• Journal of Information Technology Applications and Management
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• v.27 no.5
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• pp.49-68
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• 2020

The Push-Pull-Mooring (PPM) model employ to explore the factors that affect the switching intention of mobile game players by analyzing the online survey data of 240 mobile game players in China. From the perspective of PPM model, Dissatisfaction with the current mobile game can promote players to leave the current mobile game, and other more attractive mobile games can pull players out of the current mobile game. As a mooring factor, habit can affect players' switching decisions. Players who have formed strong habits in current mobile games are more likely to resist or ignore the attractiveness of other mobile games and stay in the current mobile games rather than migrate to other mobile games. Another result shows that the more dissatisfied with the current mobile game, the higher the quality of alternative (relative challenge) mobile game, and the lower the investment size in the current mobile game, the more reluctant the players are to continue to maintain the relationship with the current mobile game. The higher the player's commitment to the current mobile game, the more likely it is to maintain the relationship with the current mobile game. The empirical results show that the framework of this study is highly consistent with the results of PPM model, and confirming that they can well apply to mobile game situations.

• Proceedings of the Korean Information Science Society Conference
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• 2003.04c
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• pp.31-33
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• 2003

XML을 파싱하는 기존의 파싱 Model인 Document Object Model은 메모리 내에 트리 구조와 같은 문서의 컨텐츠를 구성하기 때문에 메모리 사용이 많으며 Event 기반의 Push Model은 Consumer의 상태와 관계없이 파싱된 정보를 이벤트 처리 메소드를 이용함으로 처리의 지연, 처리의 지연을 위한 메모리 사용 등의 단점이 있다. 이에 반해 Pull 파싱 Model은 Client가 파싱의 요청을 하는 Model로써 Streaming Data를 파싱 할 시에 적은 지연시간, 메모리의 효율적인 사용 파싱속도가 신속하다는 장점이 있다. 따라서 본 논문에서는 XML 파서 설계에 있어서 Pull 파싱 모델에 파서 Generator tool인 JFlex와 BYacc/J를 사용하여 기존의 Xml Parser보다 파싱 속도를 향상시키는 Pull 파서의 설계 방법을 제안하고자 한다.

• Proceedings of the KSR Conference
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• 1998.05a
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• pp.502-509
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• 1998

The scheme to reduce jerking phenomena in one push-pull type trainset was proposed. To simulate the jerking between coaches, dynamic analysis model was made. This model could analyze longitudinal dynamic behavior between locomotives and coaches caused by spring and damping characteristics of couplers and center pivots; characteristic curves of traction and braking. To validate the analysis results, tests were conducted in the same driving and braking condition. Comparison of longitudinal acceleration between simulation and test results shows a good agreement. To minimize the jerking phenomena, lots of dynamic simulations were conducted with varying driving/braking effort curve. From the results of simulations, an efficient and economic way to reduce jerking phenomena was found to be to reduce slope of tractive effort curve and synchronize braking time between locomotives and coaches. Test results show that this way could reduce the jerking Phenomena. To express jerkins Phenomena quantitatively, maximum peak to peak values of acceleration were used.

• The Journal of Information Systems
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• v.27 no.2
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• pp.221-245
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• 2018

Purpose This study aims to investigate the factors that influence switching intention of Smart Appliances. We focuses on Push-Pull-Mooring theory and status quo bias as factors related to switching behavior. Design/methodology/approach This study developed an model to explain the switching intention of Smart Appliances and conducted structural equation modeling with AMOS22.0. To test the proposed hypotheses, we collected 319 survey responses from smart appliances's users. Findings The results indicated that low usefulness and low ease of use had an effect on the switching intention of smart appliances. The results also indicated that attractiveness of the alternative and social norms had an effect on the switching intention of smart appliances. Lastly, The difference between the relation of push effect and switching intention and the relation of pull effect and switching intention was found to be due to the level of status quo bias. The academic and managerial implications were discussed based on the results of empirical analysis.

• The Journal of Information Systems
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• v.30 no.3
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• pp.65-91
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• 2021

Purpose In this study, we investigated the impact of perceived risk and switching costs on switching intention to cloud service based on PPM (Pull-Push-Mooring) model. Design/methodology/approach We focused on revealing the switching factors of the switching intention to the cloud services. The switching factors to the cloud services were defined as perceived risk consisting of performance risk, economic risk, and security risk, and switching costs consisting of financial and learning costs. On the PPM model, we defined the pull factors consisting of perceived usefulness and perceived ease of use, and the push factor as satisfaction of the legacy system, and the mooring factor as policy supports. Findings The results of this study as follows; (1) Among the perceived risk factors, performance risk has a negative effect on the ease of use of pull factors, and finally it was found to affect the switching intention to the cloud services. Therefore, cloud service providers need to improve trust in cloud services, service timeliness, and linkage to the legacy systems. And it was found that economic risk and security risk among the perceived risk factors did not affect the switching intention to the cloud services. (2) Of the perceived risk factors, financial cost and learning cost did not affect the satisfaction of the legacy system, which is a push factor. It indicates that the respondents are positively considering switching to cloud service in the future, despite the fact that the respondents are satisfied with the use of the legacy system and are aware of the switching cost to cloud service. (3) Policy support was found to improve the switching intention to cloud services by alleviating the financial and learning costs required for cloud service switching.

• Proceedings of the KIEE Conference
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• 2002.07b
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• pp.1184-1186
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• 2002

Recently, according to the industrial development relative to multimedia, demand of display system is radically increase, thus development for power supply of back-lighting is advanced lively. Fluorescent lamp operated at high frequency by the electronic ballast provide benefits like unnoticeable flicker effect and higher luminous efficiency. This paper presents analysis of Push-Pull type resonant inverter for CCFL drive for stable characteristic and life improvement of fluorescent lamp operated at high frequency. Also it has proposed design procedure of Current-Fed type resonant inverter. On the basis of equivalent circuit, component characteristic and suitable region of operation frequency from simulation using Matlab and Pspice is predicted. Suitability of applied equivalent model and validity of design process from the experimental results with CCFL inverter.

• Proceedings of the KIEE Conference
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• 2000.07b
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• pp.900-902
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• 2000

A moving-coil-type linear oscillatory actuator is consisted of the NdFeB permanent magnets with high specific energy as the stator, a coil-wrapped nonmagnetic hollow rectangular structure and an iron core as a pathway for magnetic flux. The inductance of moving coil and the push/pull effect is obtained from the permeance model of LOA with the open magnetic circuit. The analytical method are verified using the 2D finite element method.

• Information Systems Review
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• v.16 no.3
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• pp.135-160
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• 2014

Most Social Network Service (SNS) provide online chat, video and file sharing, blogging and others. Because of this advantage, people depend on SNS to communicate with others. However, recently SNS encourage people to reveal too much information broadly so SNS users are concerned about privacy invasion and data spill. They also feel fatigue in process of touching people they don't know while using SNSs. That is the reason why they attempt to switch from opened SNS to Closed SNS. Therefore, the purpose of this study is to empirically investigate and analyze the effect of the factors on the SNS users' switching behavior when using SNS. To accomplish this purpose, this research adopted "Push-Pull-Mooring (PPM)" framework. The PPM is proposed by population geologist, who used it to explain the incentives of demographic migration. Following PPM model, this research empirically examines the three categories of antecedents for SNS switching intention toward closed SNS: push (i.e., weak connection, privacy concern, relative complexity), pull (i.e., enjoyment, belongingness, peer influence), mooring (i.e., SNS fatigue, user resistance) factors. The survey was conducted for 285 users on SNS communities in Korea. The results of this study are as follows; First, wear connection and privacy concern are significantly related to SNS switching intention. Second, enjoyment and belongingness are significantly related to SNS switching intention. Finally, the results show that SNS fatigue has a moderating effect on the links between push factors and SNS switching Intention. Also, user resistance has a moderating effect on the links between pull factors and SNS switching Intention. These findings contribute to the SNS literature both theoretically and practically.

• Korea Trade Review
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• v.47 no.6
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• pp.71-96
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• 2022

This research will study the conversion intention of the users in China from fuel vehicle to new energy vehicles through the empirical methods. To this end, a questionnaire survey was conducted with car users as the object, combined with the theory of user migration and the PPM model to analyze the impact of fuel vehicle users' conversion intention to new-energy vehicles factor. The results showed that purchase experience contains the moderating effect, in which perceived risk and switching costs had a greater impact on the groups without purchase experience, whereas social identity, perceived value, personal attitude, and willingness to switch had a greater impact on groups with the purchase experience. Among all five factors, perceived risk had no discernible impact on the switching intention, but social identity, perceived value, attitude toward switching, and switching costs all had discernible impact on the switching intention. This study expects to come out with sustainable advises for the future growth of new energy vehicles from the study of car users' switching intention and the collective difference test of purchasing experience.

• Journal of Korea Society of Digital Industry and Information Management
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• v.19 no.1
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• pp.57-76
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• 2023

This study analyzes the factors and effects on the users' intention to switch from contact center-oriented to AI chatbot-oriented customer services by combining Push-Pull-Mooring Model and provides insights for companies considering the adoption of AI chatbots. To test the model, we surveyed users with experience using chatbots at least once across different age groups. Finally, we analyzed 176 cases for the analysis using IBM SPSS Statistics and SmartPLS 4.0. The results of hypotheses testing rejected the hypotheses for variables of inconsistent quality and low availability of push factors and low switching cost of mooring factor while accepting the hypotheses for the tardy response of push factors and all pull factors. Therefore, these findings provide important implications for researchers and practitioners who wish to conduct research or adopt AI chatbots. In conclusion, users do not feel inconvenienced by the contact center-oriented service but also perceive high trust and convenience with AI chatbot-oriented service. However, despite low switching costs, users consider chatbots a complementary tool rather than an alternative. So, companies adopting AI chatbots should consider what features the users expect from AI chatbots and facilitate these features when implementing AI chatbots.