• Title/Summary/Keyword: Questionnaire Surveys

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The Effect of Consumer Education on the Consumer Knowledge and Consumer Behavior of Kindergarten Children (소비자교육이 유아의 소비자지식과 소비자행동에 미치는 영향)

  • 제미경;김영옥
    • Journal of the Korean Home Economics Association
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    • v.42 no.2
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    • pp.69-82
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    • 2004
  • The purpose of this study is to evaluate a practical consumer education program for kindergarten children and to investigate whether consumer education affects their consumer knowledge and consumer behavior. The subjects of this study were 32 5-year-old kindergarten children who participated (experimental group) and 25 kindergarten children who did not participate (control group) in the consumer education program. Consumer education was held for 6 hours twice a week during October 8 to 29, 2002. Questionnaire surveys were conducted before and after the education program. Percentiles, frequencies, means, and ANCOVA were utilized for data analysis with SPSS program. The results of this study showed that consumer education had very positive and significant effects on consumer knowledge (p<.01) and consumer behavior (p<.05) among kindergarten children. Furthermore, consumer education for only three weeks had effectively enhanced kindergarten children's ability as consumers. These results imply that consumer education should be served periodically and systematically from an early age. Diverse subjects and teaching methods must be developed and utilized for consumer education of kindergarten children.

Revised NIOSH lifting equation의 현장 적용

  • 기도형;정민근;임종호
    • Proceedings of the ESK Conference
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    • 1995.04a
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    • pp.106-110
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    • 1995
  • A local manufacturing companyin which low back pain(LBP) complaints were frequently reported was selected, and regularly perfomed lifting tasks were investigated using questionnaires and the 1991 NIOSH lifting guide. Among several processes of manufacture in the company, three processes-forming, heating and packing-were studied, where most of tasks were perfomed through manual materials handling (MMH). Questionnaire surveys showed that anthropometric data such as stature, weight and someatotype did not affect and weight of load influenced significantly the incidence of LBP, and workers who expwrienced LBP was older than the inexperienced. In addition, safety education conducted at the company was found to be ineffective in preventing LBP injuries. Lifting indexes(LI) was ranged from 0.86 to 17.0 with an average of 4.49, which revealed that tasks performing in the selected factory were in danger of LBP, and should be ertonomically redesigned. The critical factor reducing LI was found to be the horizontal component in all three processes, and most of weight of load was heavier than load constant(23kg) of the 1991 NIOSH lifting equation in heating process and packing.

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The Influence of Discount Methods on College Students' Satisfaction and Loyalty -Focusing on the Foodservice Industry- (할인수단이 대학생 소비자의 외식업체 만족도와 충성도에 미치는 영향)

  • Jeon, Min-Sun;Lee, Kwang-Woo
    • Korean Journal of Human Ecology
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    • v.23 no.5
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    • pp.941-955
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    • 2014
  • A price discount is one of the effective marketing means to get business profitability in a short period of time. Recently most of the foodservice enterprises in our country utilize a variety of discount methods such as affiliated cards, point cards, discount coupons, social commerce and/or event discount as their marketing strategy. Therefore, this research aimed to investigate customer satisfaction about discount methods provided by the foodservice industry and explore the moderate effect of the discount methods between customer satisfaction and loyalty. For data collection, both of online and offline questionnaire surveys were carried out, and a total of 871 responses were analyzed. As results, the respondents showed high satisfaction with the discount methods, and the discount methods had a positive moderate effect between customer satisfaction and loyalty.

A comparative study on the mobile vs. stationary internet as a survey tool (유.무선 인터넷 설문조사의 비교연구)

  • 김제은;김진우
    • Korean Management Science Review
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    • v.20 no.1
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    • pp.37-49
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    • 2003
  • There is an increasing need to use mobile Internet as a research tool as wireless technology has been developing rapidly. However, little research has been conducted to confirm methodological validity of mobile Internet survey. This study examines the possibility of using mobile Internet as a survey tool by comparing survey results of mobile and stationary Internet surveys with the same questionnaire. The results were analyzed from both economic and theoretical perspectives. Both mobile and stationary Internet survey sites were implemented with supports from domestic mobile and stationary Internet portals and telecommunication companies. The results show that there exist several differences between two survey methods. First, many respondents who use mobile Internet gave up at the early stage. However, once people continued to respond, they answered the questions to the end. Second, means and standard deviations of mobile internet respondents were higher than that of stationary Internet. Third, the results of two survey methods were significantly different by comparing construct validity that includes both discriminant validity and convergent validity. Finally, this paper ends with implications and limitations of using mobile Internet as a survey tool.

A Study on Factors Influencing Internet Service Satisfaction in the High-Speed Information and Communication Network (초고속정보통신망하에서 인터넷서비스만족도에 영향을 주는 요인에 관한 연구)

  • 조성빈;유한주;유왕진
    • Journal of Korean Society for Quality Management
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    • v.30 no.3
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    • pp.168-185
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    • 2002
  • A few recent international surveys reported that Korea ranks the top with respect to the high-speed information and communication network subscription per 100 people in the world. Such infrastructure has been bringing about broad changes in Internet service for both business and individual users. By conducting a questionnaire survey on a moderate size of sample proportional to the population of each region across country, we try to analyze what factors might explain the level of Internet service satisfaction with respect to security, searching, and convenience dimensions. According to the test results, several factors such as sex, age, kind of network lines, usage frequency, e-mail usage, e-shopping, online problem experience might explain the different levels of Internet service satisfaction in the high-speed Internet network. This study might shed a guidance to scholars conducting Internet-related studies and practitioners who plan information policies and business strategies.

Present Condition and Preferences on Design Factors for Well-Being Apartments (웰빙아파트 계획요소의 도입현황과 선호도)

  • Choi, Yoon-Jung
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2006.05a
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    • pp.49-52
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    • 2006
  • The purposes of this study were to summarize the concept of well-being and well-being apartment, to grasp the present condition of apartments which were introduced with well-being factors, and to find out the consumer preferences of design factors for well-being apartment. Library and internet surveys were performed to summarize the concept of well-being and well-being apartment and to grasp the present condition of apartments which were introduced with well-being factors. Questionnaire survey was carried out from 2nd to 22nd of June 2005, to investigate the preferences of design factors for well-being apartment, and the respondents were 250 residents living in urban area. As major result, the design factors haying the preference were revealed as complex design, sports & health facility, and interior surface materials.

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An Exploratory Analysis of the Efficiency of Government's Regional Innovation Programs from the Comprehensive Management Perspective and Its Implications (정부지역혁신사업 관리의 효율성에 대한 탐색적 분석과 시사점 : 종합적 수준에서의 접근)

  • Lee, Min-Hyung
    • Journal of Technology Innovation
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    • v.15 no.1
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    • pp.235-250
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    • 2007
  • The Korean Government has recently been pushing ahead with a variety of programs to support regional innovation. This paper examines whether the variety of regional innovation programs of the government are efficiently managed and effectively functioning in regions. To make the assessment, questionnaire surveys were executed targeting innovation actors in fourteen regions and evaluated the efficiency of government regional programs. Key points of assessment were the appropriateness of the program organization and the efficiency of program management for the effectiveness of program results. It was found that the appropriateness of the program organization and the efficiency of program management were related positively to performance of programs, but the performance of regional innovation programs overall was not high. Some problems were found in program organization and program management such as the overlapping of program objectives and functions, the inadequate synergy among programs, insufficient reflection of the needs of industry in planning, the overlapping investment in facilities and equipment, and low effectiveness of evaluation.

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Brand Relationship Formation Process of Apparel Products(Part I) (의류제품의 상표관계 경로모형 연구(제1보))

  • 조희라;이선재
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.6
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    • pp.790-800
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    • 2002
  • Brand relationship, which refers to the bond between brands and consumers, plays an important role in marketing due to its positive or negative effects on consumer behavior. The goals of this research were 1) to identify the types of brand relationships between young female consumers and apparel brands, and 2) to examine the influence of brand relationships over consumers'favorable attitudes and strong attachment (durability) to the brands. For the purpose of this study, ten casual wear brands, which are highly perceived by and popular with high school and university female students, were chosen by a preliminary inquiry. And then focused group interviews were performed to develop a questionnaire. The main examination was performed from August 20 to September 12, 2000, using five types of surveys each of which contained two brands. SPSS 8.0 was used for factor analysis and recession analysis. Four types of brand relationships were categorized based on the results of factor analysis: self-devotion, intimacy, rejection and trust. Each factor showed significant influence on both positive altitude and durability.

The Effect of Green-oriented CI Visual Design on Corporate Image (기업이미지에 대한 환경친화적 CI 비쥬얼 디자인의 효과)

  • Na, Kwang-Jin;Park, Hye-Sang;Kwon, Min-Taek
    • Science of Emotion and Sensibility
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    • v.11 no.3
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    • pp.339-356
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    • 2008
  • The purpose of this research was to identify the difference between expected and actual corporate image in the market and to verify the possibility of green-oriented corporate identity (CI) visual design as a useful method for communicating with consumers. In addition, this research suggests how green-oriented CI visual design can effectively convey corporate image to consumers. The methods of research used to achieve this aim were case studies and questionnaire surveys. In regard to the results, the difference between consumers'perceived favourable corporate image and companies' expectation about corporate image was found. Moreover, the results show that green-oriented visual identity (VI) design can improve corporate image. In turn, the gap between the expected and actual perception of corporate image can be decreased through green-oriented design. Based on these results, a method of effective development for green-oriented VI design is recommended.

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Serious Dental Disease Factors of Dental Clinic Patients (치과병원 내원환자의 중대 구강병 영향요인)

  • Kim, Mi-Jeong
    • The Korean Journal of Health Service Management
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    • v.10 no.2
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    • pp.111-120
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    • 2016
  • Objectives : The purpose of this study was to review the factors related to serious dental diseases in dental clinic patients to provide basic data on health and oral health improvement. Methods : This study included 257 patients who visited dental clinics located in Gyeonggi-do. For the survey method, patients filled out questionnaires, and their dental examination charts were reviewed. The subjects of this study were selected using convenience sampling. Surveys were done with a self-entry questionnaire. Results : Serious dental diseases were more likely to be found in men than in women, in married subjects than in single subjects, in obese subjects than in normal-weight subjects, in subjects with xerostomia and in subjects who did not receive regular oral examinations and scaling. Conclusions : In order to promote oral health, individual efforts by dental clinic patients should be made along with the implementation of oral health improvement programs and policies.