• 복식
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• 제52권4호
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• pp.141-154
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• 2002

The purpose of this study was to define 'sponsorship' as a kind of advertising tool, and to describe its effects on consumer brand attitude and actual purchase behavior. From previous research results, clothing sponsorship was defined as 'indirect advertisement', which has common ad traits as well as the uncommon ad traits, such as indirectness, emotional affinity, and symbolism. Results from empirical research using 1,227 data collected in Seoul and Kyounggi Areas were as follows ; (1) Television drama clothing sponsorship was proved to have effects on brand image, emotional & rational brand attitudes, decision making process, and actual purchase behavior. (2) Each of drama clothing sponsorship factors, such as 'drama', 'role', and 'actress', had different effects on brand memory and attitudes. (3) Consumer decision making process initiated by drama clothing sponsorship followed two different processes, which were called 'rational' and 'heuristic'. The rational process followed every steps of EKB model, which explained consumer's rational shopping, but heuristic model was closer to emotional and impulsive shopping.

• 헤리티지:역사와 과학
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• 제52권2호
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• pp.106-121
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• 2019

사회의 지속가능한 발전은 최근 들어 모든 분야에서 중심 화두가 되어 왔으며, 문화유산 분야에서도 개념과 원칙에 대한 관심과 연구가 증가하고 있다. 본고에서는 문화유산 분야에 있어서 지속가능성의 개념을 지속가능한 발전에 대한 개념의 맥락에서 정의하고, 지속가능한 발전에 있어서 문화유산의 역할을 서술하고자 한다. 그리고 이를 실현하기 위한 원칙으로 가치 중심의 보존관리, 합리적 판단, 공동체의 참여 등의 보존 관리의 원칙을 제시하고자 한다. 이와 함께 실제 사례를 통해 그러한 역할과 원칙이 어떻게 적용되어야 하는지 살펴보고자 한다. 먼저 브룬트란트 보고서에서 제시한 지속가능성의 개념에 맞추어 문화유산의 지속가능성 개념을 제시하고, 문화유산을 자원으로 인식하는 관점에서 지속가능성의 대상에 문화유산이 중요한 자원중의 하나라는 관점에서 그 역할을 제시할 것이다. 다음으로 지속가능한 발전의 목표를 달성하기 위한 첫 번째 원칙으로 가치중심의 보존관리를 제시하고자 한다. 문화유산을 지속시키기 위한 보존과 관리 행위는 가치를 파악하고 가치를 유지하며 가치를 확산시키는 순환 과정이므로, 이를 위한 모든 절차에 있어서 가치가 판단 기준이 되어야 함을 강조하고자 한다. 두 번째 원칙으로 가치 중심의 보존관리를 위한 행위 원칙으로 합리적 판단을 제시하고자 한다. 문화유산과 연관된 모든 행위는 그 행위가 문화유산의 가치에 미치는 영향관계를 체계적으로 분석하고 부정적인 영향을 최소화하는 합리적인 의사 결정에 의하여 실행되어야 하므로, 그것을 담보하기 위한 제도적 장치 마련이 필수적이다. 마지막으로 가치중심의 보존관리와 합리적 판단을 위한 필수요소로 공동체의 참여를 세 번째 원칙으로 제시하고자 한다. 공적 대상인 문화유산에 대한 의사 결정이 특정 개인이나 단체가 아닌 국민의 합의에 의하여 이루어져야 지속가능성이 보장될 수 있다는 관점에서 공동체의 참여는 필수적이다. 마지막으로 국내 사례를 중심으로 지속가능성의 원칙이 어떻게 적용되어야 하는지 살펴보고, 가치 중심의 합리적 판단을 위한 개선 사항에 대해 제안하고자 한다.

• 한국구조물진단유지관리공학회 논문집
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• 제12권4호
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• pp.187-194
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• 2008

도로교량의 경우 급속한 도시화로 인해 증가한 교통량을 처리하기 위해 교량확폭과 신설교량의 추가 건설 등의 방법이 사용되고 있다. 하지만 현재 국내에서는 확폭 또는 신설 교량의 추가건설의 타당성을 판단하기 위한 합리적인 절차나 기준이 마련되어 있지 않다. 또한 교량 확폭 공사 시에는 일반적인 교량신설 공사에 비해 불확실성을 내포한 사건들이 추가적으로 존재한다. 이에 본 논문에서는 의사결정수 방법을 이용해 교량확장에 따라 발생 가능한 사건의 기대 위험비용을 체계적으로 고려할 수 있는 개선된 형태의 생애주기비용 분석 모델을 제안하였다.

• 공학교육연구
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• 제23권6호
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• pp.27-32
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• 2020

The aim of this paper is to explore various ways to utilize critical thinking in engineering education. To this end, this paper, in the light of the relationship between critical thinking and the program learning performance of ABEEK, reviews engineering design education, engineering ethics education, and engineering communication education, which are major areas where critical thinking can be utilized in engineering education. As a result, it was confirmed that critical thinking skills, especially the elements and criteria of critical thinking, can contribute to the creative problem-solving process in engineering design education, the rational decision-making process in engineering ethics education, and the effective communication process in engineering communication education.

• 반도체디스플레이기술학회지
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• 제20권2호
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• pp.6-13
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• 2021

Cases and studies on the selection method of CTQ are relatively active, but there are few cases or studies on the selection method of CTP which is important in the device industry. In fact, many companies simply select and manage CTP from the point of contact based on their experience and intuition. The purpose of this study is to present an evaluation model and a mathematical decision model for rational and systematic CTP selection to improve the process quality of semiconductor equipment lines. In the evaluation model, AHP (Analytic Hierarchy Process) analysis technique was applied to show objective and quantitative figures, and Fuzzy decision-making model was used to solve the ambiguity and uncertainty in the decision-making process. Decision Value (DV) was presented. The subjects were 22 process factors managed in the Plating Process that the representative equipment line can do. As a result, the evaluation model proposed in this study can support more efficient and effective decision-making for process quality improvement by more objectively measuring the problem of subjective CTP selection in manufacturing sites.

• 융합보안논문지
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• 제20권4호
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• pp.3-12
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• 2020

국방 무기체계 연구개발 과정에서 관련 규정이나 지침에 명시되지 않았지만, 연구개발 주관기관 내부적으로도 합리적인 대안 선택의 문제가 많이 발생한다. 대안 선택에 있어서 합리적인 과정이 적용되지 않으면 사업진행에 차질을 초래할 수 있으며, 이로 인해 사업기간 연장이나 추가 자원이 투입되는 상황도 발생된다. 특히 국내 미사일 연구개발 시 시험평가를 위한 많은 의사결정 과제들이 도출되며, 대표적인 것 중의 하나가 시험장 선정의 문제이다. 대안이 되는 시험장의 우선순위만 판단해야 한다면 델파이 기법(Delphi Method)이나 분석적계층과정(Analytic Hirarchy Process)을 활용할 수 있지만, 비용의 투입요소가 고려된다면 자료포락분석(Data Envelopment Analysis) 더 적합하다. 본 연구에서는 미사일 시험 시 발생되는 다양한 의사결정의 문제들을 염출해 보고, 이를 합리적으로 해결할 수 있는 의사결정의 방법이 제시된다. 제시된 의사결정의 프레임워크(Framework)는 국외 시험장을 선정하는 문제와 연관하여 모의 사례연구(Simulated Case Study)로 적용 과정이 연구된다.

• 한국의류학회지
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• 제33권10호
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• pp.1601-1610
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• 2009

Unplanned purchase is an unexpected buying behavior affected by product or marketing stimuli. Unplanned purchase does not follow the order of the rational decision making process. Through an in-depth interview, this study classified the types of unplanned purchase of clothing and examined the decision-making processes. The results (according to the need recognition level of consumers prior to stimuli) show three types of unplanned purchase of clothing products that are classified as: the need-manifesting type, the need-embodying type, and the need-reminding type. In addition, each type is reclassified into the high-cognition type and the low-cognition type according to the cognitive effort level of consumers during the purchase decision-making process. The need-manifesting type recognized a buying need after exposure to stimuli and then engaged in unplanned purchases. The need-embodying type recognized a problem, but the purchase intention was not concrete. The need-reminding type recognized a desire to buy clothing products, but temporarily forgot it, and then later remembered the problem recognition from the past after experiencing the stimuli.

• 교육시설
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• 제8권2호
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• pp.5-12
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• 2001

As the exiting school facilities become old and unfit for new curriculum, the systematical remodelling process based on its educational and physical functions is required. due to the inadequate maintenance and repairing practices, unnecessary costs are expended. Therefore, this study aims to establish a remodelling decision-making model for improving the educational environment of the existing school facilities. According to the budget system, it proposes the concept of remodelling that includes the activities of extension, reconstruction, repair and improvement. This study classifies the performance evaluation for school facilities as that of safety, durability and educational function, and articulates the assessment standards, methods and elements. In the end, it suggests a rational model for remodelling decision-making that can provide efficient and comprehensive remodelling process, economic and sustainable school development.

• 산업경영시스템학회지
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• 제46권3호
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• pp.109-122
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• 2023

As platforms become primary decision making tools, platforms for decision have been introduced to improve quality of decision results. Because, decision platforms applied augmented decision-making process which uses experiences and feedback of users. This process creates a variety of alternatives tailored for users' abilities and characteristics. However, platform users choose alternatives before considering significant quality factors based on securing decision quality. In real world, platform managers use an algorithm that distorts appropriate alternatives for their commercial benefits. For improving quality of decision-making, preceding researches approach trying to increase rational decision -making ability based on experiences and feedback. In order to overcome bounded rationality, users interact with the machine to approach the optional situation. Differentiated from previous studies, our study focused more on characteristics of users while they use decision platforms. This study investigated the impact of quality factors on decision-making using platforms, the dimensions of systematic factors and user characteristics. Systematic factors such as platform reliability, data quality, and user characteristics such as user abilities and biases were selected, and measuring variables which trust, satisfaction, and loyalty of decision platforms were selected. Based on these quality factors, a structural equation research model was created. A survey was conducted with 391 participants using a 7-point Likert scale. The hypothesis that quality factors affect trust was proved to be valid through path analysis of the structural equation model. The key findings indicate that platform reliability, data quality, user abilities, and biases affect the trust, satisfaction and loyalty. Among the quality factors, group bias of users affects significantly trust of decision platforms. We suggest that quality factors of decision platform consist of experience-based and feedback-based decision-making with the platform's network effect. Through this study, the theories of decision-making are empirically tested and the academic scope of platform-based decision-making has been further developed.

• 한국항만학회지
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• 제7권1호
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• pp.5-12
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• 1993

In complex decision making such as ill-defined system, one of the main problem is how to treat ambiguous aspect of the decision making. According to the complexity and ambiguity of the objective systems, many types of evaluation attributes are necessary for the rational decision and the relationship among the attributes become complex and fuzzy. Fuzzy integral is very effective to evalute the complex system with interaction between attributes but how to save the evaluation efforts in the decision making process of grading the membership of the objects or alternative is the problem to be tackled. Because the more object there are to evaluate, the number of decisions to made increase exponentially. Therefore, this paper aimes to propose a new evaluation algorithm based on fuzzy integral which can save the evaluator's efforts in decision making process. The proposed algorithm is constructed as follows : First, compose the fuzzy measure by introducing AHP(Analytical Hierachy Process) & mutual interaction coefficient. Second, generate fuzzy measure value of monotone family set for calculating the fuzzy integral. The effectiveness of the proposed algorithm is investigated through the example and sensitivity of interaction coefficient is illustrated.