• The Journal of the Convergence on Culture Technology
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• v.8 no.4
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• pp.387-395
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• 2022

This study empirically studied the effect of the characteristics of consumer experience in a virtual store in the metaverse of a fashion brand on consumers' perceived utility and self-congruence for the medium. As a result of the analysis, all three factors (reality, ubiquity, anonymity) of the fashion brand metaverse virtual reality store experience had a significant positive effect on the perceived avatar consistency. On the other hand, realism and ubiquity had a significant positive effect on perceived fun, but the effect of anonymity on perceived fun was not significant. On the other hand, perceived avatar identity was found to have a significant positive effect on perceived consumer-brand self-congruence. Finally, it was found that the perceived fun in the metaverse fashion brand virtual reality store had a statistically significant positive effect on perceived consumer-brand self-congruence.

• The Journal of the Convergence on Culture Technology
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• v.9 no.4
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• pp.601-610
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• 2023

The study analyzed the effect of VMD components of virtual reality (VR) stores on the psychological effectiveness of technology acceptance. As a result of the analysis, among the VMD components of fashion virtual reality (VR) stores, experientiality, aesthetics, and suitability had a significant positive effect on perceived usefulness, perceived ease of use, and perceived enjoyment. There was no significant effect on perceived usefulness, perceived ease of use, or perceived enjoyment. The results of this study are significant in that they conducted an empirical study on the intention of use due to the VMD components of a fashion virtual reality (VR) store, which was rarely covered in previous studies on fashion virtual reality (VR) stores.

• The Journal of the Convergence on Culture Technology
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• v.9 no.5
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• pp.481-486
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• 2023

This study applied virtual reality to women health nursing practicum for nursing students and analyzed the educational effect on meta-cognition and critical thinking. The study design was a convergent mixed method using single-group pre-post test design and individual in-depth interviews. After applying the virtual reality program, the post-score (104.16±12.98) was statistically significantly higher than the pre-score (98.59±18.09) (t=1.85, p=.030). There was no statistically significant difference in critical thinking after the program, with the post-score of 101.66±7.18 and the pre-score of 99.18±15.13 (t=1.00, p=.108). Therefore, women health nursing practice education using virtual reality can help improve the meta-cognition of nursing students.

• The Journal of the Convergence on Culture Technology
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• v.10 no.6
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• pp.619-624
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• 2024

The fashion industry has been actively responding to the digital transformation, enhancing its competitiveness through the integration of digital technology. This study aims to uncover emerging trends in integrating Augmented Reality (AR) technology within digital marketing for the fashion industry. By examining literature on Digital transformation of the fashion Industry and AR technology employed in fashion marketing, the study aims to provide a comprehensive understanding of AR's impact on digital fashion industry. In-depth interviews with experts in digital media, visual design, jewelry design, 3D animation, clothing design, digital fashion reveal that AR technology can enhance the user experience in digital fashion industry from four key aspects: enhancing shopping convenience, introducing fun interactive experiences, enriching aesthetic experiences, and facilitating online socializing. Our findings suggest that Augmented Reality technology will not only enhance user experience but also offer valuable insights for guiding digital marketing strategies in the fashion industry. We also highlights the potential of AR technology to bridge the gap between physical and digital fashion, creating new avenues and horizon for innovation in fashion marketing.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.13 no.1
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• pp.41-47
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• 2013

A great number of people all over the world are using smart phones. Researchers develop innovative technology of App. It's make rapid progress now that the country's infrastructure is computerized, we expect IT Technological Convergence. In this paper, designs underground utilities management system based on mobile augmented reality technology, and architecture configuration, interface development. Proposal system minimizes overhead of smart devices belonging to engineer's representative using wireless personal area networks. Center Server technology manages transmitted data from engineer's representative, it monitors client data path. And it provies information processing capacity for event generation module. Such event has connotations of instability and uncertainty.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.14 no.2
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• pp.826-840
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• 2020

Vertigo is one of the most common complaints encountered by physicians and the patients are steadily increasing. These patients are exposed to the risk of secondary accidents such as falls due to vertigo. There are two ways to improve this symptom: medication and rehabilitation. Although temporary symptomatic improvement may be expected in patients treated with medication, vertigo may recur and medication can delay central compensation. In contrast vestibular rehabilitation exploits central mechanisms of neuroplasticity to increase postural stability and enhance visual-vestibular interactions in situations that generate conflicting sensory information. However, vestibular rehabilitation may be compromised by incorrect performance of exercises, and there is a need for active effort and interest from the patient during rehabilitation. To solve these problems, we decided to apply FOVE HMD for eye-tracking and Unity3D to create virtual reality. The proposed eye-tracking based algorithm calculates the concentration of users with eye tracking data and calculates the motion width of the patient with nystagmus, thus the severity of the patient according to the score can be determined. According to our experimental test against healty group and patients group, this result showed the meaningful data to use define the contents result.

• International journal of advanced smart convergence
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• v.7 no.2
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• pp.135-142
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• 2018

Virtual reality (VR) technology has been increasingly more frequently used day by day in industries, entertainment and performances due to the development of AR and MR technologies. Performance arts also actively utilize $360^{\circ}$ VR technology due to the free expression of stage settings and auditoriums. However, technologies for systems in which performers wear VR devices firsthand rather than being in the sandpoint of bystanders while audiences wear VR head mounted displays(HMDs) to see performance stages have been rarely studied yet. This study investigated the technical possibilities of possible methods of expression that will enable performers to appear on the stage wearing VR devices. Since VR can maximize the sense of immersion with its closed HMD structure unlike augmented reality (AR), VR was judged to be suitable for studies centered on the mental interactions in the inner side of humans. Among them, to implement shamanistic expression methods with the phantoms of the body and soul, a motion capture technology linked with VR display devices and real-time cameras was realized on the stage. In this process, the importance of body ownership experienced by the performers (participants), reactions when they lost it, and the mental phenomena of the desire to possess the subjects of gaze could be seen. In addition, high possibility of development of this technology hereafter could be expected because this technology includes the technical openness that enables the audience to appear on the stage firsthand to become performers.

• The Journal of the Convergence on Culture Technology
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• v.4 no.4
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• pp.309-316
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• 2018

In this study, we propose a 3D virtual reality based presentation training system to help implement the virtual presentation environment, such as the real world, to present it confidently in the real world. The proposed system provided a realistic and highly engaging presentation and interview environment by analyzing the speakers' voice and behavior in real time to be reflected in the audience of the virtual space. Using HMD and VR Controller that become 6DOF Tracking, the presenter can change the timing and interaction of the virtual space using Kinect, and the virtual space can be changed to various settings set by the user. The presenter will look at presentation files and scripts displayed in separate views within the virtual space to understand the content and master the presentation.

• Journal of Digital Convergence
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• v.19 no.2
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• pp.379-386
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• 2021

The tourism industry and AR act as important factors to diversify the tourism industry by combining them with one another. Currently, the advent of mobile smartphones and AR interactive is expected to play a major role in improving tourists' experiences and promoting tourism. AR's high entertainment characteristics, realism and strong interaction can be actively used as a major advantage in promoting tourism. This paper presents some appropriate examples of how AR interactive design is used in tourism marketing through various use cases where AR interactive design is used in tourism. Furthermore, a detailed analysis of the Magical Gulangyu verifies the descriptions listed in the text and presents the direction of future research.

• International Journal of Advanced Culture Technology
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• v.10 no.4
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• pp.518-528
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• 2022

Virtual Reality (VR) has been widely used in various applications to generate realistic virtual environments. A sense of immersion can be increased by providing additional stimuli such as tactile sensation to VR contents. However, it is still challenging to provide a realistic feel for the wind blowing over the whole body by smoothly controlling the airflow. To address this issue, we employ a household electric fan as a wind generating device to provide users with wind experience in VR environments. The wind generating device targets the whole body to mimic the wind we feel outside in our daily life. To do so, we present a low-cost method to smoothly control household fan speed using an Arduino microcontroller. Here, we use the Sinusoidal Pulse Width Modulation (SPWM) technique to generate the sinusoidal voltage required to drive the fan motor. Our experimental results show how Variable Voltage Variable Frequency (VVVF) is implemented at a low cost using our method for household fan speed control. The results can be applied to various VR applications to enhance the sense of immersion by providing users with realistic wind.