• 한국산업정보학회논문지
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• 제21권6호
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• pp.41-51
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• 2016

본 연구는 탐색적 연구로써 부동산 사이트의 차별화에 대한 전략적인 대안을 제시하기 위하여 부동산 정보포털사이트의 대표적인 두 유형인 포털사이트 내의 부동산 정보 사이트와 독립적 부동산 전문 사이트에 대한 선호도의 차이를 비교 분석하고자 하였다. 2개의 포털사이트의 부동산 사이트 (네이버부동산, 다음부동산)와 3개의 부동산 전문사이트 (부동산 114, 서울부동산광장, 매경부동산센터), 총 5개의 부동산 사이트를 총 60명의 참가실험자들을 대상으로 시행하였다. 본 연구의 결과는 아직도 대다수의 부동산 사이트 연구가 신뢰도에 관한 상황에서 본 연구는 부동산 정보 사이트 사업자에게 유용한 참고자료가 될 수 있는 부동산 정보 사이트 이용자의 선호도 조사에 초점을 맞추었다. 또한 독립적인 부동산 전문 사이트와 포털사이트 내의 부동산 정보 사이트와 비교 분석해 좀더 유용하면서 현실적인 연구라고 사료된다.

• Journal of Information Technology Applications and Management
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• 제13권4호
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• pp.41-56
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• 2006

The real estate portal has grown into a successful e-Business model that is combined on and off line. Although IT technologies have shown rapid growth, the real estate portals have failed to satisfy the expectations of the Internet users. Based on Michael Porter's competitive forces framework, this study proposes five competitive strategies for continuing growth of the real estate portals. First, to strengthen bargaining power against supplier, buyer and potential new entrants, the real estate portals need to construct a basic network that is cost efficient and maintains real estate goods and makes profits by collaborative deals. Second, strengthen brand value and endeavor to escape from dependency on the Internet portals. Third, develop services to consider changed circumstances and give a lot of sources to make profit to real estate agencies. Fourth, concentrate on marketing to draw in the Internet users and adapt strategies that have been successful in other fields. Finally, real estate fields can seek out ideas for developing new business models from other successful e-Business models and should benchmark them to reduce expenses to a minimum and increase benefits to a maximum.

• International journal of advanced smart convergence
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• 제11권1호
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• pp.19-27
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• 2022

Across the world, 'housing' comprises a significant portion of wealth and assets. For this reason, fluctuations in real estate prices are highly sensitive issues to individual households. In Korea, housing prices have steadily increased over the years, and thus many Koreans view the real estate market as an effective channel for their investments. However, if one purchases a real estate property for the purpose of investing, then there are several risks involved when prices begin to fluctuate. The purpose of this study is to design a real estate price 'return rate' prediction model to help mitigate the risks involved with real estate investments and promote reasonable real estate purchases. Various approaches are explored to develop a model capable of predicting real estate prices based on an understanding of the immovability of the real estate market. This study employs the LSTM method, which is based on artificial intelligence and deep learning, to predict real estate prices and validate the model. LSTM networks are based on recurrent neural networks (RNN) but add cell states (which act as a type of conveyer belt) to the hidden states. LSTM networks are able to obtain cell states and hidden states in a recursive manner. Data on the actual trading prices of apartments in autonomous districts between January 2006 and December 2019 are collected from the Actual Trading Price Disclosure System of the Ministry of Land, Infrastructure and Transport (MOLIT). Additionally, basic data on apartments and commercial buildings are collected from the Public Data Portal and Seoul Metropolitan Government's data portal. The collected actual trading price data are scaled to monthly average trading amounts, and each data entry is pre-processed according to address to produce 168 data entries. An LSTM model for return rate prediction is prepared based on a time series dataset where the training period is set as April 2015~August 2017 (29 months), the validation period is set as September 2017~September 2018 (13 months), and the test period is set as December 2018~December 2019 (13 months). The results of the return rate prediction study are as follows. First, the model achieved a prediction similarity level of almost 76%. After collecting time series data and preparing the final prediction model, it was confirmed that 76% of models could be achieved. All in all, the results demonstrate the reliability of the LSTM-based model for return rate prediction.

• International Journal of Advanced Culture Technology
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• 제10권1호
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• pp.274-283
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• 2022

Korea is facing a number difficulties arising from rising housing prices. As 'housing' takes the lion's share in personal assets, many difficulties are expected to arise from fluctuating housing prices. The purpose of this study is creating housing price prediction model to prevent such risks and induce reasonable real estate purchases. This study made many attempts for understanding real estate instability and creating appropriate housing price prediction model. This study predicted and validated housing prices by using the LSTM technique - a type of Artificial Intelligence deep learning technology. LSTM is a network in which cell state and hidden state are recursively calculated in a structure which added cell state, which is conveyor belt role, to the existing RNN's hidden state. The real sale prices of apartments in autonomous districts ranging from January 2006 to December 2019 were collected through the Ministry of Land, Infrastructure, and Transport's real sale price open system and basic apartment and commercial district information were collected through the Public Data Portal and the Seoul Metropolitan City Data. The collected real sale price data were scaled based on monthly average sale price and a total of 168 data were organized by preprocessing respective data based on address. In order to predict prices, the LSTM implementation process was conducted by setting training period as 29 months (April 2015 to August 2017), validation period as 13 months (September 2017 to September 2018), and test period as 13 months (December 2018 to December 2019) according to time series data set. As a result of this study for predicting 'prices', there have been the following results. Firstly, this study obtained 76 percent of prediction similarity. We tried to design a prediction model of real estate transaction price with the LSTM Model based on AI and Bigdata. The final prediction model was created by collecting time series data, which identified the fact that 76 percent model can be made. This validated that predicting rate of return through the LSTM method can gain reliability.

• 한국인터넷방송통신학회논문지
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• 제24권2호
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• pp.185-190
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• 2024

2022년 대한민국의 부동산 시장이 하락되는 모습을 볼 수 있다. 이에 따른 원인에는 코로나19와 러시아의 우크라이나 침공이 가장 큰 원인으로 꼽히고 있다. 이 둘의 문제로 경기 침체에 불을 지핌으로써 물가가 떨어지면서 그이후로 환율과 금리 등이 높아지는 문제가 발생하였다. 기존에 활발했던 부동산 시장이 앞서 말한 문제들 때문에 실거래수가 줄어들어 높은 이자로 인해서 부동산 시장이 하락하는 모습을 볼 수 있다. 공공데이터 포털, KOSIS와 서울특별시에서 제공하는 데이터를 Logstash로 수집해서 Elasticsearch로 전달해 Kibana에서 제공하는 대시보드 기능을 이용해 인플레이션, 환율, 대출금리를 시각화로 나타내 원인들을 분석하고 결과를 도출했다. 그리고 서울특별시에서 가장 실거래수가 많은 노원구, 가장 적은 종로구의 특정 아파트 3개를 골라 매 월마다 변하는 실거래가를 Data Table로 나타냈다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제12권8호
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• pp.3966-3991
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• 2018

Due to the lack of visualization services and organic combinations between public and private buildings data, the usability of the basic map has remained low. To address this issue, this paper reports on a solution that organically combines public and private data while providing visualization services to general users. For this purpose, factors that can affect building prices first were examined in order to define the related data attributes. To extract the relevant data attributes, this paper presents a method of acquiring public information data and real estate-related information, as provided by private real estate portal sites. The paper also proposes a pretreatment process required for intelligent machine learning. This report goes on to suggest an intelligent machine learning algorithm that predicts buildings' value pricing and future value by using big data regarding buildings' spatial information, as acquired from a database containing building value attributes. The algorithm's availability was tested by establishing a prototype targeting pilot areas, including Suwon, Anyang, and Gunpo in South Korea. Finally, a prototype visualization solution was developed in order to allow general users to effectively use buildings' value ranking and value pricing, as predicted by intelligent machine learning.

• 한국지역지리학회지
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• 제22권1호
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• pp.102-119
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• 2016

본 연구는 영국 런던지역의 한인 이주민 사례를 통해, 한인 이주민의 정착과정에서 한인네트워크 역할을 살펴보고, 한인네트워크의 활성화 방안을 모색하는 것을 목적으로 한다. 분석결과를 요약하면 다음과 같다. 첫째로, 영국으로의 최초 이주과정에서 대다수의 응답자들은 한인네트워크를 활용한 것으로 나타난다. 둘째로, 한인네트워크의 역할과 관련하여 응답자들은 종교활동, 쇼핑활동, 교육활동 분야에서 많이 활용하는 것으로 나타난다. 셋째로, 대다수의 응답자들은 한인네트워크의 활성화 필요성을 인지하고 있으며, 한인네트워크의 활성화 방안으로는 한국정부의 지원방안들에 대한 선호도가 높게 나타난다. 넷째로, 한인네트워크의 활성화 방안으로, 한인네트워크의 성숙단계에 따른 차별화되고 종합적인 한인네트워크의 활성화 모형을 제시하였다.

• 유통과학연구
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• 제21권8호
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• pp.83-96
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• 2023

Purpose: This study examined the relationship between the factors (Credibility, Usability) and user Innovativeness of the ChatGPT on TRA (Theory of Reasoned Action; Subjective Norm, Attitude) and Switching Intention. TRA and Innovation Diffusion Theory (IDT) were used. Research design, data and methodology: From April 26 to 27, 2023, an online panel survey agency was commissioned to conduct a survey of GhatGPT users in their 20s and 40s in Korea, and a total of 210 people were used for the final analysis. Verification of the research model was performed using SPSS and AMOS. Results: First, ChatGPT factors (Credibility, Usability) were found to have positive effects on TRA (Subjective Norm, Attitude). Second, ChatGPT user Innovativeness was found to have a positive effect on TRA (Subjective Norm, Attitude). Third, ChatGPT users' TRA (Subjective Norm, Attitude) were found to have positive effects on Switching Intention. Conclusions: These results mean that the superior Usability and Credibility of ChatGPT and the Innovativeness of users have a significant effect on the Switching Intention from existing Portal Service (Naver, Google, Daum, etc.) to ChatGPT. Generative AI such as ChatGPT should strive to develop various services such as improving the convenience of functions so that innovative users can use them easily and conveniently in order to provide services that meet expectations.

• 한국건축시공학회:학술대회논문집
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• 한국건축시공학회 2022년도 가을 학술논문 발표대회
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• pp.219-220
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• 2022

In order to meet the trend, construction public data are already disclosing not only data generated at the construction site but also various data ranging from inspection reports and public construction contracts through multiple portals. However, unlike the excellence of the open performance evaluated by the number of data, it is difficult to evaluate the specific level of disclosure because there is no case of analyzing the quality, ease of use, and possibility of further opening of the public construction data set. On the other hand, performance measurement is already performed using an internationally agreed evaluation method in different fields such as real estate, population, and environment. So it is essential to analyze the current status of public data openings in the construction field and to derive improvement tasks. Therefore, this study conducted a survey of researchers with the highest system utilization targeting representative public data open systems in the construction field, such as E-AIS(세움터) and KISCON. To ensure fairness and increase comparability, the questionnaire was composed using evaluation items on implementing public data conducted annually by the World Wide Web Foundation, an international non-profit organization. With these responses, we investigated the status of public data disclosure and opinions on data quality and derived tasks to improve public data disclosure in construction through the analysis of the results.

• 지적과 국토정보
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• 제49권2호
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• pp.93-107
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• 2019

공공데이터포털에서는 공공기관이 보유한 데이터를 취합하여 관련 법에 따라 개방과 공유하고 있는데 최근 4차 산업혁명의 활성화와 함께 우리 사회의 모든 분야에서 고품질 데이터를 요구하고 있으나 산업계에서 요구하는 수준에는 데이터는 양과 질에 있어 미치지 못하여 크게 활용되지 못하고 있다. 현실세계에서 수집된 수많은 데이터는 사이버물리공간 상에 구현하여 현실에서의 문제를 시뮬레이션함으로써 각종 사회 현안에 대한 대안을 찾을 수 있으나 현재 공공데이터는 공간정보화되어 있지 않고 제공방식에 있어서도 단순하게 범주별로 나열식으로 제공되고 있어 한계가 있다. 위치지능화는 기존 데이터를 공간상에 표현할 수 있게 하여 융복합을 통해 새로운 가치 창출이 가능케하는 기술이다. 본 연구에서는 공공데이터의 위치지능화 방안을 제시하기 위해 공공데이터 포털을 대상으로 데이터별 위치정보 보유현황을 조사하였고, 그 결과 조사 대상 데이터의 약 60%가 위치정보를 보유하고 있었으며 대표적인 유형은 주소인 것으로 나타났다. 이에 주소를 기준으로 한 공공데이터 위치지능화 방안과 활용방안을 제시함으로써 공공데이터가 미래 사회 데이터 기반 산업 창출과 정책 수립시 제역할을 할 수 있는 방안을 제시하고자 하였다.