• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.24 no.2
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• pp.167-175
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• 2024

Due to the Fourth Industrial Revolution, ICT(Information and Communication Technology) industry is becoming more important and sophisticated than ever. In B2B based ICT industry demand forecasting by analyzing the previous customer data is so important. RFM, one of customer relationship management models is a marketing technique that evaluates Recency, Frequency and Monetary value to predict customers behavior. RFM model has been studied focusing on the B2C based industry. On the other hand there is a lack of research on B2B based technology industry. Therefore this study applied it to B2B based high technology industry and considered T(technology collaboration) value, which are identified as important factors in the technology industry. To present an improved model for market performance in B2B technology industry, an empirical study was conducted on comparing the accuracy of the traditional RFM model and the improved RFM-T model. The objective of this study is to contribute to market performance by presenting an improved model in B2B based high technology industry.

• Journal of the Society of Disaster Information
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• v.16 no.3
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• pp.493-504
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• 2020

Purpose: The purpose of this study is to propose an analytical methodology for selecting the priority of preventive projects in the course of carrying out disaster prevention projects that improve disaster-hazardous areas. Method: Data analysis was performed using RFM model which can divide data grade and perform target marketing based on Recency, Frequency, and Monetary. Result: The top 10% of the area with high RFM value was mainly in the East Sea and the South Sea coast, and the number of damage in private facilities was high. Conclusion: In this study, we used the RFM model to select the priority of disaster risk and to implement the regional disaster risk using GIS. These results are expected to be used as basic data for selecting priority project sites for disaster prevention projects and as basic data in the decision-making process for disaster prevention projects.

• 한국지형공간정보학회:학술대회논문집
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• 2002.03a
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• pp.27-33
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• 2002

최근 들어 다항식비례모형(RFM: Rational Function Model)은 비전문가에게 있어서 지형보정을 위한 정확도 문제를 해결함과 동시에 센서 종류에 상관없이 적용 가능한 범용적인 센서모델링 기법으로 각광을 받고 있다. 그러나 엄밀(physical) 모델이 없는 센서 혹은 위성의 궤도력 자료를 제공하지 않는 센서의 경우 다항식비례모형의 적용을 위해서는 다수의 매개변수 사용으로 인한 계수들 간의 상관성을 고려해야 한다. 이에 본 연구에서는 2차 다항식비례모형에 기초하여 전방 다항식비례모형(Forward RFM)과 상관도 분석을 통한 전방 다항식비례모형의 이른 및 위치정확도에 관한 연구를 수행하였다. 대상연구지역은 KOMPSAT(Korea Multi-Purpose Satellite)과 SPOT으로 촬영한 대전광역시와 그 주변지역으로 SPOT과 KOMPSAT 모두 상관성 분석 전에는 대략 50% 정도의 검사점에 대해 과대오차(>100m)가 얻어졌으며, 이 점들을 제외한 검사점에 대해서도 SPOT은 평균수평오차 20-24m, 평균표고오차 25m, KOMPSAT은 평균수평오차 15-24m, 평균표고오차 30m를 나타내었다. 전방 다항식비례모형에 대하여 상관성 분석을 수행한 후에는 검사점에 대한 모든 과대오차 조정결과가 소거되었고 검사점에 대해서 SPOT은 평균수평오차 8.8m, 평균표고오차 25.2m, KOMPSAT은 평균수평오차 8.4m, 평균표고오차 14.5m를 나타내었다. 최종적으로 연구지역에 대한 수치표고모형의 제작을 통해 상관도 분석을 통한 다항식비례모형의 실제 적용 가능성을 보여주었다.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.32 no.1D
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• pp.89-94
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• 2012

The RFM (Rational Function Model), as an alternative to physical sensor models has been widely used for photogrammetric processing of high resolution optical satellite imagery. However, the application of RF modeling to the SAR (Synthetic Aperture Radar) is very limited. In this paper, stereo radargrammetric processing of TerraSAR-X stereo pairs with RFM is implemented and analyzed. The investigation has shown that the accuracy of TerraSAR-X DSM is similar to that of the commercial S/W product. Finally, it is demonstrated that RFM is effective and feasible in the application to the radargrammetric SAR image processing.

• 한국지형공간정보학회:학술대회논문집
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• 2002.11a
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• pp.73-80
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• 2002

RFM is believed to be universally applicable to any type of the sensor. Most of researches carried out lately are concentrated on terrain-independent method, but the researches about approvement of accuracy by way of terrain-dependent method are required to increase a practical use of satellite imagery in nonprofessional groups. This research focused on a means to improve RFM solution, a matching technique, and a generation of DEM through a correlation analysis, with terrain-dependent solution. The result shows that accuracy problem which is caused by over-parameterization on RFCs was removed through correlation analysis, and it was possible to generate a accurate DEM with terrain-dependent solution. And also, the application of RFM with different satellite images show sensor independent characteristics of RFM

• Proceedings of the Korean Society of Surveying, Geodesy, Photogrammetry, and Cartography Conference
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• 2004.04a
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• pp.209-214
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• 2004

This paper presents a RFM-based image matching algorithm which put constraints on the search space through the object-space approach. Also, the detail procedure of generating 3-D surface models from the RFM is introduced as an end-user point of view. The proposed algorithm provides the PML (Piecewise Matching Line) for image matching and reduces the search space to within the confined line-shape area.

• Journal of the Korean Data and Information Science Society
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• v.23 no.3
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• pp.515-523
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• 2012

Most companies make efforts to maximize their profitability by improving loyalty to existing customers through customer relationship management (CRM). According to the Wikipedia, CRM is a widely implemented strategy for managing a company's interactions with customers, clients and sales prospects. And RFM is a method used for analyzing customer behavior and defining market segments. It is commonly used in database marketing and direct marketing and has received particular attention in retail. In general, one considers recency, frequency, and monetary for customer segmentation in RFM method. In this paper, we apply RFMP method added to the purchase period of advertising items in the traditional RFM model for real estate customer segmentation. We will be able to establish the differentiated marketing strategy by RFMP method.

• Journal of Internet Computing and Services
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• v.24 no.6
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• pp.145-153
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• 2023

This study emphasizes the essential need in the military for effective measurement and monitoring of soldiers' physical fitness, health, and exercise capabilities to enhance both their overall fitness and combat effectiveness. The effective assessment of physical fitness is considered a core element of management, aligning with principles of modern management. Particularly, preparing soldiers with robust physical fitness is deemed crucial for adapting to dynamic changes on the battlefield. In this research, the RFM (Recency, Frequency, Monetary) customer analysis and clustering methods, validated in e-commerce, are introduced as a basis for applying an AI-driven customer analysis approach to assess military personnel fitness. To achieve this, the study explores the incorporation of the RSC (Reveal, Sustainable, Control) analysis model. This model aims to effectively categorize and monitor military personnel fitness. The application of the RFM technique in the RSC analysis model quantifies and models military fitness, fostering continuous improvement and seeking strategies to enhance the effectiveness of fitness management. Through these methods, the study develops an AI customer analysis technique applied to the RSC clustering analysis method for improving and sustaining military personnel fitness.

• Proceedings of the Korean Society of Surveying, Geodesy, Photogrammetry, and Cartography Conference
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• 2002.10a
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• pp.169-174
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• 2002

위성영상을 이용하여 수치표고모형을 제작하기 위해서는 영상정합이 가장 중요한 필수 과정이다. 하지만 위성영상은 항공사진과 달리 off-nadir 현상으로 인해 동일 영상내의 공칭 해상도가 달라질 수 있고 관측각에 따라 보다 심한 기하학적 왜곡이 발생할 수 있기 영상정합이 쉽지 않다 본 연구에서는 다항식비례모형을 이용한 대상공간영상정합기법을 적용하여 위성영상에 대한 영상정합을 성공적으로 수행하였고 이를 통해 수치표고모형을 제작, 그 정확도를 평가하고 적용 가능성을 제시하였다.

• Proceedings of the Korean Association of Geographic Inforamtion Studies Conference
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• 2004.03a
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• pp.323-328
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• 2004