• Journal of Intelligence and Information Systems
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• v.23 no.4
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• pp.1-31
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• 2017

Modern businesses are adopting new technologies to serve their markets better as well as to improve efficiency and productivity. The advertising industry has continuously experienced disruptions from the traditional channels (radio, television and print media) to new complex ones including internet, social media and mobile-based advertising. This case study focuses on proposing intelligent advertising business model in Seoul's metro network. Seoul has one of the world's busiest metro network and transports a huge number of travelers on a daily basis. The high number of travelers coupled with a well-planned metro network creates a platform where marketers can initiate engagement and interact with both customers and potential customers. In the current advertising model, advertising is on illuminated and framed posters in the stations and in-car, non-illuminated posters, and digital screens that show scheduled arrivals and departures of metros. Some stations have digital screens that show adverts but they do not have location capability. Most of the current advertising media have one key limitation: space. For posters whether illuminated or not, one space can host only one advert at a time. Empirical literatures show that there is room for improving this advertising model and eliminate the space limitation by replacing the poster adverts with digital advertising platform. This new model will not only be digital, but will also provide intelligent advertising platform that is driven by data. The digital platform will incorporate location sensing, e-commerce, and mobile platform to create new value to all stakeholders. Travel cards used in the metro will be registered and the card scanners will have a capability to capture traveler's data when travelers tap their cards. This data once analyzed will make it possible to identify different customer groups. Advertisers and marketers will then be able to target specific customer groups, customize adverts based on the targeted consumer group, and offer a wide variety of advertising formats. Format includes video, cinemagraphs, moving pictures, and animation. Different advert formats create different emotions in the customer's mind and the goal should be to use format or combination of formats that arouse the expected emotion and lead to an engagement. Combination of different formats will be more effective and this can only work in a digital platform. Adverts will be location based, ensuring that adverts will show more frequently when the metro is near the premises of an advertiser. The advertising platform will automatically detect the next station and screens inside the metro will prioritize adverts in the station where the metro will be stopping. In the mobile platform, customers who opt to receive notifications will receive them when they approach the business premises of advertiser. The mobile platform will have indoor navigation for the underground shopping malls that will allow customers to search for facilities within the mall, products they may want to buy as well as deals going on in the underground mall. To create an end-to-end solution, the mobile solution will have a capability to allow customers purchase products through their phones, get coupons for deals, and review products and shops where they have bought a product. The indoor navigation will host intelligent mobile-based advertisement and a recommendation system. The indoor navigation will have adverts such that when a customer is searching for information, the recommendation system shows adverts that are near the place traveler is searching or in the direction that the traveler is moving. These adverts will be linked to the e-commerce platform such that if a customer clicks on an advert, it leads them to the product description page. The whole system will have multi-language as well as text-to-speech capability such that both locals and tourists have no language barrier. The implications of implementing this model are varied including support for small and medium businesses operating in the underground malls, improved customer experience, new job opportunities, additional revenue to business model operator, and flexibility in advertising. The new value created will benefit all the stakeholders.

• Journal of Intelligence and Information Systems
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• v.16 no.4
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• pp.147-157
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• 2010

With the immergence of the iPhone, the interest in Smartphones is getting higher as services can be provided directly between service providers and consumers without the network operators. As the number of international tourists increase, individual tourists are also increasing. According to the WTO's (World Tourism Organization) prediction, the number of international tourists will be 1.56 billion in 2020,and the average growth rate will be 4.1% a year. Chinese tourists, in particular, are increasing rapidly and about 100 million will travel the world in 2020. In 2009, about 7.8 million foreign tourists visited Korea and the Ministry of Culture, Sports and Tourism is trying to attract 12 million foreign tourists in 2014. A research institute carried out a survey targeting foreign tourists and the survey results showed that they felt uncomfortable with communication (about 55.8%) and directional signs (about 21.4%) when they traveled in Korea. To solve this inconvenience for foreign tourists, multilingual servicesfor traffic signs, tour information, shopping information and so forth should be enhanced. The appearance of the Smartphone comes just in time to provide a new service to address these inconveniences. Smartphones are especially useful because every Smartphone has GPS (Global Positioning System) that can provide users' location to the system, making it possible to provide location-based services. For improvement of tourists' convenience, Seoul Metropolitan Government hasinitiated the u-tour service using Kiosks and Smartphones, and several Province Governments have started the u-tourpia project using RFID (Radio Frequency IDentification) and an exclusive device. Even though the u-tour or u-tourpia service used the Smartphone and RFID, the tourist should know the location of the Kiosks and have previous information. So, this service did not give the solution yet. In this paper, I developed a new convenient service which can provide location based information for the individual tourists using GPS, WiFi, and 3G. The service was tested at Insa-dong in Seoul, and the service can provide tour information around the tourist using a push service without user selection. This self-tour service is designed for providing a travel guide service for foreign travelers from the airport to their destination and information about tourist attractions. The system reduced information traffic by constraining receipt of information to tourist themes and locations within a 20m or 40m radius of the device. In this case, service providers can provide targeted, just-in-time services to special customers by sending desired information. For evaluating the implemented system, the contents of 40 gift shops and traditional restaurants in Insa-dong are stored in the CMS (Content Management System). The service program shows a map displaying the current location of the tourist and displays a circle which shows the range to get the tourist information. If there is information for the tourist within range, the information viewer is activated. If there is only a single resultto display, the information viewer pops up directly, and if there are several results, the viewer shows a list of the contents and the user can choose content manually. As aresult, the proposed system can provide location-based tourist information to tourists without previous knowledge of the area. Currently, the GPS has a margin of error (about 10~20m) and this leads the location and information errors. However, because our Government is planning to provide DGPS (Differential GPS) information by DMB (Digital Multimedia Broadcasting) this error will be reduced to within 1m.

• The Journal of the Korea Contents Association
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• v.8 no.12
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• pp.37-44
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• 2008

Data entered into RFID tags are used for saving costs and enhancing competitiveness in the development of applications in various industrial areas. RFID readers perform the identification and search of hundreds of objects, which are tags. RFID technology that identifies objects on request of dynamic linking and tracking is composed of application components supporting information infrastructure. Despite their many advantages, existing applications, which do not consider elements related to real.time data communication among remote RFID devices, cannot support connections among heterogeneous devices effectively. As different network devices are installed in applications separately and go through different query analysis processes, there happen the delays of monitoring or errors in data conversion. The present study implements a RFID database handling system in semantic Web environment for integrated management of information extracted from RFID tags regardless of application. Users’ RFID tags are identified by a RFID reader mounted on an application, and the data are sent to the RFID database processing system, and then the process converts the information into a semantic Web language. Data transmitted on the standardized semantic Web base are translated by a smart browser and displayed on the screen. The use of a semantic Web language enables reasoning on meaningful relations and this, in turn, makes it easy to expand the functions by adding modules.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.7 no.3
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• pp.62-73
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• 2008

In this paper, domestic standard revision plan of dynamic frequency method which is used both in unmanned automatic toll collection system and manned collection system of the express highway is presented. For such ETCS, the infrared rays (870 nm) of active frequency method and the frequency integrated method (5.8 GHz) are adopted and extended to be operated to the all around the Toll Gate. This standardization plan is based on inter connection reference model between OSI (Open System Interconnection) in process of ITS short range radio communication standardization of 5.8 GHz bandwidth to support traffic information and control system service, and the derived revision plan by starting from physical layer which support interoperability for multiple access between RSE (Road Side Equipment) and OBE (On Board Equipment), in which is categorized into physical layer, data link layer, and application layer. In case of radiation power, existing standard is divided by class1 (within 10 m) and Class2 (within 100 m) according to transmission lengthwhile it is operated with just single standard 'Class1' because of notification of Ministry of Information and Communication in 2004. In the case of the limitation value of incident power in communication area, considering operation plan of ETCS that is on actuality operation the measurements are reflected to the standard. In other wort this paper proposed the improvement standard of incident power, pseudo response in the communication area and radiated power in order to secure stability and compatibility among operator systems about the needed part on ETCS operation.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.38B no.11
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• pp.911-923
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• 2013

Multipath routing is one of challenging issues for improving the reliability of end-to-end data delivery in wireless sensor networks. Recently, a disjointedness and management of path have been studying to enhance the robustness and efficiency of the multipath routing. However, previous multipath routing protocols exploit the disjointed multipath construction method that is not to consider the wireless communication environment. In addition, if a path failures is occurred due to the node or link failures in the irregular network environment, they maintain the multipath through the simple method that to construct a new extra path. Even some of them have no a method. In order to cope with the insufficiency of path management, a hole detouring scheme, to bypass the failures area and construct the new paths, was proposed. However, it also has the problem that requires a heavy cost and a delivery suspension to the some or all paths in the hole detouring process due to the centralized and inflexible path management. Due to these limitations and problems, the previous protocols may lead to the degradation of data delivery reliability and the long delay of emergency data delivery. Thus, we propose a flexible disjoint multipath routing protocol which constructs the radio disjoint multipath by considering irregular and constrained wireless sensor networks. It also exploits a localized management based on the path priority in order to efficiently maintain the flexible disjoint multipath. We perform the simulation to evaluate the performance of the proposed method.

• Journal of Korean Academy of Nursing
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• v.31 no.1
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• pp.94-106
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• 2001

The purpose of this study was to verify the use of Seo's Elderly Stress Scale (SESS), which was developed in 1996. Through the modified tool, it is possible to examine the stress of Korean elders and to contribute to the welfare of them. The subjects were 350 elders over 65 years old who live in Seoul, Kwang-Ju, Yang-Ju Gun Kyung-ki Do, Ui-Jong Bu, and Young-Am Kun, Jeun-Ra Nam Do. the data of 331 elders (94%) were analyzed. Data were collected between January and March in 1996 and analyzed using the SPSS Win 8.0. The result are as follows: 1. Items with low correlation with the total items were removed. So 27 items were removed and 37 items remained. This 37 items were death in the family and/or close friends, family member's behavior not meeting expectations, marriage of daughter, marriage of son, friction with daughter- in-law, argument among children, children refuse to live with parent, children leaving home, sex injury or accident, in frequest visits from children and grandchildren, providing care for your daughter or daughter-in-law post-partum, decrease in decision making and authority in home, Lunar new year and the harvest featival, house sitting, working in the house, performing a sacrificial rite, missed birthday, not living with the eldest son, decreased eyesight, decreased strength, decreased memory, sleep pattern changes, thoughts about death, loneliness, decreased hearing, change of dental condition, change in your diet or eating style, difficulty in self care, moving because of disease or aging, argument with friend or neighbour, travel, dealing with the procedure of heritage, loss of money or property, not enough pocket money, hearing on elderly neglect in television or radio, hope of going home and ignorant from others. 2. Overlapped items were discussed by colleagues and were modified. 'marriage of daughter' and 'marriage of son' were modified in 'marriage of children'. 'self injury or accidents' and 'family accidents' were modified in to self or family accidents. 3. Factor analysis was done in order to identify validity and three factors were obtained from the result. The first factor familial relation area, included 17 items. The second factor, physical area, included 9 items. The third factor, psycho-socio-economic area, included 9 items. Cronbach coefficient alpha for the 35 items was .923. 4. Pearson's correlation was .704 between SESS and SOS (Symptoms of Stress) in order to confirm construct validity. Based on the result, the following is suggested; 1. The modified SESS needs to be reverified with elder. 2. Korean elder's health promotion can be made by development of stress intervention which was accurately measured with SESS.

• Proceedings of the Korean Vacuum Society Conference
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• 2016.02a
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• pp.77-77
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• 2016

Thin films synthesized by plasma processes have been widely applied in a variety of industrial sectors. The structure control of thin film is one of prime factor in most of these applications. It is well known that the structure of this film is closely associated with plasma parameters and species of plasma which are electrons, ions, radical and neutrals in plasma processes. However the precise control of structure by plasma process is still limited due to inherent complexity, reproducibility and control problems in practical implementation of plasma processing. Therefore the study on the fundamental physical properties that govern the plasmas becomes more crucial for molecular scale control of film structure and corresponding properties for new generation nano scale film materials development and application. The thin films are formed through nucleation and growth stages during thin film depostion. Such stages involve adsorption, surface diffusion, chemical binding and other atomic processes at surfaces. This requires identification, determination and quantification of the surface activity of the species in the plasma. Specifically, the ions and neutrals have kinetic energies ranging from ~ thermal up to tens of eV, which are generated by electron impact of the polyatomic precursor, gas phase reaction, and interactions with the substrate and reactor walls. The present work highlights these aspects for the controlled and low-temperature plasma enhanced chemical vapour disposition (PECVD) of Si-based films like crystalline Si (c-Si), Si-quantum dot, and sputtered crystalline C by the design and control of radicals, plasmas and the deposition energy. Additionally, there is growing demand on the low-temperature deposition process with low hydrogen content by PECVD. The deposition temperature can be reduced significantly by utilizing alternative plasma concepts to lower the reaction activation energy. Evolution in this area continues and has recently produced solutions by increasing the plasma excitation frequency from radio frequency to ultra high frequency (UHF) and in the range of microwave. In this sense, the necessity of dedicated experimental studies, diagnostics and computer modelling of process plasmas to quantify the effect of the unique chemistry and structure of the growing film by radical and plasma control is realized. Different low-temperature PECVD processes using RF, UHF, and RF/UHF hybrid plasmas along with magnetron sputtering plasmas are investigated using numerous diagnostics and film analysis tools. The broad outlook of this work also outlines some of the 'Grand Scientific Challenges' to which significant contributions from plasma nanoscience-related research can be foreseen.

• The Journal of Society for e-Business Studies
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• v.13 no.1
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• pp.21-32
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• 2008

RFID systems provide technologies of automatic object identification through wireless communications in invisible ranges and adaptability against various circumstances. These advantages make RFID systems to be applied in various fields of industries and individual life. However, it is difficult to use tags with distinction as tags are increasingly used in life because a tag usually stores only one object identifier in common RFID applications. In addition, RFID systems often make serious violation of privacy caused by various attacks because of their weakness of radio frequency communication. Therefore, information sharing methods among applications are necessary for expansive development of RFID systems. In this paper, we propose efficient RFID scheme. At first, we design a new RFID tag structure which supports many object identifiers of different applications in a tag and allows those applications to access them simultaneously. Secondly, we propose an authentication protocol to support the proposed tag structure. The proposed protocol is designed by considering of robustness against various attacks in low cost RFID systems. Especially, the proposed protocol is focused on efficiency of authentication procedure by considering security levels of applications. In the proposed protocol, each application goes through one of different authentication procedures according to their security levels. Finally, we prove efficiency of th proposed scheme compared with the other schemes through experiments and evaluation.

• The Journal of Korean Institute of Electromagnetic Engineering and Science
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• v.16 no.5 s.96
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• pp.541-548
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• 2005

The research deals with the prediction and the measurement of electromagnetic wave propagation in rectangular shaped tunnels at f=2.65 GHz. The received power level was measured in the straight and the curved tunnel by using a spectrum analyzer and Satellite DMB mobile phone. Thus we have gotten the data for two cases, the straight and the curved tunnel whose radius is 300m. In addition, the prediction of wave propagation was conducted based on the ray-launching method, in same tunnel where measurement was performed. A good agreement of the measured and the predicted path loss could be confirmed. The measured path loss shows a marked difference in propagation loss: the path-loss exponent, 3.21, and 3.98, for a straight and a curved tunnel, respectively. The reason that path-loss exponent is high in a curved tunnel is that there is no direct wave but only the reflected waves, which attenuates rapidly with distance due to multiple reflections. Also the predicted path loss shows path loss exeponent, 3.2 and 3.95, for a straight and a curved tunnel which are similar to the simulation results.

• The Journal of Korean Institute of Electromagnetic Engineering and Science
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• v.19 no.6
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• pp.621-629
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• 2008

This paper presents a low temperature co-fire ceramics(LTCC) Upconverter for a Ka-band OBS satellite transponder in order for size reduction which is one of the most important requirement for satellite components. A S-band low-pass filter(LPF), a K-band band-pass filter(BPF), and an upconverting MMIC mixer are embedded in the multi-layer structure of the upconverter. All spurious can be selectively rejected by employing a modified Elliptic low pass filter with a multi-pole structure for the S-band LPF. Also an improved performance of out-of-band rejection can be obtained. At the K-band BPF design a layer coupled configuration is employed. The upconverting mixer is an MMIC diode mixer with a double-balanced configuration. Conversion loss and isolation of the upconverter are 9 dB and 51 dBc, respectively. The size of the LTCC upconverter is only $8{\times}7{\times}0.6mm^3$ which is one-third for the thin-film based upconverter.