• Title/Summary/Keyword: Pursuing Goals

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The Effect of Regulatory Focus on the Link Between Purchase Behavior and Redemption Behavior

  • Kim, Ji Yoon
    • Asia Marketing Journal
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    • v.15 no.4
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    • pp.51-60
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    • 2014
  • Previous research on loyalty program has verified the factors that influence redemption behavior and the understanding of the mechanism of redemption behavior with academic and practical implications. However, these research has not proven boundary conditions in which the phenomena can be strengthened or weakened- that is, the moderating effect remains unclear. The inclusion of moderating variables can provide a more extensive understanding of the mechanism of this behavior from academic and managerial perspectives alike. Therefore, this current research proposes regulatory focus as a moderating variable, which has received scarce attention in the study of loyalty program behavior, especially individual characteristic variables that, in turn, affect the consumers' purchasing behavior in various ways. Previous research on consumer decision making investigates the differential role of regulatory focus as a series of stages. Regulatory focus theory posits that people depend on the two types of regulatory focus when pursuing goals: promotion focus vs. prevention focus. The former induces tendencies to recognize a goal as a hope and ideal, as something that satisfies the need for accomplishment, and to be sensitive to the presence of a positive outcome of the match and to match the pursuit of goals. On the other hand, the latter tends to regard a goal as the responsibility or obligation to achieve the goal, has a tendency to avoid failure to meet a target, and is sensitive to the presence of the negative consequences that do not reach the target. The following propositions are suggested: 1) The effect of higher accumulation effort level on delaying point redemption speed will be relatively more pronounced for customers with prevention focus. 2) The effect of higher accumulation effort level on large redemption unit size will be relatively more pronounced for customers with prevention focus. 3) The effect of higher accumulation effort level on hedonic redemption ratio will be relatively more pronounced for customers with promotion focus. Therefore, this research provides a moderating variable that has the potential to be used as a reference for market segmentation and affects the relationship between point accumulation effort and three sides of point redemption behavior. On this basis, the direction for the future research on this issue is recommended. Future research could verify these propositions conducting a survey of customers' propensity of regulatory focus in conjunction with the history of the loyalty program of data. This would provide a more realistic effect on the usage behavior of loyalty program consumers by providing useful implications for both marketing practitioners and researchers.

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Development Plans by Life-Cycle of Rural Experience Tourism Village using Positioning Analysis - Focused on Hapjeon-village - (상한위치분석을 통한 농촌체험관광마을의 생애주기별 발전방안 -합전마을을 중심으로-)

  • Choi, Aesoon;Jung, Nam Su;Jeong, Dayeong;Song, Yi;Eom, Seong Jun;Choi, Se Hyun;Rhee, Shinho
    • Journal of Korean Society of Rural Planning
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    • v.20 no.2
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    • pp.11-22
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    • 2014
  • In this study, the objectives are to provide rural experience tourism village business courses and development direction in between individual farmers and the village in base on rural development business of Hapjeon-village. The developmental process of a farm-stay village can be categorized into the period of six stages: 1) a conception stage 2) an adoption stage 3) a growth stage 4) an expansion stage 5) a stagnation stage 6) a recovery stage. Farm Stay Villages, Individual Farmhouses or Producer Groups can be placed in four different quadrant areas of a graph, depending on the pursuing direction and results of core values by having the X-axis for economic factors (public profits, individual profits) and by having the Y-axis for emotional factors (self-actualization, conflicts). The first quadrant area is designated for ideal individual farmhouses and producer groups for having achieved the status of economic self-reliant and high emotional satisfaction. The second quadrant is for ideal self-actualized communal villages having achieved the independent public interest and public profitable status. The third quadrant is reserved for villages experiencing communal conflicts and no economic self-reliant stagnant status. The fourth guardant area is allocated for individual farmhouses and producer groups having achieved self-reliant economic status, yet having communal conflicts. Using the aforementioned concept, the government shall design village development projects and prepare realistic and achievable goals and place them in as a systematic device in future projects.

Maximizing Concurrency and Analyzable Timing Behavior in Component-Oriented Real-Time Distributed Computing Application Systems

  • Kim, Kwang-Hee Kane;Colmenares, Juan A.
    • Journal of Computing Science and Engineering
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    • v.1 no.1
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    • pp.56-73
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    • 2007
  • Demands have been growing in safety-critical application fields for producing networked real-time embedded computing (NREC) systems together with acceptable assurances of tight service time bounds (STBs). Here a service time can be defined as the amount of time that the NREC system could take in accepting a request, executing an appropriate service method, and returning a valid result. Enabling systematic composition of large-scale NREC systems with STB certifications has been recognized as a highly desirable goal by the research community for many years. An appealing approach for pursuing such a goal is to establish a hard-real-time (HRT) component model that contains its own STB as an integral part. The TMO (Time-Triggered Message-Triggered Object) programming scheme is one HRT distributed computing (DC) component model established by the first co-author and his collaborators over the past 15 years. The TMO programming scheme has been intended to be an advanced high-level RT DC programming scheme that enables development of NREC systems and validation of tight STBs of such systems with efforts far smaller than those required when any existing lower-level RT DC programming scheme is used. An additional goal is to enable maximum exploitation of concurrency without damaging any major structuring and execution approaches adopted for meeting the first two goals. A number of previously untried program structuring approaches and execution rules were adopted from the early development stage of the TMO scheme. This paper presents new concrete justifications for those approaches and rules, and also discusses new extensions of the TMO scheme intended to enable further exploitation of concurrency in NREC system design and programming.

A Study on the Reform of A Defence IT Governance System (국방 IT 거버넌스 개선에 관한 연구)

  • Yang, Ho-Kyung;Park, Hyun-Kyoo;Cha, Hyun-Jong;Cho, Yong-Gun
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.35 no.5B
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    • pp.777-784
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    • 2010
  • In modern information society, the necessity arose of having to manage overall information technology as information technology is introduced to companies and public organizations while the necessity of joining the goals of business and IT is increasing. Also, there has been an increase in organizations which are preventing the overlapping of IT investigations and pursuing ROI. Hereupon, many developed companies created the concept of IT governance. IT governance indicates the structure and dynamic behavior of companies' business and the structural affecting factors influencing IT, and this is expressed as business, the business & IT related committees and departments inside and outside, the framework representing their relationship and range of activity, organizational diagram and process composition. Intermingled with such external factors, the reestablishment of defense IT governance in order to reach the vision and goal of our current military defense has become a requirement. This study aims to describe core strategy for building defense IT governance framework. In order to support these claims, the comprehensive IT governance and information technology are mentioned, domestic and overseas military cases are analyzed, and core strategy for building defense IT governance framework is analyzed as well.

The Simplified Pre-Estimation Model Development of a BIPV Generation Rate by the District Division (지역 구분을 통한 약식 BIPV 발전량 예측 모델 개발)

  • Choi, Won-Ki;Oh, Min-Seok;Shin, Woo-Chul
    • Journal of the Korean Solar Energy Society
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    • v.36 no.2
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    • pp.19-29
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    • 2016
  • Whilst there are growing interests in pursuing energy efficiency and zero-energy buildings in built environment, it is widely recognised that Building-Integrated Photovoltaic (BIPV) is one of the most promising and required technologies to achieve these goals in recent years. Although BIPV is a broadly utilized technique in variety of fields in built environments, it is required that generation of BIVP should be analysed and calculated by external specialists. The aim of this research is to focus on developing a new diagram for prediction of the pre-estimation model in early design stage to harness solar radiation data, PV types, slopes, azimuth and so forth. The results of this study show as follows: 1) We analysed 162 districts in a national level and the examined areas were categorised into five zones. The standard deviation of the results was 2.9 per cent; 2) The increased value of solar radiation on a vertical plane in five categorised zones was 42kWh/m3, and the result was similar to the average value of 43.8kWh/m3; and 3) The pre-estimation of diagram was developed based on the categorisation of zones and azimuth as well as the results of the developed diagram showed little difference compared to the previously utilised method. The suggested diagram in this paper will contribute to estimate BIPV without any external contribution to calculate the value. Even though the result of this study shows little difference, it is required to investigate a number of different variables such as BIPV types, modules, slope angle and so forth in order to develop an integrated pre-estimation diagram.

Development of High-Density Information Storage Media by Employing the Six Sigma Methodology (식스 시그마 기법을 활용한 고밀도 정보저장 매체 개발)

  • Lee, Myung-Bok
    • Journal of the Korea Convergence Society
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    • v.9 no.9
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    • pp.41-46
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    • 2018
  • Six sigma methodology is the management tools not only can cause productivity enhancement through the quality control and cost reduction of products and services but also can be applied to various activities of corporates such as research and development. Development of high-density information storage media and devices is indispensible to accomplish the information convergence era. In this paper, we report the case of applying six sigma methodology and tools to the development project of high-density information storage media. The standard DMAIC process was applied to the project and pursuing goals and tools and results in each stage were explained in detail. By adopting the methodology, we could establish fabrication methods of information storage media of recording density higher than $250Gb/in^2$ with high uniformity and reproducibility. The magnetic property and performance of fabricated media were confirmed through measurement of the magnetic hysteresis curve.

The 40-year History and Vision of the Korean Society of Adult Nursing (KSAN) (성인간호학회 40년 발전사와 비전)

  • Kim, Yeong-Kyeong;Kim, Boon-Han;Jung, Young-Mi
    • Korean Journal of Adult Nursing
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    • v.23 no.5
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    • pp.514-524
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    • 2011
  • The Korean Society of Adult Nursing (KSAN) was founded in 1971. KSAN is dedicated to the development of nursing's knowledge base and specifically in the area of adult nursing. Other goals are knowledge dissemination, promotion of nursing research and education, and the encouragement and support of nurse researchers, nurse educators and nurse practitioners through forums fostering interactions. With more than 1,100 active members in 2011, this year we celebrate the 40th anniversary of KSAN by lookingback at our past, living our present, and pursuing the future. KSAN has six branches nationwide and is governed by an eleven board of directors. KSAN's conferences, held two or three times every year, offer members opportunities to share creative nursing ideas. The Korean Journal of Adult Nursing (KJAN), our bi-monthly Journal, provides innovative ideas in the field of adult nursing for our members through peer-reviewed articles. It was launched in 1989, listed in the Cumulative Index to Nursing and Allied Health Literature (CINAHL) in 2011, and strives to publish the best articles. Each issue of the Journal examines current problems and trends in nursing practice, education, and research. On the occasion of our 40th anniversary, we pledge to continue the development of our society in order to meet the needs of our members, and contribute to expand and extend the knowledge base of adult nursing.

Characteristics and Severity of Side Right-Angle Collisions at Signalized Intersections (신호교차로의 측면직각 층돌사고 특성과 심각도)

  • Park, Jeong-Soon;Park, Gil-Soo;Kim, Tae-Young;Park, Byung-Ho
    • International Journal of Highway Engineering
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    • v.10 no.4
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    • pp.199-211
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    • 2008
  • This study deals with the side right-angle collisions of 4-legged signalized intersections in Cheongju. The goals are to analyze the characteristics of accidents and to find out the accident factors that affect severity using ordered probit model. In pursuing the above, the study uses the data of 580 side right-angle collisions occurred at the 181 intersections(2004-2005). The analyses show that more accidents were occurred in the nighttime and in going straight. The main cause was analyzed to be the red-light violation. Also, the main results of modeling are the following, First, the likelihood ratio index is 0.094 and t-ratio values that explain goodness of fit are significant. Second, minor road traffic volumes, minor road lanes, major road left-turn lanes, major road left-turn signal, major road yellow signal time, cross angle, major and minor road speed limits are significant factors affecting crash severities at signalized intersections.

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Specification Scheme of Pig Liquid Manure as Organic Agricultural Substances Used for Organic Farming

  • Seo, Il-Hwan;Lee, Kyo-Suk;Rhie, Ja-Hyun;Min, Se-Won;Chung, Doug-Young
    • Korean Journal of Soil Science and Fertilizer
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    • v.50 no.5
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    • pp.462-471
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    • 2017
  • A more efficient use of nutrients from organic sources can benefit both farmers and water quality in agriculture. In this paper we reviewed information related to the regulations and guidelines of a swine liquid fertilizer to propose an establishment scheme for the official standards of swine manure slurry as a liquid fertilizer for organic farming. According to the law of establishment and designation of official standard of fertilizers, the liquid fertilizer made with pig liquid manure belongs to the byproduct fertilizer as of one of organic fertilizer. However, the official standards for byproduct fertilizers including the liquid fertilizer set by the Rural Development Administration (RDA), especially for a liquid swine manure fertilizer, should be revised to meet the goals of laws pursuing the environmentally sound agriculture, especially for organic farming because the terms and relevant standards need additional specific standards alike the standards such as impurities and parameter for declaration in EU. Therefore, it is suggested that official standards for byproduct fertilizers should be revised with respect to nutrient, salt content as of SAR and Na content instead of NaCl. Also we need to develop the maximum limit of heavy metals in soil to which the liquid fertilizer can be applied, as well as application rate depending on EC of the liquid fertilizer.

Clusterförderung und -politik in Deutschland (독일의 지역산업 클러스터정책)

  • Ahn, Young-Jin
    • Journal of the Economic Geographical Society of Korea
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    • v.21 no.4
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    • pp.425-437
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    • 2018
  • Since the 1990s, clusters defined as a geographic concentration of interconnected companies, research and educational institutions, technology transfer agencies, and other public or semi-public institutions in a particular field have not only been subject to academic research, but have also become goals for various innovation and regional policies. Over the past 20 years Germany at both the Federal and $L{\ddot{a}}nder$ levels has been pursuing various cluster promotion policies and initiatives for upgrading industries' competitiveness and innovations, and some of these measures have been evaluated as successful. This study aims to examine the industrial cluster promotion policy of Germany. For this purpose, the study first outlines the concept of cluster and cluster policy theoretically, and then explores the formation and historical development of cluster polices of the German federal government.