• The Research Journal of the Costume Culture
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• v.22 no.1
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• pp.55-72
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• 2014

The purpose of this study is to identify the key decision-making variables that lead fashion company employees to participate in the fashion education programs offered by university lifelong education centers. This study also examined the education satisfaction level and preferred education method and evaluated a university lifelong education program by surveying a fashion company employees who completed a fashion education program. As decision making variables, this study included participation purposes, obstacles, and evaluation criteria. While questionnaires were used to identify the decision making variables, education satisfaction level, and preferred education method, focus group interviews were used to evaluate the university lifelong education program. The findings showed that the respondents enrolled in the program mostly because of personal motivations and considered the workload and time limitation as participating obstacles. They considered educational content as the most important evaluation criteria for participating in the program and were highly satisfied with the program they completed. This study suggests how university lifelong education centers may structure their fashion education programs to better appeal to the employees of fashion companies.

• The Research Journal of the Costume Culture
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• v.20 no.6
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• pp.937-941
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• 2012

Based on the literature on customer's repeat purchase intention, customer's repeat purchase intention was explored, customer's repeat purchase intention has been a crucial factor influencing consumer behaviors, In this research, the development of models on repeat purchase intention repurchase was indicated. Based on the electronic commerce platform, we focus on the customer's repeat purchase intention on silk products, This paper mainly explores the e-commerce purchase frequency (EPF), customer perceived value (CPV), perceived risk of e-commerce (EPR), and customer satisfaction (CS). The influence of the four factors on repeat purchase intention (RPI) is investigated. In the results, we found that CPV and CS have positive correlations with repeat purchase intention, The EPR has a negative correlation with RPI and has no significant influence on RPI. The result can provide meaningful suggestions for silk product retailers.

• The Research Journal of the Costume Culture
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• v.20 no.5
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• pp.775-781
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• 2012

There are various kinds of patterns on Li brocade textile of Hainan province in China. Those patterns are rich and colorful. Li (黎族) traditional brocade is an ancient exquisite craftsmanship and a world cultural heritage. This study analyzed and categorized Li brocade pattern of traditional Chinese textiles. Li (黎族) traditional brocade is an ancient exquisite craftsmanship. Based on the research of classifications of Li brocade patterns, expound the application of women's costume. The patterns of Li brocade textile of Hainan province analyzed through three levels: design transforming, meaning prolongation, and refining spirit. The patterns were explored the feasibility way to inherit the patterns of Li brocade for the modern fashion product design. The results showed that Li brocade textile pattern of Hainan province were images sourced from local environment and geographical terrain. They contained the nation's history memory, religion, hope for life of the Li nationality. Those patterns can be categorized as human figure pattern, animal pattern, geometric pattern, appliance or architecture pattern, and Chinese character pattern.

• The Research Journal of the Costume Culture
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• v.20 no.5
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• pp.766-774
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• 2012

Ancient Chinese philosophy has had a profound influence on Chinese clothing culture. The researchers reviewed five ancient Chinese philosophical thoughts on Chinese clothing culture. The results show that they had different view of point. The Confucianism advocated "being elegant and refined in manner". Dong Zhongshu believed "Interaction between heaven and mankind is the center of Dress rules". Mohist insisted "Clothing should meet warm first, and then seek for beauty ". Taoism believed "Although a gentleman wears coarse clothes, he has gem in his chest". Legalism believed "Clothing should focus on quality rather than decoration". These philosophy thoughts all have had a profound influence on Chinese clothing culture.

• The Research Journal of the Costume Culture
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• v.22 no.5
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• pp.743-759
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• 2014

The purpose of this study is to identify the antecedents of consumers' decision postponement on purchasing fast fashion brands. Ongoing search behavior, overchoice confusion, and similarity confusion were considered as antecedents. It was hypothesized that ongoing search behavior influences decision postponement both directly and indirectly through overchoice confusion and similarity confusion. Data were gathered by surveying university students in Seoul, using convenience sampling. Three hundred five questionnaires were used in the statistical analysis, which were exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS. Factor analysis proved that ongoing search behavior, overchoice confusion, similarity confusion, and decision postponement were uni-dimensions. Tests of the hypothesized path proved that ongoing search behavior influences decision postponement indirectly through overchoice confusion. In addition, similarity confusion influences decision postponement. The results suggest some confusion reduction strategies for marketers of fast fashion brands. Suggestions for future study are also discussed.

• The Research Journal of the Costume Culture
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• v.22 no.3
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• pp.371-382
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• 2014

The purposes of this study were to categorize of pro-environmental clothing purchasing and disposal behaviors and to identify impacts of health and environment consciousness on pro-environmental clothing purchase and disposal behaviors. The subjects were homemakers (n=381), and they were segmented into LOHAS group, environment conscious group, unconscious group, and wellbeing group according to their health and environment consciousness. Older homemakers were included in LOHAS group and environment conscious group. And these homemakers performed pro-environmental clothing purchasing and disposal behaviors better than wellbeing group or unconscious group. Health consciousness was positively related with the second-hand clothing purchasing and recycling. Environment consciousness was positively related with clothing made with organic, natural or functional materials, or the second-hand clothing purchasing, and recycling of the second-hand clothing. There was a need to develop continuing education programs to strengthen homemakers' health and environment consciousness, or to upgrade their pro-environmental clothing purchase and disposal behaviors.

• The Research Journal of the Costume Culture
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• v.22 no.3
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• pp.361-370
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• 2014

The fabric, 100% Silk, was dyed with Atractylodes japonica extract solution. The effects of concentration of extracts (colorant), temperature of dyeing, time of dyeing and pH of dye bath were studied. As the concentration of extracts increased, color strength (K/S value) increased progressively. The K/S values increased with raising temperature, time and proper conditions were $80^{\circ}C$ and 80 minutes. Maximum K/S value was obtained at pH 3. The K/S values of mordanted fabrics were increased with increasing mordant concentration up to specific values. Surface color of dyed and mordanted fabrics were yellowish. Light color fastness of fabric with mordanting was fairly good 3/4 rating. The mordanted silk fabrics showed excellent antibacterial activity. The silk fabric dyed with Atractylodes japonica extract showed a superior UV protective property.

• The Research Journal of the Costume Culture
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• v.21 no.4
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• pp.535-545
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• 2013

The aim of this study was comparing measuring tools for detecting physical comfortness with variation of garment pressure. The measuring tools for detecting physical comfortness were EEG and survey questionnaire. Two low-pressure compressionwears and a commercial compressionwear (girdle) were tested. Results showed that the questionnaire survey well detected suffocation or motion comfortness. But it did not discrete the appropriate tightness of the compressionwears. The results of EEG analysis show that the absolute power of ${\alpha}$-wave value was elevated with the low-pressure compressionwears. It also showed lower stress value. The high-pressure compressionwear presented decreased absolute power of ${\alpha}$-wave value. It showed higher stress value. These results implicate that EEG can appropriatly indicate the change of physical comfortness of compressionwear. The appropriate tightness of compressionwear can be measured with EEG analysis rather than survey questionnaire.

• The Research Journal of the Costume Culture
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• v.22 no.2
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• pp.240-257
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• 2014

In this study, we identified the characteristics of mobile fashion shopping and verified the path model of effects of these characteristics on mobile fashion shopping purchase intention through perceived usefulness and perceived ease of use. We conducted the survey targeting smartphone users in their 20s~30s and analyzed the structural equation model using AMOS 16.0. The results were as follows: Mobile fashion shopping characteristics (enjoyment, credibility, instant connectivity, security, and personalization) had positive effects on perceived usefulness and perceived usefulness influenced attitude toward purchase and purchase intention positively. Attitude toward purchase affected purchase intention in a positive way and perceived usefulness had indirect effect on purchase intention through attitude toward purchase. In conclusion, we proposed the marketing strategies of the mobile fashion shopping businesses.

• The Research Journal of the Costume Culture
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• v.20 no.2
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• pp.286-293
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• 2012

Years ago, anthropologists gave no attention to clothing and dress; but in the 1980s, a new research agenda was created placing the body surface at center stage (Tranberg-Hansen, 2004). Now culture is seen as a process created through agency, practice, and performance-no doubt, clothing very much has a human element. Just as important, we now understand that the globalization process has both local and global impact. Highest on this local/global interaction is the process of consumption. Certainly we are not surprised by this when we know that clothes may be inspired from France, tech-packed from New York, sourced from all over the world, produced in China, and sold in shops on the other side of the globe.