• 대한교통학회지
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• 제20권7호
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• pp.43-50
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• 2002

중국과 일본서안지역의 지속적인 컨테이너 물량의 증가는 이 지역에서 환적화물을 유치하기 위한 한국 일본 중국의 주요항만들간의 경쟁을 더욱 심화시키고 있다. 우리나라 항만이 동북아 지역에서 부가가치가 높은 환적 거점항만으로 성장하기 위해서는 항만의 고객이 될 수 있는 선사, 포워더 등의 욕구를 정확히 파악하고 경쟁항 만들과의 비교분석을 통해 이러한 욕구를 충족시키기 위한 방안을 모색해야 할 것이다. 그러나 환적화물의 중요성에도 불구하고 그동안 이에 관련된 연구들이 그렇게 많이 이루어지지 않았으며 수행된 선행 연구들도 구체적인 경쟁분석을 통한 부산항 환적화물 유치전략을 제시하지 못했다. 이에 본 저자는 동북아(한국. 일본, 중국)에서 동적 경쟁상황을 고려한 부산항의 환적화물 유치전략을 제시하는 것을 목적으로 연구분석을 수행하였다. 본 연구의 연구결과를 종합하여 부산항의 효과적인 환적화물 유치전략을 제시하면 첫째, 입지, 요율, 무료장치기간, 서비스 중에서 환적화물을 유치하기 위한 가장 중요한 요인은 요율(43.31%)과 무료장치기간 (43.13%)으로 분석되었다. 부산항은 특히 상해항과 고베항의 경쟁적 위치(요율, 무료장치기간의 수준)를 고려하면서 동적 경쟁전략을 펼치는 것이 중요할 것이다. 둘째로 부산항에 대한 경쟁상황을 고려한 수요함수를 도출함으로써 부산항 마케팅 전략 수립 시 마케팅 매니저는 가격의 변화에 대한 수요량의 변화를 계량적으로 파악할 수 있으며 과학적인 가격정책 수립이 가능하게 되었다.

• 마케팅과학연구
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• 제17권3호
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• pp.39-59
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• 2007

기업 환경의 국제화에 따라 설립초기에 국제화를 시도하는 벤처 기업이 증가하고 있고 이러한 현상은 기존의 기업 국제화의 단계적인 모델로는 설명에 한계를 가진다. 소위 태생적 글로벌 벤처(born global venture; BGV)은 R&D 밀집도와 경쟁밀집도가 높은 하이테크 산업에서 많이 나타나며 기존의 실증 연구에서 BGV의 환경 및 기업의 역량 특성과 국제화에 따른 기업 성과에 대한 연구가 진행되어 왔다. 그러나 기업의 성과의 경우 실증적인 연구에서 상호 다른 결과를 보이고 있으며 기업의 성과에 중요한 영향을 미치는 마케팅 전략에 대한 논의가 부족했다고 판단된다. 이에 본 연구에서는 BGV에 포함되지 않는 기업(Non_BGV)에 비하여 BGV가 보유하고 있는 기업 역량과 마케팅 전략의 차이 및 BGV의 기업 성과를 성장성, 수익성, 시장 성과 측면에서 분석해 보았다. 결과적으로 BGV는 Non_BGV에 비하여 기업의 지식을 활용하는 능력 및 해외 경험에서 차이를 보였으며 두 기업군이 추구하는 마케팅 전략에서도 차이가 있음을 보였다. 또한 기업의 성과 측면에서는 성장성과 시장 성과에서는 BGV가 더 나은 성과를 보였으나 수익성 측면에서는 차이가 없는 것으로 분석되었다.

• 통상정보연구
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• 제11권3호
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• pp.239-262
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• 2009

This study shed light on the status of Korean Kimchi industry in overseas markets and presented methods for promoting Kimchi industry of Gwangju Jeonnam metropolitan city and stimulating the export of Kimchi produced in Gwangju Jeonnam, a city that has come to the fore as the center of Kimchi industry, which aimed to explore the ways of ratcheting up competitiveness of Kimchi industry in the global market as Kimchi has become more likely to be globalized amid the recent "Korea Trend" boom and the growing consumption of fermented food. Therefore, methods for promoting Kimchi industry and stimulating the export of Kimchi should be explored to ensure the promotion of Kimchi industry and the stimulation of the export of Kimchi, ultimately restoring the status of Korea as the home of Kimchi, in consideration of the great spillover effect on the regional economy, through a series of measures such as the clusterization of Kimchi industry, expansion of cultural experience projects related to Kimchi for the globalization and the increased consumption of Kimchi, government support to increase Kimchi companies in size and achieve the modernization of Kimchi companies, introduction of Kimchi KS audit system and quality certification system, development of new product targeting global market and making Kimchi a high-end product, expansion of export, support of export market diversification, assurance of safety and price competitiveness of Kimchi, differentiated production and marketing strategy by means of technological research, and others.

• 농촌지도와개발
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• 제25권1호
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• pp.1-13
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• 2018

This study aims to identify factors affecting the acceptance intention of cultivating a new Italian ryegrass(IRG) variety using partial least square structural equation modeling(PLS-SEM) and find priority to maximize the acceptance intention of new IRG variety using importance-performance matrix analysis(IPMA). The data were collected on a seven-point Likert-type from 188 farm households located in Korea central region for two months. As a major result of PLS-SEM, expected effect significantly affected acceptance intention. The IPMA also showed expected effect should be considered as the most important factor to improve the acceptance intention. This study suggested the new technology distributors should scientifically prove and actively promote the effects such as increase in farm income, productivity improvement, labor saving and management efficiency caused by planting new IRG variety.

• 한국주거학회논문집
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• 제21권5호
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• pp.83-92
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• 2010

The advent of an aging society has raised the necessity for housing development to meet the growing demands of baby boomers expected to act as the main consumers in the future housing market. This study aims to identify the characteristics of apartment houses favored by baby boomers in their post-retirement plans. Based on a literature review and survey, the study is targeted at a certain baby boom generation residing in mid- sized and large-sized apartments with a floor space of more than 30 pyeong in Gangnam, Seoul. The study reveals that baby boomers favor an active post-retirement life where they can enjoy proper leisure without considerable change in daily routines, and for that reason they choose an apartment house well equipped with neighboring, convenient facilities for their post-retirement. Their housing size shows a downward tendency in response to changes in economic conditions and number of family members living together. Health-related factors such as a comfortable natural environment and greenery also play a key role in their residence selection. Their regional preference is divided into the downtown and suburbs, and thus it will be necessary to satisfy the needs of these two consumer groups in the future housing market. This study lays the foundation for offering basic materials for the development and marketing of apartment houses.

• 한국의상디자인학회지
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• 제18권1호
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• pp.105-120
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• 2016

The purpose of this study is to verify the effects of brand experience on Brand Loyalty according to Emotional Responses. For this study, data were collected through Google questionnaires site. The survey ran from March to May, 2015, the total of 329 respondents was used in analysis. The subject consisted of adults living in domestic region, and convenience sampling. For statistical analysis, AMOS were used to verify the study model. The major results of the research are as follows. First, as to the relation between brand experiences and affectional responses, all of experience dimensions positively affect affectional responses. Second, regarding the relation between brand experience and brand attitude, partially experience dimensions affect brand attitude. Third, affectional responses affect positively brand attachment. Forth, brand attitude affect positively brand attachment. Fifth, brand attachment positively affect attitudinal brand loyalty and behavioral brand loyalty. Finally, with regard to the relation between brand experiences and brand attitude, consumer need for uniqueness has partially moderating effects when behavior experience affect brand attitude.

• 한국IT서비스학회지
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• 제17권1호
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• pp.17-32
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• 2018

The city image is considered one of important symbolic and important factors in selecting the travel destination. Many cities are trying to be an attractive and popular city to tourists through the construction of a good brand image by utilizing their representative characteristics. This study measures the city brand image by applying a big data analytic method. In addition, the big data measurement results were rearranged and analyzed to identify further detailed city images by utilizing several previous interpretation methods. Our study has chosen Dubai since this city has the diverse images due to its regional as well as economic characteristics. In particular, nowadays Dubai has been recognized as one of the most important touristic places in the Middle East region for its modern and innovative images in spite of the limitations of location, weather, religion, and even political issues of neighbor countries. Founded on a big data analysis rather than a questionnaire-based survey, the presented interpretation methods are evaluated to improve the understanding of Dubai's diverse city images. In addition, based on the results of this research, it is expected to have a practical impact on establishing the effective marketing strategies to build and implement the valuable city brand image.

• 농촌계획
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• 제14권3호
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• pp.99-110
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• 2008

Tourist destination remodeling project is the tourist destination activation program to promote underdeveloped tourist destination that the Ministry of Culture and Sports has been implementing as a pilot program since 2005. Since previous tourist destination development programs focused on developing facilities, they could not quite cope with the changes in the tourism paradigm. Especially for caves, they could not escape from the simple sightseeing for the characteristics of the resource were fit to the caves. These results failed to meet tourist demands to experience and participate that the number of tourists is continuously decreasing. To cope with the circumstances, the government introduced a pilot program, a comprehensive tourist destination reorganization plan designed to comprehensively promote the tourism contents development (software) that can differentiate the region such as the tourism activation programs, tourist destination management and operation system reorganization (humanware) along with the repair of facilities (hardware project). This study emphasized the participation of residents who are the actual subject of management and operation of tourist facilities and programs in the course of establishing the master plan for remodeling for Gossi Cave that it can be used as the reference for establishing remodeling plan based on resident participation in the future.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2006년도 춘계학술발표대회 논문집
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• pp.179-182
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• 2006

Since the middle of 1990's, domestic apartment building suppliers have set up brand images to overcome the difficulties in financial situation after IMF foreign exchange crisis. The main trends in recent apartment buildings could be classified generally into several types, such as 'Ubiquitous Intelligent(standing for High-tech)', 'Walkable Community(community-friendly)', 'Eco-friendly', 'Ergonomic Humanity(Human Engineering)', 'e-easy Home through Internet(Digital Home)'. With those brand images, construction enterprises have been making inroads into local apartment markets, especially one of the region around Dae-gu. It is meaningful and worth researching and analyzing the local residents' preferences and tendencies to form marketing strategies of brand images. Here, this research and analysis is of pre-examination before getting down the study of this subject.

• 패션비즈니스
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• 제20권1호
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• pp.115-126
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• 2016

Today the Olympics are considered representative of a culture that symbolizes the country's image and cultural specificity, and important colors act as effective means of Olympics marketing. Each color is unique to the natural environment and cultural heritage is one of the languages of each country, region or community and it symbolizes. Hence, the purpose of this study was to examine the color and to view the color image displayed on Olympic uniforms based on the national color sensibility. After analyzing the color image of the Olympic athletes, including six kinds of uniforms and operational personnel, a cool casual/casual image is created more frequently, followed by a modern, gorgeous, dynamic, elegant/chic, dandy/classic image. The uniform color is consistent with the national image and the theme of the Pyeongchang Olympics is to enhance the country's competitiveness by widely promoting the national image of Korea around the world. Furthermore, it is necessary to provide the empirical basis for creating the 2018 Pyeongchang Winter Olympic uniforms.