• 제목/요약/키워드: REVISED IMPORTANCE-PERFORMANCE ANALYSIS

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수정 IPA를 활용한 대형 마트의 HMR 선택속성에 관한 연구 (HMR Selection Attributes in Large Discount Stores by Using Revised IPA)

  • 이은용;전유정
    • 동아시아식생활학회지
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    • 제26권6호
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    • pp.473-480
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    • 2016
  • As the lifestyle of people today is evolving, the desire for convenient but nutritious food to replace home-cooked meals is increasing. As the market for Home Meal Replacement (HMR) has already reached 17 hundred billion Won, many studies on HMR selection attributes have been conducted, using traditional Importance-Performance Analysis (IPA). However, it was found that traditional IPA had some limitations. Therefore, the study used both traditional and the Revised IPA to examine the selection attributes of HMR sold at large discount store to compare outcomes. The results of the study show that by using the Revised IPA, many attributes differed from those found by the traditional IPA. Consequently, the study revealed aspects that have both linear and nonlinear relationships with customer satisfaction. Implications of this study could provide the foundation of business strategies for HMR manufacturers.

수정된 IPA를 활용한 호텔 키오스크 품질 속성에 관한 탐색적 연구 (An Exploratory Study on the Quality Attributes of Hotel Kiosks Using Revised IPA Analysis)

  • 이상재;서정운
    • 디지털산업정보학회논문지
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    • 제19권3호
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    • pp.77-88
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    • 2023
  • This study focuses on hotel kiosks that have begun to be introduced in earnest in mid-priced hotels, and the quality attributes of hotel kiosks, which are expected to be introduced throughout the hotel industry in the future, and validates them using a revised IPA(Importance-Performance Analysis). An online survey was conducted targeting hotel users who had used hotel kiosk devices, and difference analysis and IPA analysis were conducted on 239 people, excluding 61 who responded insincerely. As a result of the verification, there was no significant difference in hotel kiosk quality attributes by age, but there was no significant difference by age. It was found that there was a significant difference. As a result of analyzing the difference between importance and satisfaction, it was found that there was a partially significant difference. These results suggest standards for quality attributes in hotel kiosks and provide academic implications for future research and practical implications for hotel management practitioners.

항공사 비대면 서비스 품질에 대한 이용자 인식 연구 (Examining User Perception about Airline Untact Service Quality)

  • 이소정;안재영;윤혜정
    • 품질경영학회지
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    • 제50권3호
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    • pp.545-570
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    • 2022
  • Purpose: The purpose of this study was to explore dimensions to improve airline non-face-to-face(untact) service quality and identify shadow work dimensions in the digital environment among them. Methods: This study conducted mixed method. First of all, For finding out the dimensions of airline untact service quality, in-depth interviews were conducted from passengers. The collected data through the survey were analyzed using improved importance-performance analysis(IPA). Second, An online survey was conducted to quantitatively analyze user perception about airline untact service quality, and the importance performance of service quality at each dimension was identified through the revised IPA method. Results: The results of this study are as follows; Through in-depth interviews, 11 dimensions found out and 32 measurement items were developed. and then, through the revised IPA analysis, passengers were highly satisfied with "Cleanliness of in-flight service" and "Reliability of self check-in". Also, We found 3 shadow work dimensions such as "Ease of use of self check-in", "Usefulness of self check-in", and "Responsiveness of self check-in". Conclusion: Airline service providers have to keep high-satisfaction services and urgently improve less satisfied services. In particular, the dimensions related to shadow work have to be improved.

주민들이 인식하는 산촌의 경관 유형 특성 - IPA 분석을 중심으로 - (Landscape Characteristics of Mountain Villages Recognized by Residents - Focusing on Importance-Performance Analysis -)

  • 고아랑;김용진;김성학;김예지
    • 농촌계획
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    • 제26권2호
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    • pp.1-12
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    • 2020
  • This study aimed to define characteristics of mountain village landscapes perceived by locals to sustainably preserve and manage mountain village landscapes. We selected landscape resources of mountain villages by reviewing previous studies and conducting field surveys and surveyed mountain villages' locals to investigate the characteristics of their perceptions of the mountain village landscapes. The surveys were conducted from March to October 2019, in the form of 1:1 questionnaire survey. In consequence, highly reliable 150 responses were analyzed. IPA method(Revised Importance-Performance Analysis) was used in the analysis. It is found that, in landscapes, the first quadrant is 'Cultivated land, Forest', the second quadrant is 'Coastal, Forestry and Agriculture Facility', the third quadrant is 'Forest Service·Profitable Facility, Settlement, History and Culture', and the fourth quadrant is 'Riparian, Street'. In conclusion, locals of mountain villages are perceiving the mountain village landscapes based on their livelihoods and daily lives, and the mountain village landscapes are closely related to their lives. The results of this study are expected to be utilized as fundamental resources in establishing policies regarding sustainable conservation and management of mountain village landscapes which led by locals.

이란 전시회 성과요인 탐색 및 무역박람회에 수정된 중요도-성취도분석 (R-IPA) 적용 방안 (Exploration of the dimensionality of Iran's trade show performance and application of R-IPA)

  • 정윤세
    • 무역학회지
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    • 제45권4호
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    • pp.45-63
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    • 2020
  • This study aims to identify the dimensions of trade show performance in Iranian trade shows and apply the revised importance-performance analysis. The IPA method integrates two types of indirect importance and a composite I-P mapping using traditional four-quadrants, as well as a diagonal line on a two-dimensional grid. Based on the analysis results, this study presents several suggestions to contribute to the development of the trade show industry. First, it is noted that the dimensionality of trade show performance in a developing country context can be different from that of prior literature. Taking different industry development stages of a show hosting countries, examining the dimensions of each trade show performance with every effort to derive proper exhibitors' implications is necessary. Second, the use of statically-derived importance is recommended while considering respondents' convenience to reduce their time and fatigue when collecting data at the busy booths. Further, applying composite I-P mapping is suggested as an effective diagnostic tool to provide optimal trade show strategies for the exhibitors under the dynamic and ever-changing global business environment.

대구.경북의 공립수목원 시설물 개선방안에 관한 연구 (A Study on Improvement of Facilities in Daegu.Kyungpook Public Arboreta)

  • 강신구;문종태;정은성;한상열
    • 한국산림과학회지
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    • 제101권1호
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    • pp.104-112
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    • 2012
  • 본 연구는 대구 경북 공립수목원내 각종 주요 시설 속성들의 개선을 위해 방문객들이 느끼는 성취도와 전반적 만족도를 조사하였으며, 이를 통해 수정 중요도를 산출하고 중요도-성취도 분석, 성취도 속성에 대한 탐색적 요인분석, 수렴된 성취도 요인과 전반적 만족도간의 회귀분석 등을 시행하였다. 그 결과, 대구수목원은 '식물과 수목원 경관' 요인이 전반적 만족도에 가장 큰 영향을 미치고 있었고, 각 속성들의 전반적인 중요도와 성취도 또한 높아 향후 지속적인 유지 노력이 필요하며, 2사분면에 위치하여 중요도는 높으나 성취도가 낮아 개선이 필요하고 회귀분석 결과 전반적 만족도에 미치는 영향도 비교적 큰 속성들로는 '안내해설판 관리상태', '화장실 수용능력', '화장실 위치' 등의 속성들이 있었다. 경상북도수목원 또한 '식물과 수목원 경관'요인에 있어 대구수목원과 유사한 결과를 보였으나 '주차장' 요인이 전반적 만족도에 미치는 영향은 상대적으로 높게 나타났고, 이중 특히, '주차장 수용능력' 속성은 중요도는 높으나 성취도가 낮은 2사분면에 위치해 있어 가장 우선적으로 해결해야할 문제로 나타났다.

R-IPA를 활용한 무역박람회 참가업체의 전시회 선택요인과 참가목적에 관한 연구 (A Study on the Exhibitors' Objectives and Choice Attributes of Participating in Trade Fairs Using R-IPA)

  • 김용석;정윤세
    • 무역학회지
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    • 제44권1호
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    • pp.57-73
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    • 2019
  • The purposes of this study are to propose exhibition planning and management skills of trade fair organizers and to provide suggestions on the direction of government policies related to fair items. This study analyzes exhibitor objectives of exhibition participation and exhibition choice attributes using revised importance-performance analysis. This research uses visitor level, organizer services and market attraction of hosting country, as explanatory variables affecting companies' trade show choices. It also utilizes sales and non-sales purposes of participants as variables of exhibitors' objectives. As a result of the empirical analysis and examination of prior research, this study presents some recommendations for exhibition organizers and governments of hosting countries. First, the exhibition organizer should consider the importance of the number of visitors. Thus, the organizer should focus on prior marketing activities to attract visitors. Second, the organizer should make a trade fair plan in compliance with participants' needs. Third, policy authorities should provide environment of free competition among players.

전통 및 수정 중요도-성과도 분석을 통한 어린이집 사용자와 건축 전문가의 공간 별 리스크 인식 비교 분석 (Comparative Analysis in Risk Perception of Daycare Center between End-Users and Construction Experts by Applying Traditional and Revised Importance-Performance Analysis)

  • 이경태;김홍주;제갈재웅;김재원;김주형
    • 한국건설관리학회논문집
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    • 제23권1호
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    • pp.3-15
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    • 2022
  • 어린이집은 아이들의 심신 및 사회성 발달 등이 이루어지는 중요한 공간이다. 따라서 어린이집 각 공간은 사용자인 아이뿐 아니라 교사의 특성을 고려하여 맞춤형 설계 및 시공이 이루어져야 한다. 그러나 불충분한 관련 법규 및 획일화된 설계 시공 과정은 어린이집 각 공간의 특성을 살리지 못하고 있는 실정이다. 이는 최종사용자(원장, 교사) 및 건설 전문가(설계 및 시공자) 사이의 각 공간별 중요도-성과도 인식차이에서 발생한다. 이에 본 연구에서는 각 공간 및 집단 간 인식차이 요인 분석을 위한 프레임워크를 개발하고 전통 및 수정 IPA를 통해 어린이집 건설 시 우선 고려되어야 할 요인들을 도출하였다. 이를 토대로 두 집단의 인식을 비교하고, 분석방법에 다른 결과를 비교함으로, 향후 어린이집 발주 시 활용 가능하며 시공 및 운영 과정에서 각자의 공간에 대한 인식을 파악하여 갈등 발생 최소화에 도움이 될 것이다. 또한, 각 IPA 방법에 따라 전통 IPA가 사전의 인식을 보는데 수월하다면, 수정 IPA는 성과물의 만족도를 기준으로 중요도를 파악함으로 결과물에 대한 판단이 가능할 것으로 여겨진다. 따라서 IPA의 특성에 따라서 결과를 비교한다면, 어린이집 건설 전후 상황에 따른 사용자와 건설 전문가 집단의 인식차이 분석이 가능할 것이다.

Food and Nutrition Students' Evaluation for Home Meal Replacement Quality Using Importance-Performance Analysis

  • Park, Kyung-Sook;Kim, Jong-Baek;Yang, Hoe-Chang
    • 유통과학연구
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    • 제13권7호
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    • pp.19-24
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    • 2015
  • Purpose - This study attempts to identify the attributes of home meal replacements (HMR) from the perspective of consumers as well as suggest some directions for HMR. Research Design, Data, and Methodology - For the research, food and nutrition professors were interviewed and surveys were completed using the revised Delphi method to identify attributes of HMR. Subsequently, a total of 140 food and nutrition students already aware of HMR were asked to rate the attributes in terms of importance and satisfaction. In addition, Importance-Performance Analysis (IPA) was conducted. Results - According to the analysis results, a total of seven key factors were deduced from the attributes ratings and the Kaiser-Meyer-Olkin (KMO) criteria, which is used to verify the appropriateness of the selection of the variables. Conclusion - The findings could be helpful in the future as reference data for HMR producers and distributors to assist in the diagnosis of the status of HMR. Additionally, the data may point to some areas that need greater attention in terms of production as well as marketing.

수정된 중요도-만족도 분석(ISA)을 활용한 수요자 기반 생태계서비스 수준 평가 연구 - 서울시를 대상으로 - (Ecosystem service quality assessment with an application of revised Importance-Satisfaction Analysis - The case of Seoul, Korea -)

  • 전배석;권혁수;정필모;손용훈
    • 한국환경복원기술학회지
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    • 제26권6호
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    • pp.97-115
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    • 2023
  • Ecosystem services (ES) are the benefits that people obtain from ecosystems. Traditional ES assessment methods have focused on the supply of ES, using biophysical data. However, these methods often fail to capture the full value of ES, which is also determined by social and cultural factors. This study proposes a new approach to ES assessment that incorporates socio-cultural perspectives. The study was conducted in Seoul, South Korea. A survey was conducted of 1,805 residents of Seoul to assess their satisfaction with ecosystem services. Exploratory factor analysis was used to identify bundles of ES that were perceived as important by residents. A revised importance-satisfaction analysis was used to calculate the urgency level of each bundle. The results of the study showed that the 21 ES that were considered in the survey could be grouped into three bundles: urban green area-based, biodiversity-based, and resilience-based. The urgency level analysis showed that some bundles were more important than others, and that some bundles were more urgent than others. The findings of this study have several implications. First, they suggest that a socio-cultural approach to ES assessment can provide a more comprehensive and accurate assessment of ES. Second, they show that this approach can be used to identify areas where ES management is most needed. Third, they suggest that this approach could be used to inform ES management and policy decisions.