• 제목/요약/키워드: Quality Influence Factors

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공연예술서비스가 고객만족과 재구매 활성화 의도에 미치는 요인에 관한 연구 (Study of the Influence of Service Quality on Customer Satisfaction and Repurchase Intention Activation in the Performing Arts)

  • 정제윤;박현숙
    • 유통과학연구
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    • 제10권10호
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    • pp.45-57
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    • 2012
  • Purpose - This study was conducted to evaluate service quality, perceived value, and satisfaction in the performing arts in order to establish a system of relationships that predicts repurchase intention, which increasingly needs to be studied as the domestic performing arts market grows. Research design, data, and methodology - Another purpose of this study is to identify 'work-related factors' and 'performing-arts-related factors' in the performing arts industry, and to observe the influence of the core SQ factors expected to influence audiences' purchase intentions through perceived value and customer satisfaction. The empirical study to test the hypothesis was based on a review of the literature and employed the survey method; data were collected from a total of 500 audience members. Results - The major results of the analysis are as follows. First, in terms of quality factors affecting perceived value, literary quality, level, professionalism, and musical quality were shown to have a significant influence as key factors from the performing arts perspective, while reliability, convenience, and related costs were indicated to exert a significant influence as additional factors related to work. Secondly, the quality factors with a significant influence on customer satisfaction were literary quality, professionalism, and musical quality, which were shown to have a significant influence from the performing arts perspective, while only reliability was indicated to exert a significant influence on work-related factors. Third, perceived value was shown to have a strong positive (+) influence on customer satisfaction, with both perceived value and customer satisfaction exerting a significant influence on the revisit intention. Finally, according to the results a difference analysis with demographic variables, viewing variables as moderating variables, differences according to gender were indicated in the influence of literary value and lel on perceived value, and in the influence of convenience and professionalism on customer satisfaction as well. Also, in terms of the influence of perceived value on customer satisfaction, males were found to be more influenced than females. Conclusions - Based on the above results, the suggested implications of the present study are as follows. First, through the consideration of not only the crucial work perspective in performing arts services, which has been inadequate in the past, but the additional performance-related level, the previously unevenly distributed viewpoints were expanded for application. Second, in verifying the relationship between expanded quality factors and the factors that determine consumer behavior while simultaneously considering key factors and additional related factors, work-related service quality factors were shown to exert a stronger influence on perceived value and customer satisfaction than performance-related factors. Third, for service factors related to performance, the reliability factor exerts an influence on perceived value and customer satisfaction, requiring that a performance planner secure and manage diverse channels to immediately support customer requests in providing performance theater services.

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모바일 클라우드 스토리지 서비스 이용만족에 영향을 미치는 요인에 관한 실증연구 (An Empirical Study on the Influence Factors of the Mobile Cloud Storage Service Satisfaction)

  • 최광두;조인수;박희준;이기원;강준모
    • 품질경영학회지
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    • 제41권3호
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    • pp.381-394
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    • 2013
  • Purpose: Nowadays, Mobile Cloud Storage services are used widely. For sustainable use of this service, we need to determine what factors affect satisfaction. Therefore, the purpose of this study is to identify the factors that influence satisfaction. Methods: To analyze factors that influence satisfaction, this study sets the factors into three dimensions such as service quality, perceived risk, and individual characteristics and analyze the causal relationship between influence factors and satisfaction through Structural Equation Model. Results: The results of this study are as follows; among service quality, user interface and reliability influenced satisfaction, but adaptability did not have any influence. Perceived risk of illegal access had a negative influence on satisfaction, while perceived risk of privacy leakage did not have significant influence on satisfaction in perceived risk. At last, self-efficacy had a significant influence on satisfaction. Conclusion: We identified the influence factors that influence satisfaction. Our findings will be necessary for Mobile Cloud Storage service providers to strengthen their service.

지속적인 종합적 품질경영(TQM) 실행의 결정요인에 관한 연구 (An Empirical Study on Factors that determine on Success Factors of Total Quality Management Implementation)

  • 서창적;김재환
    • 품질경영학회지
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    • 제27권3호
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    • pp.1-16
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    • 1999
  • According to the study of TQM implementations, the odds that an organization will successfully implement total quality management are two to one-against it. Based on the Brown's study, two thirds of all TQM implementations are dropped or fail altogether. However, organizations armed with knowledge of the factors that have the biggest impact on their success can take steps to influence or change those factors. In this paper, we studied on the degree of influence between those factors and successful start up and alignment factors. Based on extensive literature reviews those factors, threat, commitment, plan, progress and strategy are determined. Also we determine the successful start up and alignment factors. A framework of research including above factors is developed and tested statistically The Perceived data are collected from managers of quality departments of 141 Korean firms through survey. The results show that the rating of those factors which determine success of implementing TQM is progress, commitment, strategy and progress. But the factor of threat shows negative influence for the success of implementing TQM.

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자동차보험시장에서 고객만족의 영향요인에 관한 연구 (A Study on Influence Factors for the Customer Satisfaction in the Automobile Insurance Market)

  • 이인식
    • 품질경영학회지
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    • 제36권3호
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    • pp.66-75
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    • 2008
  • Korean insurance companies recently started to understand that the customer satisfaction can be a critical role affecting sales performance and profit. A number of authors have reported and analyzed service quality factors in the auto insurance. The purpose of this research is to examine influence factors for the customer satisfaction in the auto insurance market. This study is assumed that customer satisfaction factors are composed of prices of service and corporate image as well as service quality factors. 249 questionnaires are gathered and analyzed from persons. The main findings of the empirical study are : First, the influence from prices of service and corporate image is higher than that from service quality factors, Second, repurchase of auto insurance highly correlated to recommendation intention.

여성가족부양자의 노인부양에 관한 연구 (A Study on the Caregiving in Elderly of the Female Family Caregivers)

  • 김분한;이금재;이신영
    • 성인간호학회지
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    • 제16권2호
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    • pp.264-275
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    • 2004
  • Purpose: The purpose of this Study was to identify the factors that affect the caregiving burdens felt by the female family caregivers and quality of caregiving. Method: The subjects were 247 female family caregivers who were living with the elderly and were residing in Seoul. Data was collected from June 30, 2000 to Agust 11 by using questionnaire. The collected data was analyzed using descriptive statistics and hierarchial multiple regression with SAS/PC. Result: Situational factors had the greatest influence on the caregiving burdens. While the interactive factors of discrepancy between past and present image of elder and the caregiving belief were proven to be significant, the former had greater influence. The factors affecting the quality of caregiving, this is greatly influenced by situational factors and interactive factors. The discrepancy between past and present image of elder had relatively little influence while caregiving belief had the greatest influence. Among the situational factors, family stress had the greatest influence, while the caregiving burdens had little influence on the quality of caregiving. Conclusion: In order to improve the quality of caregiving in elderly by the female caregiver in the family, and to reduce the caregiving burdens, it is important to consider variables related to interaction as well as those directly concerned with caregiver and the elderly for nursing intervention.

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조리용 와인이 음식의 품질 속성에 미치는 영향 (The Influence of Cooking Wine on Food Quality Attributes)

  • 류철;최성만
    • 동아시아식생활학회지
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    • 제17권4호
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    • pp.532-539
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    • 2007
  • The purpose of this study was to investigate the influence of cooking wine's functions on food quality attributes. factor analysis, reliability analysis (Cronbach's $\alpha$), and multiple regression analysis were employed to analyze the data. The cooking wine functions were divided into 3 factors (expectation of utility, functionality, and quality enhancement). According to the multiple regression analysis of cooking wine factors to food quality, all factors had positive influences on food quality. Among the three factors, expectation of utility(=.556, p<0.001) had the most significant influence on food quality. And functionality (=.321, p<0.001) and quality enhancement(=.296, p<=0.001) also had significant effects in that order. further research should be conducted on cooking wine's utility aspects and their effects on food quality. Finally, we anticipate that the results of this study will be useful information for food-service companies.

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정보시스템 기능의 아웃소싱 : 상황모델의 실증적 연구 (Outsourcing of Information Systems Functions : An Empirical Study of A Contingency Model)

  • 천면중
    • Asia pacific journal of information systems
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    • 제4권2호
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    • pp.131-164
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    • 1994
  • A contingency model of outsourcing is developed from the information systems (IS) literature and strategic management literature in order to assess the following question: What factors influence change in the extent to which an organization outsources IS functions? Based on the literature, this study identifies four IS factors-gaps in information quality, IS support quality, IS staff quality, and IS cost effectiveness-and three organizational factors-the gap in financial performance, strategic orientation, and the role of information technology in an organization-that influence the change in degree of outsourcing. These factors are hypothesized to influence the change in the extent of an organization's outsourcing of IS functions. From a mail survey of 188 top IS executives in U.S. companies, the results of analysis of covariance and bivariate correlational and multivariate regression analyses provide the following major findings: (a) This study found support for the proposed research model. (b) The change in the degree of IS outsourcing is determined by gaps in information quality, IS support quality, IS cost effectiveness, and financial performance and by the role of IT among IS and organizational factors.

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포털사이트의 지각된 서비스 품질이 후속 행동에 미치는 영향에 관한 연구 (The Effect of Perceived Service Quality of Web Portal Site on Trust, Satisfaction and Revisit Intention)

  • 이승희;김혜경
    • 디지털융복합연구
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    • 제6권1호
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    • pp.75-82
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    • 2008
  • This paper is aimed to exam factors in the perceived service quality of web portal site and to analyze their effects on customer satisfaction. And this paper analysis satisfaction effects on revisit intention. To accomplish this purpose, this study examined previous studies and summarized core factors of service quality. Form literature survey, we drawn core factors. They are convenience, technologies, valuable of contents and service, communication, positioning. These core factors will affect on customer trust, satisfaction and satisfaction will affect on revisit intention. This study examined previous studies and summarized core factor in perceived service quality of web portal site. Fourteenth hypothesis were developed. Data for empirical testing were collected through survey to portal sites user. The results of this study are as follows; First, we find that service, communication and positioning have positive influence on the trust. Second, convenience, valuable of contents and postioning factors have a positive influence on the satisfaction. Third, it is shown that satisfaction have a positive influence on the revisit intention.

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의류점포의 서비스품질, 제품품질과 가격이 점포애고에 미치는 영향 (The Influence of Service Quality, Product Quality, Price on Store Patronage for Apparel Stores)

  • 김지연;이은영
    • 한국의류학회지
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    • 제28권1호
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    • pp.12-21
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    • 2004
  • The purposes of this research were (1) to identify service quality and apparel quality in apparel stores, (2) to examine the influence of service quality, product quality and price on customer satisfaction, (3) to examine the influence of service quality, product quality, price and customer satisfaction on repurchase intention that is important feature of store patronage. The data was collected from 435 female students, career women, and house wives using questionnaire and analyzed by frequency analysis, factor analysis, reliability analysis and regression. The results of this research were as follows: (1) Service quality in apparel stores was divided into six factors: facilities and policy/ salesperson VMD/ after service/ impression and atmosphere/ promotion. (2) Product quality was divided into four factors: objective feature/ expressive feature/ wearing sensation/ fitness. (3) Service quality, product quality, price influenced customer satisfaction. (4) Product quality, price and customer satisfaction influenced repurchase intention directly, but service quality influenced repurchase intention indirectly. (5) Service quality factors that influenced customer to have repurchase intention were facilities and policy, salesperson, and VMD. (6) Product quality factors that influenced customer to have repurchase intention were objective feature and wearing sensation.

SCM 특성과 관계통제가 RTE 특성에 미치는 영향 (The SCM Characteristics and Relationship Control on RTE Characteristics)

  • 박광오;전종현;장활식
    • 한국정보시스템학회지:정보시스템연구
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    • 제23권4호
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    • pp.25-47
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    • 2014
  • The purpose of this study is to identify and comprehensively explain the SCM-related factors involved in the realization of RTE, including the quality of information concerning SCM, the quality of SCM partnerships, and relationship controlling factors (planning control, behavioral control, and outcome control). This study systematizes the interactions among these factors into a form of a model, elucidating how these interactions affect and shape RTE characteristics. To validate the research model proposed in the study, filed survey was conducted with 79 staffs in Korean company using SCM. The findings of the study can be summarized as follows: First, the quality of information concerning SCM had significant effect on the quality of SCM partnerships, planning control, behavioral control, and outcome control. Not only does the quality of SCM information directly influence the quality of SCM partnerships, planning control, behavioral control, and outcome control; but it also indirect influence on forecasting, agility, and visibility of SCM though its influence on the different forms of relationship control. Second, the quality of SCM partnerships also had significant effect on planning control, behavioral control, and outcome control. In addition to directly influencing these forms of relationship control, the quality of SCM partnerships also indirectly influenced forecasting, agility, and visibility though its influence on relationship control. Third, planning control significantly influenced forecasting, agility and visibility. Fourth, behavioral control significantly influenced forecasting, but neither agility nor visibility. Fifth, outcome control had significant influence on forecasting, agility, and visibility.