• 한국콘텐츠학회논문지
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• 제14권3호
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• pp.352-360
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• 2014

본 연구는 소셜커머스와 온라인 쇼핑몰에 대한 소비자의 수용의도와 추천의도가 어떤 요인에 의해 영향을 받는지 살펴보고자 한다. 전자상거래 및 소셜커머스 분야의 선행연구를 토대로, 지각된 유용성, 지각된 용이성, 지각된 서비스품질, 지각된 위험 등의 4가지 요인을 외생변수로 도출하여 수용의도와 추천의도를 종속변수로 선정하고 연구목적을 달성하기 위하여 연구모형과 가설을 설정하였다. 연구결과를 요약하면 다음과 같다. 첫째, 지각된 유용성과 지각된 서비스품질은 소셜커머스와 온라인 쇼핑몰에서 모두 수용의도와 추천의도에 정(+)의 영향을 미치는 것으로 확인되었다. 둘째, 지각된 위험은 소셜커머스와 온라인 쇼핑몰에서 모두 수용의도와 추천의도에 부(-)의 영향을 미치는 것으로 검증되었다. 셋째, 지각된 용이성은 온라인 쇼핑몰에서 수용의도에 영향을 미치지 않은 것으로 나타나는 반면에 소셜커머스에서 수용의도에 정(+)의 영향을 미치는 것으로 확인되었다. 본 연구결과를 토대로 소셜커머스 분야의 실무운영자들에게 소셜커머스 운영에 필요한 다양한 시사점을 제시하였다.

• 한국컴퓨터정보학회논문지
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• 제21권5호
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• pp.149-160
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• 2016

The purpose of this paper is to examine the relationship between the social interactions on the social network and the purchase intention. And the trust propensity of a trustor, the ability of a trustee, and the sincerity of a trustee are selected as the antecedents of social interactions. This paper also examines the effect of type of product as a moderating variable. The result of this paper reveals that social interactions(in terms of closeness, familiarity, and interpersonal trust) have a positive(+) effect on the purchase intention. The more social interactions, the more trustors have intentions to purchase the recommended products by trustees. In addition, the study reveals that the trust propensity of a trustor and the ability of a trustee directly and indirectly influenced on the intention to purchase the recommended product. The findings also suggest that the trust propensity of a trustor and the ability of a trustee have an effect on the closeness, familiarity, and interpersonal trust resulting from social interactions.

• 한국산학기술학회논문지
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• 제19권12호
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• pp.118-127
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• 2018

본 연구의 목적은 폭발적 성장을 하고 있는 한국 수입 자동차 시장의 구매요인을 선행연구에서 규명된 명품소비요인을 통해 만족, 행동의도, 추천의도간의 관계를 파악하는 것이다. 연구결과를 요약하면 명품소비요인인 브랜드 품질, 유행, 자기과시, 매장분위기가 독립변수로 종속변수인 만족에 정(+)의 영향을 미치는 것으로 나타났고, 독립변수들은 행동의도에 정(+)의 영향을 미쳤다. 다만 매장분위기는 영향을 미치지 않는 것으로 나타났다. 만족은 행동의도에 강한 정(+)의 영향관계를 나타냈다. 또한 행동의도는 추천의도에 정(+)의 영향을 주는 것으로 나타나 연구가설은 채택 되었다. 연구결과를 해석하면 소비자들은 수입차 구매 시 심리적 요인에 상당한 영향을 받고, 재구매나 타인에게 추천할 때에도 소비자들은 심리적 요인을 중요하게 인식하는 것이다. 이번 연구의 이론적 시사점은 수입자동차 소비요인을 기존의 명풍소비요인을 이용해 실증분석한 것이다. 실무적 시사점은 수입차 실무자들에게 마케팅 전략의 근거를 제시한 것이다. 수입차 시장에서 품질과 서비스에 관한 연구는 많지만 심리적 선택요인에 관한 연구는 부족하기에 이번 연구결과가 이론적 실무적 가치를 가진다.

• Journal of Smart Tourism
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• 제2권4호
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• pp.35-43
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• 2022

Tourism businesses use chat services to provide immediate customer support and to help users navigate within a website, but there are more outcomes of this interaction that should be examined. The current study aimed to discover if the online travel chat service quality and information value of the online travel chat service lead to user satisfaction with the service and visit intention to a recommended destination by Korea Tourism Organization's 1330 Live Chat. The results indicate that information value (functional and innovation) and online travel chat service quality (reliability, assurance, and security) lead to satisfaction with the live chat service and visit intention to a recommended destination. The results can benefit practitioners who want to expand and improve their customer service interaction and recommendations, and to scholars who study the relationship between customer services in tourism recommendation and sales context.

• 한국웰니스학회지
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• 제6권3호
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• pp.13-21
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• 2011

The purpose of this study was to examine the potential predictors of leisure behavior intention using the theory of planned behavior(TPB). A convenience sample of 369 participants was obtained from university students in Korea and America. For the purposes of this study, potential predictors of leisure behavior intention were selected from the following categories: attitude, subject norm, perceived behavior control, group conformity and face saving. In order to better understand the dynamics of the TPB process that influenced leisure behavior intention, this study used structural equation modeling(SEM) to test the TPB model. According to the results, attitude, subject norm, and perceived behavior control influenced to leisure behavior intention of both Korean and American university students and face saving influenced to leisure behavior intention of Korean university students. However, group conformity did not influence to leisure behavior intention of either Korean and American university students. For future study, more specific and decomposed factors are recommended to understand leisure behavior intention in theoretical way.

• 동아시아식생활학회지
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• 제23권4호
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• pp.508-518
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• 2013

In this study, the influence of sub-factors of Big Five personality (extraversion, agreeableness, conscientiousness, neuroticism, openness to experience) to job satisfaction and turnover intention, and mediating effect of job satisfaction between Big Five personality and turnover intention were empirically analysed. Also the relationship between job satisfaction and turnover intention was investigated. The sample of this study were customer-contact employees of restaurant among Youngnam province. 243 questionnaires were used for the empirical analyses. According to the empirical analysis results, openness to experience and conscientiousness respectively had positive influences to job satisfaction and turnover intention. Also neuroticism gave negative influence to turnover intention. Another research finding of this study was that mediating effect of job satisfaction existed in the causal relationship of 'openness to experience' and conscientiousness to turnover intention. Managerial implications of the research findings are that restaurant managers are recommended to select employees of having much of conscientiousness and 'openness to experience', and to employ those of having much of agreeableness. In the field of restaurant industry, training is very important for employees to foster these personalities, because this industry does not have environment of hiring employees of having much of these personalities. Also training can be applied to employees of having high neuroticism for minimizing their turnover intention.

• 간호행정학회지
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• 제19권3호
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• pp.340-350
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• 2013

Purpose: This study was done to identify relationships among post-traumatic stress (PTS), job stress and turnover intention in emergency department (ED) nurses. Methods: Participants were 250 ED nurses who had worked for one month or longer in the ED one of three university hospitals or seven general hospitals in Daegu City or Gyeong Buk Province in Korea. Structured questionnaires were used to measure PTS, job stress, and turnover intention of participants. Data were analyzed using descriptive statistics, one-way ANOVA, path analysis, and stepwise multiple regression with the SPSS program. Results: There were significant relationships between PTS, job stress and turnover intention. PTS influenced turnover intention directly and was indirectly mediated by job stress. The experience of traumatic events influenced PTS, job stress, and turnover intention. Indirect experience of traumatic events in the ED was an important predictor, explaining 20.1% of PTS in high-risk post-traumatic participants. Conclusion: PTS can be an important factor for job stress and turnover intention. The direct and indirect experience of traumatic events can influence PTS, job stress, and turnover intention in ED nurses. Based on these results, strategies for managing PTS and relating job stress are recommended to reduce turnover intention in ED nurses.

• Asia Pacific Journal of Business Review
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• 제5권1호
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• pp.21-36
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• 2020

This paper examines the effect of the choice properties of food carving decoration lectures on the recommendation and revisiting intention. As the culinary industry grows, consumers seek not only the value of satiety through food but also the value of aesthetics. They perceived satisfaction from the taste and appearance of the food as well as the interior of the restaurant and the service. Food carving is an important means of fulfilling consumer satisfaction value which is ever-changing. This study attempts to analyze the relationship between the choice properties of food carving lectures and the course recommendation and revisiting intention. This study hypothesis was formulated and the survey was conducted on 125 respondents who had experienced food carving lectures. The reliability and validity of measurement items were verified through Cronbach's Alpha and factor analysis. As a result, all measurement items showed no abnormality. The results of the analyses are as follows. The education satisfaction, education commitment, and brand image, the choice properties of food carving decoration lecture, were found to have a positive effect on the recommendation intention. The results also showed that the education commitment and brand image of food carving decoration lectures were positively associated with revisiting intention. Lastly, the implications of these findings were suggested and for future research were discussed.

• 융합정보논문지
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• 제12권3호
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• pp.270-279
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• 2022

본 연구는 의료인 권장예방접종에 대한 간호대학생의 건강신념 요인을 검토하고, 예방접종 의도에 건강신념 요인이 미치는 영향을 파악하기 위해 시도되었다. 연구대상자는 간호대학생 260명이었고, 자료는 설문지를 통해 수집되었고, SPSS 23.0 프로그램의 t-test, ANOVA, 피어슨 상관계수 및 위계적 다중회귀를 사용하여 분석하였다. 간호대학생의 권장예방접종 의도에 영향을 미치는 요인에 대한 회귀모형은 유의하였고(F=13.35, p<.001), 주요 영향 변인은 행동의 계기, 자기효능감, 지각된 유익성, 학년 순으로 나타났으며, 모형의 설명력은 36.4% 이었다. 본 연구를 통해 임상실습 중 감염예방을 위한 예방접종의 효과를 강조하고 간호대학생 대상의 의료인 권장예방접종 의도를 향상시킬수 있는 프로그램을 개발하고 적용할 필요가 있음을 확인하였다.

• 성인간호학회지
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• 제28권5호
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• pp.585-594
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• 2016

Purpose: The purpose of this study was to develop and test a predictive model on the male nurses' turnover intention. Methods: This study utilized the model-testing design based on the Price's causal model of turnover. This study collected data from 306 male nurses on a national scale with structured questionnaires measuring job opportunity, kinship responsibility, positive emotion, work autonomy, role conflict, work satisfaction, organizational commitment, and turnover intention. The data were analyzed using SPSS/WIN 22.0 program and AMOS 20.0 program. Results: As the outcomes satisfied the recommended level, the hypothetical model appeared to fit the data. Twenty-seven of the 38 hypotheses selected for the hypothetical model were statistically significant. 54.2% of turnover intention was explained by job opportunity, kinship responsibility, positive emotion, work autonomy, role conflict, work satisfaction and organizational commitment. Conclusion: The hypothetical model of this study was confirmed to be adequate in explaining and predicting male nurses' turnover intention. Findings from this study can be used to design appropriate strategies to decrease the male nurse's turnover intention.