Journal of Korean Society for Quality Management (품질경영학회지)

Korean Society for Quality Management (한국품질경영학회)
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A Study on Factors Influencing Internet Service Satisfaction in the High-Speed Information and Communication Network

초고속정보통신망하에서 인터넷서비스만족도에 영향을 주는 요인에 관한 연구

  • Published : 2002.09.01
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Abstract

A few recent international surveys reported that Korea ranks the top with respect to the high-speed information and communication network subscription per 100 people in the world. Such infrastructure has been bringing about broad changes in Internet service for both business and individual users. By conducting a questionnaire survey on a moderate size of sample proportional to the population of each region across country, we try to analyze what factors might explain the level of Internet service satisfaction with respect to security, searching, and convenience dimensions. According to the test results, several factors such as sex, age, kind of network lines, usage frequency, e-mail usage, e-shopping, online problem experience might explain the different levels of Internet service satisfaction in the high-speed Internet network. This study might shed a guidance to scholars conducting Internet-related studies and practitioners who plan information policies and business strategies.

Keywords

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