• Journal of Preventive Medicine and Public Health
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• v.56 no.1
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• pp.12-20
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• 2023

Quantitative and qualitative research explore various social phenomena using different methods. However, there has been a tendency to treat quantitative studies using complicated statistical techniques as more scientific and superior, whereas relatively few qualitative studies have been conducted in the medical and healthcare fields. This review aimed to provide a proper understanding of qualitative research. This review examined the characteristics of quantitative and qualitative research to help researchers select the appropriate qualitative research methodology. Qualitative research is applicable in following cases: (1) when an exploratory approach is required on a topic that is not well known, (2) when something cannot be explained fully with quantitative research, (3) when it is necessary to newly present a specific view on a research topic that is difficult to explain with existing views, (4) when it is inappropriate to present the rationale or theoretical proposition for designing hypotheses, as in quantitative research, and (5) when conducting research that requires detailed descriptive writing with literary expressions. Qualitative research is conducted in the following order: (1) selection of a research topic and question, (2) selection of a theoretical framework and methods, (3) literature analysis, (4) selection of the research participants and data collection methods, (5) data analysis and description of findings, and (6) research validation. This review can contribute to the more active use of qualitative research in healthcare, and the findings are expected to instill a proper understanding of qualitative research in researchers who review qualitative research reports and papers.

• Journal of Distribution Science
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• v.17 no.7
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• pp.77-86
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• 2019

Purpose - This paper examines customers' perception on intra-industry and inter-industry alliance, then compares customer purchasing attitude towards alliance product according to whether it is from high-tech or low-tech industry. Research design, data, and methodology - We used qualitative research methodology of in-depth interviews and focus group interviews. Results - Customers expect products from inter-industry alliance to be highly innovative but also to be inferior in technology. In high-tech industries, since technology is more important than differentiation, inter-industry alliance was negatively evaluated whereas intra-industry alliance elicited positive customer purchasing attitude. Conversely, in low-tech industry where novelty outweighs technology, inter-industry alliance earned positive evaluation. However, for intra-industry alliance, customers' evaluation varied depending on whether both partners share similar prestige and price range. When partners were not similar to each other, customers' perception were positive for less prestigious and pricey brand, but in the reverse case, perception were negative. Conclusions - This research focused on customers' perception and attitude by adopting qualitative methodology while other alliance studies are mostly based on quantitative research. This study provides managers with partner selecting guidelines considering the type of industry, and whether the goal is to enhance novelty or technology.

• Journal of the Korean Operations Research and Management Science Society
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• v.37 no.3
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• pp.23-37
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• 2012

As Customer Relationship Management (CRM) strategy is becoming a core competence more recently, many companies want a reliable CRM assessment system which enables measuring and diagnosing corporate customer strategies for building an optimized CRM strategy. However, there has been short of researches on developing the CRM diagnosis methodology that is directly applicable to real practices. Drawing upon the theoretical framework of CRM scorecard, we developed and suggested a corporate CRM diagnosis methodology that can systematically understand and assess the corporate CRM capability and performance, guiding their future directions. Companies can search the important but weak areas among various CRM strategy subjects through the proposed diagnostic procedures. This framework has a hierarchical structure that has four evaluative domains each of which has several evaluative subjects consisting of many evaluative themes: the score of upper factor is the weighted average of its subordinate factor scores. And the score of each evaluative theme is the weighted average of quantitative and qualitative evaluative indexes. Quantitative indexes are calculated by analyzing customer and sales data and qualitative ones are derived from survey data. Each evaluative index has more than one measure and its score can be derived from its own formula consisting of the measures. To prove the concept, we applied this framework to a real company and concluded that it might be appropriate to understand the corporate CRM strategy situation, find the pain points, and resolve them for better CRM implementation.

• Korean Journal of Adult Nursing
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• v.20 no.1
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• pp.176-186
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• 2008

Purpose: The purpose of this study was to analyze the published articles in the Journal of Korean Academy of Adult Nursing from 2004 through 2006. Methods: Two hundreds and ten articles were analyzed focusing on research methodology and key words using descriptive statistics. Results: The proportion of quantitative research was 88.1%, while the proportion of qualitative research was 5.2%. The majority of the qualitative research design was survey(67.1%). Seventy-four percent of the research had verbal consent and 8% had written consent from the participants. Eight percent of the research provided conceptual framework. The prevailing data collection settings were hospitals(50.5%) and community(37.1%). For the data analysis, 95% used parametric analysis methods; descriptive statistics(26.2%), chi-square test(18.3%), t-test(18%) and ANOVA(17.4%). Key words were categorized into four nursing domain: human, health, nursing, and environment. The most frequently used domain was health. Conclusion: The number of the published articles in the Journal of Korean Academy of Adult Nursing has been increased and quality has been improved compared with the articles published before the 2000 year. Varied research methodology and data analysis methods were utilized.

• Proceedings of the Korea Society for Energy Engineering kosee Conference
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• 1999.11a
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• pp.119-124
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• 1999

A selection methodology of liquid levelmeters, especially, level sensors in non-nuclear category, to be installed in nuclear energy facilities is developed using linguistic fuzzy approaches such as fully-linguistic and semi-linguistic methods. Depending on defuzzification techniques, the linguistic fuzzy methodology leads to either linguistic (exactly, fully-linguistic) or cardinal (i.e., semi-linguistic) evaluation. For the linguistic method, for each alternative, fuzzy preference index is converted to linguistic utility value by means of a similarity measure determining the degree of similarity between fuzzy index and linguistic ratings. For the cardinal method, the index is translated to cardinal overall utility value. According to these values, alternatives of interest are linguistically or numerically evaluated and a suitable alternative can be selected. Under given selection criteria, the suitable selections out of some liquid levelmeters for nuclear facilities are dealt with using the linguistic fuzzy methodology proposed. Then, linguistic fuzzy evaluation results are compared with qualitative result available in the literature. It is found that as to a suitable option the linguistic fuzzy selection is in agreement with the qualitative selection. Additionally, the comparative study shows that the fully-linguistic method using adequate scale system facilitates linguistic interpretation regarding evaluation results.

• Journal of Information Technology Services
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• v.20 no.3
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• pp.57-73
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• 2021

Recently, online job websites have been activated as unemployment problems have emerged as social problems and demand for job openings has increased. However, while the online job platform market is growing, users have difficulty choosing their jobs. When users apply for a job on online job websites, they check various information such as job contents and recruitment conditions to understand the details of the job. When users choose a job, they focus on various details related to the job rather than simply viewing and supporting the job title. However, existing online job websites usually recommend jobs using only quantitative preference information such as ratings. However, if recommendation services are provided using only quantitative information, the recommendation performance is constantly deteriorating. Therefore, job recommendation services should provide personalized services using various information about the job. This study proposes a recommended methodology that improves recommendation performance by elaborating on qualitative preference information, such as details about the job. To this end, this study performs a topic modeling analysis on the job content of the user profile. Also, we apply LDA techniques to explore topics from job content and extract qualitative preferences. Experiments show that the proposed recommendation methodology has better recommendation performance compared to the traditional recommendation methodology.

• Journal of Korean Home Economics Education Association
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• v.13 no.1
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• pp.1-11
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• 2001

Home economics education professional knowledge consists of empirical interpretive critical science component. Thus it is imperative that the alternative research perspectives be used to gain certain knowledge for the profession of home economics education. In human inquiry and education there is a growing concern that the dominant research paradigm positivist natural science model is inadequate to address the phenomena constructed by persons. However, Home economics education has not examined and almost utilized alternative research perspectives. This review will probe research logic and resecrach methodology of qualitative inquiry within home economics education and highlight the shift from positivism to post-positivism.

• Communications of Mathematical Education
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• v.26 no.4
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• pp.383-408
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• 2012

This study is to review phenomenology as a legitimate research methodology in mathematics education. Phenomenology is considered a perspective which will be able to provide varieties of viewpoints for mathematics education. Phenomenology is a research about phenomena and experience, and phenomenological research is to reveal the meanings from persons who experience something that researcher is interested in. Through such review, this study is to identify if phenomenology has potential possibility to open as a qualitative research methodology in mathematics education. In order to doing this, this study has reviewed the trend of qualitative research methods in mathematics education, major concepts of phenomenology, phenomenological attitudes for phenomenological research, and the methods and procedures for phenomenological research. The major conclusions are as the followings: the focus of lived-experience in mathematics education, the importance of recognizing life world in mathematics education, and the essence of general phenomena and the meanings of experience general in mathematics education.

• Journal of Digital Convergence
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• v.14 no.9
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• pp.19-29
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• 2016

This study analyzes life experiences and prospects of poverty/welfare exit of the poor with work ability utilizing Mixed methodology. Based on Sequential Exploratory Design, it qualitatively analyzes 3 waves of qualitative panel data linked to Korea Welfare Panel Study(KWPS) and presents life changes of 14 poor in the context of their prospects of welfare/poverty exit. Then it proposes hypotheses on the role of education, household economy expectation, self-esteem in the prospects of poverty/welfare exit following the sequential exploratory design to quantitatively test qualitative findings utilizing KWPS(7th). The outcomes of the Structural Equation Model(SEM) suggest that household economy expectation plays mediating role between education and the prospects of welfare/poverty exit. This implies that anti-poverty policy needs to consider a psychological approach to enhance household economy expectations of the poor as well as other material support.

• The Journal of the Korea Contents Association
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• v.17 no.2
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• pp.278-287
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• 2017

As a background for qualitative research, the concept of bricolage is very common in the North America. As a movement of art area, because, it has characteristics of criticality and existence which is very close to the definitions of qualitative research. However, regardless of recent rapid wide-spread of qualitative research with the world trend of research methodology, it is very unusual that scholars are rarely discussing on the concept of bricolage in South Korea. In literature review, scholars conceptualize bricolage in literature, art, and so on except qualitative research field. Thus, I realize that it is necessary to discuss the concept of bricolage in qualitative research. Through it, scholars will understand more about the definition of qualitative research. Accordingly, I try to prove the thesis 'qualitative research is bricolage' in this article. In conclusion, scholars commonly define qualitative research to involve the meanings of 'reflection', 'understanding', 'deconstruction', and 'reconstruction' and illustrate also the concepts of bricolage in a praxis of interpretation and understanding with getting together of rigorousness, complexity, and criticality. I realize that these notions are very close to each other in this study.