• 제목/요약/키워드: Raising Awareness

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민간비영리 조직을 통한 보건의료 R&D 방향 설정 (Establishing the Direction of Healthcare R&D through Private Nonprofit Organizations)

  • 이병희;비케이 안;유기봉;김태현;김봉신;박현춘;이예진;노진원;이승훈
    • 한국병원경영학회지
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    • 제22권3호
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    • pp.74-87
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    • 2017
  • Purposes: The purpose is to establish the direction of healthcare R&D through private nonprofit organization. Methodology: The data is divided into two groups: 12 physicians and pharmacists, and 16 persons including professors related to university donation, non-profit foundation executives. Each group was subjected to two Delphi surveys. To analyze the validity of the opinion, the content validity ratio and the consensus of experts were verified. Findings: Funding should be invested in 'development research' and 'application research'. The factors that hinder the donation culture are 'donation prevention system such as tax imposition system and rebate double penalty system', 'insufficient motivation of fund raising person', and 'lack of fund specializing specialist'. The fund raising strategy should be centered on a small number of large donors or a balance between large and small donors. The fund raising target should be effective to raise funds for corporate and individual donors. It is necessary to clarify the purpose of the social problem to be solved by the campaign strategy for promoting donation, to announce the validity of the trust and transparency of the institution, and to emphasize the social investment by the private sector. Practical Implications: It is necessary to present directions through private nonprofit organizations for the future development of healthcare R&D. The legal and institutional deficiencies of the domestic nonprofit organization fundraising infrastructure should be improved. In order to create a social investment climate, it is necessary to improve the awareness of donations and develop various donation programs for the private sector.

다문화 가정 청소년의 타인인식이 심리사회적 적응에 미치는 영향 : 자기조절 능력의 매개효과 (The Influence of Other-awareness in Multicultural Adolescents upon Psychosocial Adjustment : The Mediating Effects of Self-regulation)

  • 이화명;김영미
    • 한국콘텐츠학회논문지
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    • 제21권12호
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    • pp.595-606
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    • 2021
  • 본 연구는 다문화가정 청소년의 타인인식이 심리사회적 적응에 미치는 영향을 살펴보고, 이 관계에서 자기조절능력의 매개효과를 알아보고자 하였다. 이러한 연구목적을 달성하기 위해 부산시의 다문화 가정 중학교 청소년 127명을 대상으로 설문조사를 실시하였다. 그 결과, 다문화가정 청소년의 타인인식은 자기조절능력과 심리사회적 적응에 부(-)의 영향을 미쳤으며, 자기조절능력은 심리사회적적응에 정(+)의 영향을 미치는 것으로 나타났다. 또한 다문화청소년의 타인인식과 심리사회적적응의 관계에서 자기조절능력의 매개효과를 검증한 결과, 자기조절능력은 부분매개 효과가 있는 것으로 나타났다. 이러한 결과를 볼 때, 다문화 가정 청소년의 심리사회적 적응 향상을 위해서는 자기조절능력에 대한 다양한 프로그램들이 개발되어야 하며, 다문화가정에 대한 긍정적인 인식 제고를 위한 학교 및 지역사회의 제도적인 지원이 뒷받침 되어야 한다.

부정적 소구 광고의 효과 -사회문제를 주제로 한 잡지 의류광고를 중심으로- (The effectiveness of Advertising with Negrative Appeal -concentrating on magazine apparel ads taking social problems as their themes-)

  • 변상은;김인숙
    • 한국의류학회지
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    • 제23권7호
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    • pp.953-964
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    • 1999
  • The purpose of this study was to analyze the effectiveness of negative appeal ads taking social problems as their themes. Two social problem ad themes concerning abortion and drug addiction were selected as stimulus. Questionnaires consisted of questions about affective response cognitive evaluation consumer's characteristics(sex, clothing involvement social problem involvement) and the ad and brand attitudes They were distributed to 200 high school students in Seoul. Results were : 1 The affective response consisted of 4 dimensions(negative inactivating activating positive) and the cognitive evaluation had 3 dimensions(utility·persuasive power creativity awareness) 2. Creativity and awareness dimensions and the ad attitude had positive influence on the brand attitude for the abortion theme ad,. Creativity dimension and consumer's clothing involvement had positive influence on the brand attitude for the drug addiction theme ad . Especially the affective response had no significant influence on the brand attitude. This result suggests that in case of negative appeal ads the affective response does not necessarily degrade the brand attitude while positive cognitive evaluation on creativity and awareness of the could influence the brand attitude favorably through raising attention to the brand resulting in high effectiveness of the ad.

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Development of a Breast Cancer Awareness Scale for Thai Women: Moving towards a Validated Measure

  • Rakkapao, Nitchamon;Promthet, Supannee;Moore, Malcolm A;Hurst, Cameron P
    • Asian Pacific Journal of Cancer Prevention
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    • 제17권2호
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    • pp.851-856
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    • 2016
  • Background: Breast cancer is a major health problem among women around the world. Recent developments in screening and treatment have greatly improved the prognosis of patients with breast cancer in developed countries. However, in developing countries breast cancer mortality remains high.Breast cancer awareness is a first and important step in reducing breast cancer mortality. The development of a validated instrument to measure breast cancer awareness is crucial for the understanding and implementation of suitable health education programs to facilitate early deletion and minimize mortality. Objective: The objective of this study was to develop an instrument for the assessment of breast cancer awareness in Thai women. Materials and Methods: This methodological study was conducted in two stages: (1) literature searches and semi-structured interviews were conducted to generate items of the breast cancer awareness scale (B-CAS) which were subsequently examined for content and face validity, and (2) an exploration of the factor structure of the resulting instrument and an examination of its reliability. Data were collected using a self-administered questionnaire in Thai women aged 20-64 in August, 2015. Results: A total of 219 women (response rate 97.4 %) participated in this validation study. The B-CAS contains five domains with 53 items on breast cancer awareness: 1) knowledge of risk factors, 2) knowledge of signs and symptoms, 3) attitude to breast cancer prevention, 4) barriers of breast screening, and 5) health behavior related to breast cancer awareness. Items with a content validity index < 0.80 were excluded, and factor structure for the remaining items reflected the hypothesized five factor model. The scales based on all retained items was shown to have strongly internal consistency reliability (Cronbach's ${\alpha}=0.86$). Conclusions: The B-CAS provides good psychometric properties to assess breast cancer awareness in women. It can be used to examine breast cancer awareness in Thai women and it could lead to the development and evaluation of suitable educational interventions for raising breast cancer awareness. Future research should focus on further validating the B-CAS including an assessment of construct and criterion-based validity.

종합병원 의료종사자의 병원감염관리 인지도 및 실천도 연구 (A Study on the Awareness and Practice of Hospital Infection Control among Medical Workers in General Hospitals)

  • 강연희;구재흥
    • 한국방사선학회논문지
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    • 제15권3호
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    • pp.361-370
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    • 2021
  • 본 연구는 부산 시내에 있는 종합병원에 근무하는 종사자들을 대상으로 병원감염관리에 대한 인지도 및 실천도에 대해 파악하여 병원감염관리 방안 및 교육 등에 대한 기초자료를 제공하고자 설문조사를 실시하고 이를 분석하였다. 일반적인 변수의 차이를 보기 위한 t-test 및 일원분산분석(one way ANOVA)을 실시한 결과 대체적으로 개인 위생관리에 대한 인지도와 실천도가 낮게 나타났고, 장비 위생관리의 인지도와 실천도는 높게 나타났다. 남성의 개인위생관리를 제외한 전 영역에서 인지도가 실천도보다 높게 나타나 병염감염관리의 인지도에 비해 실천도는 부족하다는 것을 확인하였다. Pearson 상관분석을 통한 결과로는 감염관리에 관한 인지도가 높은 사람이 실천도도 높은 결과를 나타내 병원 종사자들의 감염관리에 대한 인지도를 높이는 것이 병원감염예방에 효과적인 것으로 생각되었다. 따라서 병원감염관리에 대하여 지속적인 교육으로 종사자들의 감염관리에 대한 인지도를 상승시키고, 이를 실천하기 위한 병원 종사자들의 노력도 필요한 것으로 사료된다.

단계별 캐릭터 육성을 결합한 모바일 스도쿠 게임 개발 (An Implementation of a Mobile Sudoku Game with a Step-by-Step Character Raising)

  • 유리아;유수완;조인경;송혜주;박영호
    • 디지털콘텐츠학회 논문지
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    • 제10권1호
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    • pp.27-35
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    • 2009
  • 최근 모바일 디바이스의 발전과 초고속 무선 인터넷 기술의 확장에 따라 모바일 게임시장은 점차 사용자들의 많은 관심 대상이 되어 가고 있다. 본 논문에서는 두뇌를 단련시켜 주는 모바일 기반의 스도쿠 게임을 제안한다. 제안하는 게임은 사용자가 캐릭터를 육성하여 레벨을 높여 가는 사용자 중심의 게임 형식으로 사용자의 성취감을 고양시키고, 수에 대한 친밀도를 높여 지능향상에 도움을 줄 수 있다. 또한 기존의 스도쿠 게임보다 난이도를 낮추고 다양한 이벤트 요소를 추가하여 게임에 대한 몰입성을 높이고 흥미를 유발시킬 수 있다. 본 논문에서는 제안하는 스도쿠 게임을 모바일 디바이스에서 개발하고, 구현한 결과를 보인다.

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미혼남녀의 결혼관과 출산 및 자녀관에 따른 출산정책 선호도 분석 (A Primary Study on Preference of Fertility Policies Based on Perspectives of the Marriage and Having a Child)

  • 장진경
    • 대한가정학회지
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    • 제43권11호
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    • pp.165-183
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    • 2005
  • Total fertility rate in South Korea is the lowest in the world. A fertility rate below replacement fertility level will result in serious social problems in the long term. Therefore, it is worthwhile to study a general understanding about the low fertility rate phenomenon and to investigate the effectiveness of fertility policies in order to ameliorate the resulting social problems due to the low fertility rate. This research was a descriptive examination into the low fertility rate phenomenon and an investigation of the needs for fertility potties and their effectiveness. The study subjects were consisted of 769 unmarried people aged from 18 to 40 years old. Data were collected from June to August 2004 and were analyzed by frequencies, mean, and standard deviation. The following results were revealed. First, unmarried people in general had positive perspectives about getting marriaged, giving birth, and being a parent. In addition, the primary cause of low fertility rate was economical difficulties for raising a child. Third, unmarried people thought that the low fertility rate phenomenon resoled in both positive and negative changes in a society. Fourth, policies for economical supports for raising children, establishing social atmosphere for gender equality, and trustful public educational systems were the political alternatives that people really wanted for having a child in the future. Effective alternatives for policies and strategies to address the low fertility rate problems are suggested in the discussion section.

A study on analysis of 7-Eleven's competition structure and competitiveness using Porter's 5 Force model

  • Kwang-Keun LEE
    • International Journal of Advanced Culture Technology
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    • 제12권1호
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    • pp.202-208
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    • 2024
  • Objective: The purpose of this study is to examine the competitive environment of 7-Eleven using Porter's 5 Force model to analyze the specific competitiveness of 7-Eleven that has maintained continuous growth as a competitive company. Methods: This study is a case study of 7-Eleven. Results: As a result of the analysis, 7-Eleven has reinforced its competitiveness with existing competitors by raising entry barriers by expanding domestic stores and developing overseas convenience store business, focusing on North America, based on economy of scale. In addition, 7-Eleven seeks to differentiate itself from other convenience stores by developing a "private brand" and strengthens its bargaining power with suppliers through the development of new products by gathering information and know-how of experts in product development based on customer needs. The bargaining power with customers has been strengthened by building loyalty and trust in the brand by allowing consumers to purchase the same products at the same price no matter which store they visit. As a threat to potential competitors, 7-Eleven has secured a competition advantage by raising the barrier to entry by concentrating stores in specific areas through a dominant franchise development strategy and increasing awareness of 7-Eleven among consumers. In the case of threats from substitute products, it was confirmed that 7-Eleven has overcome the threat from substitute products by opening 24 hours a day and providing various services such as ATMs and copiers.

융복합 시대에 일부 보건계열 전공 학생들의 의료용 인공지능에 대한 기대도 (The Expectation of Medical Artificial Intelligence of Students Majoring in Health in Convergence Era)

  • 문자영;심선주
    • 한국융합학회논문지
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    • 제9권9호
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    • pp.97-104
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    • 2018
  • 본 연구는 보건계열 전공 학생들의 의료용 인공지능에 대한 기대도를 조사하여 의료용 인공지능의 보건의료영역에서의 전반적 활용을 위한 기초자료로 이용하고자 충청남도 천안시에 소재한 일개 대학교 보건계열 전공 대학생들 500명을 대상으로 인공지능에 대한 인지도와 의료용 인공지능에 대한 신뢰도 및 활용에 대한 기대도를 조사하였다. 의료용 인공지능에 대한 인지도는 대상자의 18.6%가 높다고 응답하였고, 의료용 인공지능에 대해 신뢰도는 대상자의 24.8%가 높다고 응답하였으며 의료용 인공지능의 활용에 대한 찬성은 대상자의 38%가 그렇다고 응답하였다. 또한, 인공지능에 대한 인지도와 신뢰도가 높을수록 인공지능의 보건의료 활용에 대한 기대도도 높게 조사되었다. 이상의 결과로 볼 때 전공과정에서의 의료용 인공지능에 대한 교육은 인공지능에 대한 인지도와 신뢰도 및 기대도를 제고시켜 의료용 인공지능을 활용하는 효율적인 보건의료 환경 조성에 초석이 될 것으로 사료된다.