• Journal of Technology Innovation
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• v.27 no.1
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• pp.45-77
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• 2019

The balance between exploration for new possibility and exploitation for existing certainty is an important issue in strategy, innovation, R&D as well as organization learning. Among the convergence trends of technologies, many firms seek to have the wider technological knowledge assets and the deeper technology capabilities for the sustainable competitive advantage at the same time. While firms plan technology portfolio strategies, they should consider the attribute of the technology. Nanotechnology, a cutting-edge technology, is a general purpose technology, unlike conventional product-oriented technologies. This empirical study was focused on how multi-national firms' exploration and exploitation strategies for nanotechnology affect their innovative and financial performance. It uses multiple regression analysis on panel data. This result shows that the more diversified and specialized nanotechnology as platform technology is positively related to their innovative and financial performance, unlike the research results for product-oriented technologies. In addition, exploratory innovation is more effective to firm performance than exploitation. This implies how global firms can manage effectively platform technology strategies under the constraints of resources.

• The Journal of Engineering Geology
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• v.23 no.2
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• pp.127-136
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• 2013

We analyzed the patent trends for whole drilling bits to reveal the main R&D directions, focusing on patents applied for and registered in Korea, the USA, Japan, and Europe. The technology was classified into two groups as a primary classification step (reaming systems and fixed systems), and into seven groups as a secondary classification step (sliding, odex, horizontal pivot, vertical pivot, concentric, eccentric, and etc.). A total of 33,614 patents were retrieved and 870 patents were selected for final effective analysis by data deduplication and filtering. A portfolio analysis using the correlation between the number of patents and the applicants for each patents revealed a sliding system as the key technology with greatest growth potential. From an analysis of the barriers to patents being granted, we emphasize the need to avoid similar topics existing patents or patent applications and to develop differential technology.

• Transactions of the KSME C: Technology and Education
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• v.1 no.1
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• pp.123-128
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• 2013

Carbon dioxide Capture and Storage (CCS) is one of the key players in greenhouse gas (GHG) reduction portfolio for mitigating climate change. CCS makes it possible not only to reduce a huge amount of carbon dioxide directly from coal power plant but also to maintain the carbon concentrated-energy infrastructure. The objective of the present paper is to review and introduce R&D progress and large scale demonstration plan focused on marine geological storage in Republic of Korea.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2005.10a
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• pp.221-226
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• 2005

Gifford(1992, 1993, 1997, 1998)는 제한적 주의력(limited attention)의 관점에서 벤처경영자, R&D 관리자, 혁신자, 벤처 캐피탈의 의사결정을 연구하였다. 창업경영자 (entrepreneurs)는 기술 개발, 제품디자인 개발, 원자재 확보, 제품 생산, 유통채널 확보, 가격정책 결정, 판매촉진 및 마케팅정책 결정 등의 다양한 경영활동을 수행하고 끊임없이 창업기회(entrepreneurial opportunities)를 추구하는 사람이다. Gifford 는 벤처 경영자를 창업기회와 다양한 경영활동의 포트폴리오(portfolio)를 수행하고 관리하는 대리인으로 간주한 '마술사 모형(Juggler model)' 을 제시하고 이익극대화의 관점에서 대리인의 의사결정을 분석하였다. 그녀는 모형을 통하여 특정시점을 지난 기존 메뉴를 포기 하고 새로운 창업기회를 평가하는 '포기정책(discard policy)' 과 아울러 기존 메뉴를 관리한 이후 새로운 창업기회를 평가하는 '연령검사(age inspection)' 를 동시에 사용한다는 결과를 도출하였다. 본 논문은 Gifford의 마술사 모형(Juggler model)을 수정, 발전시켜 창업경영자의 의사결정을 분석하였다. Gifford의 모형은 성장하지 않는 창업기회의 포트폴리오 결정에 대한 모형이기 때문에 창업기회의 성장성이 벤처경영자의 의사결정에 어떤 영향을 미치는가에 대한 논의가 전혀 없었다. 본 논문에서는 창업경영자를 기업가적 활동을 수행하는 사람으로 정의하고 벤처경영자의 의사결정을 분석하였다. 성장률이 큰 기업에서 기업가적 활동을 수행할 때 창업경영자가 창출하는 기업의 현재가치는 크게 증가하게 되는 반면 성장률이 떨어지는 기업에서 기업가적 활동을 수행할때 창업경영자가 창출하는 기업의 현재가치는 크게 감소하게 된다. 또, 창업경영자는 성장률이 큰기업을 선택하면 관리횟수가 줄어들게 되고 이익의 감소 없이 빠르게 수확할 수가 있다. 국가의 정책과 제도가 창업경영자를 보다 성 장률이 높은 기업에서 기업가활동을 하게 한다면 국가경제의 성장속도는 빨라지게 될 것이다.

• The Journal of the Korea Contents Association
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• v.7 no.9
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• pp.117-126
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• 2007

The purpose of this paper is to analyze the trends of technological development in the field of portable multimedia player (PMP) through patent information of major countries, and evaluate the technological Position of PMP. In the first place, we will carry out a quantitative analysis in terms of the annual trend of patent applications in the field of PMP, the technological position of PMP through portfolio analysis, the share of patents by applicant, the worldwide innovation leader of major countries, and the patent trend by IPC. Secondly, we will measure the technological level of PMP using indicators including cites per patent (CPP), science linkage (SL), and patent family size (PFS). Finally, we will evaluate the directions of research or technology development and the technological competitiveness of major countries. This evaluation could give us some useful policy implications on the strategy of R&D in PMP.

• 한국신재생에너지학회:학술대회논문집
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• 2011.11a
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• pp.153-153
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• 2011

신 재생에너지 정책이 발전차액지원제도(Feed In Tariff; FIT)에서 신 재생에너지 의무할당제(Renewable Portfolio Standard; RPS)로 변화하면서 원별 경쟁이 가속화되고 있다. 태양광 산업 역시 이러한 환경 변화에 대처해야 하며, 그를 위한 정책 구성이 필요하다. 이에 태양광 산업 정책은 크게 두 부분으로 구분하여 진행해야 한다. 첫째, 폴리실리콘(Poly silicon)을 활용하는 다결정실리콘 태양광에너지에 초점을 맞춘 정책이며, 둘째, 미래에 상용화될 차세대 태양광 에너지에 대한 대비를 위한 연구 개발(R&D) 정책이다. 먼저 다결정실리콘 태양광에너지에 초점에서의 산업 정책은 산업육성정책과 수출정책, 인프라 구성 등으로 나눌 수 있다. 현재 과도한 국가부채로 인한 세계경제 악화로 태양광에너지 업체들의 경제성이 악화하고 있다. 더욱 빨리 그리드 패리티(Grid Parity)를 달성하기 위해 수직통합 등의 필요성이 대두하고 있다. 이에 본 연구는 그리드 패리티 달성시기를 위해 태양광 산업 내 세대 변화를 하는 경우와 하지 않는 경우를 비교하기 위해 고려할 요소를 분석하였다. 현재 신 재생에너지 가운데 태양광에너지는 타에너지원 대비 가격경쟁력을 갖추지 못한 상황이다. 그러나 수출을 고려했을 때의 향후 한국의 차세대 성장동력으로의 발전가능성이 존재한다. 따라서 가격경쟁력이 가장 중요한 영향을 미칠 신 재생에너지 의무할당제 정책 하에서 태양광에너지가 전혀 채택되지 않는 상황을 막기 위한 정책이 필요하다. 그를 위해 필요한 정책적 요소들을 알아보았다. 마지막으로 인프라 구성을 위해 태양광 산업의 가치사슬(Value Chain) 상에서의 기업 분포와 경쟁력에 대한 조사를 시행하였다. 이는 태양광 산업 내의 경쟁력을 갖춘 부문과 그렇지 못한 부문을 구별하기 위함이다. 미래에 상용화될 차세대 태양광 에너지를 준비하는 과정에서는 연구개발 관련 정책이 가장 중요하게 다뤄야 할 부분이며, 그를 위해 정부 차원에서 지원하고자 하는 기술로드맵 등에 대해서 정리하였다.

• Clean Technology
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• v.18 no.2
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• pp.144-154
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• 2012

Technology trends of coal gasification were studied through patent analysis. The patents published or registered in Korea, U. S. A., Japan and Europe, and administered by the World Intellectual Property Organization from mid 1970s to 2010 were analyzed based on the application tendency, patent share, major applicants and their activity indices, and market power, etc. Japan and U. S. A. led the patent activities in the early phase of technology development, but major applicants had been diversified globally since 2000. Portfolio analysis revealed that the technology was under developing period. The analysis showed that the most active R&D had been focused on gasifier development. Technology competitiveness was analyzed via indices such as cites per patent, patent impact index, technology strength and patent family size, etc. Key patents were extracted through quantification based on patent family size and cites per patent. The technology flow was figured out to reveal the technology trends.

• Asia Marketing Journal
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• v.16 no.1
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• pp.215-228
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• 2014

The automotive industry plays a significant role in the global economy. One of the reasons is that this industry compasses every aspects of the value chain - from raw materials to design and development, manufacturing, sales and services, and even disposal. Thus, the industry needs significant upfront capital investment and requires years of R&D and market development. As a result, this industry is dominated by a handful of global players and it is not easy for a new entrant to enter this industry. Furthermore, success is even more difficult to achieve. How did Hyundai Motor make it in this tough marketplace? Can it continue against all odds? The CAGR for last 5 years is 12% and it stands at 6th in the world. Compared to other global brands, Hyundai has geographically well-balanced sales portfolio. The quality improvement is outstanding. The brand performance follows these quality and sales improvements. Yet, the global competition is ever intensifying. Now, it is the time to step up once more. The next strategic goal needs fundamental shift toward brand and marketing-focus. In constructing global marketing strategy, Hyundai Motor's vision is "Lifetime partner in mobility and beyond" and its goal is global top 3 brand by year 2015 through modern premium brand image and selling 5 million vehicles. The target brand positioning of Hyundai Motor is the leading position in premium dimension and stylish/modern dimension. The global brand strategy framework is based on the brand direction of "Modern Premium" and is designed to deliver core brand identity (i.e., Simple, Creative, Caring) to customers. In order to manage brand performance, Hyundai's marketing platformalso includes marketing performance management, brand performance management, and market driven organization. From this diagnosis, Hyundai Motor is well posed to build a strong brand. Nevertheless, there are still challenges ahead from consumer, technology, competitor, and macro-environment perspectives. To overcome these threats, the bases of competition for all successful automotive brands are various differentiation factors, including technology, performance, value proposition, or heritage. Hyundai Motor is well prepared so far. However, it is not tested against time yet whether Hyundai can overcome these unforeseeable major threats. Hyundai is trying to find the solution from a strong brand, while believing in "New Thinking. New Possibilities."

• Information Systems Review
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• v.12 no.1
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• pp.165-188
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• 2010

Recently public and finance SI (system integration) industry is called as 4D (difficult, dangerous, dirty, dreamless) industry because of low profit, overtime works and poor motivation of employees. Even some people think at SI industry to be a labor intensive industry instead of a high technology industry. The current study considers outside environmental change of SI industry as well as inside capability enhancement of SI companies. The study adopted action research method with the author's expertise and experiences as a head of a major SI company in Korea. The current research framework suggests 5 areas of profitability enhancement that offers propositions and implications. 5 areas of profitability enhancement are (1) policy improvement, (2) business portfolio innovation (3) sales capability reinforcement, (4) delivery capability reinforcement, and (5) cost management innovation. The five areas include 11 propositional factors and 21 implementation plans which were chosen from the profitability perspectives of SI companies.In order to successfully execute propositions and implementation plans of the framework, 3 years is needed and after 3 years profitability are expected to increase 10% higher than the current level. The framework, propositions and suggestions in this study are expected to offer a real contribution for SI companies that want to enhance competitiveness and profitability. Future extension of the current study to benchmarking the competitiveness and profitability between local companies and global companieswill bring a solid attention from industry and academics.