innovation, which mainly utilizes scientific technology to improve local residents' life value. Even though various attempts have been made, Living Lab projects that deal with actual life-related problems of local communities are not sufficiently being made. This study aims at organizing existing Living Lab studies and to draw political issues in perspective of solving regional problems and developing local communities. Above all, policies should be proceeded in a way that fully understands and reflects local problem since communication with local residents or end-users will be increased. It is required to support certain products or solution development that fits specific local situation based on their resource and demands. In addition, local small businesses or start-up companies should be given opportunities to conduct experiment and revise new technology, product or service on the spot. It would be a useful example to utilize ICT technology and contents such as local cable TV network, for Living Lab. Living Lab can establish itself as an effective reformation process only if it remains to function for the sake of solving issues of local community and residents. Practical undertones would be able to be obtained once this exploratory study turns into empirical case study.

A Study on the Effect of Satisfaction with R&D Projects on R&D Performance Satisfaction -For SMEs in Jeollanamdo-

  • Choi, Hong Wan;Kang, Min Jung
    • International Journal of Internet, Broadcasting and Communication
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    • v.13 no.1
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    • pp.11-19
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    • 2021
  • The purpose of this study is to check whether the satisfaction of the R&D (Research & Development) project directly affects the R&D performance, and to find out whether the satisfaction with regional connectivity and the satisfaction with the R&D operation management significantly mediate the relationship that the satisfaction with the R&D project has on the R&D performance. In order to verify the research hypothesis on this, a total of 51 companies located in Jeollanam-do that actually conducted R&D research projects were surveyed and analyzed. In order to conduct an empirical study based on the collected questionnaire, a survey questionnaire related to the variables of the study model was composed based on a sample of 51 questionnaires. We used the SPSS program to verify the hypotheses in this study, and the hypotheses were verified by analyzing the validity, reliability, correlation, and deflection. As a result, there was a positive (+) significant relationship between R&D project satisfaction and R&D performance. In addition, it was found that the relationship between R&D project satisfaction and R&D performance was significantly mediated by the satisfaction with R&D regional connectivity and satisfaction with R&D project operation management.

A Study on Personal Network Structure of Local Press Organizations in Korea (지역 언론에 내재한 연고 네트워크 구조에 대한 연구: 밀집 경향과 지형상의 특성 분석을 중심으로)

  • Kwon, Jang-Won
    • Korean journal of communication and information
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    • v.33
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    • pp.53-86
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    • 2006
  • This paper presents comparative analysis of the traits of personal network structure shaping in local press organizations of Korea. For this analysis, this study attempts to investigate three topics. First, the density traits of personal network structure in the whole of local press organization. Second, the comparison of density trait shaping in personal network structure between press section of local broadcasting stations and local newspaper companies. Third, the positional trait in each local press organization. To answer the questions, the data concerning commissioners and executive members in local daily newspapers and local broadcasting organizations from the Civic Government to the People's Government have been collected and analyzed. The interconnections of regional(birthplace) and educational(university graduated) aspect were analyzed via methods of cross analysis, density analysis and correspondence analysis. In brief, major findings of this study are as follows ; As a result of analyzing cross analysis and density analysis of the personal network based of regional and educational aspect, the numerical value of density was too high on the whole of local press organizations. But, especially local newspaper companies has been showed that was higher density compared with press section of local broadcasting stations. And, positional distance between local press organizations were showed obviously in the case of regional(birthplace) aspect. But, in case of educational aspect, positional distance were showed obviously between commissioners and executive members.

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How Does the Internal Colonialism of Local Broadcasting Work? Focusing on Governance Including the Appointment of CEO and Its Improvement (지역방송의 내부 식민지는 어떻게 작동하는가? 사장선임 등 지배구조 분석과 개선방안)

  • Kim, Jae-Young;Lee, Seung-Sun
    • Korean journal of communication and information
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    • v.78
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    • pp.35-78
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    • 2016
  • This study pays attention to the assumption that the governance including the appointment of CEO is a key factor in the internal colonialism of local broadcasting. To evaluate the tendencies, it collects and analyzes the profile of CEOs, directors, and shareholders of the 17 regional affiliates of MBC and 9 local commercial broadcasting companies between the early and mid-1990s and 2015. It also discusses the local broadcasting personnel and its operations. By doing so, the study attempts to reveal how the internal colonialism of local broadcasting works. It finds out that the governance of regional broadcasters of MBC is controlled by the head office located in Seoul. At the same time, the governance of local commercial broadcasters is encroached by the tyrannical practices of major shareholders caused by the non-separation of ownership and management. These kinds of abnormal management of governance tend to constrain the investment on personnel and production. Finally, this study suggests some desirable directions of governance focusing on the appointment of CEO in terms of both legislative system and self-regulation. They include establishing a new proviso for programming protocols in local broadcasting, introducing a CEO & non-executive director nomination committee, and so forth.

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Study on the Failure of Autonomous Mobility in World Network Cities

  • Dae Sung Seo
    • International Journal of Internet, Broadcasting and Communication
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    • v.15 no.3
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    • pp.73-81
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    • 2023
  • Globalized cities are currently showing changes due to autonomous driving (AD). It is also maximizing globalization connections in cities where autonomous mobility is as complex as AD. The purpose of this study is to reveal that cities that realize AD and mobility will grow into globalized cities. Several cities, including New York and Shanghai, have attempted and are in progress, but failed cities are increasing. Although the technology of AD and the trust of citizens are prioritized, the city that has built the city's infrastructure is expected to be a city that has succeeded in AD. This is because commercialized cities or AVs will become hubs for mobility globalization, excluding rapid climate change or AV companies, and empirical analysis has been conducted that if AVs fail in metropolitan New York due to urban complexity (population density), urban economy size (GRDP), patents, number of consumers, infrastructure public EV chargers, and road quality. It examines whether the realization of AD by region and country affects overall national innovation. As a result, even if AV succeeds in large cities such as New York, Seoul, which has a higher population density (complexity), has a negative meaning, and a more similar Tokyo has a positive meaning. It can be seen that regional research on AV should also be prioritized in large cities such as Shanghai. This means that in order for AV to be realized in each city, the construction of AI infrastructure data must be actively changed to establish globalization of cities for economic growth as autonomous mobility.

The Analysis of Changes in East Coast Tourism using Topic Modeling (토핑 모델링을 활용한 동해안 관광의 변화 분석)

  • Jeong, Eun-Hee
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.13 no.6
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    • pp.489-495
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    • 2020
  • The amount of data is increasing through various IT devices in a hyper-connected society where the 4th revolution is progressing, and new value can be created by analyzing that data. This paper was collected total 1,526 articles from 2017 to 2019 in central magazines, economic magazines, regional associations, and major broadcasting companies with the keyword "(East Coast Tourism or East Coast Travel) and Gangwon-do" through Bigkinds. It was performed the topic modeling using LDA algorithm implemented in the R language to analyze the collected 1,526 articles. It was extracted keywords for each year from 2017 to 2019, and classified and compared keywords with high frequency for each year. It was setted the optimal number of topics to 8 using Log Likelihood and Perplexity, and then inferred 8 topics using the Gibbs Sampling method. The inferred topics were Gangneung and Beach, Goseong and Mt.Geumgang, KTX and Donghae-Bukbu line, weekend sea tour, Sokcho and Unification Observatory, Yangyang and Surfing, experience tour, and transportation network infra. The changes of articles on East coast tourism was was analyzed using the proportion of the inferred eight topics. As the result, the proportion of Unification Observatory and Mt. Geumgang showed no significant change, the proportion of KTX and experience tour increased, and the proportion of other topics decreased in 2018 compared to 2017. In 2019, the proportion of KTX and experience tour decreased, but the proportion of other topics showed no significant change.

The Sociocultural Characteristics of Korean Ethnics in Central Asia (중앙아시아 한인의 사회문화적 특성과 과제)

  • 정성호
    • Korea journal of population studies
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    • v.20 no.2
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    • pp.161-180
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    • 1997
  • There are about 400, 000 Korean ethnics living in Central Asia. Most of Koreans in Central Asia are leading a stable middle class life mostly engaged in farm work. With increase of educational attainment of their children, a number of Koreans are launching into political and academic circles as well as in the cultural world or the press. In recent years, however, the countries in this area(Uzbekistan and Kazakstan) for this study advocate an ethnic united policy to stabilize the politics and society and to carry out efficient transformation from the former socialistic economy to a market oriented economy. In addition, they are trying to recover the culture and the language of each nation which has been forgotten in the assimilation of Russia policy. Koreans have difficulty in adaption to this kind of change. In fact, a number of Koreans lost traditional culture and could not speak their mother language - Korean. Although they more or less maintain national consciousness, they recognize Uzbekistan or Kazakstan as their nation politically. They associated with North Korea unilaterally before the launching of the Perestroika policy. But after the Seoul Olympics held in 1998, there was movement to know and understand South Korea. There has been increased in the investment by Korean companies in Central Asia. Now, what is an alternative idea for Korean community consciousness\ulcorner It can be summarized as follows: 1) The increase of aid to Korean education institute : Considering the last few decades of Russia's strong racial assimilation policy, which leads most Koreans to lost their language and national culture, the priority should go to Koreans education. 2) Local Korean press support : Though Korean newspaper are published and Korean broadcasting is on the air currently in Uzbekistan and Kazakstan, they are suffering from qualified staff and poor financial status. Therefore, positive support should be established for these Korean mass communication media outlets to recover their own function and expand their dissemination powers quickly. 3) Research on the actual condition for Korean Community : It is essential to directly examine the local Korean community's regional distribution, population structure, Korean group's formation and operation, social and cultural understanding, racial consciousness, hope for their mother land and much more. 4) Increase of mother land and education opportunity : To stir up national culture and national consciousness within the Korean community, it is necessary to expand continuous opportunities for mother land visits and education training for local Koreans, especially for second and third generations.

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Effects of Cohort Size on Male Experience-Earnings Profiles in Korea (코호트 사이즈가 경력-임금 곡선에 미치는 영향)

  • 신영수
    • Korea journal of population studies
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    • v.10 no.1
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    • pp.50-69
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    • 1987
  • There are about 400, 000 Korean ethnics living in Central Asia. Most of Koreans in Central Asia are leading a stable middle class life mostly engaged in farm work. With increase of educational attainment of their children, a number of Koreans are launching into political and academic circles as well as in the cultural world or the press. In recent years, however, the countries in this area(Uzbekistan and Kazakstan) for this study advocate an ethnic united policy to stabilize the politics and society and to carry out efficient transformation from the former socialistic economy to a market oriented economy. In addition, they are trying to recover the culture and the language of each nation which has been forgotten in the assimilation of Russia policy. Koreans have difficulty in adaption to this kind of change. In fact, a number of Koreans lost traditional culture and could not speak their mother language - Korean. Although they more or less maintain national consciousness, they recognize Uzbekistan or Kazakstan as their nation politically. They associated with North Korea unilaterally before the launching of the Perestroika policy. But after the Seoul Olympics held in 1998, there was movement to know and understand South Korea. There has been increased in the investment by Korean companies in Central Asia. Now, what is an alternative idea for Korean community consciousness\ulcorner It can be summarized as follows: 1) The increase of aid to Korean education institute : Considering the last few decades of Russia's strong racial assimilation policy, which leads most Koreans to lost their language and national culture, the priority should go to Koreans education. 2) Local Korean press support : Though Korean newspaper are published and Korean broadcasting is on the air currently in Uzbekistan and Kazakstan, they are suffering from qualified staff and poor financial status. Therefore, positive support should be established for these Korean mass communication media outlets to recover their own function and expand their dissemination powers quickly. 3) Research on the actual condition for Korean Community : It is essential to directly examine the local Korean community's regional distribution, population structure, Korean group's formation and operation, social and cultural understanding, racial consciousness, hope for their mother land and much more. 4) Increase of mother land and education opportunity : To stir up national culture and national consciousness within the Korean community, it is necessary to expand continuous opportunities for mother land visits and education training for local Koreans, especially for second and third generations.

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