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http://dx.doi.org/10.7469/JKSQM.2013.41.3.381

An Empirical Study on the Influence Factors of the Mobile Cloud Storage Service Satisfaction  

Choi, Kwangdoo (Information & Industrial Engineering, Yonsei University)
Cho, Insu (Information & Industrial Engineering, Yonsei University)
Park, Heejun (Information & Industrial Engineering, Yonsei University)
Lee, Kiwon (Information & Industrial Engineering, Yonsei University)
Kang, Junmo (Information & Industrial Engineering, Yonsei University)
Publication Information
Journal of Korean Society for Quality Management / v.41, no.3, 2013 , pp. 381-394 More about this Journal
Abstract
Purpose: Nowadays, Mobile Cloud Storage services are used widely. For sustainable use of this service, we need to determine what factors affect satisfaction. Therefore, the purpose of this study is to identify the factors that influence satisfaction. Methods: To analyze factors that influence satisfaction, this study sets the factors into three dimensions such as service quality, perceived risk, and individual characteristics and analyze the causal relationship between influence factors and satisfaction through Structural Equation Model. Results: The results of this study are as follows; among service quality, user interface and reliability influenced satisfaction, but adaptability did not have any influence. Perceived risk of illegal access had a negative influence on satisfaction, while perceived risk of privacy leakage did not have significant influence on satisfaction in perceived risk. At last, self-efficacy had a significant influence on satisfaction. Conclusion: We identified the influence factors that influence satisfaction. Our findings will be necessary for Mobile Cloud Storage service providers to strengthen their service.
Keywords
Mobile cloud; SERVQUAL; Mobile cloud storage service; Service satisfaction;
Citations & Related Records
Times Cited By KSCI : 5  (Citation Analysis)
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