• 제목/요약/키워드: Qualitative Content Methodology

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온라인 환경에서 디지털콘텐츠의 특성과 소비행동의 관계 (Relationship between Digital Contents Characteristics and Consumer's Usage Behavior in the Online Environment)

  • 이한석
    • 한국콘텐츠학회논문지
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    • 제11권10호
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    • pp.234-241
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    • 2011
  • 새로운 기술의 발달은 온라인 환경과 같은 새로운 시대를 열었다. 소비자들은 디지털 환경하에서 더 많은 정보력과 관계망을 갖게 되었고 디지털콘텐츠를 주도적으로 사용하고 있다. 본 연구에서는 소비자들의 디지털 콘텐츠 사용행동을 살펴보고자 하였다. 본 연구에서는 이를 위해 두 개의 연구를 진행하였다. 디지털 콘텐츠 사용 경험이 있는 소비자를 대상으로 첫 번째 연구에서는 현상학적 방법론을 활용하여 디지털콘텐츠의 불법적 사용에 영향을 미치는 제품특성을 소비자 관점에서 파악하고자 하였으며 두 번째 연구에서는 파악한 요인들을 이용하여 200여명의 서베이를 통한 정량조사로서 요인들간의 관계를 파악하고자 하였다. 이와 같은 연구결과를 바탕으로 기업은 소비자들의 디지털콘텐츠 소비 행동을 이해할 필요가 있음을 밝히고 이를 활용 적절한 마케팅 전략을 구사할 수 있는 실무적 시사점을 제시하였으며 더불어 향후 연구 방향을 논의하였다.

초등수학교육 연구동향: 최근 7년간 게재된 국내 학술지 논문을 중심으로 (Research Trends in Elementary Mathematics Education: Focused on the Papers Published in Domestic Journals During the Resent Seven Years)

  • 김유경;방정숙
    • 한국수학교육학회지시리즈C:초등수학교육
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    • 제20권1호
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    • pp.19-36
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    • 2017
  • 본 연구는 초등수학교육 관련 연구들의 동향을 분석하기 위해 8개 학술지에 게재된 논문 중 초등수학교육 관련 연구 596편을 대상으로 연구주제, 연구방법, 연구대상, 수학내용영역, 교과역량별 동향을 분석하였다. 연구주제 측면에서 학습자의 인지적 정의적 특성 및 능력, 교육과정 및 교과서 분석, 수업 및 지도방안과 관련한 연구가 비중 있게 다뤄졌고, 평가, 교육공학 및 교구 관련 연구는 그 수가 매우 적었다. 연구방법 측면에서는 질적연구의 비중이 높았고 연구대상 측면에서는 학생에 대한 연구가 많았다. 수학내용영역 측면에서는 수와 연산 관련 연구가 월등히 많았고 교과역량 측면에서는 비교적 고르게 나타났으나 문제 해결과 관련된 연구가 많이 행해졌다. 이러한 연구 결과를 바탕으로 보다 활성화될 필요가 있는 연구 분야 및 후속 연구에 대한 시사점을 제공하고자 하였다.

OTT(Over The Top) 서비스 플랫폼에서 디지털 콘텐츠마케팅 효과 연구: 간접광고 유형을 중심으로 (A study on the effects of digital content marketing in OTT (Over The Top) service platform: focusing on indirect advertising types)

  • 김태양
    • 한국인터넷방송통신학회논문지
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    • 제20권4호
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    • pp.155-164
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    • 2020
  • 본 연구는 OTT(Over the Top) 서비스 상에 노출되는 간접광고의 유형에 따른 효과를 실험연구를 통해 실증적으로 검증하였다. 이를 위해 지상파채널에 실제 방영되었던 간접광고를 3가지 유형의 실험 자극물로 구성하여 실험 참가자를 대상으로 시선추적 장비를 이용해 데이터를 수집하였다. 또한 시청한 간접광고에 대한 광고태도, 브랜드 태도, 구매의도를 알아보기 위해 설문조사를 실시하였다. 연구결과 응시시간과 응시횟수 모두 맥락적 PPL, 단순노출 PPL, 일반협찬 PPL순으로 차이가 있음을 밝혀졌으며, 맥락적 PPL과 단순노출 PPL은 브랜드 태도 및 구매의도가 통계적으로 유의미한 것으로 분석되었다. 일반협찬 PPL은 단순회귀분석결과, 광고태도와 브랜드 태도, 구매의도가 통계적으로 유의미하지 않은 것으로 분석되었다. 본 연구는 이러한 연구결과를 바탕으로 OTT서비스에서 간접광고의 가능성과 OTT서비스를 통하여 마케팅을 펼치려는 기업에게 보다 효과적인 간접광고의 전략적 기준을 제시하는데 그 목적이 있다.

최근 2년간 Journal of Korean Academy of Nursing 게재논문 분석-연구 동향, 실험중재, 연구의 근거등급을 중심으로 (Analysis of Research Papers Published in the Journal of the Korean Academy of Nursing-Focused on Research Trends, Intervention Studies, and Level of Evidence in the Research)

  • 신현숙;현명선;구미옥;조명옥;김숙영;정재심;정금희;서문경애;손연정
    • 대한간호학회지
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    • 제40권1호
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    • pp.139-149
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    • 2010
  • This study aimed was done to analyze recent trends in nursing research published in the Journal of Korean Academy of Nursing by focusing on the content of nursing interventions and their level of evidence. Methods: A total of 209 studies published between 2007 and 2008 were reviewed using analysis criteria developed by the researchers. Results: The number of quantitative studies was greater than that of qualitative studies. There was a slight increase in the number of qualitative studies and studies including elderly populations, which reflects the recent population trend in Korea. More randomized controlled trials with a low risk of bias were needed to support more evidence-based nursing practice. Concerning the low rate of ethical consideration, stricter application of research ethics needs to be encouraged. Conclusion: The findings of this study suggest the recent trends in nursing research and the direction of nursing research and review in the Journal.

임상간호현장에서의 실행연구 여정 (A Journey to Action Research in a Clinical Nursing Context)

  • 장금성;김희영;김은아;김윤민;문정은;박현영;송미옥;백명
    • 간호행정학회지
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    • 제19권1호
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    • pp.95-107
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    • 2013
  • Purpose: The purpose of this study was to examine the effectiveness of Action Research (AR) approach in nursing. Methods: Participants were 64 perioperative nurses recruited from C hospital in Gwangju, Korea. The nurses were engaged in the project through 2 cycles of planning, acting, observing, and reflecting. A mixed-methods design was used to examine changes in participants and their knowledge management practice. Quantitative data were analyzed using SPSS 20.0 program and qualitative reflection data underwent content analysis. Results: During the project, participants developed standardized pre-operative checklists and opened an Internet Cafe to better manage their perioperative nursing information. At the end of the project, there was a significant increase in nurses' knowledge management (p=.015) and the rate of surgical material prescription errors decreased from 8.0% to 2.9%. Core AR project team members' teamwork skills and organizational commitment increased significantly (p=.040, p=.301, respectively). The main themes that emerged from the qualitative data were learning how to solve problems in practice, facilitating team activities through motivation, barriers of large participation, and rewarded efforts and inflated expectations. Conclusion: The AR project contributed to empowering participants to solve local problems. AR is a useful methodology to promote changes in practices and research participants.

조손가족과 공동양육 조부모의 양육에 관한 질적 연구 내용 비교분석: 2000년 이후 국내 학술지 게재 논문을 중심으로 (A Comparative Analysis of Qualitative Research on Experience of Grandchild Rearing between Grandfamily and Custodial Grandparents in Korean Journal since 2000)

  • 이영애;방은령
    • 한국심리학회지 : 문화 및 사회문제
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    • 제24권3호
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    • pp.491-518
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    • 2018
  • 본 연구는 2000년 이후 발표된 국내학술지 논문을 중심으로 조손가족과 공동양육가족 조부모의 손자녀양육 관련 질적 연구 논문을 비교분석하는데 목적이 있다. 이를 위해 2000년 이후 국내 학술지에 게재된 질적연구 논문 43편(조손가족 19편, 공동양육가족 24편)을 대상으로 기초사항(연도별 동향), 연구방법, 연구대상 특성, 연구내용의 범주에 대해 분석하였다. 주요결과는 다음과 같다. 첫째, 연도별 논문수는 조손가족의 경우 감소, 공동양육가족의 경우 증가추세를 보이고 있다. 둘째, 연구방법에서는 두 유형의 가족 모두 면접방법과 현상학적 연구방법을 많이 사용하였다. 셋째, 연구대상 특성에서 두 유형의 가족 모두 연구참여자 수는 6-10명이 가장 많았다. 그러나 그 외 인구학적변인, 양육환경, 물리적 환경에서는 모두 큰 차이가 있었다. 넷째, 연구내용 범주에서는 두 유형의 가족의 조부모들이 느끼는 양육의 의미, 긍정적 요소, 갈등요소, 갈등 해결방법 모두에서 공통점도 나타났지만 그 구체적인 심리적 경험에는 차이점이 나타났다. 이러한 비교연구 결과를 바탕으로 조부모양육지원에 대한 실제적인 제안과 향후 연구에 주는 시사점을 기술하였다.

영작문 상황에서의 표절 측정의 신뢰성 연구 (Measuring plagiarism in the second language essay writing context)

  • 이호
    • 영어어문교육
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    • 제12권1호
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    • pp.221-238
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    • 2006
  • This study investigates the reliability of plagiarism measurement in the ESL essay writing context. The current study aims to address the answers to the following research questions: 1) How does plagiarism measurement affect test reliability in a psychometric view? and 2) how do raters conceive the plagiarism in their analytic scoring? This study uses the mixed-methodology that crosses quantitative-qualitative techniques. Thirty eight international students took an ESL placement writing test offered by the University of Illinois. Two native expert raters rated students' essays in terms of 5 analytic features (organization, content, language use, source use, plagiarism) and made a holistic score using a scoring benchmark. For research question 1, the current study, using G-theory and Multi-facet Rasch model, found that plagiarism measurement threatened test reliability. For research question 2, two native raters and one non-native rater in their email correspondences responded that plagiarism was not a valid analytic area to be measured in a large-scale writing test. They viewed the plagiarism as a difficult measurement are. In conclusion, this study proposes that a systematic training program for avoiding plagiarism should be given to students. In addition, this study suggested that plagiarism is measured reliably in the small-scale classroom test.

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A Systematic Literature Review of the Environmental Upgrading in Global Value Chains and Future Research Agenda

  • Khattak, Amira;Pinto, Luisa
    • 유통과학연구
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    • 제16권11호
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    • pp.11-19
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    • 2018
  • Purpose - The purpose of this study is to provide a systematic literature review related to environmental upgrading in Global Value Chains (GVCs) and suggest possible future research agendas in advancing environmental upgrading and ultimately GVC boundaries. Research design, data, and methodology - The academic databases such as Science Direct, EBSCO, ProQuest and Google Scholar were explored using a structured keywords searches to identify relevant research in the environmental upgrading area in GVCs. Only relevant papers were selected after reading the abstracts, and analyzed using qualitative content analysis. Results - Overall analysis of the literature review suggests two critical developments in the field of environmental upgrading. The first and foremost major development is an enhanced understanding of environmental upgrading as a concept and phenomenon. The second significant development is that environmental upgrading has been empirically proven to be fundamentally based on relationships and power structures within GVCs. Conclusions - Environmental upgrading in GVCs has been studied individually and not in relation to financial outcomes and social upgrading. Hence, the relationship of environmental upgrading with financial outcomes and social upgrading needs to be investigated. Furthermore, the impact of the interaction of varying institutional structures on environmental upgrading is worthy of future study.

사회복지교육에서의 서비스러닝 적용 연구 (A Study on Implementation of Service-Learning in Social Work Education)

  • 박형원
    • 한국사회복지학회:학술대회논문집
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    • 한국사회복지학회 2004년도 춘계학술대회 자료집
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    • pp.535-559
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    • 2004
  • While the endeavor to introduce the service activity in the college education is enlarged, the object of this study is to introduce the concept of service learning in social work education. The 'content centered service-learning' is focusing on the practical education, the liaison and participation in community and the promotion of civil awareness which are very important in social work education that focuses on the interest and participation in the human and social problem as practical study. This study contemplates the educational effect of the course of social work combined with service learning. This study verifies the self-efficacy, the altruism, the change of social responsibility of students and the effect by carrying out the course of social welfare and service activities side by side. To evaluate the effect of service learning, pre and post test and qualitative analysis in journal of service activity, the discussion during the class and the mid and final term evaluation were done. Through the service learning, students showed the promotion in self-esteem, the altruism, the social responsibility, the self insights as a social worker and were able to have the chance to consider their future job. From the view point of local centers, it was evaluated that the service activity of students was helpful to the institutions and the clients, and that the liaison between the community agency and the college and the experience of integration of service learning and the course of social welfare was helpful too. Based on the above mentioned results, this study provide some recommendations in implementation of service-learning as the teaching methodology of social work.

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HIV감염인 상담간호사의 소진경험 (Burnout Experience of HIV Counseling Nurses)

  • 서명희;정석희;이명하;김현경
    • 간호행정학회지
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    • 제19권4호
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    • pp.544-554
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    • 2013
  • Purpose: This study was designed to describe the burnout experiences of nurses counseling people living with HIV/AIDS (PLWHA) in hospital-based counseling services in Korea. Methods: A qualitative research technique with focus group interviews was used and the data were collected in 2012. Participants were 13 counseling nurses from 16 medical hospitals in South Korea who had worked full-time for more than six months as a counseling nurse for PLWHA. The 13 nurses made up 68.4% of all 19 official HIV counseling nurses in South Korea. Data were collected using focus group interviews and analyzed with the content analysis methodology of Downe-Wamboldt. Results: Burnout experience of counseling nurses for PLWHA was analyzed for two domains-causes of, and effects of burnout. Each domain was classified into three categories; personal, job-related, and relationships. Further 17 sub-categories and 47 concepts were discovered. Conclusion: In this study various causes and effects of burnout experienced by nurses counseling PLWHA were identified. These findings can be used in developing effective strategies for nurses, administrators, and health policy makers to solve the burnout of counseling nurses. Further research is required to develop detailed and practical job description for nurses counseling PLWHA.