• 제목/요약/키워드: Region marketing

검색결과 233건 처리시간 0.026초

수출마케팅 활동을 중심으로 하는 벤처 비즈니스 성공요인에 관한 실증적 연구 (A Study on the Influence that Factors for Venture Success Have on Business Performance -Focus on Export Marketing-)

  • 김형준;김병찬
    • 대한안전경영과학회지
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    • 제16권1호
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    • pp.221-230
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    • 2014
  • The purpose of this study is to examine the influence that factors for a successful venture have on business performance. To fulfill this goal, factors for a successful venture are presupposed as the four elements of business creator, technological innovation, type of strategy, and organization, while business performance is set as subordinate variable, with a view to creating a model and establishing a hypothesis for a positive analysis. Data collection for the positive analysis was conducted using a questionnaire, and as for sampling, of the companies located in Seoul and greater metropolitan region and registered with Small and Medium Business Administration as of late December 2012, 98 companies have been selected for the final data. And I have come up with the two following results. First, factors for venture success have all proven to exercise statistically significant influence on business performance. Second, of all factors for venture success, business creator and technological innovation exercise huge influence on business performance, as compared to the other factors. From these two conclusions, it is understood that to upgrade business performance of a venture, business creator and technological innovation should be given priority over the other factors.

위치기반 앱 서비스를 통한 인지된 가치와 평판 형성을 위한 소비자 지식 구조 (The Customer Knowledge Structure for Building Perceived Value and Reputation of Location-based App Service)

  • 손봉진;최재원
    • 지식경영연구
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    • 제18권1호
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    • pp.159-176
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    • 2017
  • Recently, the popularity of smartphones has led to a dramatic increase in the frequency of use of App(Application) services. LBS (Location-Based Service) App service adopts various methods such as push marketing and useful information by region through providing location-based service based on the location of the consumer. In particular, an enterprise or an App management company can provide necessary information to the consumer through the necessary information among the customer related knowledge information obtained by utilizing the location information of the consumer in real time. Nevertheless, since LBS is a service that can be performed only when the company obtains consent to provide location information voluntarily by the consumer, there is a case of privacy infringement due to consumers' use of personal information. The purpose of this study is to identify the characteristics of privacy related variables and the knowledge structure for consumer value formation based on the theory of privacy calculation. We also compared the characteristics of Korea with those of China in privacy issue. As a result of the analysis, it was confirmed that factors such as information utilization ability and information control ability were influential as a key factor of privacy calculation. In addition, perceived value influences the reputation of the LBS App service.

해양 목포시의 상징 모티브를 이용한 생활문화상품 디자인개발 (A Development of Living Cultural Products Design Using Symbol of a Maritime Mokpo City)

  • 박미령;박혜령
    • 한국의상디자인학회지
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    • 제12권4호
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    • pp.103-114
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    • 2010
  • This study aims to examine current status of cultural products in Mokpo city and their problems and develop cultural products design suitable to this situation. Cultural products in Mokpo sold here are made from China and have lower quality or traditional crafts and folkcrafts which can be purchased anywhere in Korea and they are not enough to show identity or image of Mokpo city. So I mixed the logos of 'mokpo city' and 'national maritime museum' based on main motive of 'modern Korean ship and shipbuilding tools' held by 'National Maritime Museum' and 'Goebukseon (turtle ship)' and 'Hanseon' which are suitable to the image of maritime culture as cultural products advocated by Mokpo city and developed one design style for print. This design is applied to T-shirts, necktie, cap, cushion and mug. Silk print, transfer print and needlework techniques are applied to each item and the whole cultural products have design of set concept. It is a case of applying modern product marketing technique to our cultural products not a design for only one item, is aimed to recreate spiritual and cultural value that a region has as daily goods to be used by general consumers and show the chance and possibility to complement shortcomings of existing cultural products and develop traditional culture having locality.

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부산지역 프랜차이즈피부비만관리실과 일반피부비만관리실의 고객만족도 영향요인 (Comparative Study of Major factors of Customer Satisfaction between Franchise and Non-Franchise Skin-care & Obesity Clinics in Pusan)

  • 정영애;김운신;배성권
    • 보건의료산업학회지
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    • 제3권2호
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    • pp.55-64
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    • 2009
  • The purpose of this study was to examine the use of skincare & obesity clinics, customer satisfaction with franchise and non-franchise skincare & obesity clinics and customer selection criteria in the region of Busan in a bid to suggest some of the right directions for marketing strategies for the inauguration of skincare & obesity clinics. The subjects in this study were 240 users of 16 different skincare & obesity clinics selected from Busan. Out of the clinics, four franchise clinics and four non-franchise clinics were selected from the major commercial districts, and four franchise clinics and four non-franchise clinics were selected from the residential areas. Concerning the influence of three leading factors on customer satisfaction, all the service price, material service and human service had a significant impact on customer satisfaction in the franchise model for the commercial districts. In the case of the franchise clinics in the residential areas, only service price exerted a significant influence on customer satisfaction. In terms of the non-franchise model for the commercial districts, customer satisfaction was under the significant influence of human service and material service, and that was significantly affected by human service and service price in the non-franchise model for the residential areas.

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50세 이상 성인 및 노인의 인구사회학적 특성에 의한 외식 소비 행태 변화: 2001, 2011 국민건강영양조사 자료 분석 (Changes in Dining out Consumption Behaviors by Sociodemographic Characteristics of People over 50 Years and Elderly in Korea : Analysis of Data from the Korea National Health and Nutrition Examination Surveys of 2001 and 2011)

  • 이창현;오석태
    • 동아시아식생활학회지
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    • 제24권3호
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    • pp.301-314
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    • 2014
  • This study was conducted in order to measure changes in the dining out consumption behaviors of the elderly living in Korea. Data on 2,316 and 3,170 elderly aged over 50 years were extracted from the 2001 and 2011 KNHANES(Korea National Health and Nutrition Examination Surveys), respectively. The data were analyzed by gender, age, region area, marital status, educational level, household income, economic activity and subjective health status. Frequency of dining out was higher in males between 50~64 years of age, living in metropolitan area, well-educated, high-income, engaged in economic activity and healthy. As a result, these basic data can be used for analyzing the changes in dining out consumption behaviors by sociodemographic characteristics of people aged over 50 years and the elderly in Korea. In the results on the consumption rate of food service in the two groups, 'female' and '65~74 years old' showed the largest increases from 10 years, and thus should be the group that the food service industry focuses on to develop new marketing strategies suitable for the environment.

영아전담공공가정 설계를 위한 기초연구 (A basic study on the Design of Institutional Household for Infants)

  • 두경자
    • 대한가정학회지
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    • 제42권9호
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    • pp.213-235
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    • 2004
  • This study investigated the Infant Institutional Household (IIH) for the care of infants. The purpose was to provide basic information needed to raise Korea's birth rate and to design higher level nursing facilities which can satisfy working mothers who are presently offered few facilities. To achieve this purpose. IIM was divided into 7 sub-functional stations : planning-management, marketing, materials-management, business-management, man power-management, financial-management and control etc. The results are as follows : 1. Kind of facilities : Infants'(full responsibility) Institutional Household. 2. Number of infants : total 19 babies. 3. Ratio of infants to teachers : one to one (Contained assistance teachers) 4. Installing region : convenient traffic place - in Seoul. 5. Building site and kind : the first floor space of 60pyung (198㎡) in the Apartment complex which . contained many apartments of small size. 6. Nursing time : 24-hour day care in weekdays Age of object : age from 1month to 24months old babies(after his/her birth). 7. Kind of services and Cost : mother-like care, cost includes nursing-fee, a deposit and admission-fee. 8. Economic Condition and managing direction : pursuit limited profits with nursing-fee, admission-fee, a loan and national (or self -government of direct) supplementary funds.

Strategic Management of Universities for Regional Competitiveness

  • NURMUKHANOVA, Gulnara;ALIBEKOVA, Gulnaz;TAMENOVA, Saltanat;NIYETALINA, Gaukhar
    • The Journal of Asian Finance, Economics and Business
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    • 제8권1호
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    • pp.551-562
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    • 2021
  • Strategic management of universities is crucial for the regional competitiveness due to the high impact of universities on the economic growth of regions through entrepreneurial training and support. The study aimed to investigate the HEInnovate self-assessment tool, valuable in building entrepreneurship-oriented strategy, by considering the case of Turan University. The tool can be used to study entrepreneurial capabilities of the university and make strong management decisions. The self-assessment allows getting feedback from all stakeholders, including external ones, which helps to make institutional changes to influence the regional economic growth. The framework of the research is based on the theories of strategic management and regional competitiveness, which can be deployed with the HEInnovate self-assessment recommendations and findings. The research methodology comprises objective and functional approaches to system analysis. HEInnovate self-assessment by Turan university revealed some weaknesses in the university strategy and helped make some recommendations, namely, the university's entrepreneurial ecosystem must act as part of a regional business support ecosystem to provide input into local economic development, attract more international faculty and faculty with more practical experience, create an entrepreneurial culture across staff of the university, address a lack of internal structures to support staff, and improve university-business cooperation.

Analysis of Business Performance of Local SMEs Based on Various Alternative Information and Corporate SCORE Index

  • HWANG, Sun Hee;KIM, Hee Jae;KWAK, Dong Chul
    • 융합경영연구
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    • 제10권3호
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    • pp.21-36
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    • 2022
  • Purpose: The purpose of this study is to compare and analyze the enterprise's score index calculated from atypical data and corrected data. Research design, data, and methodology: In this study, news articles which are non-financial information but qualitative data were collected from 2,432 SMEs that has been extracted "square proportional stratification" out of 18,910 enterprises with fixed data and compared/analyzed each enterprise's score index through text mining analysis methodology. Result: The analysis showed that qualitative data can be quantitatively evaluated by region, industry and period by collecting news from SMEs, and that there are concerns that it could be an element of alternative credit evaluation. Conclusion: News data cannot be collected even if one of the small businesses is self-employed or small businesses has little or no news coverage. Data normalization or standardization should be considered to overcome the difference in scores due to the amount of reference. Furthermore, since keyword sentiment analysis may have different results depending on the researcher's point of view, it is also necessary to consider deep learning sentiment analysis, which is conducted by sentence.

Intellectual Capital and Innovation Capability: A Strategy for Achieving Competitive Advantage

  • OYELAKIN, Oyekunle;ABBA, Maryam Tijjani;ADAMU, Ahmed;BABAN-MAIRAM, Munir;NA'ANMAN, Sallah Boniface;FAKAH, Henrietta
    • 4차산업연구
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    • 제2권2호
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    • pp.11-23
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    • 2022
  • Purpose - The ability to meet the high demand for education in Nigeria is lacking, making the region remain backwards in education. Given this reason, the study investigates the role of innovation capability in the relationship between intellectual capital and competitive advantage in tertiary institutions in Nigeria. Research design, data, and methodology - The study is cross-sectional research, a total of 427 questionnaires were administered to respondents. The study distributed its questionnaire across 12 faculties at the University of Ibadan using a random sampling technique. Data were analyzed using ADANCO 2.1.1. Result - The study reveals that human capital, structural capital, relational capital, and innovation capability positively affect competitive advantage. Innovation capability mediates the relationship between human capital and relational capital. However, structural capital was not mediated by innovation capability. Conclusion - The study concludes that intellectual capitals and innovation capability are crucial to maintaining a competitive advantage over their peers. Achieving more significant success in the variables mentioned earlier will help Nigeria's tertiary institutions compete locally and internationally.

Study on the New World Economic Area according to the price environment created by digitalization

  • Dae-Sung SEO
    • 융합경영연구
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    • 제11권4호
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    • pp.65-76
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    • 2023
  • Purpose: It suggests that in order to compare economic development between large cities, this paper aims to exclude factors such as GDP, trade, manpower, R&D, then present newly an analysis of others (inflation, exports, middle-class, competitiveness, digital). Research design, data, and methodology: In the period of rapid digitalization of the world, we would like to deal with different analysis factors than before. This is because digitalization and prices have the greatest impact on the region in terms of national competitiveness. Random sampling was used as the sample size of this study to generate various values for the annual income of the middle class and the competitiveness index, and the analysis method was used. This is because the income of the middle class can lead the digitalization of the country and accelerate it to standardization. Results: Based on these analysis, it is necessary to reduce the inflation rate of digitalization, it is necessary to lower inflation rates. This can be more fundamental than interest rates. If the demand for digitalization is reduced, national competitiveness, national competitiveness will lower national competitiveness. By building a hub for middle class, you can reduce this inflation rate without China's oversupply. Conclusion: This is because it is difficult to maintain competitiveness through interest rate control, as prices rise, and inflation can become unstable. This study can seek digital acceptance by the middle class as a solution to problems like the regional economic confrontation of new globalization inflation environment.